26 June 2010
Search Marketing as it relates to Conventional advertising
Conventional marketing dictates and maintains control of messages to cause the greatest persuasion in consumer decisions. Given the proliferation of peer to peer consumer reviews and other social media platforms that enable consumer generated media, marketing agencies can no longer control the skew of that information.
19 June 2010
GOOGLE and THE ART of WAR STAYING on TOP
The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.Sun TzuCompetitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.
29 March 2018
The Rise to Power of Social Media
Social Media shows no sign of slowing down in fact the internet and internet access is growing every year in double digit percentage points and this is transforming the world quite rapidly but it all started with Myspace. If we look at the evolution of my space and how.
27 July 2010
A Blog on Motivation and Getting up Every Morning!
Motivation is the activation or energization of goal-orientated behavior. Motivation is said to be intrinsic or extrinsic. The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well. This article refers to human motivation.
26 July 2010
Why Can’t We All Just Get Along?
Organizational culture is an idea in the field of Organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization. It has been defined as "the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization.
23 July 2010
Sailing Inspired SEO Blog
Sailing is the art of controlling a boat with large (usually fabric) foils called sails. By changing the rigging, rudder, and sometimes the keel or centre board, a sailor manages the force of the wind on the sails in order to change the direction and speed of a boat. Mastery of the skill requires experience in varying wind and sea conditions, as well as knowledge concerning sailboats themselves.
20 July 2010
Long Tail and Short Tail Keywords
Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. The long tail in keyword research is basically an expansion of a core, generic, high volume keyword phrase to include numerous combination's and permutations of the keywords and their associated or relevant phrases. T
19 July 2010
SEO where to start!
There are many websites these days that are not setup for the search engines. This is important because if you do not have a website which is optimized and shows up in search engine results, you cannot get traffic to your website without having to buy it and this gets expensive.
28 July 2010
Do I need A SEO friendly Website? Duh!
A website (also spelled Web site) is a collection of related web pages, images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL) for example www.nexonta.com , often consisting of only the domain name, or the IP address, and the root path ('/') in an Internet Protocol-based network.
29 July 2010
What’s in a Domain?
A domain name is an identification label that defines a realm of administrative autonomy, authority, or control on the Internet, based on the Domain Name System (DNS).An important purpose of domain names is to provide easily recognizable and memorizable names to numerically addressed Internet resources.