Category: Blog

  • King Solomon / SEO

    King Solomon / SEO

    09 February 2011

    King Solomon / SEO

    The rewards of being truly diligent are a virtue as we probably all know it is human nature to follow the path of least resistance this is true whether we are speaking about business or our individual life circumstance. Diligence in what we do is essential for us to succeed in the game of life since it is only through diligence that we are able to work through the fear and uncertainty when it comes to breaking new ground and taking on a new path and since we all know that change is uncomfortable a healthy dose of diligence can usually help us achieve our goals. Online marketing is the new way that companies and individuals are finding what they are looking for. This practice, while it has been developing for the past 10 years is now becoming standard advertising practice for companies trying to get their message across to customers however it is not a one step approach. Search Engine Optimization takes planning and diligence in order to achieve the desired result. There are literally millions of websites on the internet all vying for exposure and positioning and this means competition, while competition is healthy in any business environment it can be daunting trying to stay ahead of the fold and this is why we suggest that companies that are trying to establish a web presence start as early as possible as there is only room for a few companies in every industry to exist at the head of the pack.

    Defining your vision is a very important part of any aspect of ones personal life and professional life, since if we were to have no vision we would lose our direction, our motivation, our joy, our passion, our energy, our creativity, and our commitment which are all essential elements in the game of life and business. When it comes to your life journey it is important that you have a clear vision as to where you see yourself in one, five, or even ten years down the road. Vision is not something abstract or intangible, nor is hope a mere wish or desire. Gaining a true vision is more like using a highway atlas. It means having a perfectly clear picture of an ultimate destination and a detailed road map to get there. This is true for online advertising as well. Google is a huge open source application that sorts and indexes tonnes of information and so when starting out an online marketing campaign it is essential that you have a clear and concise vision of your companies objectives and where you want to go. The best place to start is to look at your local market and find the areas which have the least online competition and start making a web presence form there and as your positioning grows then to will your online exposure grow with the implementation of regular Search Engine Optimization white hat practices.

    Effectively partnering in any worth while endeavor is necessary for the success of your life as well as in business. It’s impossible to be diligent or even have a clear vision without seeking quality outside counsel and effectively partnering. The only possible way to achieve excellence in the areas in which we lack the necessary talent or know-how is to seek out counsel and / or effectively partner with those who hold expertise in a particular field or subject which is not part of our core competency. We don’t know it all and so to just trust our own opinion would be like going to a foreign country without a map and not asking anyone for directions on how to get around. Much is the same for online marketing. Google is a complex and sophisticated algorithm which is capable of sorting and storing billions of bits of information every second of everyday and in order to implement a sound online marketing campaign then it is also important to have effective partnering with a knowledgeable SEO Firm when trying to create a effective online marketing program for your business or your life.

    Subject matter from “The Richest Man Who Ever Lived” King Solomon

    Nexonta Technologies Inc

  • The Love Blog!

    The Love Blog!

    09 February 2011

    Putting your heart into SEO! Happy Valentines day!

    Saint Valentine’s Day, commonly shortened to Valentine’s Day, is an annual commemoration held on February 14 celebrating love and affection between intimate companions. The day is named after one or more early Christian martyrs named Valentine and was established by Pope Gelasius I in 500 AD. It was deleted from the Roman calendar of saints in 1969 by Pope Paul VI, but its religious observance is still permitted. It is traditionally a day on which lovers express their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as “valentines”). The day first became associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished. Modern Valentine’s Day symbols include the heart-shaped outline, doves, and the figure of the winged Cupid. Since the 19th century, handwritten valentines have given way to mass-produced greeting cards.

    Love is the emotion of strong affection and personal attachment. In philosophical context, love is a virtue representing all of human kindness, compassion, and affection. In some religious contexts, love is not just a virtue, but the basis for all being, as in the Roman Catholic phrase, “God is love”. Love may also be described as actions towards others (or oneself) based on compassion. Or as actions towards others based on affection. Valentine’s Day is a day for each of us to celebrate the love between two people. while dating has evolved over the years it is now becoming more and more difficult to connect with the people in our lives that we do love. With busy schedules, family, and work we can sometimes take our loved ones for granted. The cure: Valentine’s Day this is a day that we can make up for all of the other day’s of the year that we have neglected our love duties. Feburary 14 signifies a renewal of love and a rekindling of affection which sometimes get’s lost in our busy lives. I think that there have been many poems that have been written on love but I came across one that is particularly fitting for this blog of love. How do I love thee? Let me count the ways. I love thee to the depth and breadth and height My soul can reach, when feeling out of sight For the ends of Being and ideal Grace. I love thee to the level of every day’s Most quiet need, by sun and candle-light. I love thee freely, as men strive for Right; I love thee purely, as they turn from Praise. I love thee with a passion put to use In my old griefs, and with my childhood’s faith. I love thee with a love I seemed to lose With my lost saints, — I love thee with the breath, Smiles, tears, of all my life! — and, if God choose, I shall but love thee better after death. Elizabeth Barrett Browning

