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Computer programming is building a computer program for accomplishing a specific computing task. Programming generally involves tasks such as: analysis, generating algorithms, profiling algorithms' accuracy and resource consumption, and the implementation of algorithms in a chosen programming language (commonly referred to as coding). The purpose of programming is to find a sequence of instructions that will automate the performance of a task which can be as complex as an operating system on a computer. Software development is used for this larger process with the term programming, implementation, or coding reserved for the actual writing of code.
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Web analytics is just as important as it’s always been. While digital marketing has evolved, it is becoming more important to measure customer pathing, traffic sources, content effectiveness, and video engagement. Your matrix should also include the best page or product to show visitors to your website and how one interaction will impact all their other interactions.
The goal of channel and marketing analytics is to take the data from all those channels, to bring it together to deliver meaningful, real-time customer insights.
Enterprise businesses gather huge amounts of customer data. But in many cases,they aren’t taking advantage of it all because they are only gleaning insights from the tiny percentage their data scientists are able to manually dig through.
Predictive analytics tools help data analysts and marketers alike get the most out of the data they gather by helping them find the insights that really matter.
Predictive analytics is designed to help these businesses tap into data patterns that reveal meaningful customer insights that when used effectively can have a very real impact on the bottom line. Predictive capabilities draw on machine learning and advanced statistical models to dig automatically through enormous amounts of data, searching for those patterns that most analysts simply don’t have time to look for.