Tag: internet marketing

  • Welcome to the fourth installment of our Blog series on Social media and online marketing

    Welcome to the fourth installment of our Blog series on Social media and online marketing

    In this blog we will show how the big data companies like YouTube, Facebook, Instagram, Google and others have grown to a larger market capitalization industry than the oil and gas sector. Much like drilling for oil and gas you have to mine big data and for those of you who don’t know how big data works we will provide this brief example. Let’s say you are in a particular industry for example, you own a micro brewery and you want to sell to consumers who like micro brewed beer.

    Someone with the resources can target market on the internet and use Social Media marketing. For example, Facebook, YouTube, Instagram or Google and target that exact consumer for micro brewed beer. Not only will they see what their competitors are selling their beer for but they can optimize their pricing so that they can get a large part of that particular industry. In short, big data allows a few players to take advantage of entire industries by marketing exactly to those most likely to purchase micro brewed beer.

    But first we should continue our brief look back at the history of online marketing from 2010 to present day.

    2010 – present: Marketers find value in native ads
    Around this time, a new group of media companies began to emerge. Websites like BuzzFeed and Mashable presented advertisers with new opportunities to connect with their audiences through sponsored content and native advertising.

    Advertisers pay to produce articles, videos, and other types of content for news and media sites. The nature of the content itself is promotional, but the format looks less like an ad and more like a regular piece of content on the host’s website. Instead of relying on ads that disrupt their target audience’s online experience, native advertising allows marketers to create promotional content that supplements a user’s online experience. “Marketers interested in targeting ads to specific consumers in an unobtrusive fashion should seriously consider spending some time on native ads.”

    Websites that traditionally generated revenue from display ads began to realize that they could create a better user experience by relying primarily on native ads — rather than traditional display ads — without compromising on ad revenue. However, we are seeing more and more companies today focussing on creating quality original content in order to gain market share and they are shying away from Native Ads.

    The Future of Advertising
    That’s a look back at the history of online advertising — but what about the future?
    According to recent data from HubSpot Research, 91% of respondents say ads are more intrusive today compared to just two to three years ago. It’s clear that the future of digital advertising pivots on developing a targeted ad experience that offers consumers relevant content without feeling nosy or invasive. In order to understand the growth and progression of this type of advertising it is important to examine Big Data.

    “Big data” is a field that treats ways to analyze, systematically extract information from, or otherwise deal with data sets that are too large or complex to be dealt with by traditional data-processing application software. “The estimated value for the industry due to digital transformation is about $1.7 trillion. “Data is the new oil. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so, must data be broken down, analyzed for it to have value.”

    Wikipedia states that Big Data in the analysis of data sets one can find new correlations to “spot business trends, prevent diseases, combat crime and so on.” Scientists, business executives, practitioners of medicine, advertising and governments alike regularly meet difficulties with large data-sets in areas including Internet searches, fintech, urban informatics, and business informatics. Scientists encounter limitations in e-Science work, including meteorology, genomics, connectomics, complex physics simulations, biology and environmental research.

    Data sets grow rapidly, in part because they are increasingly gathered by inexpensive and numerous information-sensing internet-based devices such as mobile devices, aerial (remote sensing), software logs, cameras, microphones, radio-frequency identification (RFID) readers and wireless sensor networks. By 2025, IDC predicts there will be 163 zettabytes of data. One question for large enterprises is determining who should own big-data initiatives that affect the entire organization

    Nexonta Technologies
    On to the Next Level

    Sources:

    Blog.hubspot.com/marketing/history-of-online-advertising

    Towardsdatascience.com/data-is-the-new-oil-even-in-the-oil-and-gas-industry-a3daa58d743d

  • The power of SEO!

    Original Blog Posted: 26 Apr 2012

    WHY IS SEO SO IMPORTANT?

    Many people don’t realize this but SEO (Search Engine Optimization) is the key thing that underpins all successful Internet Marketing campaigns. In fact, one of the biggest factors that determine whether you succeed or fail with an online marketing campaign is the keywords you target.

    Why is this? Well, the basis of any Internet Marketing campaign is to get more traffic to your web site so that you can then build your emailing list, which is itself a major key to converting your visitors to happily buying customers of your products and services, and having the correct keywords can give you a very major advantage in this.

    Many people don’t realize that keywords should be used not only at your web site but in your blog posts, your on-line articles, videos, links from other sites and yes, even your tweets and Facebook posts, as well as anywhere you appear on-line.

    On top of that, many people make the mistake of building their web site first and then end up having to rebuild it after they’ve done their keyword research because they didn’t realize how important the content layout and keyword placement is.

    Once you have your correct keywords, and you have correctly optimized your web site for those keywords (NOT in the keyword meta tag in your web page code, since that is completely ignored by Google), over time, with other basic SEO techniques, your site will rise in the rankings in the Search Engine Results Pages.

    The more you have correctly identified the good-traffic, low-competition keyword phrases, the more chances you have of being on the top Google results pages for those keywords, and thus the more chances of your web site being found by people searching for your exact offerings.

    What is described above and in the other SEO blog post is what’s called “On-Page SEO”. Equally important in rising your web page in the ranks is “Off-Page SEO”. This is the number of links to your site occurring across the web.

    There are many ways to get these links, which will be covered in other posts, and they include blogging, writing articles and press releases, YouTube videos, and your interactions on social media sites like Facebook, Twitter etc.

    If your link-building activities all include use of your correctly-target keywords, the sooner you will rise in the rankings and start being found by your targeted publics.

    Doing your Internet Marketing without having correctly identified and using your keywords is like trying to run a marathon with both legs strapped together. You won’t get nearly as far nearly as quickly!

    Let me know if you found this information useful. What other things about SEO or Internet Marketing would you like to know?
    Tony Rockliff

  • Fundamentals of a well performing website!

    Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet.

     

    The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.

     

    Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month. And this is why we at Nexonta Technologies Inc pay special attention to the details.

    Think of your website like a game of tennis I mean the more that you practice the better you will eventually get well the same holds true for your website you need to be constantly updating it and adding to it in order to perform well in the Google rankings. This is why large department stores like Macey’s and Holt Renfrew hire window dressers in order to keep the shoppers coming back. Think of the internet as a high end shopping district with millions of stores to choose from. What makes your store special. If you don’t stand out then surely the traffic will go to another company and this is why companies Get SEO’ed. We can help make you money. Our goal is to have your company appear well in the rankings and we achieve this by having your site meet all necessary criteria in order to get you found and get you paid.

    Nexonta Technologies Inc

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