5 July 2022

What you need to know when email marketing!

Email marketing is becoming a critical part of many B2B or B2C acquisition strategies. When you consider its effectiveness and low cost, it’s little wonder why email consistently ranks as one of the top marketing tools. You’ll find that email will continue to be your marketing plan’s best friend and a distinct competitive advantage. So, treat it well.

25 June 2022

Why Digital Marketing is the future?

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

13 June 2022

Getting To Know Your Customers by Creating Buyer Personas

Do you know who your business's buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization - from marketing to sales to service.

19 May 2022

8 Unique and Creative Ways to Enhance your Mental Wellness

We all know that getting enough sleep and exercising daily is important for our mental health. But there is a lot more you can do to keep your mental wellness in check. If exercising and eating healthy isn’t doing it for you, don’t hesitate to explore some more fun and creative ways to give yourself a little mental boost! Here are some unique ideas for inspiration.

13 March 2022

What is WCAG?

Statistics show that there are at least 2.2 Billion visually impaired people globally.

The Web Content Accessibility Guidelines (WCAG)are an important asset for businesses, organizations, and other entities who want to make their digital content accessible to all people. WCAG is a step-by-step set of technical guidelines explaining how you can make your website, app or other digital properties accessible to people with various kinds of disabilities.

13 March 2022

Discover the Skills Companies Will Prioritize in the Future

According to a KPMG survey, the shortage of tech skills in the job market is greater today than during the global financial crisis of 2008. The shortage of professionals with skills that companies will need in the future, such as data analysts, AI experts, and Cyber Security specialists, is severe. Therefore, it is important to learn how to be a qualified candidate for the new workforce.

4 March 2022

Welcome to our statistics blog of 2022.

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. You only get one chance to make a first impression. That’s not a lot of time so you need to make sure your website presents your business to attract customers.

15 March 2021

Covid-19 has created the new frontier.

In a National News article - the Covid-19 pandemic may result in a cumulative global gross domestic product loss of $16 trillion through 2025, according to research from Australian National University.  This worst-case scenario forecasts waves of the pandemic to keep on emerging until 2025 and countries that enforced movement restrictions to curb its spread, eschewing shutdowns during future outbreaks.

10 November 2020

Climate change blog building back better

While it’s no secret that climate change has been a topic for both concern and discussion since the 1960’s and 1970’s. It is about time that we start taking steps in order to reach zero carbon emissions by 2050 to 2060. There are a lot of indicators that we should start taking action to help remedy climate change.

17 September 2020

Fourteen of the biggest threats to Content marketing success.

Quality content is much challenging and vital for a brand to gain reliability. It is important because it solves the audience’s queries. With content marketing, you establish trust and increase conversion rate. Plus connect with the audience and generate leads.

Quality and engaging Content have a high impact on audience decision-making.

Here are a few of the biggest threats to content marketing success: