4 March 2022
Welcome to our statistics blog of 2022.
It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. You only get one chance to make a first impression.
Online advertising is on the increase and there seems to be no end in sight and so we thought it might be helpful to provide our readers with some statics on online marketing growth in 2022 and beyond. Source Hub Spot.
In 2010, there were over 2 billion internet users worldwide. In 2021, there were over 4.6 billion.
To attract and engage this growing base of online users, websites are being created at a rapid pace. In 2010, there were a little over 210 million websites. Today, there are over 1.8 billion.
1. In the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic. (Statista, 2021)
2. 32% of small businesses already have a mobile app and 42% plan to build one in the future. 26% of small businesses, on the other hand, are unlikely to ever release one. (Top Design Firms, 2021)
3. 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app. (Google/Ipsos, 2019)
4. In a study commissioned by Google and conducted by 55 and Deloitte, decreasing mobile site load times by just one tenth of a second resulted in major increases in conversion rates — specifically, 8.4% for retail sites and 10.1% for travel sites. (Deloitte, 2019)
5. 73.1% of web designers believe that a non-responsive design is a top reason why visitors leave a website. (GoodFirms, 2021)
6. 53.8% of web designers cite “not being responsive on all devices” as a top reason for a website to be redesigned. (GoodFirms, 2021)
7. In 2020, the total number of web developers and designers in the United States was around 178,900. By 2030, this number is projected to reach over 205,000. (Statista, 2021)
8. Employment of web developers and digital designers is projected to grow 8 percent from 2019 to 2029, much faster than the average for all occupations. (U.S. Bureau of Labor Statistics, 2021)
9. The median annual wage for web developers and digital designers was $77,200 in May 2020. (U.S. Bureau of Labor Statistics, 2021)
10. 50% of consumers believe that website design is crucial to a business’s overall brand. (Top Design Firms, 2021)
11. When asked what visual elements they value on a company website, 40% of consumers said images, 39% said color, and 21% said video. (Top Design Firms, 2021)
12. 84.6% of web designers believe crowded web design is the most common mistake made by small businesses. (GoodFirms, 2021)
13. 42% of people will leave a website because of poor functionality. (Top Design Firms, 2021)
14. 38.5% of web designers believe that outdated design is a top reason why visitors leave a website. (GoodFirms, 2021)
15. 26% of consumers prefer primary color schemes, 21% prefer complementary, and 20% prefer analogous. (Top Design Firms, 2021)
16. 22% of consumers visiting a website for the first time look for eye-catching colors. But 21% of consumers will leave a site with “outlandish” colors. (Top Design Firms, 2021)
17. When looking at a website for the first time, 38% of consumers look at a page’s layout or navigational links. (Top Design Firms, 2021)
18. As of June 2021, Google.com is the most popular website worldwide, with 86.9 billion total monthly visits. (Statista, 2021)
19. In 2021, 53.9 percent of all retail e-commerce is expected to be generated via mobile devices. (Statista, 2021)
20. 24% of small retail businesses without a website responded that their reason for not having one was that they don’t know how to create/run a website. (Digital.com, 2021)
21. As of June 2021, Amazon was the most popular ecommerce site in the United States, with approximately 2.45 billion total monthly visits. (Statista, 2021)
These are just a few statistics to help with your online marketing journey.
Source Hub Spot
Nexonta Technologies Inc.