Category: Blog

  • SEO and The New Economy

    The New Economy was an evolution of developed countries from an industrial/manufacturing-based wealth producing economy into a service sector asset-based economy , brought about by globalization and currency manipulation by governments and their central banks, following strategic changes influenced by writers such as Kevin Kelly. Some analysts claimed that this change in the economic structure of the United States had created a state of permanent steady growth, low unemployment, and immunity to boom and bust macroeconomic cycles. They believed that the change rendered obsolete many business practices while making others the wave of the future for example Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

    As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

    The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

    Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

    Get SEO’ed

    Nexonta Technologies Inc

  • A brief History of the Internet and Google

    The origins of the Internet reach back to the 1960s when the United States funded research projects of its military agencies to build robust, fault-tolerant and distributed computer networks. This research and a period of civilian funding of a new U.S. backbone by the National Science Foundation spawned worldwide participation in the development of new networking technologies and led to the commercialization of an international network in the mid 1990s, and resulted in the following popularization of countless applications in virtually every aspect of modern human life. As of 2009, an estimated quarter of Earth’s population uses the services of the Internet. The Internet has no centralized governance in either technological implementation or policies for access and usage; each constituent network sets its own standards.

    Only the overreaching definitions of the two principal name spaces in the Internet, the Internet Protocol address space and the Domain Name System, are directed by a maintainer organization, the Internet Corporation for Assigned Names and Numbers (ICANN). The technical underpinning and standardization of the core protocols (IPv4 and IPv6) is an activity of the Internet Engineering Task Force (IETF), a non-profit organization of loosely affiliated international participants that anyone may associate with by contributing technical expertise.A dot-com company, or simply a dot-com (alternatively rendered dot.com or dot com), is a company that does most of its business on the Internet, usually through a website that uses the popular top-level domain, “.com” (in turn derived from the word “commercial”).

    The Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks of local to global scope that are linked by a broad array of electronic and optical networking technologies. The Internet carries a vast array of information resources and services, most notably the inter-linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail.

    Google runs over one million servers in data centers around the world, and processes over one billion search requests and twenty petabytes of user-generated data every day. Google’s rapid growth since its incorporation has triggered a chain of products, acquisitions and partnerships beyond the company’s core search engine. The company offers online productivity software, such as its Gmail e-mail software, and social networking tools, including Orkut and, more recently, Google Buzz. Google’s products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. More notably, Google leads the development of the Android mobile phone operating system, used on a number of HTC phones such as the Nexus One and Droid Eris. Because of its popularity and numerous products, Alexa lists Google as the Internet’s most visited website. Google is also Fortune Magazine’s fourth best place to work, and BrandZ’s most powerful brand in the world

    In the beginning One of the biggest mistake early dot com businesses made was that they were more interested in attracting visitor to their website but not necessarily winning them over to customers. Early e-commerce thought the most important factor was to have as many visitors as possible gather to their website and this would eventually translate into profit for their business. This wasn’t necessarily the case and businesses failed. Early dot com businesses also failed to take the time to properly research the situation before starting their business. There are many factors that come into play when starting a new business. Research needs to go into the product the business is actually trying to sell. The business also need to research price of their product. They need to be competitive with the cost of their product compared to their competitors. Early businesses failed to research how they promote their product. If they decide to advertise their product only through the cheapest avenues (i.e. banner ads, radio), most likely they will not get the amount of consumers they would if they advertised through more popular means.

    In the late 1990s (as well as today) many businesses were interested in investing in the Internet to expand their market. The Internet has the ability to reach out to consumers globally as well as providing more convenient shopping to the consumer. If planned and executed correctly, the Internet can greatly improve sales. However, there were many businesses in the early 2000s that did not plan correctly and that cost them their business. Most traditional communications media, such as telephone and television services, are reshaped or redefined using the technologies of the Internet, giving rise to services such as Voice over Internet Protocol (VoIP) and IPTV. Newspaper publishing has been reshaped into Web sites, blogging, and web feeds. The Internet has enabled or accelerated the creation of new forms of human interactions through instant messaging, Internet forums, and social networking sites.

