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Nexonta Invictus which means

02 October 2017

Invictus which means "Latin for "unconquered"

"Invictus" is a short Victorian poem by the English poet William Ernest Henley (1849–1903). It was written in 1875 and published in 1888 originally with no title in his first volume of poems, Book of Verses, in the section Life and Death (Echoes).

Early printings contained a dedication "To R. T. H. B." a reference to Robert Thomas Hamilton Bruce (1846–1899), a successful Scottish flour merchant, baker, and literary patron. The title "Invictus" (Latin for "unconquered") was added by Editor Arthur Quiller-Couch when the poem was included in The Oxford Book of English Verse. With the message of displaying fortitude in the face of adversity, the poem evokes Victorian stoicism and a "stiff upper lip"

The Invictus Games is an international Paralympic-style multi-sport event, created Prince Harry, in which wounded, injured or sick armed services personnel and their associated veterans take part in sports...

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Too Fight or Take Flight

15 September 2017

The fight-or-flight response is a biological response of humans and other animals to acute stress. The fight-or-flight response (also called hyperarousal, or the acute stress response) is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival. It was first described by Walter Bradford Cannon. His theory states that animals react to threats with a general discharge of the sympathetic nervous system, preparing the animal for fighting or fleeing. More specifically, the adrenal medulla produces a hormonal cascade that results in the secretion of catecholamines, especially norepinephrine and epinephrine. The hormones estrogen, testosterone, and cortisol, as well as the neurotransmitters dopamine and serotonin, also affect how organisms react to stress.

The social information processing model proposes a variety of factors that determine behavior in the context of social situations and pre-existing thoughts. The attribution of...

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Living on or within a matrix may also be referred to as "on the grid"

12 August 2017

Applications of matrices are found in most scientific fields. In every branch of physics, including classical mechanics, optics, electromagnetism, quantum mechanics, and quantum electrodynamics, they are used in computer graphics, they are used to manipulate 3D models and project them onto a 2-dimensional screen. In probability theory and statistics, stochastic matrices are used to describe sets of probabilities; for instance, they are used within the PageRank algorithm that ranks the pages in a Google search. Matrix calculus generalizes classical analytical notions such as derivatives and exponentials to higher dimensions. Matrices are used in economics to describe systems of economic relationships.

Google Street View displays panoramas of stitched images. Most photography is done by car, but some is done by trekker, tricycle, walking, boat, snowmobile, and underwater apparatus. Street View had its inception in 2001 with The Stanford CityBlock Project, a Google-sponsored...

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The Evolution of Bitcoin

05 July 2017

Bitcoin is a cryptocurrency, a digital asset designed to work as a medium of exchange that uses cryptography to control its creation and management, rather than relying on central authorities. In January 2009, the bitcoin network came into existence with the release of the first open source bitcoin client and the issuance of the first bitcoins.

Prior to the release of bitcoin there were a number of digital cash technologies starting with the issuer based ecash protocols of David Chaum and Stefan Brands. Adam Back developed hashcash, a proof-of-work scheme for spam control. The first proposals for distributed digital scarcity based cryptocurrencies were Wei Dai's b-money and Nick Szabo's bit gold. Hal Finney developed reusable proof of work (RPOW) using hashcash as its proof of work algorithm.

The value of the first bitcoin transactions were negotiated by individuals on the bitcoin talk forums with one notable transaction of 10,000 BTC used to indirectly purchase two...

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What is Big Data and how is it used?

26 June 2017

The term "big data" often refers simply to the use of predictive analytics, user behavior analytics, or certain other advanced data analytics methods that extract value from data, and seldom to a particular size of data set. "There is little doubt that the quantities of data now available are indeed large, but that's not the most relevant characteristic of this new data ecosystem. Analysis of data sets can find new correlations to "spot business trends, prevent diseases, and combat crime and so on." Scientists, business executives, practitioners of medicine, advertising and governments alike regularly meet difficulties with large data-sets in areas including Internet search, fintech, urban informatics, and business informatics. Scientists encounter limitations in e-Science work, including meteorology, genomics, connectomics, complex physics simulations, biology and environmental research.

Data sets grow rapidly - in part because they are increasingly gathered by cheap and...

