23 July 2019
Welcome to our 3rd installment of our blog series on the evolution of paid online advertising
In this blog, we will continue covering the early history of online paid marketing and advertising between 2006 up to 2010. In these formative years of online paid advertising, we’ve seen the growth and evolution of this type of marketing which started out as simply online branding for most small and large companies to where we’ve seen companies spending upwards of hundreds of thousands of dollars monthly in order to reach their target audience.
13 July 2019
Part II: Continuation of examining the history of online paid advertising : 1999 – 2002: Advertisers turn to paid search and pay-per-click
1999 - 2002: Advertisers turn to paid search and pay-per-clickBy this time, the web was expanding rapidly and users needed a better way to navigate the terrain. With search engines steadily gaining popularity, advertisers looked to create ads that were more targeted and less loathsome. They turned to sponsored search as the next digital advertising frontier.
6 July 2019
A Brief History of Paid online Advertising Continued
We are continuing our blog series on the history of online marketing and we are sharing some excellent information written by Karla Cook for hubspot.com. Paid advertising is only going to get bigger and bigger and any company or institution who is not taking advantage of this targeted marketing tool are sure to get left behind.
29 June 2019
It’s High school all over again!!!
The internet in many ways has made our lives a lot like being in high school all over again, while this is a broad statement, we will only be focusing on that part of high school which separates the popular kids from the not so popular kids and the academic over achievers from the middle of the roaders and this will be a six part blog series for the summer focusing on the growth of paid online advertising and the use of Facebook, You Tube, Instagram and Twitter (Branding).
22 June 2019
Open source
Open source is a term denoting that a product includes permission to use its source code, design documents, or content. It most commonly refers to the open-source model, in which open-source software or other products are released under an open-source licence as part of the open source software movement
29 March 2018
The Rise to Power of Social Media
Social Media shows no sign of slowing down in fact the internet and internet access is growing every year in double digit percentage points and this is transforming the world quite rapidly but it all started with Myspace.
2 October 2017
Nexonta Invictus which means
Invictus which means "Latin for "unconquered"
"Invictus" is a short Victorian poem by the English poet William Ernest Henley (1849–1903). It was written in 1875 and published in 1888 originally with no title in his first volume of poems, Book of Verses, in the section Life and Death
15 September 2017
Too Fight or Take Flight
The fight-or-flight response is a biological response of humans and other animals to acute stress. The fight-or-flight response (also called hyperarousal, or the acute stress response) is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival.
12 August 2017
Living on or within a matrix may also be referred to as “on the grid”
Applications of matrices are found in most scientific fields. In every branch of physics, including classical mechanics, optics, electromagnetism, quantum mechanics, and quantum electrodynamics, they are used in computer graphics, they are used to manipulate 3D models and project them onto a 2-dimensional screen.
5 July 2017
The Evolution of Bitcoin
Bitcoin is a cryptocurrency, a digital asset designed to work as a medium of exchange that uses cryptography to control its creation and management, rather than relying on central authorities. In January 2009, the bitcoin network came into existence with the release of the first open source bitcoin client and the issuance of the first bitcoins.