03 February 2014
So another year has gone by and I am one year older today. We had an amazing growth year last year for both the business and personally. I’m looking forward to what 2014 has to offer. To reach your customers it’s no longer effective to not have your business online. In 2014, most of the businesses are online too. And if you wish to get past the competition, you should apply a really efficient online marketing.
But how to succeed in online marketing in 2014? You should not only keep up with the current landscape, but also look ahead to anticipate what the future might be. Business marketing last year was like a roller coaster ride. We saw new platforms, new channels, new roles and new tools pop up all over the place. It’s as though innovation and growth is speeding up all around us and we are surrounded by opportunities to reach new customers and delight them.
It’s been an exciting year for sure. But what’s next?
This year, entrepreneurs and marketers need to go beyond just responsive web design and creating supplementary mobile apps to ask ourselves: how are our companies meeting the mobile challenge?
Today’s consumer expects delightful and stunning experiences. Marketers need to raise the bar on their site experiences, product packaging, branding and user experience. No longer will functional design get a passing grade, now we must be functional, innovative and memorable.
This year, marketers will turn their efforts and budgets toward paid marketing on social platforms. Twitter advertising, Facebook advertising, LinkedIn advertising are prime with readership and opportunity for us to meet our next customers. Newer platforms such as Pinterest. Google+ and Instagram will continue to open new ways for us to amplify our content in less intrusive ways to meet customer needs.
Content marketing continues to explode. We spent the last year getting our company on board with inbound marketing and content creation as the way to grow our businesses. From that we saw new tools built, new communities created and new resources emerge to help us make our case.
Source: www.entrepreneur.com/article/
On a sad note; CNN Headline on Facebook read today: CNN
“We are devastated by the loss of our beloved Phil and appreciate the outpouring of love and support we have received from everyone,” Hoffman’s family said in a statement. As we remember Hoffman. Philip Seymour Hoffman was my favorite actor period. Her had so much more to do and this is really sad news. Our condolences go out to his family. He will be missed.
Nexonta Technologies Inc,