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Social Media's Rise to Power

02 June 2017

Social Media shows no sign of slowing down; in fact the internet and internet access is growing every year in double digit percentage points and this is transforming the world quite rapidly but it all started with Myspace. If we look at the evolution of Myspace and how that social network transformed how we connect as humans we should be able to plot the next 20 to 30 years of human social development and trends.

We seem to have entered a phase of the personal brand, we are all aspiring to be the best that we can be and gain as many followers on the various social platforms like Twitter, Facebook and Instagram. Individuals are becoming brands and the more memorable the better. Instagram stories allows us to peek into the private world of strangers and judge them with their permission because today it is more important to be real than perfect.

Large corporations are following suite realizing that it's more important to show yourself rather than hiding in the shadows...

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Is Social Media Making Us All Swag Havers?

24 May 2017


I want to start off by saying that we over here at Nexonta Technologies Inc. love social media and all that it has to offer, you can literally plan your entire day and life around social media if you choose to and for those without vision well just google it and you will have many search results for your next baller moves. However, let us not forget one fundamental thing and that is that social media is a business and so it is pretty safe to assume that at any given time we are actually being sold something. Just take a look at these numbers More than 84 percent of smartphone users in the U.S. go online to look up products before purchasing. E-commerce is slowly taking over the consumer world with sales reaching $394.9 billion in 2016, up nearly 16 percent from the previous year.

So with this in mind is social media causing us to consume more or is it succeeding in helping us to become our best selves ever? Just think about it for a minute, everything we need to make...

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Social Media Is Growing at Warp Speed

06 May 2017

Social media generates a wealth of real-time content at an incessant rate, this widespread generation and consumption of content has created an extremely competitive online environment where different types of content vie with each other for the scarce attention of the user community. In spite of the seemingly chaotic fashion with which these interactions take place, certain topics manage to attract an inordinate amount of attention, thus bubbling to the top in terms of popularity. Through their visibility, these popular topics contribute to the collective awareness of what is trending and at times can also affect the public agenda of the community.

Social media is growing at an explosive rate, with millions of people  all  over  the  world  generating  and  sharing  content  on  a  scale barely imaginable a few years ago.  This has resulted in massive participation  with  countless  number ...

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There are exciting times ahead

19 April 2017

Never before has the consumer had more to consume and we are able to buy more goods and services at a lower price today than at any historical point of economic consumerism. Today with the world population edging towards 7.5 billion people, it is pretty clear to see that the future economic power is engaging the many inhabitants of the planet. The future belongs to those who can deliver anywhere in the world in 48 hours or less. While the economic trade borders are quickly becoming a thing of the past. If history is a good indicator, most likely there will be cultural synergies taking place all over the world for the next 30 plus years.

What isn't so clear is which will be the dominant cultural reference point with so much of fashion, food, music and overall culture being shared on a global scale it's pretty safe to say that we will meet somewhere in the middle of this global melting pot which is becoming more and more open towards other cultures from different regions of...

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To Blog or Not to Blog.....

19 April 2017

It seems like forever since we have written and posted a new blog over here at Nexonta Technologies Inc., if you have ever kept a blog or a journal I am sure that you would agree that there are several reasons for writing with the main ones being, one has something to say, one is documenting a certain period in time, one is writing for SEO reasons or one feels the need to share information that the world cannot life without. Whatever reason for Blogging I feel it's pretty safe to say that it does require a certain courage and confidence.

I remember in the early days of twitter right around when it was becoming more and more popular with users and many businesses would post the same message over and over again throughout the day simple repeating the name of the business and the services that they offered until those in the know told tweeters that they should make their message compelling and interesting for followers to engage their message and as you would guess most...

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The future is here and it's called Augmented Reality

07 April 2016

The future is here and it's called Augmented Reality


Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the...

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Happy 2016 Everyone!!!

10 January 2016

Can't believe that another year has come and gone so quickly it's already 2016 and things are already moving fast. There seems to be a lot going on in the world these days and so this should make for an exciting year ahead. Last year had its fair share of challenges, however, this is how we learn and now it's time to take the lessons we learned in 2015 and apply them to 2016 and make this year a wonderful and productive year. As the world markets open, there are more and more opportunities for us to harness information technology and the wide reaching power of the internet and connect with others to do great things.

