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  • GOOGLE and THE ART of WAR STAYING on TOP

    The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.

    Sun Tzu

    Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.

    Given that competitor analysis is an essential component of corporate strategy, it is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called “informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.” As a result, traditional environmental scanning places many firms at risk of dangerous competitive blind spots due to a lack of robust competitor analysis.

    Here are a few common and useful technique is constructing a competitor array. The steps include:

    * Define your industry – scope and nature of the industry

     

    * Determine who your competitors are

     

    * Determine who your customers are and what benefits they expect

     

    * Determine what the key success factors are in your industry

     

    * Rank the key success factors by giving each one a weighting – The sum of all the weightings must add up to one.

     

    * Rate each competitor on each of the key success factors

     

    * Multiply each cell in the matrix by the factor weighting.

     

    This can best be displayed on a two dimensional matrix – competitors along the top and key success factors down the side.

     

    The strategic rationale of competitor profiling is powerfully simple. Superior knowledge of rivals offers a legitimate source of competitive advantage. The raw material of competitive advantage consists of offering superior customer value in the firm’s chosen market. The definitive characteristic of customer value is the adjective, superior. Customer value is defined relative to rival offerings making competitor knowledge an intrinsic component of corporate strategy. Profiling facilitates this strategic objective in three important ways. First, profiling can reveal strategic weaknesses in rivals that the firm may exploit. Second, the proactive stance of competitor profiling will allow the firm to anticipate the strategic response of their rivals to the firm’s planned strategies, the strategies of other competing firms, and changes in the environment. Third, this proactive knowledge will give the firms strategic agility. Offensive strategy can be implemented more quickly in order to exploit opportunities and capitalize on strengths. Similarly, defensive strategy can be employed more deftly in order to counter the threat of rival firms from exploiting the firm’s own weaknesses.

     

    Clearly, those firms practicing systematic and advanced competitor profiling have a significant advantage. As such, a comprehensive profiling capability is rapidly becoming a core competence required for successful competition. An appropriate analogy is to consider this advantage as akin to having a good idea of the next move that your opponent in a chess match will make. By staying one move ahead, checkmate is one step closer. Indeed, as in chess, a good offense is the best defense in the game of business as well.

    A common technique is to create detailed profiles on each of your major competitors. These profiles give an in-depth description of the competitor’s background, finances, products, markets, facilities, personnel, and strategies. Here at Nexonta Technologies Inc we encourage you to “Know thy self, know thy enemy. A thousand battles, a thousand victories.” Seo is competitive and expensive however the results are worth the investment but it costs to stay on top we build SEO ready websites but the fight to stay on top of Google is a whole other battle in itself.

    Sun Tzu

    Nexonta Technologies Inc

  • GOOD AND BAD SOCIAL NETWORKING

    A man should not strive to eliminate his complexes but to get into accord with them: they are legitimately what directs his conduct in the world.

     

    Sigmund Freud

     

    The original social networks were about describing social relations that were not just dyadic or binary. In the world we influence others and they influence us, usually on many levels at the same time. It is not just one on one. Colds, jokes and many other things travel through networks of people. Networks rapidly become complicated, and how do we know how they are organized, and how do we talk about what we see? Social network analysts are excited by the 6 degree thing because it allows to make guesses about what the human networks are like. Good or Bad.

    The newer community came from the merger of two ideas: collaborative software and networking. Collaborative software is such things as e-mail, this wiki, IM and so on. This has roots going back to Vaneever Bush’s 1945 paper “The Way We May Think” where he proposed a collaborative system that inspired hyperlinks and the World Wide Web. It was followed up by Ted Nelson and Doug Engelbart and there is a long tradition of working towards better collaborative software in Silicon Valley and elsewhere. Software that mediated human interaction came to be called “social software” (the term was coined by Eric Drexler, the same person who coined the term “nanotechnology”).

