Author: admin

  • How Search Engines Work!

    Okay here we go this blog is meant to explain in laymens terms how search engines work in order to let clients looking for SEO services see how and why results can be achieved. Let me also start off by saying that once again SEO is not an exact science and there is Eb and flow in the search algorithm. One day your website is on top of the ranking with proper SEO and the next day you could be in sixth position. So keep in mind just develop a good system and be consistent and you should get the results that you desire. This blog will attempt to address three key points to website SEO and how the algorithm works, The Query Soft ware, The Spider or Crawler, and finally The Indexing Software.

    The query software doesn’t actually search the web – instead, it checks through all the records that have been created by its own index software. And those records are made possible by the text, links and URL material the spider software collects stores and organizes. It is very important that each page of your website is clearly defined as to what that page is telling someone who is looking for something specific. Each page should have a targeted key word or words so that search engines can properly index you web page according to what people are typing in for their searches. This is where content writing and linking play a large roll in order to position the page in the right way so that it can rank high in search results.

    Keep in mind that if you are trying to optimize your site in a very competitive industry with high demand key words just to position there will require a great deal of linking and allot of key word rich content adding to your site on a regular basis (Blogging) as your competitor is probably working hard to maintain the coveted top spot. So the query software does the job of collecting, analyzing and indexing web pages.

    The index software is the second major component of the search engine it’s job is to make sense of the mass of text, links and URLs using what is called an algorithm – a complex mathematical formula that indexes the words, the pairs of words and so on. Essentially, an algorithm analyzes the pages and links for word combination to figure out what the web pages are all about – in other words, what topics are being covered. Then, scores are assigned that allow the search engine to measure how relevant or important the web pages (and URLs) might be to the person who is searching. While each of the major search engines (like Google, Yahoo or Bing) has their own secret algorithm for scoring, they are all using the information a spider collects. The index soft ware is responsible keeping records of you web page and website information and sorting and storing it until it becomes available for a search result. So, when you type in your search words and hit search, then the search engine will try to match your words with the best, most relevant web pages it can find by ‘searching the web’.

    The third component of a search engine is the spider or web crawler which takes the information it has gathered about a web page and sends it to the index software where it is analyzed and stored. So every time you update a page or section of your website the web crawlers will visit you site in order to check the relevance of the information and sort it as well. For example if you type in Hotel in Montreal into the query box on a search engine page (such as Yahoo), then it’s time for the query software to go to work. The query software is what you see when you go to a search engine – it is the front end of what everybody thinks of as a search engine. It may look simple but the query software presents the results of all the quite remarkable spider and index software that works away invisibly on our behalf. So, when you type in your search words and hit search, then the search engine will try to match your words with the best, most relevant web pages it can find by ‘searching the web’.But this too is a metaphor and perhaps the most important one. the spider software, the index software and the query software all make up a search engine and are the most important factors to consider when designing an SEO friendly website.

    The words people use – what words they type into the query box – when they search will therefore determine the results the search engine presents. So search engine optimizers want to know the words people use when they search – we call them keywords other wise referred to as ‘the words people use when they search. If you understand what these three do, then you have the foundation for getting your website to the top of the search engines. But it takes allot of work!
    Dismantling the beast!

    Nexonta Technologies Inc

  • This is nice!

    To Whom It May Concern:

    I just had to write a letter to both Huey John and Nexonta for the incredible website that your firm created for me. My expectations were surpassed for the speed of which it all took and the cost to create such a magnificant website.

    Again, thank you so much Huey for my new website, I look forward to a successful relationship with you and your firm.
    Sincerely,
    Melanie Lendzion

  • Coming Soon How it all ties Together! Search Engine Optimization

    Optimisizing your website for the search engines is the next step after successfully completing search engine submissions. Many websites are already indexed but still fail to appear within the top results due to a lack of proper optimization efforts.  It should be a given that your website appears when searching for your company name. However, these are people who obviously already know about you. The real benefit is when your website appears at the top for generic search terms that describe your products and services.