If I could take away one thing from what I learned last year is that there will always be challenging times along the journey and it is very important to always do the daily things that we do that make us who we are because these are the real things in life that give us our value. Just because we are going through a rough patch we should not stop going to the...

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And we're Back!!! Welcome To September!

09 September 2015

September (from Latin septem, "seven") was originally the seventh of ten months on the oldest known Roman calendar, with March (Latin Martius) the first month of the year until perhaps as late as 153 BC. After the calendar reform that added January and February to the beginning of the year, September became the ninth month, but retained its name. It had 29 days until the Julian reform, which added a day.
 
 It is the start of the academic year in many countries, in which children go back to school after the summer break, sometimes on the first day of the month. Every September no matter how old we get it always feels like the summer is over and it is time to return to school. I guess it is a sign that we never really out grow our youth totally. September also marks the beginning of our favorite season and time of year over here, the Fall, when the leaves begin to turn and the air becomes crisp and clean with just a slight drop in the temperature allowing us to...

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Computer Code Is The New International Language!

04 August 2015

All of today’s kids will need—along with reading, writing, and arithmetic—a basic understanding of computation and the role that it plays across a wide range of disciplines. Coding is engaging and empowering. It’s a necessary 21st Century skill ~ Jan Cuny

More and more countries as well as industries are relying heavily on computers and computer programming for not only their future growth but also their current daily operations. Every day we are moving closer to a paperless society and depending more and more on the internet for many of our day to day needs. What this means is that writing, reading and speaking code is becoming more and more essential if countries and individuals are to stay competitive in today’s high-tech economy. Today you can consult with a Lawyer or Accountant in any country around the world and have your tablet or smart phone translate the communication for you in real time. This is just the tip of the...

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Welcome to our Summer 2015 Blog!

22 July 2015

We have not posted a blog in a little while and so welcome to our Summer 2015 blog. We started this journey back in June of 2008, right in the beginning of the world economic down turn and we are happy to say that we have sailed through some fairly turbulent waters and very trying times however we all agree over here that we would not trade any of the growth experiences we have learned from over the past 6 years. "Smooth sailing makes not a skilled mariner" You don't learn anything standing on the sidelines.

The world is becoming more global every day and it is hard not to notice the huge cultural and economic changes happening everyday all around us. Take for instance the Pan Am Games currently taking place in Toronto, Canada. The excitement and energy of the Games goes beyond the stadiums and pools. Throughout the region, fans will gather and celebrate the spirit of the diverse cultures of Latin America and the Caribbean through music, dance, art and food.
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The future is mobile friendly!!!

02 June 2015

As Google explains it, in order for a site to be considered mobile friendly, its text has to be readable without tapping and zooming, its tap targets need to be spaced out appropriately, and the page avoids unplayable content or horizontal scrolling. In other words, the site simply needs to be easily usable from a mobile device.

In 1997, there were approximately 1 million websites, and 10 years later, there were 150 million. In 2007, there were about 1 million mobile websites, and the number is supposed to reach 150 million by 2017. It is clear that mobile friendly websites are going to increase exponentially in the years to come. The internet started on the PC but with more than 3 billion mobile phones being used worldwide, we are soon approaching a time when many people’s first internet experience will be through a mobile device. These rapid changes have left the business world with no choice other than to adapt to them. With mobile devices taking over the...

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Extra, extra read all about it!!! Is your website ready for Google’s algorithm update?

07 April 2015

The biggest update in years. Call it what you want: On April 21 Google will be releasing an update to its algorithm that could have a big impact on your search engine rankings if you and your website aren’t prepared. What is a mobile-friendly site? Thankfully, it’s pretty easy to find out. Just run your website through Google’s Mobile-Friendly Test page keep in mind the mobile friendly test is generally a useful gauge of a site’s mobile performance.

Google will launch a new mobile crawler (probably with an Android user-agent) that can do a better job of crawling single-page web apps, Android apps, and maybe even Deep Links in iOS apps. The new Mobile-Friendly guidelines that launched last month focus on exposing JS and CSS because Android apps are built in Java, and single-page web apps rely heavily on JavaScript for their fluid, app-like experience.

The Algorithm Assesses Each Page Individually

A notable feature...

