Category: Blog

  • Basic SEO!

    11 May 2013

    Incorporate Videos into Your Content Marketing Strategy
    Posted on April 20, 2012 by Brickmarketing

    In order to succeed online today, it’s important to create and publish quality content on a regular basis. No matter what industry you are in, the Internet is a competitive place. Nearly all businesses have websites and are trying to get the attention of target audience members, but having a website isn’t enough today. In order to improve the chances of being found online, businesses need to create content that can be found across the web. Each piece of content that is created has the potential to be found in the search engines as long as they are properly optimized.

    While many businesses are warming up to the idea of content marketing, they are still limiting themselves. There is so much more to content marketing than starting a blog or creating social media profiles. There are so many more content marketing channels available, including video. For some reason, many businesses are hesitant to get into video marketing. That’s because they don’t realize its full potential and are “over thinking” the process.

    YouTube is the second largest search engine after Google for a reason. People like to watch videos, and they aren’t just watching videos featuring funny babies or cute animals either (though that may be how it seems). People look for videos to find information on just about everything. Some people prefer to be shown how to do something rather than read a lengthy how-to guide. Any business from any industry has something to show target audience members. YouTube is the most popular video sharing site, but there are plenty of others too. In addition, a video can appear in a Google search result if it is well optimized providing potential customers or clients with one more way to learn more about you.

    There are many excuses that businesses use to try and get out of developing and implementing a video marketing strategy. The first is that they don’t think that they have anything worth sharing via video, which is completely false. Take a tour of the office, interview an employee or a client, film a training session or an appearance at a trade show. It doesn’t have to be anything complex. As long as it gives a little glimpse into your business, that’s all that matters.

    Some businesses are hesitant to create videos because they have the wrong priorities from the start. They think that a video is only worthwhile if it gets lots of views and goes viral. Really, for marketing purposes, the only goal should be to create a video that target audience members will find beneficial and appreciate. It doesn’t need to achieve viral status in order to be effective. In fact, viral videos may get attention, but they don’t always lead to anything more than that.

    What it comes down to is the more good content that you put out on the web, the better the chances are that you will be found. People like to receive information in different formats and may prefer a video over a blog post. Even by investing just a small amount in a camera and some editing equipment and producing one or two simple videos a month you can really add a lot to your content marketing portfolio.
    About the Author:
    Brick Marketing is a Boston SEO firm. For more information please call 781-999-1222 or visit http://www.brickmarketing.com

  • Hello and welcome to our everything happens for a reason blog!

    Original Blog Posted:04 April 2012

    Happy spring everyone and I for one am looking forward to the wonderful warm weather which is heading our way. What started out as a trying week has turned around into a week of positive out looks and excitement about the future. At times we get lost in our own events and concerns about challenges in our day to day life. But if you look around you will find inspiration in all sorts of different places for example it is important to know that life is not random and everything happens for a reason and it is up to us to find the reasons behind what is happening. We had a lot of problems with a programmer in Montreal over the past few years and this is one of the reasons that we relocated our firm to Toronto. We have been in Toronto for the past year and business is doing very well and perhaps this is why we are hearing from these people now.

    The second event which caused me to think differently this week is there was a terrible accident involving two young men yesterday in which one of the young men died. He was only 24 and a personal trainer at the gym that I work out at. While we would only exchange pleasantry it has been for about a year now and he was a very nice guy and clearly loved by all of his peers and members. In the gym this morning there was a sadness you could feel and everyone was quite sad. He will be greatly missed. It just made me realize that there is so much more important things going on than dealing with people who are just trying to cause damage. It is sad when people behave in a certain way however that is not our job to deal with this type of thing.
    “Karma moves in two directions. If we act virtuously, the seed we plant will result in happiness. If we act non-virtuously, suffering results. ”

    Sakyong Mipham
    Nexonta Technologies Inc.

  • Happens to the best of us!

    11 May 2013

    Keep Control of Your Online Reputation
    Posted on March 28, 2012 by Brickmarketing

    The online reputation of your business can really make or break you. Consumers are getting smarter and spending more time doing research before deciding to make a purchase or hire a service based business. The majority of this research is conducted online. If a potential client or customer finds positive reviews and information about your business, they will be much more likely to do business with you. On the other hand, if there are any negative sentiments out there about your business prospects may avoid you completely which is why it’s important for every business to control what they can of their online reputation.