    Nexonta Technologies Inc

  • BUSINESS ETIQUETTE

    Etiquette is a code of behavior that delineates expectations for social behavior according to contemporary conventional norms within a society, social class, or group. The French word etiquette, signifying ticket (of admission, etc.) first appeared in English in rules of etiquette encompass most aspects of social interaction in any society, though the term itself is not commonly used. A rule of etiquette may reflect an underlying ethical code, or it may reflect a person’s fashion or status. Rules of etiquette are usually unwritten, but aspects of etiquette have been codified from time to time. At Nexonta Technologies we take buisiness etiquette and professional behavior very seriously. The etiquette of business is the set of written and unwritten rules of conduct that make social interactions run more smoothly. Office etiquette in particular applies to coworker interaction, excluding interactions with external contacts such as customers and suppliers. When conducting group meetings in the United States, the assembly might follow Robert’s Rules of Order, if there are no other company policies to control a meeting.

    In America, the notion of etiquette, being of French origin and arising from practices at the court of Louis XIV, is occasionally disparaged, especially by those unfamiliar with etiquette’s social foundations and functions, as old-fashioned or elite, The old boy’s club if you will. A like code concerned only with apparently remote directives such as “which fork to use”. Some such individuals consider etiquette to be an unnecessary restriction of freedom or of personal expression; others consider such a philosophy to be espoused only by the unschooled, the unmannerly and the rude. For instance, wearing pajamas to a wedding in a cathedral may indeed be an expression of the guest’s freedom, but also may cause the bride and groom to suspect that the guest in pajamas is expressing amusement, disparagement, or disrespect towards them and their wedding. Etiquette may be enforced in pragmatic ways: “No shoes, no shirt, no service” is a notice commonly displayed outside stores and cafes in the warmer parts of North America. Others feel that a single, basic code shared by all makes life simpler and more pleasant by removing many chances for misunderstandings and by creating opportunities for courtesy and mutual respect.

    Adjusting to foreign etiquettes is a major complement of culture shock, providing a market for manuals.Transparency, as used in the humanities and in a social context more generally, implies openness, communication, and accountability. It is a metaphorical extension of the meaning a “transparent” object is one that can be seen through. Transparent procedures include open meetings, financial disclosure statements, freedom of information legislation, budgetary review, audits, etc. UsesCorporate transparency, a form of radical transparency is the construct of removing all barriers to —and facilitating of— free and easy public access to corporate, political and personal information and the laws, rules, social connivance and processes that facilitate and protect those individuals and corporations who freely join, develop and embellish the process

     

    strong influence on Both office and business etiquette overlap considerably with basic tenets of netiquette, the social conventions for using computer networks. These rules are often echoed throughout an industry or economy. For instance, 49% of employers surveyed in 2005 by the American National Association of Colleges and Employers found that non-traditional attire would be a “ence” on their opinion of a potential job candidate. At Nexonta Technologies it is our corporate culture to operate in the most ethical and responsible manner while the customer today is not always 100% right we aim to leave every client that we deal with better than when we first encountered them.

     

    Nexonta Technologies Inc

  • Business Networking and the Internet

    Business networking is a marketing method by which business opportunities are created through networks of like-minded business people. There are several prominent business networking organizations that create models of networking activity that, when followed, allow the business person to build new business relationship and generate business opportunities at the same time. Like the internet companies grow faster when they put themselves out there. On May 5th Nexonta Technologies will be attending a business networking event with other companies throughout the Montreal area.

    Businesses are increasingly using business social networks like Business Book or professional business networking tools like Boardex or LinkedIn as a means of growing their circle of business contacts and promoting themselves online. In general these networking tools allow professionals to build up their circle of business partners they trust. By connecting these business partners the networking tools allow individuals to search for certain people within their network. Through introductions the members of these tools then can get in contact with new prospective business partners. Since businesses are expanding globally, social networks make it easier to keep in touch with other contacts around the world. Specific cross-border e-commerce platforms and business partnering networks now make globalization accessible also for small and medium sized companies.