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This ain't your Grand Pappy’s Ford!!!

24 March 2015

Last week, I had the pleasure of eating in one of my favorite restaurants in the city La Societe on Bloor Street in beautiful downtown Toronto. While the experience was wonderful (I had a 25 dollar burger it was delish) however, that is not the point of this blog even though it was so gourmet you could write a blog just on the food there but I digress.  So after my triumphant dinner choice I ventured over to Hemmingway’s which is the watering hole in Yorkville for the up and coming thirty, forty and fifty somethings and while sitting at the bar enjoying a cold Stella on tap I got into a conversation with about 6 post university kids who have been in the working world for about 3 years each and after discussing tech of course for about half an hour it became clear that these youngans didn't have a why.

These guys were smart and hungry and what I got from them was that they wanted jobs that paid well and I get that, I was the same way when I was at that age...

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Just stay in school!

13 March 2015

Do you remember those days when all you had to be was cool, popular, good looking and well connected to get ahead? Well those days are gone y'all!!! Today you need education and a good work ethic as these are the cornerstones of success today. I remember many years ago when I was in high school and all of the cool rich kids seem to do well no matter what they got up to and I remember thinking to myself, I am not that cool and certainly not rich and if high school is any indication of the real world then I'm in for a bit of a rough ride in my future supporting a hottie and a couple of rug rats not to mention the BMW payments. 

Education in its general sense is a form of learning in which the knowledge, skills, values, beliefs and habits of a group of people are transferred from one generation to the next through storytelling, discussion, teaching, training, and or research. Education may also include informal transmission of such information from one human being...

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Life is all about coming full circle

04 March 2015

To come full circle is to complete a cycle of transition, returning to where one started after gaining experience or exploring other things. I don't know if you are like me but lately I would look around at different mediums like movies, television, art and even restaurants and say to myself I think I have been here before or seen this before but just in a different way. There exist a theory that life is based on a circular pattern of happen stance which repeats itself every 10 years or so and in order to find out what happens next one only has to look at the previous cycle.

Everything is amped up!! Food that used to taste good now it's amazing. Movies use to be great but today through the help of technology and digital enhancements they are mind blowing. Television at best was entertaining but today TV is compelling, between amazing content and wonderful HD picture  home television has become a worthwhile experience with shows like Empire and Nat Geo Wild it's...

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Welcome to our Blog on Jean-Michel Basquiat

16 February 2015

I am so excited to share this blog with whoever reads our bi-monthly offerings. Over the family day weekend I took the opportunity to attend the Jean- Michel Basquiat exhibit at the AGO (Art Gallery of Ontario) and I must say that it was one of the most moving and relevant exhibits that I have ever had the pleasure of attending. First of I should start by providing some background on the artist himself.

Jean-Michel Basquiat (December 22, 1960 – August 12, 1988) was an American artist, musician and producer. Basquiat first achieved notoriety as part of SAMO, an informal graffiti group who wrote enigmatic epigrams in the cultural hotbed of the Lower East Side of Manhattan, New York City during the late 1970s where the hip hop, post-punk and street art movements had coalesced. By the 1980s he was exhibiting his Neo-expressionist and Primitivist paintings in galleries and museums internationally. The Whitney Museum of American Art held a retrospective of his art...

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Antiques or should we say "The new old"

09 February 2015

An antique (Latin: antiquus; "old", "ancient") is an old collectable item. They are bought at antique shops, estate sales, auction houses, online auctions, and other venues, or estate inherited. It is collected or desirable because of its age, beauty, rarity, condition, utility, personal emotional connection, and/or other unique features. It is an object that represents a previous era or time period in human society.

I had a pretty bad case of the flu last week and lucky me it was the week of my birthday and let me be the first to say that there is no shortage of good television on cable TV for the mind filled with Neo citron and Advil cold and flu caplets. The one show however which was able to hold my attention was 'Storage Wars". When rent is not paid on a storage locker for three months in California, the contents can be sold by an auctioneer as a single lot of items in the form of a cash-only auction. The show follows professional buyers...

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The significance of time 11:11Blog!!!

