Author: admin

  • We’ve all just got Mylied!!!

    We’ve all just got Mylied!!!

    09 October 2013

    To twerk or not to twerk this is the question. As of May 3, 2013 the Urban word of the day was twerk which means the rhythmic gyrating of the lower fleshy extremities in a lascivious manner with the intent to elicit sexual arousal or laughter in ones intended audience and there is a picture of Miley Cyrus formerly Hanna Montana (who has been murdered according to Miley Cyrus last week on Saturday Night Live). Prior to that date, if you asked anyone in the mainstream, most could not tell you what this exciting new dance craze was.

    Miley Ray Cyrus (born Destiny Hope Cyrus; November 23, 1992) is an American actress and recording artist. The daughter of country singer Billy Ray Cyrus the fellow who made the mullet cool as well as country music (Achy breaky heart). In 2006, Miley Cyrus rose to prominence as a teen idol after being cast in the Disney Channel television series Hannah Montana, in which she portrayed the starring character Miley Stewart. This role made her a household name and Miley is recognized as among the most successful artists to originate from Disney. Miley Cyrus ranked number thirteen on Forbes’ 2010 Celebrity 100.

    Fast forward to the 2013 VMA’s, one would have to wonder if there was an award show that night or was it the Miley Show, as that is all folks have talked about since. One reporter put it like this “Miley Cyrus loves the attention she’s getting (though most would argue it’s for all the wrong reasons) and is excited that people are still talking about her salacious performance at MTV’s Video Music Awards (again, for all the wrong reasons).” And most people would have agreed with this statement and also said a lot worse not to mention her very public breakup with actor Liam Hemsworth, along with references to drug use, (In the song Can’t stop, Won’t stop) the constant twerking and then if that was not enough in the video “Wrecking ball”, Miley is butt naked on a wrecking ball.

    Well one would have to ask, has her whole camp gone mad? People were even going as far as saying “ Do we have another Amanda Bynes on our hands, she even goes after Sinead O’Connor publicly and we all think yup we have lost another child star she’s a victim of her own success and she’s in an industry who eats their young.

    All until we see Saturday Night Live and the Billboard Charts and then we realize that Miley Cyrus is a marketing genius as well as an incredible talent and is so smart she should be running the world (number 1 in 172 countries she might as well be).

    Last night on Jimmy Fallon he said to Miley you won big girl!!! Pure genius!! We have just all got Milied!!! This has been social media genius to watch!!! Madonna who??? Just Kidding Madge however you could learn a thing or two from this young genius and she is only 20!!! Can’t wait to see what she comes up with next.

    Nexonta Technologies Inc

  • Welcome to Fall 2013!

    Welcome to Fall 2013!

    24 September 2013

    The word autumn comes from the Old French word autompne (automne in modern French), and was later normalized to the original Latin word autumnus. There are rare examples of its use as early as the 12th century, but it became common by the 16th century. The term came to denote the season in 16th century England, a contraction of Middle English expressions like “fall of the leaf” and “fall of the year”

    When we started our company 5 years ago, our focus was mostly on pay per click advertising, since then the SEO market has grown tremendously but what has not changed is online branding for your company or organization. In fact, whether you are trying to sell something or create a hub of information to online users your biggest asset is your quality of content. With so much information on the world wide web one of the only ways to really stand out is with the content you put out there. This blog seeks to briefly spot upcoming trends in online marketing for 2014 and beyond.

    In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

    Using the ubiquity of smartphones isn’t limited to local transactions either. Phones are now among the primary ways through which people use the Internet, so taking mobile browsing into account is key to any successful affiliate marketing strategy.

    Globalization is a truth that has merely been reinforced with the proliferation of the Internet. Even if a certain corporation is based in a market like the United States and other saturated areas, it can easily tap into quickly-developing regions like Southeast Asia, South America, and Eastern Europe.

    Utilizing the opportunities made available by leading social media platforms (such as Facebook, Twitter, Google+, and Pinterest) as well as relationship building with communities of a certain niche, one can plant the seeds of their affiliate marketing program easily by being subtle, engaging, and providing informative promotion.

    The next step is to make sure you are holistically blending all of your marketing efforts simultaneously. Sure you may have set up a LinkedIn, Facebook, Pinterest, and Twitter account. But are you making sure that they are working together? Having a consistent message across all venues will become increasingly important. Savvy marketers will use all of the data collected from their social media activity to better segment emails.