    There are many different elements that should be considered when optimizing a website for greater search engine exposure, such elements are:
    On Page Optimization:
    • Meta Data: Meta data is information that is found within each web page. The main meta data fields used are page title, description and keywords.
    • Page Copy: How copy is written for your website can also affect the performance of your site within search engines, this includes headings and formatting.
    • Internal Linking: Linking is the action where by one page is linked via either text or an image to another page within your website.
    • Coding: How a web page is built can considerably affect how it performs within the search engines.
    • Navigation: This will determine if search engines can access all the pages within your site and more so, how effectively.www.addme.com

    Nexonta Technologies Inc

  • The Importance of Website Structure!

    Essential SEO: How to optimize your site structure

    Keyword research can do more than find you profitable keywords to target. With Wordtracker’s Keywords Tool you can also plan a site structure optimized for search engines. In an extract from his book, Wordtracker Masterclass: Keyword Research, Mark Nunney explains how.

     

  • Google Sandbox How to use it to your advantage!

    Google will deny that they sandbox new websites. Yet, webmasters and SEO gurus alike have been frustrated to no end by the sandbox effect noted when a new website is launched. Google does acknowledge that there may be something in the algorithm that penalizes new websites and gives them lower rankings until they have proven their value. The reasons for such a filter are many and include keeping people from putting up multiple sites with links to one another when one website is what they need. Whatever the reasons behind ending up there, time spent in the Google Sandbox is still important to success.  Whether it was a conscious decision on the part of Google owners or not, they have written into the algorithm a set of filters that manage to establish the quality of a website using time-based indicators. These indicators include the age of the web site or domain, the age of different backlinks and inbound links to the site, and other factors. One important feature to note is that not only new sites are found in the sandbox. Older sites that suddenly get a rush of inbound links are often sandboxed while the value of the links is established.
    With these points in mind, many who have paid for SEO services and still ended up in Google Sandbox are wondering what they can do to get out. Sadly, the only true way to climb out is to be patient. Time is actually on the side of those who are in the sandbox. There are several reasons for this.

    The first reason is that time spent in the sandbox allows the website owner to work on tweaking any problem that is found with the site so that it is 100 percent ready when page rank climbs to a point where new visitors are coming in large numbers. This is the best time to test and fix any programming errors noted.
    The second reason is that it allows you to work on the content of your site and any related sites linked to it. On the internet, content is king and Google is no different on that score. New, keyword optimized content appearing regularly with links that go back to a site that has been sandboxed catch attention and increase the odds of getting out sooner. Of course, these links must be relevant to the material on the website to be of any real value.  It gives webmasters time to establish relationships with others that are considered authorities in their fields. These authorities can include links to a site in their own pages. If these individuals are recognized as authorities in their fields, the value of their links increases dramatically.

    Priority submit Search Engine Traffic

    Trust is an important part of any business relationship. There are some sites on the internet that are trusted more than others. Links from these sites are seen as more trustworthy by the search engine, and can help boost page rank quickly.  Ideally, you should try for a trifecta by seeking out relevant links from sites owned by recognized authorities in the field who have been deemed trustworthy by Google and users doing business with them. These links can combine in an exponential manner to boost a page ranking significantly regardless of the page’s age.
    Another trick to consider is not limiting yourself to Google when performing SEO operations. One can be in the Google Sandbox and still get good organic results on other search engines such as Yahoo or Ask Jeeves.  You can also optimize for more long tailed keyword phrases. The sandbox effect only seems to affect sites that use highly competitive keywords. Therefore, if you sell an item that can be described in the keywords, the longer keyword phrases may help increase page rank. Of course, you must choose keywords that users are likely to type into the search engine.
    In a nutshell, to take advantage of these time-based indicators, you should:

    * Get links that deliver the most trust, first.

