Tag: google

  • Understanding the Basics of Google

    Understanding the Basics of Google

    Before moving forward in this highly competitive field of search engine optimization, online marketing and web innovation. We felt it necessary to write a blog which covers the basic workings of the search engine Google. Indeed, to understand where you are going it is necessary to know where you’ve been. The aim of this blog is to get a general idea of how Google works and then we can share more detailed blogs in the future on white hat seo practices.

    As large as Google has grown, as many changes as it has seen, its primary purpose is still clear: To help users find what they want on the internet. And that’s where Google’s search engine shines. Google uses automated programs called spiders or crawlers, just like most search engines, to help generate its search results. Google has a large index of keywords that help determine search results. … Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.

    What Is an Algorithm?
    Consider how you use a computer in a typical day. For example, you start working on a report, and once you have completed a paragraph, you perform a spell check. You open up a spreadsheet application to do some financial projections to see if you can afford a new car loan. You use a web browser to search online for a kind of car you want to buy.
    You may not think about this very consciously, but all of these operations performed by your computer consist of algorithms. An algorithm is a well-defined procedure that allows a computer to solve a problem. Another way to describe an algorithm is a sequence of unambiguous instructions. The use of the term ‘unambiguous’ indicates that there is no room for subjective interpretation. Every time you ask your computer to carry out the same algorithm, it will do it in exactly the same manner with the exact same result.

    Consider the earlier examples again. Spell checking uses algorithms. Financial calculations use algorithms. A search engine uses algorithms. In fact, it is difficult to think of a task performed by your computer that does not use algorithms.

    How Do Algorithms Work?
    Let’s take a closer look at an example.
    A very simple example of an algorithm would be to find the largest number in an unsorted list of numbers. If you were given a list of five different numbers, you would have this figured out in no time, no computer needed. Now, how about five million different numbers? Clearly, you are going to need a computer to do this, and a computer needs an algorithm.

    Below is what the algorithm could look like. Let’s say the input consists of a list of numbers, and this list is called L. The number L1 would be the first number in the list, L2 the second number, etc. And we know the list is not sorted – otherwise, the answer would be really easy. So, the input to the algorithm is a list of numbers, and the output should be the largest number in the list.

    What is Google Crawling?
    Crawling basically means following a path.

    In the SEO world, crawling means following your links and “crawling” around your website. When bots come to your website (any page), they follow other linked pages also on your website. This is one reason why we create sitemaps, as they contain all of the links in our blog and Google’s bots can use them to look deeply into a website. Although it varies, it seems to take as little as 4 days and up to 6 months for a site to be crawled by Google and attribute authority to the domain. When you publish a new blog post, site page, or website in general, there are many factors that determine how quickly it will be indexed by Google.

    Google uses automated programs called spiders or crawlers, just like most search engines, to help generate its search results. Google has a large index of keywords that help determine search results. What sets Google apart is how it ranks its results, which determines the order Google displays results on its search engine results pages. Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.
    The way we stop crawling certain parts of our site is by using the robots.txt file.
    Factors That Affect Crawling:
    There are millions of websites on this earth. Is everyone satisfied with the crawling and indexing rate?? No!! Most people are left constantly wondering why their articles aren’t getting indexed.

    Let’s take a look at some major factors which play some important roles at the backend of crawling and indexing.

    What is Google Indexing?
    In layman’s terms, indexing is the process of adding web pages into Google search.
    Depending upon which meta tag you used (index or NO-index), Google will crawl and index your pages. A no-index tag means that that page will not be added to the web search’s index.
    • By default, every WordPress post and page is indexed.
    A good idea for ranking higher in search engines is to let only vital parts of your blog/website be indexed.

    Do not index unnecessary archives like tags, categories, and all other useless pages.

    If you want to find out more about more details of the inner working on Google, we found this course on Google that might be helpful.

    Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

    Unit 1: Introducing Google Analytics
    o Lesson 1: Why digital analytics?
    o Lesson 2: How Google Analytics works
    o Lesson 3: Google Analytics setup
    o Lesson 4: How to set up views with filters

    Unit 2: The Google Analytics Interface
    o Lesson 1: Navigating Google Analytics
    o Lesson 2: Understanding overview reports
    o Lesson 3: Understanding full reports
    o Lesson 4: How to share reports
    o Lesson 5: How to set up dashboards and shortcuts

    Unit 3: Basic Reports
    o Lesson 1: Audience reports
    o Lesson 2: Acquisition reports
    o Lesson 3: Behavior reports

    Unit 4: Basic Campaign and Conversion Tracking
    o Lesson 1: How to measure Custom Campaigns
    o Lesson 2: Tracking campaigns with the URL Builder
    o Lesson 3: Use Goals to measure business objectives
    o Lesson 4: How to measure Google Ads campaigns
    o Lesson 5: Course review and next steps

    https://analytics.google.com/analytics/academy/course/6

    The Google search engine remains the cornerstone of just about everything the company does. As large as Google has grown, as many changes as it has seen, its primary purpose is still clear: To help users find what they want on the internet. And that’s where Google’s search engine shines.

    Sources:
    https://analytics.google.com/analytics/academy/course/6

  • Navigating the human experience

    Navigating the human experience

    11 June 2013

    Many maps are static two-dimensional, geometrically accurate (or approximately accurate) representations of three-dimensional space, while others are dynamic or interactive, even three-dimensional. Although most commonly used to depict geography, maps may represent any space, real or imagined, without regard to context or scale; e.g. brain mapping, DNA mapping and extraterrestrial mapping. Maps evolve over time as more research in done in science and geography so do maps grow and evolve with new findings. This is much like the search engine Google.
    Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technologies. Most of its profits derive from AdWords.

    Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Together they own about 16 percent of its shares. Larry and Sergey incorporated Google as a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004. Google’s mission statement from the outset was “to organize the world’s information and make it universally accessible and useful”, and its unofficial slogan was “Don’t be evil”. In 2006 Google moved to headquarters in Mountain View, California.

    Much like Maps, the Google search engine evolves with time and the development of the human experience on a daily basis. Ask yourself this question: If you were planning a long sailing trip would you embark on your journey without the use of a map as a guide to help you navigate the different ports, currents and tides? Like many of us today, Google acts as a guide for many of the decisions we make from what movie should we go to see to what company should we engage to do business with. Today there is a lot of information available online to help us make many social and professional decisions in our daily lives.

    Our firm Nexonta Technologies Inc. has been operating since 2008 and we have seen Google grow and evolve over the years there is no telling what Google will look like 5 years from now however one thing is for certain and that is like maps to help us find our way on land and sea Google with be there to help us navigate the human experience.
    Nexonta Technologies Inc.

  • SEO is Google’s Lingerie

    SEO is Google’s Lingerie

    28 May 2013

    Our team just finished doing some work on a client who has a lingerie store. And I realized that SEO does for websites what lingerie does for women. How you might ask? Lingerie for most people is something that women wear under their clothes. Although some women would beg to differ on this point. Most women feel fully put together when all their whole outfit is put together including their under garments. Lingerie makes women feel sexy, confident and able to take on the world. It’s like the top secret weapon that helps women get recognized.

    This why SEO is like lingerie for your website. Let`s look at this a bit closer, to start by having titles, keywords, meta descriptions and alt tags on your website, it’s all behind the scenes work, but it gives you the confidence in knowing that Google will have a better chance of finding your site. The keywords, meta titles, descriptions and alt tags all help you get noticed on the internet.

    Make sure you have your top secret weapon in place for your website – SEO – lingerie for Google. And see who starts noticing you.

    Nexonta Technologies Inc.

  • Copy Writing For Google

    Search Engine Optimization (SEO) Copy writing is textual composition for web page marketing that emphasizes skillful manipulation of the page’s wording to place it among the first results of a user’s search list, while still producing readable and persuasive content.

    The text appearing at specific locations, such as in the title tag and the Meta Tag of the page’s code, gets special attention during SEO, because search engines compare information found there with other pages to determine relevance. However, SEO copywriters also strive for unique written content on the page, distinguishing it from similar pages competing for placement in the search results. Other factors that determine relevance during a search are the page’s Keyword Density, the placement of the keywords, and the number of links to and from the page from other pages.

    While an obvious goal of SEO copy writing is to cause the business’s or product’s web page to rank highly in a search, most experts in the field would argue that it is of secondary priority. The foremost goal of SEO copy writing is to produce succinct, effectively persuasive text for a well-written web page. Writing that “optimizes” a search, but which offers little useful information or only weak persuasion, is frowned upon in the profession as at best ineffective. At its worst, it becomes a costly resource inducing potential buyers to turn away from the site rather than generating sales.

    SEO copywriters often work with “optimizers” who are more expert in the technical aspects of SEO. Together they will not only rewrite text but also alter the code to design a page that is most favored by search engines. It is not a clear, scientific process, however. Attempting to keep themselves competitive and defending against the composition strategies of so-called black hat SEOs, search engine designers today do not disclose the complex algorithmic processes of their search engines. In spite of the insights of optimizing technicians, SEO copy writing requires finesse and repeated experimentation to assess how the team’s page revisions will fare in a potential customer’s search.

    Techie is a slang term, derivative of the word technology, with several distinct but related meanings. The term is used to describe a person who displays an above average aptitude for technology. Here at Nexonta Technologies we do not refer to our programmers as Techies and we do not consider it polite to make fun of these people who perhaps speak a different language than the business world however their role at companies is vital to staying on top and so while allot of technical programmers might not have an aptitude for various aspects of the business world it is vital that you make them a part of your business operation as they are the puppet masters of today’s organizations and so the next time that you are at the water cooler and you see your company’s IT person ask them a technical question that only they would understand and trust me you will make a friend for life.

    Nexonta Technologies Inc

     

  • Google Imitates life

    Many of you have messaged us responding to our blog and I wanted to start by saying thank you for the positive feed back towards our blog! Here at Nexonta, our business is more than just helping small to large companies sell a product or service. We help companies develop and maintain an online culture and corporate identity. There are millions of companies and organization online today and in order to get and stay ahead of the fold and gain maximum exposure on search engines it is essential that each company stands out and puts the best information out there.

    Keep in mind that when Google first came about their mission was to make the world’s information accessible to everyone by a click of the mouse and I feel that they have achieved this. With that said Google uses a matrix to determine which companies and organizations online are doing the best job of presenting the most comprehensive and current information possible for it’s users.

    As an SEO company, Nexonta simply helps our clients navigate the online waters. Through branding blogging and links which can also be compared to an individual in terms of dressing, speaking and the friends that you keep, this will help others online determine if they would like to engage your services or one of your competitors.

    So spring has sprung and what I am hearing from our clients as well as our future clients is that they are ready to dig their heels in and make this a profitable year. So once again at Nexonta, it is our mission not only to position companies on the various search engines but also to make sure that they convey a message of Integrity, Professionalism and Quality (products or services) and we achieve this through ongoing SEO with each client that we deal with so that your message will get out to companies or individuals looking for your services or information.

    The bottom line is that the internet is huge with millions and millions of websites as well as information in one form or another and so the more attention and information that one contributes to ones site the better positioning your site will have on Google and the more traffic will come to your website looking for your products or services or message.

     

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