Tag: social networking

  • Online advertising and Grabbing Their Attention

    In tweeting you can never do enough online branding. With this form of advertising as long as you are sending the right messages and these messages are, we are a responsible company or organization that can handle all of your needs. Today it is easy to create marketing material and put it out there. The real question is does it work, are you reaching your target market? The truest form of advertising today is search advertising. This is because no one goes onto Google ( Usually anyway ) and types in Hotel Montreal unless they are looking to book a hotel to stay in Montreal and so search is pure. Twenty years ago the Yellow Pages directory was in every home across North America and if we needed a plumber we would simply go to the P’s and find “plumbers” Usually the largest add and the one on the first page under “plumbers” got the most business. Today Google search results works much the same way. Once searching for a product or service simply type into a Google search bar the most relevant “Key words” and view the query results.

     

    Given the fact that most homes and businesses have Pc’s or Mac’s it is safe to say that most people are simply searching online for their products or services or other information readily available to them on the internet.The trend today is that with in two years most Magazines, Books, Newspapers, Directories and Periodicals will be offered online. This is why it is very important that small and medium sized companies take advantage of the fact that “organic results” in Canada are still in it’s infancy and there are allot of good domains with relevant key words available for website foundations. At nexonta Technologies we keep current on all of the latest trends in online advertising and marketing. Like I always say the place to start is with a good website. Once you have a clean content driven site with very clean code then this is a good place to start. After that you can concentrate on online

    branding and SEO.

     

    The internet is growing in terms of users every year and soon there will be more money being made online as opposed to offline!! And so it is important to take advantage of this growing opportunity. Register a good domain and create a user friendly website with industry relevant content. Remember a website is only the start to your online advertising campaign ofter that there is Linking, Ad-words, Adsence, Social networking and Blogging etc. these practices all constitute SEO and there is allot of work involved. So set a budget, do what you can on your own and Call us today for a free quote!

    Nexonta Technologies Inc

  • Great Minds Tweet, Follow Some!

    Twitter is a social networking and micro-blogging service, owned and operated by Twitter Inc., that enables its users to send and read other user’s messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers. As of late 2009, users can follow lists of authors instead of following individual authors. All users can send and receive tweets via the Twitter website, compatible external applications (such as, for smart-phones), or by Short Message Service (SMS) available in certain countries. While the service is free, accessing it through SMS may incur phone service provider fees. The website is based out in San Bruno, California near San Francisco (where the website was first based). Twitter also has servers and offices in San Antonio, Texas and Boston, Massachusetts.

    Since its creation in 2006 by Jack Dorsey, Twitter has gained notability and popularity worldwide and currently has more than 100 million users worldwide. It is sometimes described as the “SMS of the Internet.” The use of Twitter’s application programming interface (API) for sending and receiving SMS from other applications often dominates the direct use of Twitter.
    A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging. Although online community services are sometimes considered as a social network service in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.

    The main types of social networking services are those which contain category places Face-book, Twitter widely used worldwide; My-space and Linked-In being the most widely used in North America. There have been some attempts to standardize these services to avoid the need to duplicate entries of friends and interests. Although some of the largest social networks were founded on the notion of digitizing real world connections, many networks focus on categories from books and music to non-profit business to motherhood as ways to provide both services and community to individuals with shared interests.

    One of the real benefits to an application like twitter is it also allows individuals to connect to those other wise out of reach like President Obama and The Dali lama or perhaps Oprah in real time and realize that these power players ponder and hypothesize the same way that you and I do. Tweeting will help certain individuals realize that even the Diane Sawyers of the world have human moments and so while these social applications can be argued are contributing to the notion that people are becoming more and more dependent on technology even for our human interaction. I being an optimist chose to see the positive with an application like twitter which connects it’s users to some of the great thinkers of today. So follow someone that you admire and aspire to emulate on twitter you just might learn something new today while giving you your own personal soap box to sound off from your keyboard.

    Tweet Away my friends, it does a mind good!

    Nexonta Technologies Inc

  • GOOD AND BAD SOCIAL NETWORKING

    A man should not strive to eliminate his complexes but to get into accord with them: they are legitimately what directs his conduct in the world.

     

    Sigmund Freud

     

    The original social networks were about describing social relations that were not just dyadic or binary. In the world we influence others and they influence us, usually on many levels at the same time. It is not just one on one. Colds, jokes and many other things travel through networks of people. Networks rapidly become complicated, and how do we know how they are organized, and how do we talk about what we see? Social network analysts are excited by the 6 degree thing because it allows to make guesses about what the human networks are like. Good or Bad.

    The newer community came from the merger of two ideas: collaborative software and networking. Collaborative software is such things as e-mail, this wiki, IM and so on. This has roots going back to Vaneever Bush’s 1945 paper “The Way We May Think” where he proposed a collaborative system that inspired hyperlinks and the World Wide Web. It was followed up by Ted Nelson and Doug Engelbart and there is a long tradition of working towards better collaborative software in Silicon Valley and elsewhere. Software that mediated human interaction came to be called “social software” (the term was coined by Eric Drexler, the same person who coined the term “nanotechnology”).

    Meanwhile, as women increasingly joined the marketplace in the 70’s and on they realize that they were running into established networks that blocked their entry. They started forming groups to mentor and help each other. This activity came to be called “networking” and by the the 1980’s it was an established business idea. In 1985, for instance, the organization Business Networking International was started, which still exists and is huge. In personal communication, the CEO (Ivan Mischner) said that the US Chamber of Commerce claims to have coined the term “networking.” In any event, the term “networking” meant to actively expand your networks for business purposes.

    In the late 90’s some folks got the idea to start businesses that did “networking” using collaborative software. Most of them thought of themselves as “business” or “professional” networking, but Jonathan Abrams wanted to network for friends and he called what people did on his site, Friendster, “social networking.” The term caught on and links a person makes through using MySpace, FaceBook, LinkedIn, FriendSter and so on came to be called “social networks.” In the abstract these are “social networks” in the first sense, and there have been some papers that explore this, but in the main the older one is talking about networks in general and the newer about networks that revolve around specific Web sites. It was unlikely that Johathan was familiar with the older term.

    The social networks of collaborative software are wonderful, exciting technologies. Occasionally someone will comment to me that the older kind of social networks are not as important and somehow overly academic. I would hope that people can realize this is not true at all.

    In the 60’s the idea of interdisciplinary research was popular (it is again). At Harvard they started a program called “social relations.” This program took the common aspect of social psychology, economics, sociology: social relations and made that the foreground of study. Many people who are still quite well known were there, Stanely Milgram, Mark Granovetter, Harrison White, Barry Wellman, Ivan Chase, … (heck even BF Skinner was there, but he was in that department) – some were teachers, some students. Some of the ideas they had then and subsequently about how our social world works are still revolutionary. A civilization which leaves so large a number of its participants unsatisfied and drives them into revolt neither has nor deserves the prospect of a lasting existence.

    Sigmund Freud

    Nexonta Technologies Inc

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