    The Internet allows people to share their thoughts on just about anything, and it’s largely uncensored. For businesses, this can be somewhat of a scary concept because they no longer have full control over their brand image. However, that doesn’t mean that a business has no control at all.

    What a business does have full control over is its own web properties. Use your website and blog to your full advantage. Include a review page on your site and optimize it for “Company X reviews”, “Company X testimonials”, etc. This increases the chances of someone finding the information that you provide (not the information provided by others). If you’ve worked with lots of great clients in the past or have lots of happy customers, ask them for a review or testimonial. Many will be happy to do this for you.

    Another way to control the online reputation of your business is to produce quality content on a regular basis and share it not only on your web property (like your blog), but also in other places across the web. Content is what establishes trust with target audience members and these links establish trust with the search engines. Link building for SEO purposes can also serve as a safety net for online reputation purposes. The more links that there are with controlled branded content, the better the chances are that it will outweigh any kind of negative sentiments should they occur. As part of a link building strategy, and to protect your brand image, it’s advisable to build profiles on many different web properties. Due to the trust factor of these sites, the profiles will rank well for a branded search.

    Social media should be a part of every business’s online marketing strategy. It’s a great way to communicate with target audience members and monitor what is being said about your business or brand. Negative comments are bound to happen, but what matters is how they are handled. If you show that you care, apologize, and make good on the situation publicly people will be more likely to forget about it.

    Since your online reputation is so important, it’s necessary to spend time monitoring it by checking profiles and review sites on a regular basis. Set up a Google Alert for your company name so that you can immediately check out anything new that is posted about you. It certainly takes some time, but is well worth the effort. It’s important to take action before a small issue becomes a much larger one.
    About the Author:
    Brick Marketing is a Boston SEO agency. For more information please call 781-999-1222 or visit http://www.brickmarketing.com.

  • Welcome to our hip to be square blog!

    Welcome to our hip to be square blog!

    Years ago it was not so cool to drive an electric car or consider yourself a vegetarian let alone to be called a “tree hugger” and want to save the planet. Today things have certainly changed, Steve Jobs has “Rock Star status” amongst the masses and Bill Gates has become a cultural icon. Long gone are the days when if you were considered a techy you would be going to the school dance alone. Things have most definitely changed, in fact it is pretty sexy to be a tech geek today unlike years ago when technology was for those guys with the pocket protectors working on mainframe computers 3 floors below ground level where most people didn’t even know they existed, today with technologies affecting every aspect of our everyday existance from the new Olympic uniforms designed for the English Olympians by Stella Mc Cartney to the amazing Molecular gastronomy is a modern style of cooking, which is practiced by both scientists and food professionals in many professional kitchens and labs and takes advantage of many technical innovations from the scientific disciplines.

    Do you remember 10 years ago when if someone was taking part in online dating it was considered desperate or even taboo? Though most people meet their dates at social organizations, in their daily life and work, or are introduced through friends or relatives, today things are much, different in fact if the numbers are correct There are 54 million singles in the United States. 5.5 million of those use dating services. 25% of Canadians have tried online dating. 69% said that they would most likely not. Yep things have certainly changed, it is perfectly acceptable today with our busy lives to browse the internet for a date, while not for everyone, if it works for that particular individual then who are we to stop love no matter where you find it.

    Today it certainly “hip to be square” and with good reason if you think about it between IPhone Apps and online dating sites one almost needs a degree in computer engineering to figure out all of the ins and outs of just getting online to find what you are looking for and with terms like Skyping, Downloading, Blogging, Tagging and tumbling it would seem that only those with a finite understanding of data bases can indeed date today. We as a culture have gone from 20 years ago where a guy just had to know how to catch a ball and run real fast to today where he has to also be texting on his IPhone while posting his “Cray Play” on twitter. “Revenge of the Nerds” Our time is finally here. Yep yours truly was pocket protector dude in high school, Loved it! Thank you Mark Zuckerberg for making “Geeky” the new “Sexy”
    Nexonta Technologies Inc

  • Welcome to our team spirit Blog!

    Welcome to our team spirit Blog!