    Many business people contend business networking is a more cost-effective method of generating new business than advertising or public relations efforts. This is because business networking is a low-cost activity that involves more personal commitment than company money. SEO is the online form of business networking by using the power of the internet Search Engine Optimization attempts to bridge the gap between buyers and sellers alike by providing information to prospective buyers in the form of content on a website or an informational page or providing links to other useful sources of information relevant to your search needs. At Nexonta Technologies we work with only one company per industry in each respected area in order to give that company maximum exposure for that particular product or service and as to not create competition between our clients. With clients both in Canada and the United States Nexonta Technologies aims to bridge the gap between companies making your company more accessible to a wider audience.

    Nexonta Technologies Inc

  • Theory of Business Relativity

    In mathematics, computer science, and related subjects, an algorithm is an effective method for solving a problem using a finite sequence of instructions. Algorithms are used for calculation, data processing, and many other fields. each algorithm is a list of well-defined instructions for completing a task. Starting from an initial state, the instructions describe a computation that proceeds through a well-defined series of successive states, eventually terminating in a final ending state. The transition from one state to the next is not necessarily deterministic; some algorithms, known as randomized algorithms, incorporate randomness. Online line search and marketing with Google uses Algorithms in order to platform their search quirey results.

    At Nexonta our team of programmers lead by Sheldon Poon are constantly researching the patterns of the Google algorithm in order to provide some of the best SEO consulting services on the market today. Electronic business, commonly referred to as “eBusiness” or “e-business”, may be defined as the application of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

    These are essentially the tools of online advertising and marketing. Albert Einstein said “A human being is a part of a whole, called by us ‘universe’, a part limited in time and space. He experiences himself, his thoughts and feelings as something separated from the rest… a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us. Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty.” The world wide web enables us to achieve this in business by eliminating trade restrictions via the internet at Nexonta we recognize that this is a trend that is only going to grow as many companies are harnessing the power of the internet for their daily business activities.

    Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers. In practice, e-business is more than just e-commerce. While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e-commerce is a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency using the Empty Vessel strategy. Often, e-commerce involves the application of knowledge management systems. Basically, electronic commerce (EC) is the process of buying, transferring, or exchanging products, services, and/or information via computer networks, including the internet. EC can also be benefited from many perspective including business process, service, learning, collaborative, community. Based on these trends it is evident that getting what one needs by just clicking a key is becoming the new norm and it is all do to the power and connectivity of the internet.

    Nexonta Technologies Inc

  • Is SEO Dead?

    Every once in a while, I will hear someone in the industry claim that SEO is dead and something else is going to take its place (usually social networking). While, I do feel that search engine optimization is only a small component in an online marketing strategy, I would have to say that SEO is here for at least the next few years. It’s a popular statement for ‘forward thinkers’ to claim that Google’s days are numbered and that soon, the masses are going to stop searching in the traditional method and start find information on the web using some other form of media. These ‘forward thinkers’ are also usually self-proclaimed radical thinkers that can see ahead of the markets and know more about media than actual media and marketing experts. Unsurprisingly, these salesmen usually follow up their claims by getting you to invest in their great new idea.

     

    The truth of the matter is, like it or not, Google is going to be around for the foreseeable future. Just like the Yellow Pages were around forever back in the pre-web days, there simply is no viable alternative. Google indexes everything it can and provides people with a tool to quickly flip through and find what they need. How do you replace such a simple, basic idea?

    SEO will be around for at least a few more years simply because it logically has to be. Google is not powered by magic, it is powered by technology. Google sends out its bots to crawl the web and index what it can find so that we can search through an ever changing online environment. Obviously the Google algorithm is based on hard facts to display appropriate information when someone makes a search query. The secret to SEO is not to try and trick this algorithm but make it work for you and in the process, develop a better product. True, proper search engine optimization takes a lot of hard work and dedication. SEO experts know this and some do what it takes to generate proper code and content while others are constantly finding new ways to cut corners.

