Tag: video marketing

  • Promo Video Blog

    Promo Video Blog

    Today, video is where it’s at,  to help capture visitors attention and Promo provides an extremely cost effective way for your team to start experimenting with video promotion in order to attact web traffic. Promo is dedicated to empowering their customers to promote anything with videos. Promo believes that businesses of all sizes should be able to promote their vision without limits. That’s why they work hard to provide all of the creative assets and tools needed to promote effectively.
    In 2012, Promo started as a slideshow company (Slidely) that helped over 200M people create, discover, and share slideshows and visuals. In Summer 2016, they launched Promo in order to disrupt the way businesses create videos. The hyper revenue growth that we experienced proved that we were on the precipice of something BIG. Promo quickly became the leader in its field. So, we evolved our brand to focus greater effort on Promo and rebranded accordingly. As of 2019, the are now just Promo.com.

    What’s going on today
    Promo is proud to serve tens of thousands of paying customers globally. Being Facebook and Instagram Marketing Partners, and YouTube Video Creative Partners, allows them to keep their fingers on the pulse of digital media best practices and help their customers win with visual content marketing. With a growing collection of services and tools and a strong creative team, Promo is going to change the way businesses promote online.

    How does Promo.com work?
    Promo.com has everything you need in an online video maker. High-quality professional video clips, royalty-free music, customizable video templates, and more.

    Promo.com is easy, instant, and produces awesome results at an affordable price. It’s also fun to use!
    What video sizes can I create with Promo.com?

    With Promo.com you can create:
    • Horizontal videos
    • Vertical videos
    • Square videos
    • Banner videos

    Will videos have a watermark or Promo.com mention?
    Videos you download are yours and do not have a watermark or Promo.com mention.

    Can I use the video after my subscription is over?
    Yes. The videos you download are yours forever.
    Where can I use the videos I create?
    You can post, publish, upload, and share your videos on Facebook, Instagram, YouTube, Twitter, LinkedIn or any other social networks, websites or blogs, as much as you want.

    Are you hosting the videos or can I download the file?
    Both. After you created and customized your videos, you can download them (if you are a Promo.com subscriber). A downloaded Promo.com video is your property and comes with a lifetime license for unlimited sharing. If you prefer, you can share a link to a public version of your video, once it’s published.
    What languages does Promo.com support?
    With Promo.com, you can create videos in every language. Some fonts have limited support for special characters, but all languages are supported.
    Do you provide photos that I can use?
    100% yes! Promo provides over 1.4 Million photos in their FREE image library. There are no limits to how often you can use these images.
    What kind of videos can I create with Promo.com?
    There’s no limit to the type of videos you can create with Promo.com. Our users have created:
    • Marketing Videos
    • Promo Videos
    • Video Ads
    • Social Media Videos
    • Facebook & Instagram Stories
    • YouTube Ads
    • Product videos
    • Explainer videos
    • Event Advertisements
    • Intro videos

    Industries
    • Businesses
    • Real Estate
    • Marketing
    • Travel
    • E-commerce
    • Recruiting & HR

    Special Dates
    • Black Friday & Cyber Monday
    • Thanksgiving
    • Christmas
    • New Years Eve

    For all of your online video marketing needs please call us at 1-877-570-2284 or email us at marketing@nexonta.com

    getty images

  • Eighth Instalment of the Video Blog Series: Storyboard

    Eighth Instalment of the Video Blog Series: Storyboard

    Step 8: Storyboard
    Okay, so you’ve written your script, you’re done now, right? Not exactly. It’s now time to work with an artist, illustrator, or designer to create visuals that go with your script. The idea is to work with a visual artist to help bring your script and ideas to life, making sure whatever you’re about to shoot is going to look good (and make sense) on film. The type of artist you work with will depend on the medium you’re shooting within— for example, if you’re creating an animated video, you’ll probably want to work with an illustrator/animator (preferably the one who will create your final video) to put together the storyboard.

    A storyboard is not only important for you and your team, but it’s also super important for the artists, actors, and directors, so they can get a good sense of the visuals they’re supposed to recreate. No one is saying the storyboard has to perfectly match what happens in the scene, but it should act as a guide.

    As you can see, each of the images corresponds to some kind of description or dialogue directly from the script. You should be able to hold both the script and storyboard side-by-side to make sure they match up and nothing is missing or seems off. Alright — you’ve got your script and your storyboard done. Before you can shoot, edit, and/or produce your video, there’s a few last details you may want to think about beforehand.