    Digital marketing plans can no longer be an after-thought. Most small businesses still don’t set aside an appropriate budget, and they see a huge loss in revenue. Revenue generated from digital marketing should be at about 30%. Unfortunately, many small businesses are at below 15%.

    Nexonta Technologies Inc

  • Did you ever notice?

    Did you ever notice?

    12 September 2013

    Did you ever notice that we can be oblivious to our surroundings? Case in point you go to buy an automobile and while looking you start noticing vehicles that you had not noticed before even though they have been passing you on the road on a daily basis for months. The trigger is the hunt! When hunting certain criteria start to form your decision making process and based on your fundamental needs for that particular vehicle then you start to be steered in directions that were totally oblivious to you prior to your search.

    Once the search has begun, Maslow’s hierarchy of needs is a theory in psychology proposed by Abraham Maslow kicks in. This theory presupposes that Maslow’s hierarchy of needs is often portrayed in the shape of a pyramid with the largest, most fundamental levels of needs at the bottom and the need for self-actualization at the top. The most fundamental and basic four layers of the pyramid contain what Maslow called “deficiency needs” or “d-needs”: esteem, friendship and love, security, and physical needs.

    Once all of these needs are satisfied it is then and only then that one can start to concentrate on the important issues of color and price of the automobile. This is the same trigger when an individual buys a home to picking which political candidate to back. Are your needs going to be met? In fact, in many cases it is not until our needs are challenged or potentially jeopardize that we usually start taking notice to certain external factors which have been around us the whole time.

    A great example of this phenomenon is Malcolm Gladwell book which defines a tipping point as “the moment of critical mass, the threshold, the boiling point”. The book seeks to explain and describe the “mysterious” sociological changes that mark everyday life. As Gladwell states, “Ideas and products and messages and behaviors spread like viruses do”.

    Like life, SEO is really a question of inches and seconds. Does your company’s product or service meet the need of one particular individual or a large company at a particular time and place? Can you be easily found? Does your company go above and beyond for its client’s satisfaction? If you can answer yes to any of these questions then your company will be able to address many business needs in today’s challenging business system. Then it is only a matter of time before everyone starts noticing you and your business.

    Nexonta Technologies Inc.

  • Welcome to September!!!

    Welcome to September!!!

    03 September 2013

    It feels like fall is finally here and we over here at Nexonta Technologies Inc. are pretty happy about that. The air outside is clean and crisp just perfect for a smart suit without the need of a coat. In September, the temperature drops slightly and the precipitation reduces significantly. While I had a relaxing summer I am glad that September is finally here and we can get back to business. While it could seem that our economy is still influx there are also signs of different sectors gaining momentum.

    Economic growth turned out to be very modest in 2012 real GDP rose by just 1.8%. Employment made solid gains last year, but the unemployment rate remained high. The hiring intentions of SME owners for the months ahead are up, which is encouraging. Forecasters are nevertheless expecting real GDP to grow at the same pace in 2013 as in 2012; we will have to wait until 2014 for growth to accelerate.

    Real GDP recorded annualized quarterly growth of just 0.6% in the fourth quarter of 2012, following a similar result in the previous quarter (0.7%). A slowdown in stockpiling held growth in check, while the contribution from foreign trade was practically nil, and domestic demand made solid head-way.

    Somewhere in the world, right now, students are hard at work in school. With over 190 nations spanning the globe’s 24 time zones, students and their academic year has commenced. Forget Easter, or Christmas – there is something so alluring about the autumnal way of starting afresh.

    Nexonta Technologies Inc.

  • For the MISFITS!!!

    For the MISFITS!!!

    22 August 2013

    Steve Jobs said “Here’s to the crazy ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes. The ones who see things differently…they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius.” One who is unable to adjust to one’s environment or circumstances or is considered to be disturbingly different from others.

    Basically, an individual. In the school social classes of today, a misfit doesn’t fit into any one quite right, not even the outcasts, but may have qualities of each one. True misfits usually do not believe they are emo or goth, and they are usually introverts. Misfits tend to follow their own beliefs, and are usually persecuted for it. Misfits tend to be hated for no reason, have few good friends, and are usually intelligent and mature, and sometimes sort of insane and depressed. Misfits tend not to care about their bad social lives, but some do. Everything around you that you call life was made up by people that were no smarter than you, and you can change it, you can influence it, you can build your own things that other people can use.

    If we can learn anything from Steve Jobs I think it would be to trust your instincts they are there for a reason and it is only by trusting your internal road map that we as individuals and a collective that we can truly achieve personal greatness whatever that may mean to each individual. “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”

    Thank you Steve Jobs for changing the world!!!

