14 September 2022

Saying goodbye to Third Party Cookies

Google is phasing out third-party cookies.

After more than two decades, third-party cookies — or the small files that advertisers use to monitor your browsing history and serve targeted ads — are disappearing for good. By 2023, marketers won't be able to track customers using those cookies, in large part because Google is phasing out those trackers on Chrome, as the notorious tracking technology has become unpopular with the public over the years.

27 August 2022

How to optimize your website using ab testing or split testing

The term 'split testing' is often used interchangeably with A/B testing. The difference is simply one of emphasis: A/B refers to the two web pages or website variations that are competing against each other. Split refers to the fact that the traffic is equally split between the existing variations.

5 August 2022

Key steps to effective website design!

Whether your goal is to increase brand awareness or to sell a product or service. Effective website design can be the difference between a new conversion and a lost prospect. Your website is how users learn what your brand is all about. The last thing you want is for a poorly designed website to dissuade site visitors from becoming customers.

5 July 2022

What you need to know when email marketing!

Email marketing is becoming a critical part of many B2B or B2C acquisition strategies. When you consider its effectiveness and low cost, it’s little wonder why email consistently ranks as one of the top marketing tools. You’ll find that email will continue to be your marketing plan’s best friend and a distinct competitive advantage. So, treat it well.

25 June 2022

Why Digital Marketing is the future?

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

13 June 2022

Getting To Know Your Customers by Creating Buyer Personas

Do you know who your business's buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization - from marketing to sales to service.

19 May 2022

8 Unique and Creative Ways to Enhance your Mental Wellness

We all know that getting enough sleep and exercising daily is important for our mental health. But there is a lot more you can do to keep your mental wellness in check. If exercising and eating healthy isn’t doing it for you, don’t hesitate to explore some more fun and creative ways to give yourself a little mental boost! Here are some unique ideas for inspiration.

13 March 2022

What is WCAG?

Statistics show that there are at least 2.2 Billion visually impaired people globally.

The Web Content Accessibility Guidelines (WCAG)are an important asset for businesses, organizations, and other entities who want to make their digital content accessible to all people. WCAG is a step-by-step set of technical guidelines explaining how you can make your website, app or other digital properties accessible to people with various kinds of disabilities.

13 March 2022

Discover the Skills Companies Will Prioritize in the Future

According to a KPMG survey, the shortage of tech skills in the job market is greater today than during the global financial crisis of 2008. The shortage of professionals with skills that companies will need in the future, such as data analysts, AI experts, and Cyber Security specialists, is severe. Therefore, it is important to learn how to be a qualified candidate for the new workforce.

4 March 2022

Welcome to our statistics blog of 2022.

It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. You only get one chance to make a first impression. That’s not a lot of time so you need to make sure your website presents your business to attract customers.