    * Start your website today and also begin your link-building task as well

    * Target quality 4-in-1 links. This means going for links that are Relevant, Authoritative, from Trusted sources and from High page rank pages.

    The Google Sandbox is real, despite denials from Google. These filters are part of the algorithm that assigns page ranks and they do penalize new sites that use competitive keywords. They also penalize established sites that enter into link farming agreements and try to manipulate the rankings artificially. The filters are age related for the age of the domain, the age of the links to the pages, and other factors.

    The time spent in the Google Sandbox is important for the success of any web based business. To be more precise, what is done during this time is important. This is an opportunity to work out any bugs in your website that could hurt business. It is also an opportunity to establish high quality relationships with other site owners who can provide links to your site that are relevant, authoritative, from trusted sources, and coming from pages that are ranked highly, allowing you to take advantage of their rank until your own comes into being.
    Tope Adeyemi The underground Internet Marketing Mogul since 2004 www.makemoneyswaga.com

  • Basic Website Construction!

    Where to Use Keywords For Search Engine Optimization (SEO)

     

    Keywords are, simply put, the SEO fuel. All the efforts put in to fine-tune your website for top rankings on Search Engines will not pay-off if the targeted keyword is not right. The key here is to use most relevant and important keywords in different parts of the website. Instead of using all keywords at once, it is advisable to use the keywords in several portions on your website. Higher relevance is given to certain areas of the HTML documents by various search engines.

     

    Choosing the right keyword is the first and the most critical step of any SEO Campaign.

     

    Following are the Best Practices for how to use your keywords:

    In the TITLE tag – Search results always shows the title tag as your page title. The Title must be short and precise, say 6-12 words. The Keyword can be anywhere in the tag but preferably near the beginning.

    In anchor text – Anchor text with keyword focus from external links is an important factor. Inbound links are considered positive not only for the site but for the keyword as well.

    In headings – The Keywords placed on the heading in H1 is an important factor but the page should have actual text relevant to the keyword. Try to keep the heading precise (7-10 words). It is good to have the keyword as the first word of the heading.

    In Domain Name – Domain names incorporating vital keywords is a very important factor.

    In URL – Helps a lot to rank well but keyword should be in the other parts of the document. It should not be over optimized else you might be penalized.

    Density – It is a measure to check the relevance of the web content. Keep less than 10% keyword density. Upto 7-8% for targeted 2-3 keywords and 1-2% for minor or secondary keywords on a page.

    In the beginning of the document – It is a good practice to have the keyword in first 25-50 words of the document. Be it a table or a paragraph, try to keep it in the beginning of the document.

    In Alt Tags – Label images on your page with ALT/TITLE tag filled with some keywords as spiders do read these tags.

    Article By www.addme.com

  • Everything You Ever Wanted To know About Links! Next Blog!

    Linking Simply Can’t Be Ignored

    It’s a proven fact: link building is absolutely vital to creating a thriving, cash-generating website today.

    Why? Because Google and most other search engines reward sites with quality inbound links by placing them higher up in search engine listings – and that means more traffic, more customers and more revenue for your business.  Better yet, a sound linking strategy is a gift that keeps on giving. Unlike advertising, your links don’t simply disappear after a certain period of time. Rather, the links you establish remain there indefinitely and continue to influence your search engine rankings, day after day, month after month!

    The truth is that marketers who turn their backs on link building are destined to spin their wheels in cyberspace, while those who embrace it will propel their websites into a new realm of profitability. A hyperlink has an anchor, which is a location within a document from which the hyperlink can be followed; that document is known as its source document. The target of a hyperlink is the document, or location within a document, that the hyperlink leads to. The user can follow the link when its anchor is shown by activating it in some way (often, by touching it or clicking on it with a pointing device). Following has the effect of displaying its target, often with its context.
    In some hypertext, hyperlinks can be bidirectional: they can be followed in two directions, so both points act as anchors and as targets. More complex arrangements exist, such as many-to-many links.A few years back, it used to be that a polite email would set you off on your link building. Often it was the email equivalent of a ‘cold call’ – you had no contact with and you probably didn’t know too much about the person you were targeting. It is not websites that give you links, but the people who are behind them that decide that you’re worth the effort and go ahead and give you that link.

