Tag: social media marketing

  • Social Media Didn’t Just Change Marketing — It Changed How Businesses Treat People

    Social Media Didn’t Just Change Marketing — It Changed How Businesses Treat People

    There’s no question that social media marketing has completely changed the way businesses operate. It’s changed how companies advertise, communicate, and build trust. But something else has happened too. Something people don’t talk about enough.

    Social media has put a smile back on the face of business.

    For a while there, many businesses became cold. Some felt impossible to deal with. Others acted like customers were a burden instead of the reason they existed in the first place. But today, businesses are realizing something important again:

    People want to buy from people they actually like.

    And social media has forced companies to remember that.

    The Days of “We Don’t Care” Are Fading

    Not long ago, some businesses could get away with poor customer service. A bad attitude behind the counter. Slow replies. Ignoring complaints. Acting like customers had no other options.

    Today? That approach can destroy a brand overnight.

    One frustrated customer can post a video, leave a review, or share their experience online. Suddenly thousands of people know about it. That old saying still hits hard:

    It takes 20 years to build a reputation and five minutes to destroy it.

    In today’s economy, that may be more true than ever.

    Consumers now have a voice. And businesses know it.

    Social Media Made Business More Human Again

    Think about what we see online every day.

    Business owners dancing on TikTok. Restaurants showing behind-the-scenes videos. CEOs joking around on Instagram. Small businesses replying to comments with humor and personality.

    It’s hard to be doing “The Dougie” online and then turn around and treat your customers badly.

    Social media has made businesses more relatable. More approachable. More human.

    People no longer want polished corporate perfection all the time. They want authenticity. Personality. Energy. They want to know who they are supporting.

    That shift has changed everything.

    Customers Want Connection, Not Just Products

    The businesses winning today are not always the biggest. Often, they are the most connected.

    People remember how a company made them feel.

    Did they respond kindly?
    Did they solve problems quickly?
    Did they show appreciation?
    Did they treat customers like real people?

    Those things matter now more than ever.

    In many ways, social media turned customer service into public marketing. Every interaction has the potential to become part of your brand story.

    That can be scary for businesses. But it can also be a huge opportunity.

    Kindness Has Become a Competitive Advantage

    That may sound strange, but it’s true.

    Being respectful. Being responsive. Showing gratitude. Having a sense of humor. Treating people well. Those things are no longer “extra.”

    They are expected.

    And businesses that genuinely care are standing out fast.

    Customers can tell when a brand is fake. They can also tell when a business truly values them. In a world filled with noise and endless advertising, kindness cuts through.

    Social Media Rewards Personality

    People are tired of robotic companies.

    They want brands with heart.

    That’s why smaller businesses are thriving online. They can show personality faster. They can engage directly. They can build real communities around their products and services.

    One funny video.
    One thoughtful reply.
    One honest moment.

    That can build more trust than a massive advertising campaign.

    Social media rewards businesses that are willing to be real.

    The Smartest Businesses Understand This

    The smartest business owners today understand something important:

    Marketing is no longer just about selling.

    It’s about building relationships.

    Every post, comment, video, review, and interaction becomes part of your reputation. Businesses are no longer judged only by their products. They are judged by their behavior.

    And honestly, that’s probably a good thing.

    It pushes businesses to improve.
    It pushes companies to listen.
    It pushes brands to act more human again.

    Social media marketing has changed business forever. Yes, it helps companies grow faster and reach more people. But maybe its biggest impact is this:

    It reminded businesses that being kind matters.

    People want to support companies that make them feel respected, appreciated, and understood. In a volatile economy where trust is everything, reputation can become your greatest asset — or your biggest liability.

    The businesses that will continue to win are not just the ones with the biggest budgets.

    They are the ones people genuinely enjoy dealing with.

    Build a Brand People Actually Want to Support

    If your business is still treating social media like “just marketing,” you may be missing the bigger opportunity.

    Your online presence is now your reputation.

    Show your personality. Engage with your audience. Respond with kindness. Build trust before you try to make a sale.

    Because in today’s world, people don’t just buy products anymore.

    They buy the experience, the energy, and the people behind the brand.