    Meanwhile, as women increasingly joined the marketplace in the 70’s and on they realize that they were running into established networks that blocked their entry. They started forming groups to mentor and help each other. This activity came to be called “networking” and by the the 1980’s it was an established business idea. In 1985, for instance, the organization Business Networking International was started, which still exists and is huge. In personal communication, the CEO (Ivan Mischner) said that the US Chamber of Commerce claims to have coined the term “networking.” In any event, the term “networking” meant to actively expand your networks for business purposes.

    In the late 90’s some folks got the idea to start businesses that did “networking” using collaborative software. Most of them thought of themselves as “business” or “professional” networking, but Jonathan Abrams wanted to network for friends and he called what people did on his site, Friendster, “social networking.” The term caught on and links a person makes through using MySpace, FaceBook, LinkedIn, FriendSter and so on came to be called “social networks.” In the abstract these are “social networks” in the first sense, and there have been some papers that explore this, but in the main the older one is talking about networks in general and the newer about networks that revolve around specific Web sites. It was unlikely that Johathan was familiar with the older term.

    The social networks of collaborative software are wonderful, exciting technologies. Occasionally someone will comment to me that the older kind of social networks are not as important and somehow overly academic. I would hope that people can realize this is not true at all.

    In the 60’s the idea of interdisciplinary research was popular (it is again). At Harvard they started a program called “social relations.” This program took the common aspect of social psychology, economics, sociology: social relations and made that the foreground of study. Many people who are still quite well known were there, Stanely Milgram, Mark Granovetter, Harrison White, Barry Wellman, Ivan Chase, … (heck even BF Skinner was there, but he was in that department) – some were teachers, some students. Some of the ideas they had then and subsequently about how our social world works are still revolutionary. A civilization which leaves so large a number of its participants unsatisfied and drives them into revolt neither has nor deserves the prospect of a lasting existence.

    Sigmund Freud

    Nexonta Technologies Inc

  • Global Wireless Emerging Markets

    The Information Age, also commonly known as the Computer Age or Information Era, is an idea that the current age will be characterized by the ability of individuals to transfer information freely, and to have instant access to knowledge that would have been difficult or impossible to find previously. The idea is linked to the concept of a Digital Age or Digital Revolution, and carries the ramifications of a shift from traditional industry that the Industrial Revolution brought through industrialization, to an economy based on the manipulation of information. Commonly seen as an outflow from the Space Age, capitalizing on the computer micro miniaturization advances of that effort, with a fuzzy transition spanning from the advent of the personal computer in the late 1970s to the internet reaching a critical mass in the early 1990s, and the adaption of such technology by the public in the two decades after 1990. Since the invention of social media in the 2000s, the Information Age has evolved into the Attention Age according to some publications.

    The Internet was originally conceived as a fail-proof network that could connect computers together and be resistant to any one point of failure; the Internet cannot be totally destroyed in one event, and if large areas are disabled, the information is easily re-routed. It was created mainly by ARPA; its initial software applications were email and computer file transfer.

    Though the Internet itself has existed since 1969, it was with the invention of the World Wide Web in 1989 by British scientist Tim Berners-Lee and its implementation in 1991 that the Internet truly became a global network. Today the Internet has become the ultimate platform for accelerating the flow of information and is, today, the fastest-growing form of media, and is making many if not most other forms of media approach being obsolete.The research on emerging markets is diffused within management literature. While researchers including C. K. Prahalad, George Haley, Hernando de Soto, Usha Haley, and several professors from Harvard Business School and Yale School of Management have described activity in countries such as India and China, how a market emerges is little understood.

    In the 2008 Emerging Economy Report the Center for Knowledge Societies defines Emerging Economies as those “regions of the world that are experiencing rapid internationalization under conditions of limited or partial industrialization.” It appears that emerging markets lie at the intersection of non-traditional user behavior, the rise of new user groups and community adoption of products and services, and innovations in product technologies and platforms. These trends are expected to gain momentum as more and more companies are looking towards the internet for all of their business development and online marketing needs.

    Nexonta Technologies Inc

  • Google’s Page Rank

    PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).

    The name “PageRank” is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.

    Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it; the link it has is of a much higher value. A web surfer who chooses a random link on every page (but with 15% likelihood jumps to a random page on the whole web) is going to be on Page E for 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. Page A is assumed to link to all pages in the web, because it has no outgoing links.