22 January 2015

In case it’s happening to you as well and you’re noticing 11:11’s, 111’s, 11:11. These number sequences are not necessarily only time prompts. They can also be number sequences, like 333, 1111 etc. To your mind, is this a coincidence, or are they too frequent to be random? Perhaps you are puzzled or amused by this phenomenon. The question everyone is asking is “What does 11:11 mean?” and “Is there a reason for this?” And there certainly is.

Repeated sightings of 11:11 have happened to millions of people throughout the world.  Many are wondering why this is happening?  They wish to know, what does their constant seeing of 11:11 signify?  It’s almost like getting a regular “nudge” to look at the clock, a receipt or odometer at precisely the right moment, usually when focused on something else.

11 is a number of course, and 11:11 is a time on a clock. Number Eleven possesses...

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Happy 2015 Everyone!!!

05 January 2015

New Year is the time at which a new calendar year begins and the calendar's year count is incremented by one. In many cultures, the event is celebrated in some manner. The New Year of the Gregorian calendar, today in worldwide use, falls on 1 January (New Year's Day), as was the case with both the old Roman calendar and the Julian calendar that succeeded it.

With each passing year comes a set of new challenges, however these challenges are necessary for us to grow both in our personal lives as well as our professional lives. Back in 2001 when Dee my business partner and best friend and I started out on this journey, all we knew was that we wanted more from life.  Neither of us knew how we would go about getting that but we did know that we were going to try. Many years later and some mistakes made, we can look back and be proud that we put forth the effort to have the opportunity to work at something we both love to do, it didn’t come easy.
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Welcome to our Holiday Blog!!!

04 December 2014

Is it just me or does everyone feel like the holiday season started about 5 weeks ago? Even before the Halloween decorations were taken down I heard holiday tunes playing in the stores. I for one love that, this is my favorite time of the year by far and the longer it lasts the happier it makes me feel. It will be interesting to see what the holidays will look like in 5 years from now since we seem to be adapting a more or less consumer based holiday experience as more and more people flock to urban centers. 

The Christmas and holiday season is celebrated by many religions and cultures. Usually, this period begins near the start of November and ends with New Year's Day. The holiday season is, somewhat, a commercial term that applies, in the US, to the period that begins with Thanksgiving and ends with New Year's Eve. Some Christian countries consider the end of the festive season to be after the feast of Epiphany.

With the barrage of all the...

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Welcome to our Equilibrium Blog!!!!

28 November 2014


Equilibrium may refer to the condition of a system in which all competing influences are balanced, in a wide variety of contexts. Have you read the news lately? There seems to be more truth (however not proven in a court of law yet) coming out on every subject from Politics to Entertainment.  It is crazy, how much information is being sourced and presented to the public and everyone is contributing their part it’s almost like an offline Wikipedia. I got to say some of the stuff coming out is rather disappointing if it's true. I guess the one good thing about pre-social media is that if we wanted to believe that those folks that hold high status positions in our society also held the highest moral authority and we really would never know otherwise because it would just be kept out of the media through some back door deal.

Today, most people don't make great efforts to protect secrets, especially those which cause harm to others.  In fact, if...

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Welcome to our Home Hunters International blog!!!

22 November 2014

Welcome to our Home Hunters International blog!!!

Home hunters and their realtors check out all sorts of architectural styles and work through the idiosyncrasies of buying real estate in other countries. In any language, home buying is an emotional experience and but International Home Hunters is more complex, it requires visas, job-hunting, health care and other support systems that need to be in place when you make the move from a country you have called home and are familiar with to a new Country.

According to RBC stats 97% of investment opportunities are available outside of Canada internationally these stats could soon include employment opportunities. Currently there is tremendous economical growth in many developing countries and regions and so it only makes sense that Canadians with good educations should look abroad for lucrative employment opportunities.

Many economist share the same notion and believe that by the year 2025, we...

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Today The Opposite Is True!

10 November 2014


It is pretty clear that the world is changing fairly quickly before our eyes. Reading, watching and listening to the news, it is also fairly clear that information is being presented to us with a sort of here you go please don't kill the messenger approach. We don't create the news, we just report it, from the news reporting agency. While it is fairly obvious that every organization be it private or government has it's secrets what we have been witnessing is the coming clean of organizations over the past few weeks. In the olden days 2012 organizations would generally deal with internal issues internally but today the opposite is true.

