9 July 2013

Internet Marketing Trends Summer 2013

09 July 2013

2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you’re in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or ‘old’ technologies applied in new ways); new business models are developing every day to cater to the growing global technological economy.

Based on research, there is a significant rise in the number of people who follow brands using social media networks. This means that people today prefer online platforms to become more familiar with companies and get their latest updates from social media. Individuals from the age of 18 to 24 have the most friends among all other age groups using social media. The information will be helpful for online advertisers since young social media users like to repost and share interesting information and offers they find online. (Source: hashtags.org)
About 34% of social media users only tend to read and acquire information without posting or sharing anything. They have online friends and contacts but prefer to stay quiet. Marketers can tap into this huge market by starting topics that spark their interest.

Daily deals are not popular anymore. Only 23% of people using social media are registered in daily deal services like Groupon (remember when this was really hot?) It seems that people now are becoming more conscious on the things they spend on and likes to make sure that their purchases lead to considerable returns over time.
Studies show that getting a sense that business owners, particularly solo entrepreneurs, tended to back off on their marketing during the late Spring and Summer months. There’s been a feeling of slowing down when I talk to other entrepreneur right now and most seem to have a desire to back off a bit and focus on fun summer activities. This creates a great opportunity for aggressive entrepreneurs to get ahead of the pack as September is quickly approaching.

Nexonta Technologies Inc