  • Canada Day celebrations and marketing:Tips for July 1st

    Canada Day celebrations and marketing:Tips for July 1st

    Canada Day, celebrated on July 1st, marks the anniversary of the confederation of Canada in 1867. It’s a day filled with national pride, community events, and a showcase of Canadian culture. This blog explores ways to celebrate Canada Day and effective strategies for marketing this iconic national holiday.

    The Essence of Canada Day

    Historical Significance
    Canada Day, originally called Dominion Day, commemorates the joining of the three original provinces—Nova Scotia, New Brunswick, and the Canada province (which then split into Ontario and Quebec)—into a single country. Understanding its history enriches the celebration, reminding us of the journey Canada has undergone to become the nation it is today.

    Cultural Celebrations
    From coast to coast, Canada Day is celebrated with fireworks, parades, concerts, barbecues, and a plethora of other community events. Each region adds its unique flavor to the festivities, reflecting the diverse cultural mosaic that makes up Canada.

    Ways to Celebrate Canada Day

    Attend Community Events
    Local events are the heart of Canada Day celebrations. Whether it’s a parade, concert, or community picnic, participating in these events fosters a sense of belonging and national pride.

    Host a Canadian-Themed Party
    Invite friends and family over for a Canadian-themed party. Decorate with red and white, serve Canadian classics like poutine and butter tarts, and play Canadian music. My mind always goes to Gord Downie and the Tragically Hip when I think of Canadian music. (A Canadian treasure)

    Engage in Outdoor Activities
    Canada’s natural beauty is a source of pride. Plan outdoor activities such as hiking, kayaking, or a beach day to celebrate Canada Day in nature.

    Fireworks Display
    Fireworks are a staple of Canada Day. Find local fireworks to enjoy the day!

    Marketing Canada Day

    Leverage Social Media
    Use social media platforms to share Canada Day content. Create engaging posts, stories, and videos that highlight how your brand celebrates Canada Day. Use hashtags like #CanadaDay, #TrueNorthStrong, and #OCanada to reach a wider audience.

    Run Special Promotions
    Offer Canada Day discounts or special promotions. Create Canada-themed products or bundle deals that customers can’t resist. Highlight these offers through email marketing campaigns and on your website.

    Collaborate with Influencers
    Partner with Canadian influencers to promote your brand’s Canada Day celebrations. Influencers can create authentic content that resonates with their followers and increases your brand’s visibility.

    Host a Contest or Giveaway
    Engage your audience with a Canada Day contest or giveaway. Ask followers to share their Canada Day moments, tag your brand, and use a specific hashtag. This not only increases engagement but also promotes user-generated content.

    Community Involvement
    Show your brand’s community spirit by sponsoring local Canada Day events or participating in community activities. This builds a positive brand image and strengthens community ties.

    Canada Day is more than just a holiday; it’s a celebration of national unity and pride. By participating in the festivities and leveraging strategic marketing tactics, you can make the most of this iconic day. Embrace the spirit of Canada Day to create lasting memories and meaningful connections with your audience.

  • Welcome to our 3rd installment of our blog series on the evolution of paid online advertising

    Welcome to our 3rd installment of our blog series on the evolution of paid online advertising

    In this blog, we will continue covering the early history of online paid marketing and advertising between 2006 up to 2010. In these formative years of online paid advertising, we’ve seen the growth and evolution of this type of marketing which started out as simply online branding for most small and large companies to where we’ve seen companies spending upwards of hundreds of thousands of dollars monthly in order to reach their target audience. As social media has grown so has the users searching online for what influencers are pedalling thus this created a wonderful opportunity for the growth of paid online advertising where companies could target a specific audience for a specific product or service.

    2006: Digital ads become hyper-targeted
    As social media platforms picked up steam in the mid 2000s, advertisers sought a way to integrate ad content in a way that was both effective and non-intrusive. Marketers wanted a plan of action to reach younger internet users who were increasingly unswayed by banner ads and spending most of their internet time on social networks.

    After previously resisting ads on its site, Facebook started working with advertisers in 2006 as a way to increase the young company’s profitability. They started with small display ads and sponsored links, and eventually moved onto ads targeted to a user’s demographics and interests. Despite some controversies along the way, Facebook has proven itself to be a targeted ad pioneer, changing the way that companies reach their desired audiences online.