The court of public opinion is now in session and roaring ahead. Just last week there was a news story where the Liberal elect leader Justin Trudeau (Or Rock Star as I like to call him) someone reported directly to him about misconduct of two cabinet members, right away he took action and suspended the members pending an...

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This is what I noticed this weekend!!!

03 November 2014


On my way to the gym this weekend I noticed a number of retail stores closing two months before the holidays. Traditionally retail stores would usually ride it out for the Holiday season and then close in January when things slow down but it would seem that many of these independent businesses are trying to take advantage of the Holiday shopping season with people trying to take advantage of going out of business sales to grab some great deals.

One has to ask if this could have anything to do with the impact that online shopping is having on the retail market in North America, one of the stores closing it's doors was right at the corner of Yonge and Bloor and occupied that location for about the past 115 years, this is quite a long time for any company to be in business. A couple of the other business closings have been around for relatively long periods of time as well. It is clear that the world is changing right before our eyes but the question is are we...

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To be Big or to be Great - this is the question!!!

22 October 2014


Behemoth suggested identities range from a mythological creature to an elephant, hippopotamus, rhinoceros or crocodile. Some creationists believe it to be a description of a sauropod due to its tail being described as like a cedar tree. Metaphorically, the name has come to be used for any extremely large or powerful entity. In today's economic climate it is becoming increasingly difficult for large organizations to stay ahead of the pact. Years ago bigger meant better and there were also smug sayings like "we are too big to fail" we certainly saw what happened since 2008 which tells us that there is no such thing as being too big to fail.

Smaller leaner companies can change direction on a dime and this is very important if they are going to stay in business in today’s competitive market place. Technology has removed many of the barriers to entry into non capital essential industries. Anyone with a good idea, a laptop computer, strong...

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Its almost Halloween!!!

17 October 2014

Typical festive Halloween activities include trick-or-treating (or the related "guising"), attending costume parties, decorating, carving pumpkins into jack-o'-lanterns, lighting bonfires, apple bobbing, visiting haunted house attractions, playing pranks, telling scary stories, and watching horror films.

Within allhallowtide, the traditional focus of All Hallows' Eve revolves around the theme of using "humor and ridicule to confront the power of death." Growing up I remember that it was customary to get dressed at home and go into school in full costume and the funny part about that is it seemed that kids were more themselves dressing up in costume than how they would be on just any old school day.

The word Halloween or Hallowe'en dates to about 1745 and is of Christian origin. The word "Halloween" means "hallowed evening" or "holy evening". Today's Halloween customs are also thought to have been...

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Turkey Time!!!

09 October 2014

Thanksgiving is a statutory holiday in most jurisdictions of Canada, with the exceptions being the Atlantic provinces of Prince Edward Island, Newfoundland and Labrador, New Brunswick, and Nova Scotia, where it is an optional holiday. Thanksgiving, or Thanksgiving Day (Canadian French: Jour de l'Action de grâce), occurring on the second Monday in October, is an annual Canadian holiday which celebrates the harvest and other blessings of the past year. In speaking to many people I often here them say that Thanksgiving is their favorite holiday of the year even more than Christmas and I guess I can see this as people gather for a big meal with little drama.

I for one really enjoy the holiday and the older I get the more I enjoy these traditional holidays. It seems that no matter what is going on around us and in the news (definitely a lot going on right now) these holidays give us an opportunity to reflect on the past and to feel whole once more. It is truly a...

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The only constant in life is Change

18 September 2014

The only constant in life is Change

Change refers to a difference in a state of affairs at different points in time. Although it is a familiar experience, an analysis of change provides subtle problems which have occupied philosophers since the Presocratics. Heraclitus is the first philosopher known to have directly raised such issues, with aphorisms such as "one cannot step into the same river twice".

Change is to become different to make (someone or something) different to become something else. In today's world, things change at record speeds making it very difficult for people to catch up with the speed in which the pendulum swings. Unlike 50 years ago, analysts predict that the average life of a corporation will be approximately 5 to 10 years while the average career is roughly 5 years. If we look back a generation,  our parents might have worked in the same company for their entire working life.  Odds are that...