    While finding love maybe difficult keeping love can be a challenge as well. From time to time I see individuals that pay more attention to their cars than their significant others and at a certain point it is fine to love your car but the same care and attention which is required to keep your automobile running smoothly is the same care and attention necessary to keep your love alive. Like anything else in life love is a responsibility which takes effort, patience, understanding and nurturing in fact love is like a child that if cared for well will grow to be a wonderful adult and have a successful life however if neglected will probably fall by the waste side. So at this point you are probably wondering what love has to do with SEO well I will tell you. Love is at the core of all of our searches in life, it is our center console for all of our motivations and desires and the driving force for our everyday activity so the next time that you are going to Google something or search a particular product or subject for a parent, spouse, child or work think who are you really doing this for at the very base of the motivation and if you can attach that action to a deeper source then do it with love. inspired by my Babes.

    Anytime You Withhold Love You Are Punishing Yourself
    Nexonta Technologies Inc

  • Get Links!

    Get Links!

    08 February 2011
    Hi Nexonta
    We’ve been overwhelmed with demand for this webinar, so here it is again …
    How do you get your site to the top of the search engine rankings?

    Here’s what Google has to say:
    “Webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages”.
    Source: Google Webmaster Central
    The importance of inbound links can’t be overstated. If you want your site’s pages to appear at the top of Google’s search listings, you must have a plan for attracting inbound links.
    Quality reigns

    Not all links are created equal. Google tells us that quality is much more important than quantity. In the land of link building, quality reigns supreme. Getting a small number of inbound links from relevant, authoritative sites can greatly improve your site’s rankings, while dozens of links from lower-tier sites can prove next to useless.
    Obtaining quality links from a diverse range of relevant websites is the ultimate objective of any link building strategy. It’s also one of the biggest challenges website owners face today.
    So what is the best, most efficient way to find promising link prospects – those that will bring you fast, measurable business results? Better yet, once you do start building quality inbound links, how can you effectively measure and refine your strategy so that you’re always one step ahead of your competitors?
    Nexonta Technologies Inc

  • Happy Birthday!

    Happy Birthday!

    03 February 2011
    A birthday is a day or anniversary of the particular month and day on which a person was born. Birthdays are celebrated in numerous cultures, often with a gift, party or rite of passage. Although the major religions celebrate the birth of their founders (e.g., Buddha’s Birthday), Christmas – which is celebrated widely by Christians and non-Christians alike – is the most prominent example. In contrast, certain religious groups express principled opposition to the very idea of celebrating birthdays. Birthdays mark the passing of a year in a persons life and the beginning of a new year. For many a birthday maybe an unwelcomed event since it marks another year towards growing older but to the wise man it represents that much more knowledge and wisdom with which to go forward with in the coming year. It should also represent a new beginning for that individual to be introspective when it comes to where they have come from and where they are going. While we cannot stop aging we can certainly decide how it is that we do age and what are the good habits that we take with us each year and which ones we should leave behind. Different people celebrate birthdays differently, some like a great big party with allot of friends while others would rather venture out to an amazing restaurant with a panoramic view of a major city with that very special someone to bring in the new year but however you choose to celebrate your birthday keep in mind that this is the time that you can chart a better new course for your life.
    Happy Birthday!
    Nexonta Technologies Inc

  • Welcome To Our Health Blog!

    Welcome To Our Health Blog!

    25 January 2011
    Mens sana in corpore sano (a healthy mind in a healthy body) is a famous Latin quotation, often translated as “A sound mind in a sound body.” It is derived from Satire X of the Roman poet Juvenal. In context, the phrase is part of the author’s answer to the question of what people should desire in life, the answer consisting of a long list of things: “It is to be prayed that the mind be sound in a sound body. Ask for a brave soul that lacks the fear of death, which places the length of life last among nature’s blessings, which is able to bear whatever kind of sufferings, does not know anger, lusts for nothing and believes the hardships and savage labors of Hercules better than the satisfactions, feasts, and feather bed of an Eastern king. I will reveal what you are able to give yourself; For certain, the one footpath of a tranquil life lies through virtue. While a bit dramatic this famous Latin quotation sets the basis for our latest blog on health. It is no secret that today we are facing an obesity problem which is global in scale, for the first time in history many children are not expected to outlive their parents as a result of bad diet and health. Back in 2003 the world health organization did a study and found that bad diet and obesity by 2010 would cost the U.S health care system over five hundred billion dollars per year, these numbers have been met and exceeded.