    When people say that ‘SEO is dying’, what they mean is that those out there cutting corners are slowly falling behind. This is good. This means that Google is working hard to reward those of us who actually take the time to create new content, to provide useful information, and contribute positively to the online-world.

    When I approach SEO, I take a client’s content and I rewrite it properly. I take points that are important to their message and work on creating text that makes the site a useful source of information. When people learn something new from your site, they tend to trust your products and marketing. When they trust your message, they will start to buy your products. If your information is constantly being updated and your providing new, useful information to your readers, Google will pick up on this and reward you with a higher ranking.

    So, is SEO dead? I think that we are nearing the end of the days when SEO guys can make a few keyword changes to a site, point some random links to a client’s domain and artificially get a site moved to the top of the page. If you define SEO as clean coding a messy site and reorganizing content so that it’s easier to read and more informative for your visitors, then ‘SEO’ is here to stay.

    Nexonta Technologies Inc

  • What Is A Node?

    A social network is a social structure made of individuals (or organizations) called “nodes,” which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige These are the basis that social networking on line environments on the web are designed to build on.Face book, Twitter, Linked in etc provide forums that are based on the nodes structure of human interdependency. In short people with similar professions and interests are more likely to congregate and share information and personal experiences relating to relationships, business or ideas. Because social networking is based on commonality between individuals or organizations there is usually a free exchange of ideals and information which can be easily adopted to the participants if forums. These exchanges are voluntary and so enable net workers to take the good and leave the bad while still being a willing participant in a community of information exchange.

    Social network analysis views social relationships in terms of network theory consisting of nodes and ties. Nodes are the individual actors within the networks, and ties are the relationships between the actors. The resulting graph-based structures are often very complex. There can be many kinds of ties between the nodes. Research in a number of academic fields has shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.

    In its simplest form, a social network is a map of all of the relevant ties between all the nodes being studied. The network can also be used to measure social capital — the value that an individual gets from the social network. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines. Social networks have also been used to examine how organizations interact with each other, characterizing the many informal connections that link executives together, as well as associations and connections between individual employees at different organizations. For example, power within organizations often comes more from the degree to which an individual within a network is at the center of many relationships than actual job title. Social networks also play a key role in hiring, in business success, and in job performance. Networks provide ways for companies to gather information, deter competition, and collude in setting prices or policies.

    At Nexonta it is our goal to build on this developing trend. Today on the web information is in many ways connected to social networking and many individuals coming together to share ideas and opinions on products, services and new data which they feel is of some benefit to others in their network. The internet is always evolving and the more information that is being created the more we are asked to process, with social networking, individuals as well as organizations are able to come together and process information and trends much faster than if we were to do it ourselves. In the next few coming months we will be blogging about the ins and outs of social networking and how it relates to your company’s online presence.

    Nexonta

  • Fundamentals of a well performing website!

    Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet.

     

    The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.

     

    Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month. And this is why we at Nexonta Technologies Inc pay special attention to the details.

    Think of your website like a game of tennis I mean the more that you practice the better you will eventually get well the same holds true for your website you need to be constantly updating it and adding to it in order to perform well in the Google rankings. This is why large department stores like Macey’s and Holt Renfrew hire window dressers in order to keep the shoppers coming back. Think of the internet as a high end shopping district with millions of stores to choose from. What makes your store special. If you don’t stand out then surely the traffic will go to another company and this is why companies Get SEO’ed. We can help make you money. Our goal is to have your company appear well in the rankings and we achieve this by having your site meet all necessary criteria in order to get you found and get you paid.

