Tag: giving back

  •  The Secret Sauce to Business Success: Giving Back (And It’s Not Just About Free Doughnuts)

     The Secret Sauce to Business Success: Giving Back (And It’s Not Just About Free Doughnuts)

     The Secret Sauce to Business Success: Giving Back (And It’s Not Just About Free Doughnuts)

    More Than Just Making Money

    Ever wondered why some businesses thrive while others struggle to keep the lights on? Spoiler alert: it’s not just about having the best product or the snazziest logo. It’s about heart. Yes, you heard me right. The secret sauce to true business success involves a sprinkle of generosity, a dash of community spirit, and a whole lot of giving back. And no, I’m not talking about giving back those TPS reports you borrowed from accounting.

    1. Builds a Loyal Customer Base (And Free Advertising!)

    Let’s be real. People love businesses that do good. When you give back to your community, customers take notice. They’ll talk about your brand like it’s the latest Netflix series. Free advertising? Yes, please! Plus, nothing says loyalty like a customer who feels warm and fuzzy every time they buy your product. It’s like getting a free puppy with every purchase (but not literally, of course).

    2. Happy Employees = Happy Business

    Ever seen a grumpy employee? Not a great look. But guess what? Employees love working for companies that care. When your business gives back, it’s not just the community that benefits. Your employees get a morale boost too. They’ll feel proud, motivated, and might even start bringing you coffee. Plus, happy employees are like unicorns—they’re magical, rare, and can do amazing things.

    3. Networking Like a Boss

    Giving back is the ultimate networking tool. It’s like LinkedIn, but with more real-life high-fives and fewer spam messages. When you support local events, charities, or causes, you’re not just helping out—you’re rubbing elbows with other big-hearted business leaders. These connections can lead to partnerships, collaborations, and yes, even more business. It’s like networking on steroids, but legal and without the weird side effects.

    4. A Reputation That Sparkles (Like Your New Shoes)

    In the business world, reputation is everything. You want yours to shine brighter than a supernova. When you give back, your business is seen as a force for good. People trust you more. They’ll choose your brand over a competitor’s because you’re not just in it for the money—you actually care. It’s like being the cool kid in high school, but with less acne and more financial success.

    5. Karma Points: They’re Real and They Matter

    Okay, let’s get a bit spiritual here. What goes around comes around, right? When you give back, you’re accumulating good karma points. The universe has a way of rewarding those who help others. Maybe it’s a new client, a business opportunity, or just the satisfaction of knowing you’re doing the right thing. Either way, giving back is like investing in cosmic good vibes.

    Give a Little, Get a Lot

    So, there you have it. Giving back isn’t just a nice thing to do—it’s a smart business strategy. It builds loyalty, boosts employee morale, opens networking doors, enhances your reputation, and scores you some serious karma points. Plus, it feels pretty darn good. So go ahead, make giving back part of your business model. Your community will thank you, your employees will love you, and your business will thrive. And who knows? You might just get that free puppy after all.

  • Why do we do what we do?

    Why do we do what we do?

    07 November 2013

    From fancy cars and expensive clothes to fine dining and exotic vacations, there are many ways you can spend your hard-earned dollars. And there is nothing wrong with rewarding yourself for a job well done — but what would happen if you rewarded someone else instead?

    Philanthropy etymologically means “love of humanity” in the sense of caring for, nourishing, developing, and enhancing “what it is to be human” on both the benefactors’ (by identifying and exercising their values in giving and volunteering) and beneficiaries’ (by benefiting) parts. The most conventional modern definition is “private initiatives, for public good, focusing on quality of life”.

    After donating financially to a charity or non-profit organization, you may feel an inner pull to become more involved with the cause by donating your time and skills as well. By volunteering, you have the opportunity to build your social circles while reaping the physical, mental and spiritual benefits from the labor you contribute to your favorite cause.

    1) They are personally affected by the cause (think cancer or heart disease)
    2) They are thankful that they aren’t affected by the cause (think cancer or heart disease!)
    3) They want to have fun and be part of something (think Red Nose Day)
    4) They share the values and ideals of the organisation (think human rights)
    5) They empathize with the victims or beneficiaries (think Haiti earthquake)
    6) They can get a bargain (think charity shops)
    7) They want to help their community (think school fundraising)
    8) They trust or fancy the person asking (think street fundraising)
    9) Personal experiences
    10) They want to make a difference
    11) They want to do something active about a problem or take a stand on a particular issue
    12) They are motivated by personal recognition and benefits
    13) Giving is good thing to do
    14) I felt emotionally moved by someone’s story
    15) I want to feel I’m not powerless in the face of need and can help (this is especially true during disasters)
    16) I want to feel I’m changing someone’s life
    17) I feel a sense of closeness to a community or group
    18) I need a tax deduction
    19) I want to memorialize someone (for example, someone who is struggling or died of a disease)
    20) I was raised to give to charity – it’s tradition in my family
    21) I want to be “hip,” and supporting this charity (i.e., wearing a yellow wrist band) is in style
    22) It makes me feel connected to other people and builds my social network
    23) I want to have a good image for myself/my company
    24) I want to leave a legacy that perpetuates me, my ideals or my cause
    25) I feel fortunate (or guilty) and want to give something back to others
    26) I give for religious reasons – God wants me to share my affluence
    27) I want to be seen as a leader/role model

    I’m sure everyone can find at least one reason in the comprehensive list of why people give to charity as a trigger to their own reasons for giving back. When considering donating to a charity, many people tend to research the issues connected to that organization. As a result, you become more educated about social injustices around the world. You may discover new points of view and opinions on topics about which you were previously uniformed. This knowledge may position you to help increase the awareness of social problems among those in your sphere of influence from a balanced and educated standpoint.

    My business partner, Dianna Cassidy and I decided to create a website for those of us who want to give of our time because we care. It is important to connect with people who still care about humanity and the well-being of others. We will be launching www.donatemyholidaytime.com in mid December and the site has a simple purpose that during the holiday season like Christmas, Easter or Thanksgiving to name a few, people can visit the site and find a charitable event in their area to volunteer their time at or make a cash donation directly to the event or organization hosting the event. Thus connecting with other people who still feel the need to help their fellow man. Cheers to starting something new. For Nikita!!!

    Nexonta Technologies Inc

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