16 August 2011

Battling Competition

16 August 2011

With smart social media and mass marketing, it is difficult for companies to maintain success in today’s busy market. To achieve greatest profit, a company must be most attractive, convincing, and strategic. According Forbes Magazine, Apple Inc. is the most valuable company worldwide for 2011. Contenders to the multi-billion company include Nestle (placed 5th), Microsoft (placed 6th), Wal-Mart (placed 16th), and Coca-Cola (placed 23rd). To be considered as a top company is a great privilege, based merely on numbers. However, the positioning on a list of the top 25 most valuable companies is not everlasting – situations change, money can be lost, and a company could drop to the very bottom of the list.

While all mentioned companies are currently leading the way in terms of value, it does not mean that they were always so successful or that they breezed through to that position. Most companies in the world have a tough start, whether for personal or business reasons. Steve Jobs and Steve Wozniak, the initial establishers and incorporators of Apple Inc., were outcasts in school and dropped out of college before pursuing their dream of having their own computer company. With dedication and innate talent, the two eventually developed a multinational company.
Its ability to outcompete other computer companies has helped Apple Inc. achieve the status it has today.

Rivalry between companies is not uncommon in the business world and Nestle’s history shows that extensively. Nestle was born out of competition and rivalry between a Swiss man, Henri Nestle, and American brothers who established a company in Switzerland. After 38 years of fierce competition, the companies merged and formed today’s successful and market-leading company, Nestle. Henri Nestle’s original goal of producing healthy milk products, for example, remained the same since his first business day.

It is clear to see that in order to become successful in the changing marketplace, a company must outcompete others and stay on track in terms of goals and results, working through adversity and doubt from those around. For small businesses, the key to success is proper marketing, specifically online marketing. Without using the internet to promote and achieve traffic leading to sales, a company (whether start-up or not) will not be able to reach its desired results. With the immense level of competition and difficulty in the world, the only way to get to the top is by placing first on Google search results. Search Engine Optimization (SEO) is the key for top level positioning and, therefore, monetary success and overall promotion. Successfully implementing keyword tags and applying a description tag to a company’s website will prove to be the best way to battle the competitive market and place on top.
Kate Liubansky
for Nexonta Technologies