Tag: facebook marketing

  • Promo Video Blog

    Promo Video Blog

    Today, video is where it’s at,  to help capture visitors attention and Promo provides an extremely cost effective way for your team to start experimenting with video promotion in order to attact web traffic. Promo is dedicated to empowering their customers to promote anything with videos. Promo believes that businesses of all sizes should be able to promote their vision without limits. That’s why they work hard to provide all of the creative assets and tools needed to promote effectively.
    In 2012, Promo started as a slideshow company (Slidely) that helped over 200M people create, discover, and share slideshows and visuals. In Summer 2016, they launched Promo in order to disrupt the way businesses create videos. The hyper revenue growth that we experienced proved that we were on the precipice of something BIG. Promo quickly became the leader in its field. So, we evolved our brand to focus greater effort on Promo and rebranded accordingly. As of 2019, the are now just Promo.com.

    What’s going on today
    Promo is proud to serve tens of thousands of paying customers globally. Being Facebook and Instagram Marketing Partners, and YouTube Video Creative Partners, allows them to keep their fingers on the pulse of digital media best practices and help their customers win with visual content marketing. With a growing collection of services and tools and a strong creative team, Promo is going to change the way businesses promote online.

    How does Promo.com work?
    Promo.com has everything you need in an online video maker. High-quality professional video clips, royalty-free music, customizable video templates, and more.

    Promo.com is easy, instant, and produces awesome results at an affordable price. It’s also fun to use!
    What video sizes can I create with Promo.com?

    With Promo.com you can create:
    • Horizontal videos
    • Vertical videos
    • Square videos
    • Banner videos

    Will videos have a watermark or Promo.com mention?
    Videos you download are yours and do not have a watermark or Promo.com mention.

    Can I use the video after my subscription is over?
    Yes. The videos you download are yours forever.
    Where can I use the videos I create?
    You can post, publish, upload, and share your videos on Facebook, Instagram, YouTube, Twitter, LinkedIn or any other social networks, websites or blogs, as much as you want.

    Are you hosting the videos or can I download the file?
    Both. After you created and customized your videos, you can download them (if you are a Promo.com subscriber). A downloaded Promo.com video is your property and comes with a lifetime license for unlimited sharing. If you prefer, you can share a link to a public version of your video, once it’s published.
    What languages does Promo.com support?
    With Promo.com, you can create videos in every language. Some fonts have limited support for special characters, but all languages are supported.
    Do you provide photos that I can use?
    100% yes! Promo provides over 1.4 Million photos in their FREE image library. There are no limits to how often you can use these images.
    What kind of videos can I create with Promo.com?
    There’s no limit to the type of videos you can create with Promo.com. Our users have created:
    • Marketing Videos
    • Promo Videos
    • Video Ads
    • Social Media Videos
    • Facebook & Instagram Stories
    • YouTube Ads
    • Product videos
    • Explainer videos
    • Event Advertisements
    • Intro videos

    Industries
    • Businesses
    • Real Estate
    • Marketing
    • Travel
    • E-commerce
    • Recruiting & HR

    Special Dates
    • Black Friday & Cyber Monday
    • Thanksgiving
    • Christmas
    • New Years Eve

    For all of your online video marketing needs please call us at 1-877-570-2284 or email us at marketing@nexonta.com

    getty images

  • Eighth Instalment of the Video Blog Series: Storyboard

    Eighth Instalment of the Video Blog Series: Storyboard

    Step 8: Storyboard
    Okay, so you’ve written your script, you’re done now, right? Not exactly. It’s now time to work with an artist, illustrator, or designer to create visuals that go with your script. The idea is to work with a visual artist to help bring your script and ideas to life, making sure whatever you’re about to shoot is going to look good (and make sense) on film. The type of artist you work with will depend on the medium you’re shooting within— for example, if you’re creating an animated video, you’ll probably want to work with an illustrator/animator (preferably the one who will create your final video) to put together the storyboard.

    A storyboard is not only important for you and your team, but it’s also super important for the artists, actors, and directors, so they can get a good sense of the visuals they’re supposed to recreate. No one is saying the storyboard has to perfectly match what happens in the scene, but it should act as a guide.

    As you can see, each of the images corresponds to some kind of description or dialogue directly from the script. You should be able to hold both the script and storyboard side-by-side to make sure they match up and nothing is missing or seems off. Alright — you’ve got your script and your storyboard done. Before you can shoot, edit, and/or produce your video, there’s a few last details you may want to think about beforehand.