    Today on a web dominated by social media, we don’t have to. Indeed, you need never make a ‘cold call’ link request again. Through effective use of social media we can get to know people before we make a link request. And that’s the vital ingredient – getting to know the person behind the site you want to approach. Social media makes it really easy. spend time getting to know the people who could give you the links you’re after. More to come….. Links the Good the Bad and the Ugly……..The business benefits of a solid linking strategy are abundantly clear. Still, the phrase ‘link building’ is enough to strike fear in the hearts of even the most seasoned online marketers.

    The process of sending out link requests can be tedious and time-consuming, requiring you to find target websites, assess their quality, identify the right contact person and send them a customized link request. And even at that, you’d be fortunate to receive a 10% response rate.
    What’s more, trying to separate quality sites from worthless ones is no easy task. If you don’t know what makes for a link worthy site, your efforts could very well be a waste of time. And you have better things to do. Next section, who should we have linking into out site and how do we know that they are worthy? What is a Good link and Bad link and just an Ugly link?

  • So What is an SEO Friendly Website?

    Hello everyone and welcome to September, what we over here at Nexonta Technologies Inc consider to be the beginning of the business cycle right up until June of 2011 when things start to slow down again for the summer. This blog is to put certain conflicting facts about why it is important to have an SEO friendly website right from the design stage all the way to the site launch. For many years now very good web designers have been creating beautiful websites which look fantastic once you click onto the website. The only problem here is that they pay little or no attention to the coding on the back of the website or the Meta tags, Header tags or Title tags of each website or how clean the code is. This is how Google identifies your site and where to rank your site in the query results.

    So traditionally websites have been acting like an online brochure for companies to direct visitors there so that potential customers could preview the company’s website to find out more information. Once these sites were developed, then the site owner after paying $2000.00 to $5000.00 for an esthetically pleasing site now has to contact an SEO company to make changes in the coding so that Google Bots can read it and add all of the different tags and write the content and images so that the site is user friendly and easy to navigate for the viewer. We do all of this before hand and so by the time that your site is fully finished it is fully ready to perform in all of the search engines thus this is an SEO friendly website.

    At Nexonta we predominately use templates as the code is clean and our main goal at this point is to create content which is industry specific for each type of company as well to save on costs. The average consumer spends 30 to 60 seconds on a website browsing for what they are looking for and so there is really no need to spend $2000.00 to $3000.00 on a custom site today unless you are developing a website as part of a huge marketing campaign. Once again your site should be content driven, Clean coded, Well tagged and easy to navigate with one or two sections which can be updated on a regular basis. For example Blogging or a past projects module. At Nexonta Technologies Inc we view websites as marketing tools to get our clients exposure on the major search engines and so we focus on the bottom line. If you are interested in a designer website there are allot of great companies that can do a great job on a master peace of a site for your company however here at Nexonta Technologies Inc we charge $1000.00 for an SEO ready site with all of the fundamentals already built into the finished site. Further SEO can be discussed after words.

    On a final note, SEO simply means the more competitive the industry that your company operates in the more Blogging, Updating, Posting, Adwords, Adsense etc that you have to spend on but if you are in a relatively stable industry then regular updates to your site will have you appearing great in the search results. Call us today for a free quote!
    Nexonta Technologies Inc

  • Online advertising and Grabbing Their Attention

    In tweeting you can never do enough online branding. With this form of advertising as long as you are sending the right messages and these messages are, we are a responsible company or organization that can handle all of your needs. Today it is easy to create marketing material and put it out there. The real question is does it work, are you reaching your target market? The truest form of advertising today is search advertising. This is because no one goes onto Google ( Usually anyway ) and types in Hotel Montreal unless they are looking to book a hotel to stay in Montreal and so search is pure. Twenty years ago the Yellow Pages directory was in every home across North America and if we needed a plumber we would simply go to the P’s and find “plumbers” Usually the largest add and the one on the first page under “plumbers” got the most business. Today Google search results works much the same way. Once searching for a product or service simply type into a Google search bar the most relevant “Key words” and view the query results.

