Tag: blogging

  • Blog On People, Blog On!

    Blog On People, Blog On!

    01 December 2011
    A blog (a blend of the term web log) is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.

    Although not a must, but most good quality blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.

    Many blogs provide commentary on a particular subject; others function as more personal online diaries; yet still others function more as online brand advertising of a particular individual or company. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Many of our clients will ask us if they need to add a blog to their website and we will usually tell them only if they are going to update it on a regular basis, you see if some one is visiting your site and considering using your services then it is important to have a relatively current blog post as it might look like your company does not put the time in to keep current.

    For SEO purposes it is essential to blog and blog often. This gives Google a reason to visit your website on a regular basis in order to find out what is new and interesting with your company. Blogging is essential to your quality score with Google as well, since no one is going to stay on your website to read dated information. So for all of those clients who have properly optomized websites Blog and Blog often this is the best way to shoot up in the search results!

    Nexonta Technologies Inc

  • To blog or not to blog!!

    To blog or not to blog!!

    To blog or not to blog

    I asked this question about 3 years ago and the answer was to blog and blog often. Because of all of the reorganizing as well as many changes over the past 2 years we have not been putting out any new blogs for your enjoyment but this is all about to change. We are moved into our new offices and ready to get things going with our blogging and tweeting. while it has been a challenging time we have also grown alot in our craft and in addition have been able to grow our business through some very turbulent waters but the saying still goes “Calm seas do not make a skilled sailor” It is never easy runnung a company especially in tough economic times however if you have a great idea and are willing to work really hard then just “go for it” because win or lose it is an experience that will help you to grow and learn.

    The one thing that resonates with me is that the more that you do in your company on a day to day basis then the better you become at running your business. Stay the course it is the journey which makes us strong. We have faced everything from a bad economy to some pretty mean spirited individuals who take pleasure in trying to see others go through hardships but through it all we remained strong and unwavering knowing that our purpose is true and our vision clear. If we had to do it all over again we would not change a thing because if you are satisfied with where you are then you also have to be satisfied with how you got there. Whit the launch of our new site we here at Nexonta Technologies Inc have massed our sails and are ready to sail on to the next level.

    Nexonta Technologies Inc.

  • Online advertising and Grabbing Their Attention

    In tweeting you can never do enough online branding. With this form of advertising as long as you are sending the right messages and these messages are, we are a responsible company or organization that can handle all of your needs. Today it is easy to create marketing material and put it out there. The real question is does it work, are you reaching your target market? The truest form of advertising today is search advertising. This is because no one goes onto Google ( Usually anyway ) and types in Hotel Montreal unless they are looking to book a hotel to stay in Montreal and so search is pure. Twenty years ago the Yellow Pages directory was in every home across North America and if we needed a plumber we would simply go to the P’s and find “plumbers” Usually the largest add and the one on the first page under “plumbers” got the most business. Today Google search results works much the same way. Once searching for a product or service simply type into a Google search bar the most relevant “Key words” and view the query results.

     

    Given the fact that most homes and businesses have Pc’s or Mac’s it is safe to say that most people are simply searching online for their products or services or other information readily available to them on the internet.The trend today is that with in two years most Magazines, Books, Newspapers, Directories and Periodicals will be offered online. This is why it is very important that small and medium sized companies take advantage of the fact that “organic results” in Canada are still in it’s infancy and there are allot of good domains with relevant key words available for website foundations. At nexonta Technologies we keep current on all of the latest trends in online advertising and marketing. Like I always say the place to start is with a good website. Once you have a clean content driven site with very clean code then this is a good place to start. After that you can concentrate on online

    branding and SEO.

     

    The internet is growing in terms of users every year and soon there will be more money being made online as opposed to offline!! And so it is important to take advantage of this growing opportunity. Register a good domain and create a user friendly website with industry relevant content. Remember a website is only the start to your online advertising campaign ofter that there is Linking, Ad-words, Adsence, Social networking and Blogging etc. these practices all constitute SEO and there is allot of work involved. So set a budget, do what you can on your own and Call us today for a free quote!

    Nexonta Technologies Inc

  • To Blog or Not to Blog?

    Blog, Blog, Blog, Blog, Blog and keep Blogging, it is the new catch phrase when it comes to online marketing and social networking. Too Blog means: a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also: the contents of such a site.

    It is similar to when we were six years old and had allot of opinions but no one really cared well finally Google bots care and they care so much that they want to share our ranting and opinions with the entire online world. In fact, the more we blog the more attention that we call to our companies and our causes online, finally some recognition for our take on our world, I say it is about time and that anyone who has something to say should just start Blogging.

    A blog is a call to action for the Google Bots to come Cache your site to see what is new with you. Just think of it as Press release putting the latest news concerning your organization for all to see and best of all you can do it yourself. Blogging is like exercise the more you do the better the results, however if you are way to busy to do it yourself then take advantage of our blogging service where one of our experienced “bloggers” will call you twice per month and take the components of that conversation to create a blog.

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