    Final details
    Now, I’m no producer, so it would be best to consult an actual production expert regarding your list of final details, but here are some things you may want to think about before shooting/producing your video:

    Production
    • Hiring a producer and/or production company: if you plan to work with actors, a director, etc, it may be best to hire a producer and/or production company to help. Not saying you can’t do it on your own, but sometimes it’s helpful to have experts on your side• Casting: if you’re using actors, you’ll need to cast the appropriate folks. This can get pretty crazy, especially if you’re looking for a specific type of “look” and acting style (for example: “African-American man who is both a gregarious actor AND singer”). Make sure to list out all the details of the actors you’re looking for to make it easier on yourself, the production team, and the actors themselves.
    • Locations: if you’re shooting outside, in a house, etc, you’re going to need to secure locations, which often requires a permit. Again, this is something a producer/production company can help with. Of course, there are scrappy ways of doing this (i.e. — shooting in your own home, etc) but then you’re looking at other costs like lighting equipment, backdrops, etc.

    Post-production
    • Post-production editor: having a skilled post-production editor is super important. This person is basically responsible for bringing the final idea to life (regardless of what was cut by the film crew). This person will be adding in the Voice Over (which requires precision in terms of timing) and may also be working on the color and final look. It’s a big job.
    • Voice Over talent: this is very similar to casting, especially if you’re looking for a specific-sounding voice. You may think someone “looks the part” in terms of voice, but once you get them into an audio booth reading your script, it may not turn out the way you thought. Again, this is where a producer and/or production company can come in handy.
    • Music / audio: you may be thinking “oh I have the perfect song in mind for this video!” But the reality is, music costs money (and good music costs a lot of money). It’s not that you can’t get a great sound for your video, but you also have to be realistic in what that sound will be (meaning, if you want “Single Ladies,” as you background song, it’s probably not going to happen). Sorry to sound redundant, but a producer and/or production company can help with this.
    • Text overlays: this is something your post-production editor will do, but you want to make sure that if you need some type of text to appear on screen (i.e. “Buy now!”) you’ll need to account for that when shooting. For example, if you need text to appear in a specific shot, you need to make sure that scene has enough negative space for you to add that text in without looking too crowded or weird. It may sound like a minute detail, but if this one shot is why you’re doing the video in the first place, it’s important to map out these details ahead of time.
    And…action!

    We hope you enjoyed this Blog Series on Video Production. Our next blog series will focus on all the different e-commerce platforms. Be sure to check back for this.

    Sources:
    https://medium.com/swlh/how-to-create-a-promotional-video-707fa7a63019
    https://learn.anniemaguire.com/copy-that-converts

  • Welcome to our 3rd installment of our blog series on the evolution of paid online advertising

    Welcome to our 3rd installment of our blog series on the evolution of paid online advertising

    In this blog, we will continue covering the early history of online paid marketing and advertising between 2006 up to 2010. In these formative years of online paid advertising, we’ve seen the growth and evolution of this type of marketing which started out as simply online branding for most small and large companies to where we’ve seen companies spending upwards of hundreds of thousands of dollars monthly in order to reach their target audience. As social media has grown so has the users searching online for what influencers are pedalling thus this created a wonderful opportunity for the growth of paid online advertising where companies could target a specific audience for a specific product or service.

    2006: Digital ads become hyper-targeted
    As social media platforms picked up steam in the mid 2000s, advertisers sought a way to integrate ad content in a way that was both effective and non-intrusive. Marketers wanted a plan of action to reach younger internet users who were increasingly unswayed by banner ads and spending most of their internet time on social networks.

    After previously resisting ads on its site, Facebook started working with advertisers in 2006 as a way to increase the young company’s profitability. They started with small display ads and sponsored links, and eventually moved onto ads targeted to a user’s demographics and interests. Despite some controversies along the way, Facebook has proven itself to be a targeted ad pioneer, changing the way that companies reach their desired audiences online.

    “Our strategy is much less about increasing the volume of ads and much more about increasing the quality of the content and the quality of the targeting to get the right content to the right people,” Facebook founder Mark Zuckerberg said in 2014.

    Targeting consumers with relevant ads — rather than bombarding them with a large volume of ad content — has become a standard practice for online advertisers, particularly on social media. Beyond Facebook’s targeting efforts, other social networks such as Twitter, YouTube, and Google+ focus on providing an advertising experience for users that doesn’t feel aggressive or impersonal.

    In real estate, the saying is Location, location, location but on the internet, the saying goes Content, content, content. The simple rule with online marketing is that your content has to be captivating and compelling. Researchers 3 years ago did what they do and researched and found that it takes about 22 seconds for an internet user to decide whether or not to click through to your website or ad or not. Today, that time for a user takes to decide whether or not to click on your ad is probably closer to a nanosecond. This is why it’s so important to develop attention grabbing quality content.

    I often have this discussion with clients who come into our office and want to build a website that appeals to them and I will say to them if you cannot create spectacular food for a dinner party that you intend to hold, then you should hire caterers especially if you want your guest raving about your party and come to your next event.

    From <https://blog.hubspot.com/marketing/history-of-online-advertising>

    Nexonta Technologies Inc
    On to the Next Level

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