    Nexonta Technologies Inc

  • SEO To Do or Not To Do – Hidden Text or Links

    Google views hidden text and links as untrustworthy SEO practice because it presents information to search engines differently than to visitors to your site in hopes of gaining a higher ranking in the Google search results. If your website is found to contain hidden text and links that are deceptive in intent your website may be removed from the Google index, and will not appear in search results pages. In order to know if your website is in violation of these practices you should identify anything that is not legible to the human eye. Any text or links placed there for the sole purpose of the Google crawl bot rather than for a visitor to your site looking for a product,service or information. Common deceptive practices are, using white text on a white background while the Google Bot or Crawler can read the content for ranking purposes an individual cannot.

     

    Including text behind an image, this is clearly a move to trick the Google Bot as this text cannot be viewed by an individual who visits your website. Also using the CSS language to hide text. Setting the font to size zero, while Google can still read the text a human cannot and so this is also an attempt to fool the Web Crawler. If using text to describe something search engines can’t access for example, Java Script, Images or Flash files keep in mind that many human visitors using screen readers, mobile browsers, browsers with plug-ins and slow connections will not be able to view that content either. Using descriptive text for these items will improve the accessibility of your site. Now here are a few Google approved tips for making your website accessible.

    Images, use the ALT attribute to provide descriptive text, in addition Google recommends using a human-readable caption and descriptive text around the image. Java script, place the same content from the Java script in a no script tag, if you use this method, ensure the contents are exactly the same as what is contained in the Java Script and that this content is shown to visitors who do not have Java Script enabled in their browser. Video, include descriptive text about the video in HTML, you might also consider providing transcripts. If you do find hidden text or links on your website, either remove them or if they are relevant for your site’s visitors make them easily readable. Provide visitors the information they’re looking for, provide high-quality content in your pages, especially your home page, this is the single most important thing to do. Once your pages contain useful information, it will attract many visitors and entice webmasters to link to your site. In creating a helpful information-rich website you should always write pages that clearly and accurately describe your topic.

    Linking, make sure that other sites link to yours, links help Crawlers locate your website and can give your site greater visibility in Google search results. When returning results for a search, Google uses sophisticated text-matching technique to display pages that are both relevant and important to each search. Google interprets a link from page A to page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important” Also note that Google algorithms can distinguish the difference between Natural links and Unnatural links. Natural links to your website develop as part of the dynamic nature of the web when other sites find your content valuable and think it would benefit their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links are schemes or doorway pages. And finally always make sure that the SEO consultant that you work with conducts their SEO by Google standards since if they are your host and they practice deceptive SEO practices then even being on one of their servers can lead to your website being penalized.

  • Google Imitates life

    Many of you have messaged us responding to our blog and I wanted to start by saying thank you for the positive feed back towards our blog! Here at Nexonta, our business is more than just helping small to large companies sell a product or service. We help companies develop and maintain an online culture and corporate identity. There are millions of companies and organization online today and in order to get and stay ahead of the fold and gain maximum exposure on search engines it is essential that each company stands out and puts the best information out there.

    Keep in mind that when Google first came about their mission was to make the world’s information accessible to everyone by a click of the mouse and I feel that they have achieved this. With that said Google uses a matrix to determine which companies and organizations online are doing the best job of presenting the most comprehensive and current information possible for it’s users.

    As an SEO company, Nexonta simply helps our clients navigate the online waters. Through branding blogging and links which can also be compared to an individual in terms of dressing, speaking and the friends that you keep, this will help others online determine if they would like to engage your services or one of your competitors.

    So spring has sprung and what I am hearing from our clients as well as our future clients is that they are ready to dig their heels in and make this a profitable year. So once again at Nexonta, it is our mission not only to position companies on the various search engines but also to make sure that they convey a message of Integrity, Professionalism and Quality (products or services) and we achieve this through ongoing SEO with each client that we deal with so that your message will get out to companies or individuals looking for your services or information.

    The bottom line is that the internet is huge with millions and millions of websites as well as information in one form or another and so the more attention and information that one contributes to ones site the better positioning your site will have on Google and the more traffic will come to your website looking for your products or services or message.

     

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