Step 6: Outline the idea
Assuming you have a loose idea for your video, it’s now time to start fleshing out the details. To do it, I would suggest you start at a high level, then work backward from there. It’s time to start thinking about the details of the story. For example:
Scenes
How many different scenes will there be? How many locations will be needed?
Characters
How many characters? Who are they? What is their storyline? What do they look like?
Audio / Voice over / text overlay
Will the video be set to the sound of someone’s voice? Will there be background music? Will any text need to appear on screen in order to get the message across?
Product
How does the product fit into the story? How many times will the product appear and when/how?
Props
Any major props needed to make your story work (i.e. — iPhone, car, bridge, elephant, etc)?
Final CTA (Call to Action)
What’s the last message we leave the audience with? What do we want them to feel / do? There’s really an endless number of details to consider here, and every answer you come up with will likely lead to another question. The idea is to try and figure out as many details as you can, so when you go to write your script, all the pieces will start to fit together. Speaking of which, it’s time to get out your pen and pencil — it’s script time, baby!