17 September 2020

Fourteen of the biggest threats to Content marketing success.

Quality content is much challenging and vital for a brand to gain reliability. It is important because it solves the audience’s queries. With content marketing, you establish trust and increase conversion rate. Plus connect with the audience and generate leads.

Quality and engaging Content have a high impact on audience decision-making.

Here are a few of the biggest threats to content marketing success:

2 September 2020

Things we know about COVID-19 blog

Unless you have been living under a rock, you like everyone else has probably been affected by the global pandemic known as COVID-19 or Corona Virus. Not only has it affected our day to day lives it has devastated the world economically, environmentally, socially and health wise. Along with every other effect that a pandemic can have on the world. So, we thought it only fitting that we gather some information and made our first blog for this fall Things we know about COVID-19.

10 May 2020

Phoenix rising from the Corona COVID-19 ashes

Unless you have been living in a bunker prior to 2020 there is no doubt that the Corona virus COVID-19 pandemic has affected your life one way or another. We thought it would be appropriate to try to find some hope in this terrible time.
Many are throwing around the term back to normal while others are seeing an opportunity to address many social, mental health, obesity, and environmental issues which combined have caused huge crisis to our health and our planet. Two things are certain, one is that we will have to rebuild starting from scratch and the other certainty is we can decide how to rebuild.

5 April 2020

Bonus blog: Technology to watch – Bitcoin, cryptocurrency, blockchain technology

2020
According to CoinMetrics and Forbes, on 11 March 281,000 bitcoins were sold by owners who held them for only thirty days. This compared to 4,131 bitcoins that had laid dormant for a year or more indicating that the vast majority of the bitcoin volatility on that day was from recent buyers. During the week of 11 March 2020 as a result of the 2019–20 coronavirus pandemic cryptocurrency exchange Kraken experienced an 83% increase in the amount of account signups over the week of bitcoin's price collapse, a result of buyers looking to capitalize on the low price.

1 April 2020

Extra Extra Blog New Gig economy

Hello friends, 2020 seems to be shaping up to be a challenging season, however, where there is discourse and devastation there is always room for renewal and to start again better than how things were.
What has come to us was to keep our awareness on our progress and positive loving actions. And also, we feel that this is all an unravelling of a system that was not sustainable. Humans are here to thrive. May what comes back together be woven with love so that we all unify and rise up to live and create beauty together for each other because we are all one.

11 March 2020

Understanding the Basics of Google

As large as Google has grown, as many changes as it has seen, its primary purpose is still clear: To help users find what they want on the internet. And that's where Google's search engine shines. Google uses automated programs called spiders or crawlers, just like most search engines, to help generate its search results. Google has a large index of keywords that help determine search results. ... Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.

26 February 2020

Continuous Learning (Bonus Blog)

In today’s highly competitive market place it has become essential that individuals remain current when it comes to learning. With new technologies advancing our market places daily, companies that are not continuously educating their employees on the latest technological advances will no doubt find themselves lagging behind their competition that do provide ongoing continuous learning for their employees.

17 February 2020

Growth Driven Design Websites

As you are reading this, someone is probably googling your business website.

Traditional Web Design is Broken
The headaches, challenges, unreliable and inconsistent results we experience during a website redesign are the product of an outdated and broken playbook.

The New Playbook: Growth-Driven Design
Growth-Driven Design is a smarter approach to web design that eliminates all of the headaches and drives optimal results using data.

8 February 2020

Importance of Buyer Personas

A persona (also user persona, customer persona, buyer personal) is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. For example, if you are designing a growth driven design website your data would be largely based on your buyer personas as well as web analytics.

12 January 2020

The Future is Software as a Service (SaaS)

It would be premature to continue on our blog series detailing the ins and outs of content marketing without first exploring the ins and outs of SaaS or more commonly known as Software as a Service. Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. SaaS is one of three main categories of cloud computing, alongside infrastructure as a service (IaaS) and platform as a service (PaaS).