    PageRank is a probability distribution used to represent the likelihood that a person randomly clicking on links will arrive at any particular page. PageRank can be calculated for collections of documents of any size. It is assumed in several research papers that the distribution is evenly divided between all documents in the collection at the beginning of the computational process. The PageRank computations require several passes, called “iterations”, through the collection to adjust approximate PageRank values to more closely reflect the theoretical true value.

    A probability is expressed as a numeric value between 0 and 1. A 0.5 probability is commonly expressed as a “50% chance” of something happening. Hence, a PageRank of 0.5 means there is a 50% chance that a person clicking on a random link will be directed to the document with the 0.5 PageRank. Assume a small universe of four web pages: A, B, C and D. The initial approximation of PageRank would be evenly divided between these four documents. Hence, each document would begin with an estimated PageRank of 0.25.

    In the original form of PageRank initial values were simply 1. This meant that the sum of all pages was the total number of pages on the web. Later versions of PageRank (see the formulas below) would assume a probability distribution between 0 and 1. Here a simple probability distribution will be used- hence the initial value of 0.25.

    While the PageRank shown in the Toolbar is considered to be derived from an accurate PageRank value (at some time prior to the time of publication by Google) for most sites, it must be noted that this value used to be easily manipulated. A previous flaw was that any low PageRank page that was redirected, via a HTTP 302 response or a “Refresh” meta tag, to a high PageRank page caused the lower PageRank page to acquire the PageRank of the destination page. In theory a new, PR 0 page with no incoming links could have been redirected to the Google home page – which is a PR 10 – and then the PR of the new page would be upgraded to a PR10. This spoofing technique, also known as 302 Google Jacking, was a known failing or bug in the system. Any page’s PageRank could have been spoofed to a higher or lower number of the webmaster’s choice and only Google has access to the real PageRank of the page. Spoofing is generally detected by running a Google search for a URL with questionable PageRank, as the results will display the URL of an entirely different site (the one redirected to) in its results.

    For search-engine optimization purposes, some companies offer to sell high PageRank links to webmasters. As links from higher-PR pages are believed to be more valuable, they tend to be more expensive. It can be an effective and viable marketing strategy to buy link advertisements on content pages of quality and relevant sites to drive traffic and increase a webmaster’s link popularity. However, Google has publicly warned webmasters that if they are or were discovered to be selling links for the purpose of conferring PageRank and reputation, their links will be devalued (ignored in the calculation of other pages’ PageRanks). The practice of buying and selling links is intensely debated across the Webmaster community. Google advises webmasters to use the nofollow HTML attribute value on sponsored links. According to Matt Cutts, Google is concerned about webmasters who try to game the system, and thereby reduce the quality and relevancy of Google search results. At Nexonta Technologies we do not try to deceptively manipulate the Algorithm it is all done through White hat SEO

    Nexonta Technologies Inc

  • Victoria Day, Seasonal Variations and Daylight savings time!

    Victoria Day, Seasonal Variations and Daylight savings time!

    Victoria Day (in French: Fête de la Reine), colloquially known as May Long Weekend, May Two-four, May Long, or May Run, is a federal Canadian statutory holiday celebrated on the last Monday before or on 24 May, in honour of both Queen Victoria’s birthday and the current reigning Canadian sovereign’s official birthday, and is also considered an informal mark of the beginning of the summer season. It has been observed since before Canada was formed, originally falling on the sovereign’s actual birthday, and continues to be celebrated in various fashions across the country on the fixed date of the first Monday on or before 24 May. Royal Salutes, or 21-gun salutes, are fired in each provincial capital and in the national capital at noon on Victoria Day to mark the Sovereign’s Birthday. However, since the Quiet Revolution in Quebec, the same day was unofficially known in the province as Fête de Dollard until 2003, when provincial legislation officially named the same date as Victoria Day the National Patriots’ Day.