    Nexonta Technologies Inc

  • 2nd Half Of August Is Almost Here!

    2nd Half Of August Is Almost Here!

    12 August 2013

    The other day I heard in a television commercial (I really swear I am not a TV hound it’s just you pick up on the back ground noise! Lol) the announcers of one particular ad say that September was quickly approaching and that we were going “back to reality” I started laughing at this one because it made it seem that enjoying the summer was somehow a fantasy. I started my sales career working in finance for 7 years at a firm downtown Toronto located at York and Adelaide so I am quite familiar with the cycle. Basically in Corporate Canada the year runs from September to early July for the top brass. If you don’t get it done between Sept and July of the following year then good luck till the fall because most likely the party you need to connect with is at the cottage with the family or on vacay ie deadsville.

    Summer vacation (also called summer holidays or summer break) is a vacation in the summertime between school years in which students and instructors are off school typically between 6 and 14 weeks, depending on the country and district. In Canada, the first day of summer vacation for public schools is the last Saturday in June. Depending on the province, students can get 2-3 months of summer vacation. This may vary in Quebec (earlier due to provincial June 24 holiday). The last day of summer vacation is Labour Day. This can vary in Private schools. School generally resumes the day after Labour Day (in September).

    Some countries only get six weeks or two months summer vacation because students supposedly forget large amounts of information learned in the past year. Throughout the 20th century, numerous studies examined general learning loss among all students during the summer months. A meta-analysis of 39 studies conducted since 1978 found that in the absence of school, all students score lower on standardized math tests at the end of the summer as compared to their performance on the same tests at the beginning of summer.

    Other education reformers believed that children were over stimulated in a system which required 48 weeks of schooling. They believe that over-schooling could lead to nervous disorders, depression, and insanity. They believe that children need the 2–3 months off to relax and also to take a break from other childhood stresses associated with school such as peer pressure, cliques, bullying, and the pressure of heavy loads of schoolwork and homework. Three weeks to back to school and back to work and I for one can’t wait!!!

    Nexonta Technologies Inc

  • Has Google become the new instant biographer?

    Has Google become the new instant biographer?

    02 August 2013

    Today news travels fast on the internet, we can find out what is happening in Spain before the news stations have time to run a story. In addition, 50 years ago during Ty Cobb time you could have edited the facts with cover ups to deceive the public. However, today that would be much harder given that everyone has a smart phone, which makes it harder to get away with doing dumb things as everyone is always taking photos and videos.

    A biography or simply bio is a detailed description or account of a person’s life. It entails more than basic facts (education, work, relationships, and death) – a biography also portrays a subject’s experience of these events. Unlike a profile or curriculum vitae (résumé), a biography presents a subject’s life story, highlighting various aspects of his or her life, including intimate details of experience, and may include an analysis of the subject’s personality.

    Biographical works are usually non-fiction, but fiction can also be used to portray a person’s life. Google, originating from a misspelling of the word “googol”, the number one followed by one hundred zeros, which was picked to signify that the search engine was intended to provide large quantities of information. Originally, Google ran under Stanford University’s website, with the domains google.stanford.edu and z.stanford.edu.

    The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998. It was based in a friend’s (Susan Wojcicki’s garage in Menlo Park, California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee.

    In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time, an 8.4 percent increase from May 2010 (931 million). In January 2013, Google announced it had earned $50 billion in annual revenue for the year of 2012. This marked the first time the company had reached this feat, topping their 2011 total of $38 billion.

    Today with the internet and smart devices the world is becoming more connected than it has ever been and the court of public opinion a lot stronger. As human beings, we are all connected and share a common decency thus unlike 50 years ago we get the internet version of the facts a lot sooner rather than having to wait for the biography documenting a person’s life. This leaves us to ask the obvious question which is would Ty Cobb be a baseball great if if his career and life was played out today? While you should not believe everything you read on the internet (People will lie on the internet trust me on this one) it does provide us with instant info on our modern day villains or heros but try to use your own judgement.

    Nexonta Technologies Inc

  • The 70’s are back!!!

    The 70’s are back!!!