    A few years ago back in 2008 when we started our operations in the internet marketing business we had, like many other companies experienced a difficult time with the economic fallout from the corporate banking scandals. At that time we had positioned our company in Montreal as there was a growing tech community for startups and larger firms doing business globally and in addition once the market shifted, so did companies attitudes towards the spending of advertising dollars we saw our profit margins decline rapidly and we definitely went through some trying times. It seemed that the market was going towards optimization and that web design was going to be the way of the future and so we decided to re-gig Nexonta Technologies Inc and re launch as a web design and SEO company.

    Over the next few years we saw tremendous growth in the SEO market as well as web design, the biggest issue we faced was staffing. As a young company it is imperative that you are able to hire on the right staff as it could be detrimental to your whole organization. We hired the wrong staff and it hurt us badly in the Montreal market so much so that we decided that we had no choice but to relocate the company to Toronto. Since operating from Toronto it has been much better. It was a huge move and expensive relocating our firm from Montreal to Toronto however it was the best move that we could have done for the well being of our company.

    What we have learned over the past four years is that there always will be trying times in life as well as in business and all you can do is the best that you can. At times there are various factors that may go against you and your organization and with the right people on your team your will whether the storms however with the wrong team on board you will get thrown under a bus. Having a staff of people with good core values and ethics is imperative for your company’s growth and longevity there were times that we wondered if we should keep going and this is what really makes an organization strong in the end. There is no company that has not gone through it’s share of adversity but as long as the captain does the best that they can while steering the ship and works hard to keep it on a good course then this is the only thing that needs to be done. We have changed our hiring pratices and will only work with those who come highly recomended. It is very difficult to realize this but hiring staff is much like picking a spouse if you pick the right one wedded bliss however if you pick the wrong business partner I can honestly say it is the worst experience one can go through!
    Nexonta Technologies Inc

  • Globe and mail post!

    Globe and mail post!