    Seasonal variation is a component of a time series which is defined as the repetitive and predictable movement around the trend line in one year or less. It is detected by measuring the quantity of interest for small time intervals, such as days, weeks, months or quarters. Organizations facing seasonal variations, like the motor vehicle industry, are often interested in knowing their performance relative to the normal seasonal variation. The same applies to the ministry of employment which expects unemployment to increase in June because recent graduates are just arriving into the job market and schools have also been given a vacation for the summer. The moot point is whether the increase is more or less than expected.

    Organizations affected by seasonal variation need to identify and measure this seasonality to help with planning for temporary increases or decreases in labor requirements, inventory, training, periodic maintenance, Marketing and online advertising and so forth. Apart from these considerations, the organizations need to know if the variations they have experienced has been more or less would be expected given the usual seasonal variations Daylight saving time (DST) is the practice of temporarily advancing clocks so that afternoons have more daylight and mornings have less. Typically clocks are adjusted forward one hour near the start of spring and are adjusted backward in autumn. Modern DST was first proposed in 1895 by George Vernon Hudson. Many countries have used it since then; details vary by location and change occasionally.

    The practice is controversial. Adding daylight to afternoons benefits retailing, sports, and other activities that exploit sunlight after working hours, but causes problems for farming, evening entertainment and other occupations tied to the sun. Traffic fatalities are reduced when there is extra afternoon daylight. Its effect on health and crime is less clear. Although an early goal of DST was to reduce evening usage of incandescent lighting, formerly a primary use of electricity, modern heating and cooling usage patterns differ greatly, and research about how DST currently affects energy use is limited or contradictory. Non the less Summer time is here and we are set to start promoting seasonal business here at Nexonta Technologies Inc for a very profitable 2010 season.

    Nexonta Technologies Inc

  • SEO and The New Economy

    The New Economy was an evolution of developed countries from an industrial/manufacturing-based wealth producing economy into a service sector asset-based economy , brought about by globalization and currency manipulation by governments and their central banks, following strategic changes influenced by writers such as Kevin Kelly. Some analysts claimed that this change in the economic structure of the United States had created a state of permanent steady growth, low unemployment, and immunity to boom and bust macroeconomic cycles. They believed that the change rendered obsolete many business practices while making others the wave of the future for example Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

    As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

    The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

    Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

    Get SEO’ed

    Nexonta Technologies Inc

  • A brief History of the Internet and Google

    The origins of the Internet reach back to the 1960s when the United States funded research projects of its military agencies to build robust, fault-tolerant and distributed computer networks. This research and a period of civilian funding of a new U.S. backbone by the National Science Foundation spawned worldwide participation in the development of new networking technologies and led to the commercialization of an international network in the mid 1990s, and resulted in the following popularization of countless applications in virtually every aspect of modern human life. As of 2009, an estimated quarter of Earth’s population uses the services of the Internet. The Internet has no centralized governance in either technological implementation or policies for access and usage; each constituent network sets its own standards.

    Only the overreaching definitions of the two principal name spaces in the Internet, the Internet Protocol address space and the Domain Name System, are directed by a maintainer organization, the Internet Corporation for Assigned Names and Numbers (ICANN). The technical underpinning and standardization of the core protocols (IPv4 and IPv6) is an activity of the Internet Engineering Task Force (IETF), a non-profit organization of loosely affiliated international participants that anyone may associate with by contributing technical expertise.A dot-com company, or simply a dot-com (alternatively rendered dot.com or dot com), is a company that does most of its business on the Internet, usually through a website that uses the popular top-level domain, “.com” (in turn derived from the word “commercial”).

    The Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies. The Internet carries a vast array of information resources and services, most notably the inter-linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail.