    “Our strategy is much less about increasing the volume of ads and much more about increasing the quality of the content and the quality of the targeting to get the right content to the right people,” Facebook founder Mark Zuckerberg said in 2014.

    Targeting consumers with relevant ads — rather than bombarding them with a large volume of ad content — has become a standard practice for online advertisers, particularly on social media. Beyond Facebook’s targeting efforts, other social networks such as Twitter, YouTube, and Google+ focus on providing an advertising experience for users that doesn’t feel aggressive or impersonal.

    In real estate, the saying is Location, location, location but on the internet, the saying goes Content, content, content. The simple rule with online marketing is that your content has to be captivating and compelling. Researchers 3 years ago did what they do and researched and found that it takes about 22 seconds for an internet user to decide whether or not to click through to your website or ad or not. Today, that time for a user takes to decide whether or not to click on your ad is probably closer to a nanosecond. This is why it’s so important to develop attention grabbing quality content.

    I often have this discussion with clients who come into our office and want to build a website that appeals to them and I will say to them if you cannot create spectacular food for a dinner party that you intend to hold, then you should hire caterers especially if you want your guest raving about your party and come to your next event.

    From <https://blog.hubspot.com/marketing/history-of-online-advertising>

    Nexonta Technologies Inc
    On to the Next Level

  • Part II: Continuation of examining the history of online paid advertising : 1999 – 2002: Advertisers turn to paid search and pay-per-click

    Part II: Continuation of examining the history of online paid advertising : 1999 – 2002: Advertisers turn to paid search and pay-per-click

    Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected-customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature, whereas online marketing drives brand awareness for your company, events, content and products or services. Digital marketing is the process of promoting your business online. There are dozens of different strategies that can be a part of this process.All of these strategies are designed to improve brand awareness and consistently grow your business over time.

    With a minimal investment, digital marketing can change the future of your company by earning you more customers, bringing in more revenue, and achieving your business goals. We are continuing our blog series by looking back at the development of online marketing over the past several years. As banner ads continued to gain popularity, advertisers became increasingly interested in targeting specific consumer demographics, rather than just placing their ads wherever space was offered and hoping the right people would see it. This led to the beginning of targeted ad placement. WebConnect, an ad agency that specialized in online ads, began helping their clients identify websites their ideal consumers visited. Now, companies could place ads where their target demographics were more likely to see them.This was nothing short of revolutionary in the digital advertising space.  Not only were companies reaching more relevant audiences, but websites hosting the ads were also able to display banners that were more applicable to their visitors.

    1999 – 2002: Advertisers turn to paid search and pay-per-clickBy this time, the web was expanding rapidly and users needed a better way to navigate the terrain. With search engines steadily gaining popularity, advertisers looked to create ads that were more targeted and less loathsome. They turned to sponsored search as the next digital advertising frontier.

    In 1999, GoTo.com — an emerging search engine company that would later be acquired by Yahoo — introduced the first pay-for-placement search engine service. Advertisers were given the opportunity to bid for top search engine results on particular keywords. Despite some initial outcries that paid search would lead to corrupt results, GoTo.com was able to monetize their search engine through the model. Pay-for-placement eventually evolved into pay-per-click. Companies bid on search result placement on a per-click basis: e.g., I’ll pay GoTo.com $1 per click if you put my company as the top search result. This led to search results that were largely determined by how much a company was willing to pay. The highest bidders were usually listed first, even above more relevant content, and it was unclear to users which results were paid and which were organic content.The user experience of paid search was suffering, and one up-and-coming search engine thought they could fix it.

    Google introduced AdWords in 2000, originally under a pay-for-placement ad model. Google wanted to create a sponsored search experience that generated revenue without compromising the quality and relevancy of search results.This is where we will start to get a bit more detailed in our blog series regarding paid online marketing which is quickly becoming the standard for all business marketing needs.In our next blog, we will examine the growth of paid advertising from 2002 when Google started with pay-per-click advertising and examine the evolution of this marketing tool to where we are today. The future looks very bright for online marketing and those who get in now will dominate their business field in the next 5 years while others will flounder.Source From Karla Cook for hubspot.com <https://blog.hubspot.com/marketing/history-of-online-advertising

    Nexonta Technologies Inc.

    On to the Nexonta Level

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