    TODAY is my last day at Goldman Sachs. After almost 12 years at the firm — first as a summer intern while at Stanford, then in New York for 10 years, and now in London — I believe I have worked here long enough to understand the trajectory of its culture, its people and its identity. And I can honestly say that the environment now is as toxic and destructive as I have ever seen it.
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    Readers shared their thoughts on this article.
    • Read All Comments (373) » To put the problem in the simplest terms, the interests of the client continue to be sidelined in the way the firm operates and thinks about making money. Goldman Sachs is one of the world’s largest and most important investment banks and it is too integral to global finance to continue to act this way. The firm has veered so far from the place I joined right out of college that I can no longer in good conscience say that I identify with what it stands for.
    It might sound surprising to a skeptical public, but culture was always a vital part of Goldman Sachs’s success. It revolved around teamwork, integrity, a spirit of humility, and always doing right by our clients. The culture was the secret sauce that made this place great and allowed us to earn our clients’ trust for 143 years. It wasn’t just about making money; this alone will not sustain a firm for so long. It had something to do with pride and belief in the organization. I am sad to say that I look around today and see virtually no trace of the culture that made me love working for this firm for many years. I no longer have the pride, or the belief.
    But this was not always the case. For more than a decade I recruited and mentored candidates through our grueling interview process. I was selected as one of 10 people (out of a firm of more than 30,000) to appear on our recruiting video, which is played on every college campus we visit around the world. In 2006 I managed the summer intern program in sales and trading in New York for the 80 college students who made the cut, out of the thousands who applied.
    I knew it was time to leave when I realized I could no longer look students in the eye and tell them what a great place this was to work.
    When the history books are written about Goldman Sachs, they may reflect that the current chief executive officer, Lloyd C. Blankfein, and the president, Gary D. Cohn, lost hold of the firm’s culture on their watch. I truly believe that this decline in the firm’s moral fiber represents the single most serious threat to its long-run survival.
    Over the course of my career I have had the privilege of advising two of the largest hedge funds on the planet, five of the largest asset managers in the United States, and three of the most prominent sovereign wealth funds in the Middle East and Asia. My clients have a total asset base of more than a trillion dollars. I have always taken a lot of pride in advising my clients to do what I believe is right for them, even if it means less money for the firm. This view is becoming increasingly unpopular at Goldman Sachs. Another sign that it was time to leave.
    How did we get here? The firm changed the way it thought about leadership. Leadership used to be about ideas, setting an example and doing the right thing. Today, if you make enough money for the firm (and are not currently an ax murderer) you will be promoted into a position of influence.
    What are three quick ways to become a leader? a) Execute on the firm’s “axes,” which is Goldman-speak for persuading your clients to invest in the stocks or other products that we are trying to get rid of because they are not seen as having a lot of potential profit. b) “Hunt Elephants.” In English: get your clients — some of whom are sophisticated, and some of whom aren’t — to trade whatever will bring the biggest profit to Goldman. Call me old-fashioned, but I don’t like selling my clients a product that is wrong for them. c) Find yourself sitting in a seat where your job is to trade any illiquid, opaque product with a three-letter acronym.
    Today, many of these leaders display a Goldman Sachs culture quotient of exactly zero percent. I attend derivatives sales meetings where not one single minute is spent asking questions about how we can help clients. It’s purely about how we can make the most possible money off of them. If you were an alien from Mars and sat in on one of these meetings, you would believe that a client’s success or progress was not part of the thought process at all.
    It makes me ill how callously people talk about ripping their clients off. Over the last 12 months I have seen five different managing directors refer to their own clients as “muppets,” sometimes over internal e-mail. Even after the S.E.C., Fabulous Fab, Abacus, God’s work, Carl Levin, Vampire Squids? No humility? I mean, come on. Integrity? It is eroding. I don’t know of any illegal behavior, but will people push the envelope and pitch lucrative and complicated products to clients even if they are not the simplest investments or the ones most directly aligned with the client’s goals? Absolutely. Every day, in fact.
    It astounds me how little senior management gets a basic truth: If clients don’t trust you they will eventually stop doing business with you. It doesn’t matter how smart you are.
    These days, the most common question I get from junior analysts about derivatives is, “How much money did we make off the client?” It bothers me every time I hear it, because it is a clear reflection of what they are observing from their leaders about the way they should behave. Now project 10 years into the future: You don’t have to be a rocket scientist to figure out that the junior analyst sitting quietly in the corner of the room hearing about “muppets,” “ripping eyeballs out” and “getting paid” doesn’t exactly turn into a model citizen.
    When I was a first-year analyst I didn’t know where the bathroom was, or how to tie my shoelaces. I was taught to be concerned with learning the ropes, finding out what a derivative was, understanding finance, getting to know our clients and what motivated them, learning how they defined success and what we could do to help them get there.
    My proudest moments in life — getting a full scholarship to go from South Africa to Stanford University, being selected as a Rhodes Scholar national finalist, winning a bronze medal for table tennis at the Maccabiah Games in Israel, known as the Jewish Olympics — have all come through hard work, with no shortcuts. Goldman Sachs today has become too much about shortcuts and not enough about achievement. It just doesn’t feel right to me anymore.
    I hope this can be a wake-up call to the board of directors. Make the client the focal point of your business again. Without clients you will not make money. In fact, you will not exist. Weed out the morally bankrupt people, no matter how much money they make for the firm. And get the culture right again, so people want to work here for the right reasons. People who care only about making money will not sustain this firm — or the trust of its clients — for very much longer.
    My Mother sent me this article! “reminds me of you”
    Nexonta Technologies Inc

  • Welcome to our omelette blog!

    Welcome to our omelette blog!

    The omelette is commonly thought to have originated in the Ancient Near East. Beaten eggs were mixed with chopped herbs, fried until firm, then sliced into wedges. This dish is thought to have travelled to Western Europe via the Middle East and North Africa, with each country adapting the original recipe to produce Italian frittata, Spanish tortilla and the French omelette.
    In cuisine, an omelette or omelet is a dish made from beaten eggs quickly cooked with butter or oil in a frying pan, sometimes folded around a filling such as cheese, vegetables, meat (often ham), or some combination of the above. To obtain a fluffy texture, whole eggs or sometimes egg whites only are beaten with a small amount of milk or cream, or even water, the idea being to have “bubbles” of water vapor trapped within the rapidly cooked egg. Some home cooks add baking powder to produce a fluffier omelette; however, this ingredient is sometimes viewed unfavorably by traditionalists. The bubbles are what make the omelette light and fluffy. Okay I for one am getting hungry.

    In many ways life is like an omelette, if you ever watch those home renovations shows on the W network or HGTV well I do I can’t get enough of the drama when the home owner is in the middle of a reno and everything is in shambles and tempers are rising, it is at this point that I want to ask the ranting home owners “haven’t you seen this show before?” it always works out in the end and sure enough in the end (Well the episodes they show) the home owners are usually very happy with the results.