    It is also no secret that today we work harder and longer hours in the work place for less compensation, coupled with bad diet this is a recipe for disaster. While I don’t believe that traditional diets really work I think that developing sensible eating habits along with great meal replacements are the way to go. There is a plethora of great products on the market and so much information that it could almost be a daunting task just to chart a course when it comes to leading a healthy life style this is where your individual health needs come into play. First off you have to set your own personal goals when it comes to your health just like you would when it comes to your business, family and finance. Like anything in life “if you fail to plan then ultimately you plan to fail” Once you have decided what your short term or long term goals are then this is where the research begins. There are many different products and services on the market today which claim to have the answer to diet and weight loss problems and quite a few of them really work however the buck stops with you. Weather or not you will lose weight and have more energy this is all up to your own will power and determination.

    Here at Nexonta Technologies Inc we work hard and long hours as this is our main season when it comes to online marketing and advertising. The first 2 quarters are the busiest times for us throughout the year and so it is important that our whole team is alert and energetic. We came across a wonderful growing company out of the US called Visalus, this company offers a weight management program which comes with many different benefits. It has been scientifically developed and the company is doing really well. While we suggest that before you start any form of diet or exercise program that you consult your doctor first. The results over here for our staff have been amazing. We have a corporate plan and our whole staff has access to the product and the wonderful thing is that it really works for us. While health and wellness is really a personal issue it is important that we “pay it forward” with good information that can help another company or individual see positive changes in their day to day lives. So if you are looking to shed a couple of pounds quickly and safely and have allot more energy for those long grueling days at the office then I suggest that you have a look at Visalus today. www.visaluslife.ca

    “Paying It Forward”
    Nexonta Technologies Inc

  • The Importance Of Leverage In Business

    The Importance Of Leverage In Business

    21 January 2011
    In finance, leverage is a general term for any technique to multiply gains and losses. Common ways to attain leverage are borrowing money, buying fixed assets and using derivatives ( Derivative, finance, a contract whose value is derived from that of other quantities). A public corporation may leverage its equity by borrowing money. The more it borrows, the less equity capital it needs, so any profits or losses are shared among a smaller base and are proportionately larger as a result. A business entity can leverage its revenue by buying fixed assets. This will increase the proportion of fixed, as opposed to variable, costs, meaning that a change in revenue will result in a larger change in operating income. Hedge funds often leverage their assets by using derivatives. A fund might get any gains or losses on $20 million worth of crude oil by posting $1 million of cash as margin. Leverage is essential for the medium to long term growth of any organization. That old saying “Never put all of your eggs in one basket” has never been more appropriate than in today’s business environment. What this means to a business is that it is simply not enough to just operate with your core business and it is important to explore other avenues of related business or develop other products in order to derive income as well as good will. Google leverages various applications such as Google maps, Google Chrome, Adwords, Adsence, Google earth and Android to name a few of the many technologies to keep it’s search engine relevant and ahead of the curve.

    Many small businesses today are trying to exist on one core product or service. The name of the game today however is “What else can your company do for me?” this is essential for the growth of small and medium sized companies in a tight market. For example let’s just say that you are a local paint store and you have been operating in your local community for the past 30 years but you notice that your community is changing and there are allot of condominiums being built and big box stores coming in, a good move would be to develop an online store so that customers can order your products online which opens your business up to thousands of potential customers online and to perhaps even start to offer painting services to your customers in order to create additional revenue for your business in a changing business environment.

    Here at Nexonta Technologies Inc we show customers how to leverage the power of the internet to help grow their business. Online marketing is a leverage platform that can open your business up to many different areas of business opportunity. For example; let’s just say that your company does real estate with a well planned out online marketing campaign you would be able to position your ads on Google under various different search and relevant terms in order for home buyers finding your business, home sellers finding you, renters finding you, or even someone who wants to lease a property.

