24 June 2013

Summertime SEO

24 June 2013
Summertime SEO

For many of us, summer is a time for vacations and getting away from everyday life for a while. Summertime has rolled around again and for most companies, business shows a big time down turn. It’s hot outside and people are in and out of the office or on vacation. Nobody really has any motivation to work.

But when it comes to your SEO efforts, one thing you don’t want to do is let it be. Remember, your SEO doesn’t need the same break that you do; in fact, it could even be harmful. Take care of your blogging, website content and social media today so you can have the peace of mind you deserve.

Go on, blog ahead. Whether you write your own blog posts or you have someone crafting it for you, plan your topics and write the content in advance. This way, you can schedule your posts to publish while you’re away and continue to feed fresh content to search engines. If you really can’t work ahead of schedule, assign someone you trust to take over your blogging duties while you’re gone.
The summer is also a great time to redo your company website if you are experiencing downtime. If your company website is in need of a full redesign, it is always better to tackle these projects during a slow time, rather than peak time. Mobile websites are the new trend of the future. There are now so many cell phones in use that you would be missing out on a lot of traffic if you did not utilize these tools today then you will definitely get left behind. Reports show that PC sales are down by as much as 13%. One reason for this is that many people are using their smart phones and tablets to browse the internet. In fact most people in European countries don’t use computers but use their smart phones to surf the net.

Summer is also a great time to do joint marketing with other complimentary services. Get some coupons into a “Welcome” package. Most accommodations offer an envelope full of these things to every guest. It’s a very cost effective way of getting the name of your company in front of new eyes. It’s all about brand recognition. The more eyes you can get your name in front of, the better chances you have of being remembered and since the sheer numbers of eyes drastically increase during the Summer season, this the perfect time to do some joint or co-op marketing. Get your name out there.

Nexonta Technologies Inc.