    This is like life, I think the only way to make an omelette is to break a few eggs, this is a necessary right of passage for proper omelette making. In my travels I have noticed two paths though I only really see one, these are the road less travelled (Which is also a book by Dr Scott M Peck great read) and the beaten path for which there is a road map, and a trail, and a support system etc. For our blog we are focused on the road less travelled for which there is no map or sherpa in which to guide us through the uncleared jungle, foraging a new path can be daunting to say the least however it is essential that someone does as if we all followed the same beaten path it would be impossible for humans to eat omelettes for breakfast. So break some eggs it is always messy in the beginning but after a while (sometimes a really long while) your eggs and other ingredients usually come together beautifully to form a nice omelette.
    “A calm sea does not make a skilled sailor.”: Nothing worth gaining is gained without difficulty.~English Proverb
    Nexonta Technologies Inc

  • SEO Tips!

    11 May 2013

    SEO Tips to Compete Locally
    Posted on February 29, 2012 by Brickmarketing
    How do people find a local business these days? They don’t go looking through the Yellow Pages, that’s for sure. Today, people turn to the Internet to find local products, services, and establishments. Now that more and more people are browsing on mobile devices like smart phones and tablets, the information that they need is right at the tip of their fingers. If someone is in the mood for Chinese food and don’t already have a go-to Chinese restaurant they will simply type “Anytown Chinese food” into a search engine and then choose from one of the results. No matter what industry you are in, if you are operating on a local scale, you need to have a locally optimized website. If you don’t, you will be missing out on a wealth of new business opportunities.

    Here are 5 local SEO guidelines to follow:
    Conduct National Keyword Research
    The methodology behind how someone searches for your product or service is the same no matter where you are located. Don’t worry about the location when conducting keyword research. The location will be added later. National search volume is a good indicator of whether a keyword will be successful or not. If there are only a few searches for a particular keyword on a national level, that means that there will probably be none on a local level and it’s not a good keyword to target.

    Keep It Simple
    Typically, the website of a local business is relatively small. There is no need to try and “stuff” excess information into the content just for the search engines. That’s a spammy approach and will be a turn off for website visitors. For example, don’t create a new page of content to target every surrounding city or include a long list of zip codes in your area. It’s obvious that this is only for the search engines. Instead, focus only on the actual city in which you are located (or cities if you have more than one office location).

    Activate Local Profiles
    Google, Bing, and Yahoo! all allow businesses to fill out local profiles that will appear in the search results for specific related queries. Providing basic information is free. Make sure that these profiles are complete, accurate, and verified. While you can’t control the position of a search engine profile on the results page, it’s still important search engine results page real estate that shouldn’t be ignored.

    Include Address and Phone Number
    While it may seem obvious to include this information on a “Contact Us” or “About Us” page, this information should also be included on every other page, either in the header or the footer as crawlable text. Use a local phone number, not an 800 number. This information is important to have on every page because it confirms to the search engines where you are physically located.

    Utilize PPC if Needed
    Since you have limited space and content on a local business website, you can use PPC advertising in order to target additional long tail keywords or other areas. This provides an additional outlet to get your brand noticed in the search engines.
    About the Author:
    Brick Marketing is a Boston SEO firm. For more information please call 781-999-1222 or visit http://www.brickmarketing.com.

  • Welcome to our climbing Everest Blog!

    Welcome to our climbing Everest Blog!

    The highest mountain on the earth attracts many well-experienced mountaineers as well as capable climbers willing to hire professional guides. While not posing substantial technical climbing challenges on the standard route, Everest presents dangers such as altitude sickness, weather and wind.