    Here at Nexonta Technologies Inc we feel that it is more important to brand your business as well as network than it is to do just SEO. the future of online advertising is based in social networking meaning “the people have the power” to decide who they want to do business with. As this trend grows we expect to see allot of new companies who have run their business with integrity and transparency jumping to the top of the fold. Social media marketing is the new way of branding and allot of this is as a result of the internet. Over the next few years as businesses and customers become more internet savvy( they have no choice) we will see a rise in the number of companies advertising online. Once online there are limitless possibilities as to how you can grow and leverage your business. Keep in mind that this is not a quick fix and it takes allot of time and a well laid plan in order to gain the results that your company is looking for. “Every single journey starts with one single step” Remember it is a new year and time to let go of all of the old unwanted dysfunction of the past year and start to grow your business with real companies and customers looking to move ahead in a healthy and profitable way. “Try to stop fishing in troubled waters”
    Nexonta Technologies Inc

  • Paying It Forward!

    Paying It Forward!

    16 January 2011
    The expression “pay it forward” is used to describe the concept of asking that a good turn be repaid by having it done to others instead. In contract law, typically there are two parties but there is the concept of third party beneficiaries. Pay it forward merely applies this contract law concept so that third party beneficiary be a stranger to the creditor. More specifically, the creditor offers the debtor the option of “paying” the debt forward by lending it to a third person instead of paying it back to the original creditor. Debt and payments can be monetary or by good deeds. In sociology, this concept is called “generalized reciprocity” or “generalized exchange”. A related transaction, which starts with a gift instead of a loan, is alternative giving. It is based on the concept that this blog was conceived. In today’s competitive business environment we are seeing more and more companies paying it forward meaning that let’s say I were to receive really great service from a particular establishment then I would tell two or three colleagues or friends about this particular organization and in turn this organization would in turn tell two or three of their friends or colleagues about my company.

    Many years ago, your word was as good as gold but today it is more of a “You better get that in writing” business environment when it comes to engaging companies to do business, however we are seeing a pay it forward attitude when it comes to referral and repeat business. It is a kind of we are all in this together attitude towards helping other companies gain momentum and growth. What this means is that the economic growth on which companies will see over the next 10 years will be sustainable as even though the street has a short memory the global economic shift have forced both small and large business to take a look at how they were conducting business over the past three decades. That whole attitude of once you purchase a product or service the store or organization’s attitude was ” Good luck with that” Or “Lemme know how that is working out for you?” well with competition so tight in the market place and the internet creating a virtual data base for online comparison shoppers, organizations are smartening up.

    Paying it forward is all over the internet and social networking sites like face book (Like button) Twitter and Google 1st page ranking. With more and more companies trying to stay afloat and the market being fiercely competitive it would be wise if allot of companies adopted an attitude of “paying it forward” and “Hug your customer” since a happy client is a return client. The web is making it easier and easier for business and customers alike to find what it is they are looking for and so over the next three years it is important that small and large companies establish a web presence. The internet is one of the only advertising mediums where a family run hard ware store can compete with Canadian tire if they have a well done website so take advantage of the level playing field and pay it forward because together we can fix the economy one good deed at a time.

    Paying it forward
    Nexonta Technologies Inc

  • MLM is Social Marketing!

    MLM is Social Marketing!

    11 January 2011
    Social Media Marketing is it really MLM?

    Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a down line of distributors and a hierarchy of multiple levels of compensation. Other terms for MLM include network marketing, direct selling and referral marketing. Although the products and companies are supposed to be marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing, over the past two years we have seen an increase in MLM organizations in fact Network Marketing is considered the new Social Media Marketing. Google and online advertising play a large part in all of this.
    Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and sales promotion. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online. This gives more and more businesses the ability to operate on a network marketing platform.

    Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network, the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.

    With the expansion of social media platforms over the next 10 years you can expect to see huge growth in the MLM business platform as companies can no longer meet the needs of there employees and job security seem to be a thing of the past. Today individuals are choosing to build their own sales networks in order to gain long term income as well as financial independence. What was before considered a taboo industry we are seeing more individuals turning to MLM and social media Marketing as an alternative to 9:00 to 5:00 employment. Traditionally during times of economic slow down and recessions many people turn to MLM organizations in order to create added income however with social applications like Face Book, Google and Twitter both individuals as well as businesses are finding new ways to network and build a client base which could and in many cases does lead to unlimited income potential. So before you say no the the next MLM opportunity take a look at how many companies are using this platform to gain clients and this should tell you that MLM is here to stay.

    Keeping up with business trends
    Nexonta Technologies Inc

  • Happy 2011 Everyone!

    Happy 2011 Everyone!

    03 January 2011

    The New Year is the day that marks the beginning of a new calendar year, and is the day on which the year count of the specific calendar used is incremented. In many cultures, the event is celebrated in some manner.

