20 October 2023
The Time Needed for a Successful Digital Marketing Campaign!
The time necessary to achieve a successful digital marketing campaign can vary widely depending on several factors, including your goals, industry, target audience, budget, and the specific digital marketing channels and strategies you're using. Here are some considerations that can influence the timeline:
16 October 2023
The idea that the future belongs to AI is a statement often made to highlight the growing importance and impact of artificial intelligence on various aspects of our lives.
The idea that the future belongs to AI is a statement often made to highlight the growing importance and impact of artificial intelligence on various aspects of our lives. AI has indeed been advancing rapidly and has the potential to play a significant role in shaping the future.
10 October 2023
Companies that are data-driven, meaning they make decisions and operate based on data and analytics, can benefit in several ways.
Being a data-driven company offers numerous advantages, including improved decision-making, competitive advantage, increased efficiency, and better customer understanding. It allows companies to be more agile, reduce risks, and drive innovation across various aspects of their business. In today's economy it gives you the edge.
6 October 2023
AI vs Human Content Creation
AI and human content creation each have their own strengths and weaknesses, and they can complement each other in various ways.
1 October 2023
Going Digital in 2024
Digital marketing remains a cornerstone of modern business strategies in 2024. Businesses that prioritize digital marketing and adapt to the evolving digital landscape are more likely to thrive in the increasingly online-oriented world.
12 June 2023
Live Better, Work Better, Play Better
Most people have never heard of glutathione. However, the word rolls easily off the tongue of many health care professionals, especially those working in nutrition and preventative care. Today researchers and scientists continue to uncover the role of this substance in health and disease and today there are over 160,000 medical journal articles written about this substance. This represents more research than vitamin C and vitamin E put together! With this new wealth of information, the term “glutathione” will be considered as fundamental to our understanding of health and illness and as familiar as ‘omega-3” or ‘probiotics.’
14 September 2022
Saying goodbye to Third Party Cookies
Google is phasing out third-party cookies.
After more than two decades, third-party cookies — or the small files that advertisers use to monitor your browsing history and serve targeted ads — are disappearing for good. By 2023, marketers won't be able to track customers using those cookies, in large part because Google is phasing out those trackers on Chrome, as the notorious tracking technology has become unpopular with the public over the years.
27 August 2022
How to optimize your website using ab testing or split testing
The term 'split testing' is often used interchangeably with A/B testing. The difference is simply one of emphasis: A/B refers to the two web pages or website variations that are competing against each other. Split refers to the fact that the traffic is equally split between the existing variations.
5 August 2022
Key steps to effective website design!
Whether your goal is to increase brand awareness or to sell a product or service. Effective website design can be the difference between a new conversion and a lost prospect. Your website is how users learn what your brand is all about. The last thing you want is for a poorly designed website to dissuade site visitors from becoming customers.
5 July 2022
What you need to know when email marketing!
Email marketing is becoming a critical part of many B2B or B2C acquisition strategies. When you consider its effectiveness and low cost, it’s little wonder why email consistently ranks as one of the top marketing tools. You’ll find that email will continue to be your marketing plan’s best friend and a distinct competitive advantage. So, treat it well.