    Google runs over one million servers in data centers around the world, and processes over one billion search requests and twenty petabytes of user-generated data every day. Google’s rapid growth since its incorporation has triggered a chain of products, acquisitions and partnerships beyond the company’s core search engine. The company offers online productivity software, such as its Gmail e-mail software, and social networking tools, including Orkut and, more recently, Google Buzz. Google’s products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. More notably, Google leads the development of the Android mobile phone operating system, used on a number of HTC phones such as the Nexus One and Droid Eris. Because of its popularity and numerous products, Alexa lists Google as the Internet’s most visited website. Google is also Fortune Magazine’s fourth best place to work, and BrandZ’s most powerful brand in the world

    In the beginning One of the biggest mistake early dot com businesses made was that they were more interested in attracting visitor to their website but not necessarily winning them over to customers. Early e-commerce thought the most important factor was to have as many visitors as possible gather to their website and this would eventually translate into profit for their business. This wasn’t necessarily the case and businesses failed. Early dot com businesses also failed to take the time to properly research the situation before starting their business. There are many factors that come into play when starting a new business. Research needs to go into the product the business is actually trying to sell. The business also need to research price of their product. They need to be competitive with the cost of their product compared to their competitors. Early businesses failed to research how they promote their product. If they decide to advertise their product only through the cheapest avenues (i.e. banner ads, radio), most likely they will not get the amount of consumers they would if they advertised through more popular means.

    In the late 1990s (as well as today) many businesses were interested in investing in the Internet to expand their market. The Internet has the ability to reach out to consumers globally as well as providing more convenient shopping to the consumer. If planned and executed correctly, the Internet can greatly improve sales. However, there were many businesses in the early 2000s that did not plan correctly and that cost them their business. Most traditional communications media, such as telephone and television services, are reshaped or redefined using the technologies of the Internet, giving rise to services such as Voice over Internet Protocol (VoIP) and IPTV. Newspaper publishing has been reshaped into Web sites, blogging, and web feeds. The Internet has enabled or accelerated the creation of new forms of human interactions through instant messaging, Internet forums, and social networking sites.

    Nexonta Technologies Inc

  • BUSINESS ETIQUETTE

    Etiquette is a code of behavior that delineates expectations for social behavior according to contemporary conventional norms within a society, social class, or group. The French word etiquette, signifying ticket (of admission, etc.) first appeared in English in rules of etiquette encompass most aspects of social interaction in any society, though the term itself is not commonly used. A rule of etiquette may reflect an underlying ethical code, or it may reflect a person’s fashion or status. Rules of etiquette are usually unwritten, but aspects of etiquette have been codified from time to time. At Nexonta Technologies we take buisiness etiquette and professional behavior very seriously. The etiquette of business is the set of written and unwritten rules of conduct that make social interactions run more smoothly. Office etiquette in particular applies to coworker interaction, excluding interactions with external contacts such as customers and suppliers. When conducting group meetings in the United States, the assembly might follow Robert’s Rules of Order, if there are no other company policies to control a meeting.

    In America, the notion of etiquette, being of French origin and arising from practices at the court of Louis XIV, is occasionally disparaged, especially by those unfamiliar with etiquette’s social foundations and functions, as old-fashioned or elite, The old boy’s club if you will. A like code concerned only with apparently remote directives such as “which fork to use”. Some such individuals consider etiquette to be an unnecessary restriction of freedom or of personal expression; others consider such a philosophy to be espoused only by the unschooled, the unmannerly and the rude. For instance, wearing pajamas to a wedding in a cathedral may indeed be an expression of the guest’s freedom, but also may cause the bride and groom to suspect that the guest in pajamas is expressing amusement, disparagement, or disrespect towards them and their wedding. Etiquette may be enforced in pragmatic ways: “No shoes, no shirt, no service” is a notice commonly displayed outside stores and cafes in the warmer parts of North America. Others feel that a single, basic code shared by all makes life simpler and more pleasant by removing many chances for misunderstandings and by creating opportunities for courtesy and mutual respect.

