Linking Simply Can’t Be Ignored
It’s a proven fact: link building is absolutely vital to creating a thriving, cash-generating website today.
Why? Because Google and most other search engines reward sites with quality inbound links by placing them higher up in search engine listings – and that means more traffic, more customers and more revenue for your business. Better yet, a sound linking strategy is a gift that keeps on giving. Unlike advertising, your links don’t simply disappear after a certain period of time. Rather, the links you establish remain there indefinitely and continue to influence your search engine rankings, day after day, month after month!
The truth is that marketers who turn their backs on link building are destined to spin their wheels in cyberspace, while those who embrace it will propel their websites into a new realm of profitability. A hyperlink has an anchor, which is a location within a document from which the hyperlink can be followed; that document is known as its source document. The target of a hyperlink is the document, or location within a document, that the hyperlink leads to. The user can follow the link when its anchor is shown by activating it in some way (often, by touching it or clicking on it with a pointing device). Following has the effect of displaying its target, often with its context.
In some hypertext, hyperlinks can be bidirectional: they can be followed in two directions, so both points act as anchors and as targets. More complex arrangements exist, such as many-to-many links.A few years back, it used to be that a polite email would set you off on your link building. Often it was the email equivalent of a ‘cold call’ – you had no contact with and you probably didn’t know too much about the person you were targeting. It is not websites that give you links, but the people who are behind them that decide that you’re worth the effort and go ahead and give you that link.
Today on a web dominated by social media, we don’t have to. Indeed, you need never make a ‘cold call’ link request again. Through effective use of social media we can get to know people before we make a link request. And that’s the vital ingredient – getting to know the person behind the site you want to approach. Social media makes it really easy. spend time getting to know the people who could give you the links you’re after. More to come….. Links the Good the Bad and the Ugly……..The business benefits of a solid linking strategy are abundantly clear. Still, the phrase ‘link building’ is enough to strike fear in the hearts of even the most seasoned online marketers.
The process of sending out link requests can be tedious and time-consuming, requiring you to find target websites, assess their quality, identify the right contact person and send them a customized link request. And even at that, you’d be fortunate to receive a 10% response rate.
What’s more, trying to separate quality sites from worthless ones is no easy task. If you don’t know what makes for a link worthy site, your efforts could very well be a waste of time. And you have better things to do. Next section, who should we have linking into out site and how do we know that they are worthy? What is a Good link and Bad link and just an Ugly link?