    Final details
    Now, I’m no producer, so it would be best to consult an actual production expert regarding your list of final details, but here are some things you may want to think about before shooting/producing your video:

    Production
    • Hiring a producer and/or production company: if you plan to work with actors, a director, etc, it may be best to hire a producer and/or production company to help. Not saying you can’t do it on your own, but sometimes it’s helpful to have experts on your side• Casting: if you’re using actors, you’ll need to cast the appropriate folks. This can get pretty crazy, especially if you’re looking for a specific type of “look” and acting style (for example: “African-American man who is both a gregarious actor AND singer”). Make sure to list out all the details of the actors you’re looking for to make it easier on yourself, the production team, and the actors themselves.
    • Locations: if you’re shooting outside, in a house, etc, you’re going to need to secure locations, which often requires a permit. Again, this is something a producer/production company can help with. Of course, there are scrappy ways of doing this (i.e. — shooting in your own home, etc) but then you’re looking at other costs like lighting equipment, backdrops, etc.

    Post-production
    • Post-production editor: having a skilled post-production editor is super important. This person is basically responsible for bringing the final idea to life (regardless of what was cut by the film crew). This person will be adding in the Voice Over (which requires precision in terms of timing) and may also be working on the color and final look. It’s a big job.
    • Voice Over talent: this is very similar to casting, especially if you’re looking for a specific-sounding voice. You may think someone “looks the part” in terms of voice, but once you get them into an audio booth reading your script, it may not turn out the way you thought. Again, this is where a producer and/or production company can come in handy.
    • Music / audio: you may be thinking “oh I have the perfect song in mind for this video!” But the reality is, music costs money (and good music costs a lot of money). It’s not that you can’t get a great sound for your video, but you also have to be realistic in what that sound will be (meaning, if you want “Single Ladies,” as you background song, it’s probably not going to happen). Sorry to sound redundant, but a producer and/or production company can help with this.
    • Text overlays: this is something your post-production editor will do, but you want to make sure that if you need some type of text to appear on screen (i.e. “Buy now!”) you’ll need to account for that when shooting. For example, if you need text to appear in a specific shot, you need to make sure that scene has enough negative space for you to add that text in without looking too crowded or weird. It may sound like a minute detail, but if this one shot is why you’re doing the video in the first place, it’s important to map out these details ahead of time.
    And…action!

    We hope you enjoyed this Blog Series on Video Production. Our next blog series will focus on all the different e-commerce platforms. Be sure to check back for this.

    Sources:
    https://medium.com/swlh/how-to-create-a-promotional-video-707fa7a63019
    https://learn.anniemaguire.com/copy-that-converts

  • This blog is the first instalment of an 8-week Video Online Marketing Series

    This blog is the first instalment of an 8-week Video Online Marketing Series

    One of the purposes behind using video in social media is to impact viewers, followers and subscribers. However, it’s the followers and subscribers who have the most influence when it comes to expanding the brand. These are the people who are more likely to share engaging content.

    Consumers like video because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce.  Have you ever wanted to create a promotional video? Video content, after all, can be used in so many ways, from social media posts and advertisements to emails and marketing sites. But how do you go from “wanting to create a video” to actually scripting and producing one? Seems complicated, right?
    It’s actually pretty simple!

    No matter the company, budget, or reason for the video, there’s a pretty basic format every video follows, from first idea to final cut. Below I’ve outlined the 8 steps, which I hope will help to get your video idea out of your head and onto your audience’s screens! Over the next 8 weeks we will be examining each step to creating online video marketing ads for Facebook, You Tube and Instagram. This blog series is based on an article by Annie MacGuire on December 19, 2016 for the Startup for Medium.
    https://medium.com/swlh/how-to-create-a-promotional-video-707fa7a63019

    Following are the 8 Steps to completing quality online video content for your small to medium sized business.

    Step 1: Identify your goal. …
    Step 2: Choose a direction. …
    Step 3: Set the tone. …
    Step 4: Decide on duration. …
    Step 5: Choose a video style. …
    Step 6: Outline the idea. …
    Step 7: Write the script…
    Step 8: Storyboard

    Step 1: Identify your goal
    Before you sit down to script out your video, you’ll want to take a step back and consider why you want to create a video in the first place. Videos can be expensive to produce, so it’s important to get crystal clear on your goals before you start writing dialogue.

    For example: perhaps you’re a new company and you want a video that introduces your brand/mission to web visitors. Or perhaps you have a new product line that needs further explanation to prospective buyers. Maybe you’re just running a sale and need a video that pushes people to take action.

    Here are some common reasons many companies create promotional videos:
    • Brand awareness
    • Drive sales
    • Drive traffic
    • Increase customer engagement
    • Educate customers

    One thing to note: if you have multiple goals, you may want to consider creating multiple videos. The more goals (or ideas) you try to cram into one video (especially a short one) the more likely you’ll complicate the script and confuse your audience. If you have multiple goals, you may want to consider creating multiple videos. Once you’ve identified why you want to create a video, it’s time to start looking at potential directions for how you could bring your video to life. Video is the future of marketing not only for small businesses but for medium and large businesses. The more your audience is able to connect with your message the higher the chance you have to converting them to clients.

    Nexonta Technologies Inc.
    On to the Next Level

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