    Adjusting to foreign etiquettes is a major complement of culture shock, providing a market for manuals.Transparency, as used in the humanities and in a social context more generally, implies openness, communication, and accountability. It is a metaphorical extension of the meaning a “transparent” object is one that can be seen through. Transparent procedures include open meetings, financial disclosure statements, freedom of information legislation, budgetary review, audits, etc. UsesCorporate transparency, a form of radical transparency is the construct of removing all barriers to —and facilitating of— free and easy public access to corporate, political and personal information and the laws, rules, social connivance and processes that facilitate and protect those individuals and corporations who freely join, develop and embellish the process

     

    strong influence on Both office and business etiquette overlap considerably with basic tenets of netiquette, the social conventions for using computer networks. These rules are often echoed throughout an industry or economy. For instance, 49% of employers surveyed in 2005 by the American National Association of Colleges and Employers found that non-traditional attire would be a “ence” on their opinion of a potential job candidate. At Nexonta Technologies it is our corporate culture to operate in the most ethical and responsible manner while the customer today is not always 100% right we aim to leave every client that we deal with better than when we first encountered them.

     

    Nexonta Technologies Inc

  • Business Networking and the Internet

    Business networking is a marketing method by which business opportunities are created through networks of like-minded business people. There are several prominent business networking organizations that create models of networking activity that, when followed, allow the business person to build new business relationship and generate business opportunities at the same time. Like the internet companies grow faster when they put themselves out there. On May 5th Nexonta Technologies will be attending a business networking event with other companies throughout the Montreal area.

    Businesses are increasingly using business social networks like Business Book or professional business networking tools like Boardex or LinkedIn as a means of growing their circle of business contacts and promoting themselves online. In general these networking tools allow professionals to build up their circle of business partners they trust. By connecting these business partners the networking tools allow individuals to search for certain people within their network. Through introductions the members of these tools then can get in contact with new prospective business partners. Since businesses are expanding globally, social networks make it easier to keep in touch with other contacts around the world. Specific cross-border e-commerce platforms and business partnering networks now make globalization accessible also for small and medium sized companies.

    Many business people contend business networking is a more cost-effective method of generating new business than advertising or public relations efforts. This is because business networking is a low-cost activity that involves more personal commitment than company money. SEO is the online form of business networking by using the power of the internet Search Engine Optimization attempts to bridge the gap between buyers and sellers alike by providing information to prospective buyers in the form of content on a website or an informational page or providing links to other useful sources of information relevant to your search needs. At Nexonta Technologies we work with only one company per industry in each respected area in order to give that company maximum exposure for that particular product or service and as to not create competition between our clients. With clients both in Canada and the United States Nexonta Technologies aims to bridge the gap between companies making your company more accessible to a wider audience.

    Nexonta Technologies Inc

  • Theory of Business Relativity

    In mathematics, computer science, and related subjects, an algorithm is an effective method for solving a problem using a finite sequence of instructions. Algorithms are used for calculation, data processing, and many other fields. each algorithm is a list of well-defined instructions for completing a task. Starting from an initial state, the instructions describe a computation that proceeds through a well-defined series of successive states, eventually terminating in a final ending state. The transition from one state to the next is not necessarily deterministic; some algorithms, known as randomized algorithms, incorporate randomness. Online line search and marketing with Google uses Algorithms in order to platform their search quirey results.

    At Nexonta our team of programmers lead by Sheldon Poon are constantly researching the patterns of the Google algorithm in order to provide some of the best SEO consulting services on the market today. Electronic business, commonly referred to as “eBusiness” or “e-business”, may be defined as the application of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

    These are essentially the tools of online advertising and marketing. Albert Einstein said “A human being is a part of a whole, called by us ‘universe’, a part limited in time and space. He experiences himself, his thoughts and feelings as something separated from the rest… a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us. Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty.” The world wide web enables us to achieve this in business by eliminating trade restrictions via the internet at Nexonta we recognize that this is a trend that is only going to grow as many companies are harnessing the power of the internet for their daily business activities.

    Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers. In practice, e-business is more than just e-commerce. While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e-commerce is a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency using the Empty Vessel strategy. Often, e-commerce involves the application of knowledge management systems. Basically, electronic commerce (EC) is the process of buying, transferring, or exchanging products, services, and/or information via computer networks, including the internet. EC can also be benefited from many perspective including business process, service, learning, collaborative, community. Based on these trends it is evident that getting what one needs by just clicking a key is becoming the new norm and it is all do to the power and connectivity of the internet.

    Nexonta Technologies Inc

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