24 September 2013

Welcome to Fall 2013!

24 September 2013

The word autumn comes from the Old French word autompne (automne in modern French), and was later normalized to the original Latin word autumnus. There are rare examples of its use as early as the 12th century, but it became common by the 16th century. The term came to denote the season in 16th century England, a contraction of Middle English expressions like “fall of the leaf” and “fall of the year”

When we started our company 5 years ago, our focus was mostly on pay per click advertising, since then the SEO market has grown tremendously but what has not changed is online branding for your company or organization. In fact, whether you are trying to sell something or create a hub of information to online users your biggest asset is your quality of content. With so much information on the world wide web one of the only ways to really stand out is with the content you put out there. This blog seeks to briefly spot upcoming trends in online marketing for 2014 and beyond.

In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

Using the ubiquity of smartphones isn’t limited to local transactions either. Phones are now among the primary ways through which people use the Internet, so taking mobile browsing into account is key to any successful affiliate marketing strategy.

Globalization is a truth that has merely been reinforced with the proliferation of the Internet. Even if a certain corporation is based in a market like the United States and other saturated areas, it can easily tap into quickly-developing regions like Southeast Asia, South America, and Eastern Europe.

Utilizing the opportunities made available by leading social media platforms (such as Facebook, Twitter, Google+, and Pinterest) as well as relationship building with communities of a certain niche, one can plant the seeds of their affiliate marketing program easily by being subtle, engaging, and providing informative promotion.

The next step is to make sure you are holistically blending all of your marketing efforts simultaneously. Sure you may have set up a LinkedIn, Facebook, Pinterest, and Twitter account. But are you making sure that they are working together? Having a consistent message across all venues will become increasingly important. Savvy marketers will use all of the data collected from their social media activity to better segment emails.

Digital marketing plans can no longer be an after-thought. Most small businesses still don’t set aside an appropriate budget, and they see a huge loss in revenue. Revenue generated from digital marketing should be at about 30%. Unfortunately, many small businesses are at below 15%.

Nexonta Technologies Inc