15 July 2010

Copy Writing For Google

Search Engine Optimization (SEO) Copy writing is textual composition for web page marketing that emphasizes skillful manipulation of the page’s wording to place it among the first results of a user’s search list, while still producing readable and persuasive content.

The text appearing at specific locations, such as in the title tag and the Meta Tag of the page’s code, gets special attention during SEO, because search engines compare information found there with other pages to determine relevance. However, SEO copywriters also strive for unique written content on the page, distinguishing it from similar pages competing for placement in the search results. Other factors that determine relevance during a search are the page’s Keyword Density, the placement of the keywords, and the number of links to and from the page from other pages.

While an obvious goal of SEO copy writing is to cause the business’s or product’s web page to rank highly in a search, most experts in the field would argue that it is of secondary priority. The foremost goal of SEO copy writing is to produce succinct, effectively persuasive text for a well-written web page. Writing that “optimizes” a search, but which offers little useful information or only weak persuasion, is frowned upon in the profession as at best ineffective. At its worst, it becomes a costly resource inducing potential buyers to turn away from the site rather than generating sales.

SEO copywriters often work with “optimizers” who are more expert in the technical aspects of SEO. Together they will not only rewrite text but also alter the code to design a page that is most favored by search engines. It is not a clear, scientific process, however. Attempting to keep themselves competitive and defending against the composition strategies of so-called black hat SEOs, search engine designers today do not disclose the complex algorithmic processes of their search engines. In spite of the insights of optimizing technicians, SEO copy writing requires finesse and repeated experimentation to assess how the team’s page revisions will fare in a potential customer’s search.

Techie is a slang term, derivative of the word technology, with several distinct but related meanings. The term is used to describe a person who displays an above average aptitude for technology. Here at Nexonta Technologies we do not refer to our programmers as Techies and we do not consider it polite to make fun of these people who perhaps speak a different language than the business world however their role at companies is vital to staying on top and so while allot of technical programmers might not have an aptitude for various aspects of the business world it is vital that you make them a part of your business operation as they are the puppet masters of today’s organizations and so the next time that you are at the water cooler and you see your company’s IT person ask them a technical question that only they would understand and trust me you will make a friend for life.

Nexonta Technologies Inc