    The first British expedition organized and financed by the newly formed Mount Everest Committee came under the leadership of Colonel Charles Howard-Bury, with Harold Raeburn as mountaineering leader, and included George Mallory, Guy Bullock and Edward Oliver Wheeler. It was primarily for mapping and reconnaissance to discover whether a route to the summit could be found from the north side. As the health of Raeburn broke down, Mallory assumed responsibility for most of the exploration to the north and east of the mountain. He wrote to his wife: “We are about to walk off the map…” After five months of arduous climbing around the base of the mountain, Mallory discovered the hidden East Rongbuk Glacier and its route to the base of the North Col. On September 23, Mallory, became the first person to set foot on the mountain and he, Bullock and Wheeler reached the North Col at 7,020 metres (23,030 ft) before being forced back due to strong winds.To Mallory’s experienced eye, the route up the North ridge intersecting the NE Ridge and from there to the summit looked long, but feasible for a fresher party.
    The summit of Everest is the point at which the Earth’s surface reaches the greatest distance above sea level. Several other mountains are sometimes claimed as alternative “tallest mountains on Earth”. Mauna Kea in Hawaii is tallest when measured from its base; it rises over 10,200 m (6.3 mi) when measured from its base on the mid-ocean floor, but only attains 4,205 m (13,796 ft) above sea level. Have you ever asked yourself why anyone would want to take on the daunting task of trying to scale mount Everest? Well if you have asked this question then perhaps you do not look at life as a challenge to be won and accomplishment being the ultimate reward for your time here on earth. Perhaps you are one of those people who like to play it safe and Mitigate the risk involved in most decisions that you make. Climbing Everest is not for everyone it definitely takes a certain type of personality usually type A and an over achiever who is accustomed to taking on challenges. Those who choose to take on feats like climbing Everest chose to challenge themselves to grow in ways that others don’t and won’t. It is no secret that we are only as capable in life as our experiences and lessons teach us and so if don’t go through anything in life chances are once we are faced with challenges we might not know how overcome them very well.

    Climbing Everest is a metaphor for our blog. Perhaps you have your own Everest to tackle it could be raising a child as a single parent or putting yourself through school or even starting a small business it dosen’t matter what the task is at hand but what does matter is how you ponder the challenge. If you behave like a victim then defeat is surely afoot yet if you embrace the challenge and approach it knowing that no matter the outcome win or lose you will emerge a better and stronger person capable of doing more than you had done before. Since experience is the best teacher it is essential that we experience as much in our lives as we can in order to become the best us we can possible be. the person that has done nothing can never become great as greatness comes from risk and depth of character and these are all gained from attempting feats which are out of our comfort zone of what we think we are capable of. Think of it this way if you attempt to climb Everest and you only get half way up the mountain then you have successfully reached the top of a mountain half of the size of Everest however if you don’t even try in fear of not reaching the top of Everest then good luck scaling that mole hill. Climatize yourself and start up your own personal Everest.
    A well-ordered life is like climbing a tower; the view halfway up is better than the view from the base, and it steadily becomes finer as the horizon expands. William Lyon Phelps
    After climbing a great hill, one only finds that there are many more hills to climb. Nelson Mandela
    Nexonta Technologies Inc

  • Hello and welcome to our food for thought blog!

    Hello and welcome to our food for thought blog!

    Sometimes in life the most difficult decision one can make is to chart a course for ones self and stick to it through thick and thin. Several years ago my business partner and I decided to start an online diet and fitness company called www.dietgroupies.com (Today it is built around Visalus protein shakes and Sun Warrior for the vegans out there). Several years later, I wonder if it was about finally launching the company or the many crazy experiences leading up to the launch. When it comes to SEO (which stands for search engine optimization for those of you who just read our blogs for the laughs we are actually an online marketing company) the most important thing is to start the process.

    I have been speaking with a lot of business owners lately (Well everyday!!) and what I am hearing is that the old way of finding clients is not working, gone are the directory days and search engines are the new yellow pages. While I spotted a trend over the past few years with the growth in social media and twitter, linkedin and your facebook fan page I did not see that it would become so critical to companies and individuals with a message. It is quickly getting to the stage where people are only going to be doing business with companies that they like the tweets they put out. While service and quality of goods are equally as important what I have wittled it down to is that the market wants to connect to your message and so for those who put tweets that we can all relate to makes it easier to feel like you can trust that particular brand.

    If the medium is the message then certainly we are all going viral. I have learned that the journey is the real gift in life and not the destination as once you reach your destination the question is usually what now. I think it all starts with us looking inside and deciding what it is that would make us complete in who we are really meant to be and having the discipline and conviction to stay the course and become that individual no matter what the cost.

    If you don’t stand for something you will fall for anything~Jeremy Fisher
    Nexonta Technologies Inc.

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