    The New Year of the Gregorian calendar, today in worldwide use, falls on 1 January, continuing the practice of the Roman calendar. There are numerous calendars that remain in regional use that calculate the New Year individually.New Year’s Day is observed on January 1, the first day of the year on the modern Gregorian calendar as well as the Julian calendar used in ancient Rome. With most countries using the Gregorian calendar as their main calendar, New Year’s Day is the closest thing to being the world’s only truly global public holiday, often celebrated with fireworks at the stroke of midnight as the new year starts. January 1 on the Julian calendar corresponds to January 14 on the Gregorian calendar, and it is on that date that followers of some of the Eastern Orthodox churches celebrate the New Year.

    First quarter: from the beginning of January to the end of March this is the beginning of the calendar year’s business cycles and when everyone returns from the Holiday festivities. 2010 was a trying year for many of us while the US economy still struggles with slow recovery and declining property values the Canadian economy is showing signs of slow growth which is expected throughout the present year. What this all means to businesses is that it is time to be creative with ad spend and marketing. While online advertising lead the way for 2010 in 2011 most companies are realizing the importance in offline branding and advertising. When it comes to advertising you can never do enough. Creating a presence in the market place is essential today so that your company stands out above the competition. Over the next few years economist expect to see growth in social media platforms which promote global trade. What this means to the economy is that small business will once again lead the economy and economic growth will be based on small home based business growing and creating new jobs.

    Online advertising plays a key role as it is cost effective and it also instantaneously connects buyers to your product or service. While the sub prime mortgage market put everyone in a tail spin historically these major economic upsets usually lead to substantial economic growth cycles and we are just at the beginning of a huge growth cycle. So position your business and be aggressive as there are many companies looking to make a turn around this year after a very trying 2010. The key is to provide service and keep providing service to your clients this goes a long way in customer retention. My significant other calls it the “hug your customer mentality”.

    On behalf on Nexonta Technologies Inc I would like to wish everyone a Happy New Year as well as a productive and profitable one.
    Nexonta Technologies Inc

  • Viva Montreal!

    Viva Montreal!

    04 December 2010
    Crescent Street (French: rue Crescent) is a southbound street located in downtown Montreal, Quebec, Canada. Running perpendicular to Saint Catherine Street, Crescent Street descends from Sherbrooke Street south to René-Lévesque Boulevard. Crescent is home to many who visit montreal looking for great restaurants and nightlife. The strip between St Catherines and Sherbrooke boasts many restaurants and bars as well as clubs for those visiting down town Montreal this holiday season.

    Crescent Street is a popular attraction for both tourists and locals alike. North of de Maisonneuve Boulevard, one can find many luxury boutiques and art galleries in a Victorian architectural setting. To the south of de Maisonneuve the concentration of nightclubs, bars and restaurants makes Crescent Street one Montreal’s most well-known nightlife strips. St. Laurent Street became a boulevard in 1905 and is affectionately referred to as The Main by many Montrealers. It serves as the city’s physical division of east and west. Street numbers begin at Saint Lawrence and continue outward, with street names being suffixed by Ouest (West) or Est (East), depending on their orientation. Entrance to Montreal’s Chinatown, St. Lawrence at René Lévesque Boulevard.
    Saint Lawrence Street divides Montreal by language, ethnicity, and class. Saint Lawrence Street was for generations the symbolic dividing line for the city, with the predominantly English-speaking population to the west, French-speaking population to the east, and immigrant communities in between along the Main and Park Avenue. The Main runs through many of Montreal’s ethnic communities, a first stop for immigrant communities for over 100 years — initially Jewish, Chinese and Italian, and later Portuguese, Greek, Arab, Haitian and others. Old Montreal (French: Vieux-Montréal) is the oldest area in the city of Montreal, Quebec, Canada, dating back to New France.

    Old Montreal is located in the borough of Ville-Marie, the area is usually thought of as being bounded to the west by McGill St., to the north by Ruelle des Fortifications, to the east by Saint Hubert St., and to the south by the Saint Lawrence River. Following recent amendments, the district has been expanded slightly to include the rue des Soeurs Grises to the west, Saint Antoine St. to the north and the Saint Hubert Street in the east. It also includes the Old Port of Montreal. Most of Old Montreal was declared an historic district in 1964 by the Ministère des Affaires culturelles du Québec. These are just a few of the popular tourist destinations in Montreal where visitors come to enjoy the wonderful day and night life that this great city has to offer.

    Nexonta Technologies Inc

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