     

    Given the fact that most homes and businesses have Pc’s or Mac’s it is safe to say that most people are simply searching online for their products or services or other information readily available to them on the internet.The trend today is that with in two years most Magazines, Books, Newspapers, Directories and Periodicals will be offered online. This is why it is very important that small and medium sized companies take advantage of the fact that “organic results” in Canada are still in it’s infancy and there are allot of good domains with relevant key words available for website foundations. At nexonta Technologies we keep current on all of the latest trends in online advertising and marketing. Like I always say the place to start is with a good website. Once you have a clean content driven site with very clean code then this is a good place to start. After that you can concentrate on online

    branding and SEO.

     

    The internet is growing in terms of users every year and soon there will be more money being made online as opposed to offline!! And so it is important to take advantage of this growing opportunity. Register a good domain and create a user friendly website with industry relevant content. Remember a website is only the start to your online advertising campaign ofter that there is Linking, Ad-words, Adsence, Social networking and Blogging etc. these practices all constitute SEO and there is allot of work involved. So set a budget, do what you can on your own and Call us today for a free quote!

    Nexonta Technologies Inc

  • Third Quarter Here we go!

    A season is a division of the year, marked by changes in weather, ecology, and hours of daylight.  Seasons result from the yearly revolution of the Earth around the Sun and the tilt of the Earth’s axis relative to the plane of revolution. In temperate and polar regions, the seasons are marked by changes in the intensity of sunlight that reaches the Earth’s surface, variations of which may cause animals to go into hibernation or to migrate, and plants to be dormant.

    Alas the fall is finally here and I for one am very happy since it is my favorite time of the year. While it has been a bit challenging this summer ( Security wise ) things seemed to have calmed down over here at Nexonta Technologies Inc. I also felt it necessary to add a little tidbit about Internet Security. It is important that when you have an in house team or contract a third party to design or build any type of hosted application or client administration panel that once the job is completed make sure that all of your files are backed up and transferred onto your secure name server. (just because the file has your company name in it doesn’t mean that it is being hosted on your name server. Found that out) For the past 8 weeks we have had a breach in our admin panel security and while I was assured by my host company that my control panel and FTP login accounts were secure I kept having someone access my admin panel and client files costing our company allot in bottom line dollars. Finally we did some investigating and found out that the whole admin panel was sitting on the server of the programmer who built it for us and he was just helping himself to our company information.

    A lesson learned. In most cases people don’t do this kind of thing however when you come across someone who lacks moral fiber then you better pay special attention to potential security breaches like this one. It was an expensive lesson and I do mean expensive however a good lesson to learn. I would also advise you to always have a back up of files for your applications as if you do encounter a situation with someone who is up to no good then you can protect your business from this type of tampering and theft.

    On a lighter note the fall season is upon us and it is going to be a busy time as our business has already started becoming quite crazy( in a good way ) the last week of August is usually that week that we get our proverbial houses in order as kids go back to school and the movers and the shakers return from their yachts and the Hampton’s to start creating power deals to get the economy moving so that they may spend large at Christmas time. In many ways the fall is like the rebirth of business after a coma toast summer it is get up and get at it! For right now there is just Labor day weekend and then back to the hustle and bustle of the exciting third quarter. I love the fall it is like a crisp clean woodsy new page in the business cycle and a time for new beginnings. Have a fun and safe Labor Day weekend everyone and see you when you get back!

    Nexonta Technologies Inc

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