    22 July 2013

    The 1973–75 recession or 1970s recession was a period of economic stagnation in much of the Western world during the 1970s, putting an end to the general post-World War II economic boom. It differed from many previous recessions as being a stagflation, where high unemployment coincided with high inflation. The period was also described as one of “malaise”

    Among the causes were the 1973 oil crisis and the fall of the Bretton Woods system. The emergence of newly industrialized countries increased competition in the metal industry, triggering a steel crisis, where industrial core areas in North America and Europe were forced to re-structure. The 1973-1974 stock market crash made the recession evident. The oil crisis was largely to blame for the downturn in the United Kingdom just as it was for the similar crisis in the States.

    These factors are eerily similar to the U.S. subprime mortgage crisis was a set of events and conditions that led to a financial crisis and subsequent recession that began in 2008. It was characterized by a rise in subprime mortgage delinquencies and foreclosures, and the resulting decline of securities backed by said mortgages. Several major financial institutions collapsed in September 2008, with significant disruption in the flow of credit to businesses and consumers and the onset of a severe global recession.

    Many analysis are expecting economic growth beginning in 2015 and this is expected to run throughout 2020 and beyond. If we can learn anything from history it is that history repeats itself and much like throughout the mid seventies and early eighties families will have less disposable income for things they don’t really need, however hopefully with having less for consumer goods this might help us appreciate more important things like quality times with the people that really matter in our lives and less time concentration on wealth accumulation. Gordon Gecko said: “Greed is good” Well we all saw where that got us. Let’s go Disco Duck!

    Nexonta Technologies Inc

  • Internet Marketing Trends Summer 2013

    Internet Marketing Trends Summer 2013

    09 July 2013

    2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you’re in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or ‘old’ technologies applied in new ways); new business models are developing every day to cater to the growing global technological economy.

    Based on research, there is a significant rise in the number of people who follow brands using social media networks. This means that people today prefer online platforms to become more familiar with companies and get their latest updates from social media. Individuals from the age of 18 to 24 have the most friends among all other age groups using social media. The information will be helpful for online advertisers since young social media users like to repost and share interesting information and offers they find online. (Source: hashtags.org)
    About 34% of social media users only tend to read and acquire information without posting or sharing anything. They have online friends and contacts but prefer to stay quiet. Marketers can tap into this huge market by starting topics that spark their interest.

    Daily deals are not popular anymore. Only 23% of people using social media are registered in daily deal services like Groupon (remember when this was really hot?) It seems that people now are becoming more conscious on the things they spend on and likes to make sure that their purchases lead to considerable returns over time.
    Studies show that getting a sense that business owners, particularly solo entrepreneurs, tended to back off on their marketing during the late Spring and Summer months. There’s been a feeling of slowing down when I talk to other entrepreneur right now and most seem to have a desire to back off a bit and focus on fun summer activities. This creates a great opportunity for aggressive entrepreneurs to get ahead of the pack as September is quickly approaching.

    Nexonta Technologies Inc

  • Summertime SEO

    Summertime SEO

    24 June 2013
    Summertime SEO

    For many of us, summer is a time for vacations and getting away from everyday life for a while. Summertime has rolled around again and for most companies, business shows a big time down turn. It’s hot outside and people are in and out of the office or on vacation. Nobody really has any motivation to work.

    But when it comes to your SEO efforts, one thing you don’t want to do is let it be. Remember, your SEO doesn’t need the same break that you do; in fact, it could even be harmful. Take care of your blogging, website content and social media today so you can have the peace of mind you deserve.

    Go on, blog ahead. Whether you write your own blog posts or you have someone crafting it for you, plan your topics and write the content in advance. This way, you can schedule your posts to publish while you’re away and continue to feed fresh content to search engines. If you really can’t work ahead of schedule, assign someone you trust to take over your blogging duties while you’re gone.
    The summer is also a great time to redo your company website if you are experiencing downtime. If your company website is in need of a full redesign, it is always better to tackle these projects during a slow time, rather than peak time. Mobile websites are the new trend of the future. There are now so many cell phones in use that you would be missing out on a lot of traffic if you did not utilize these tools today then you will definitely get left behind. Reports show that PC sales are down by as much as 13%. One reason for this is that many people are using their smart phones and tablets to browse the internet. In fact most people in European countries don’t use computers but use their smart phones to surf the net.

    Summer is also a great time to do joint marketing with other complimentary services. Get some coupons into a “Welcome” package. Most accommodations offer an envelope full of these things to every guest. It’s a very cost effective way of getting the name of your company in front of new eyes. It’s all about brand recognition. The more eyes you can get your name in front of, the better chances you have of being remembered and since the sheer numbers of eyes drastically increase during the Summer season, this the perfect time to do some joint or co-op marketing. Get your name out there.

    Nexonta Technologies Inc.

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