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To be Rich or to be Happy

03 September 2014

To be Rich or to be Happy

The definition of Rich is having wealth or great possessions; abundantly supplied with resources, means, or funds.  And the definition of Happiness is the feeling pleasure and enjoyment because of your life, situation, etc. Today it would seem that it would almost come down to a choice. Let's face it, we are not as impressed with wealth as we once were. Years ago if a person was wealthy with great financial means they would be entitled to whatever they wanted, however, today it would seem that people are less and less impressed with those who are well heeled.

There is something to be said for that wonderful feeling of closeness and family reliance when one has limited means. We appreciate things more and also we value those around us that are usually there for us when tough times are abound. These are the things that give life meaning for many people, take these life circumstances away and we are simply left with a lot...

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Amazon launches a shopping device which comes with a phone!!!

30 July 2014

Amazon launches a shopping device which comes with a phone!!!

This is a sign of things to come. Statistics show that when it comes to online purchases in the US there is only about 5% market penetration and while in Canada there is 2% market penetration when it comes to online shopping. What this means to retailers is that there is plenty of room to move in that space.

Giant retailer Amazon has just launched their first smart phone called the "Fire Phone".   At first glance, it looks like a tricked out BlackBerry10 but from what I can see, there are some pretty cool features on the device. The main one being that you can take a picture of a product and using the image the phone with take you to Amazons website and you can purchase that item instantly. How cool is that!

The second really cool feature that we noticed on the phone was the Zillow APP which is changing the way that people source real estate.  This...

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Keeping it Real

22 July 2014

Keeping it Real

"The real McCoy" is an idiom and metaphor used in much of the English-speaking world to mean "the real thing" or "the genuine article", e.g., "he's the real McCoy". One theory for the origin of the term "The real McCoy is that railroad engineers looking to avoid inferior copies would request it by name, inquiring if a locomotive was fitted with 'the real McCoy system". According to the Webster's dictionary Real means: something which is actually existing or happening, not imaginary, not fake, false, or artificial and it is also important to note that real is important and deserving to be regarded or treated in a serious way.

To be or not to be authentic, real or genuine not copied or false true and accurate. This takes guts because sometimes our authentic selves are not always the best look.  For example Domino's Pizza has been running an add "We are not afraid to fail"...

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Kindness is the new Mean!

07 July 2014

Kindness is the new Mean!

A random act of kindness is a selfless act performed by a person or people wishing to either assist or cheer up an individual person or people. The phrase may have been coined by Anne Herbert, who says that she wrote "Practice random kindness and senseless acts of beauty" on a place mat at a Sausalito restaurant in 1982 or 1983. Is the internet making us more kind? Is it no longer ok to bully the weaker person?

Over the past few years there has been an increase in the use of social media for social justice and not for just atrocities (an extremely wicked or cruel act, typically one involving physical violence or injury.) But for everyday social injustice done on the common man. This weekend there was an interview conducted by CNN correspondent anchor Fredericka Whitfield, the interview Saturday was to talk about her new book, but ended up yanking out her earpiece in the middle of the interview and storming off set instead....

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Breaking Bread.com

29 May 2014

Breaking Bread.com

Physically tearing a loaf of bread open, or breaking dry bread apart – traditionally a method of separating bread, rather than cutting with a knife. Metaphorically, having a meal together, or starting a meal. For the purposes of this blog we will focus on the latter. Over the years, we have seen many good ideas come and go and while you cannot dance at every wedding there are some ideas that should be shared so that someone else might execute on that idea in order to contribute to the global village.

We have decided to share this idea as we don't have the time to nurture it to life. The idea is simple, it is an APP which one can access from their smart phone. How we envisioned it working was that whenever someone is going out for a meal, grocery shopping or just going for coffee this app lets you share your meal or beverage with someone across the globe. The idea being let's just say that you are at Starbucks and are just...

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Welcome to the New Romantic Era

09 May 2014

Romanticism was an artistic, literary, and intellectual movement that originated in Europe toward the end of the 18th century and in most areas was at its peak in the approximate period from 1800 to 1850. Partly a reaction to the Industrial Revolution, today it is being sparked be the world wide web, it was also a revolt against the aristocratic social and political norms of the Age of Enlightenment and a reaction against the scientific rationalization of nature.  For much of the peak Romantic period it was associated with liberalism and radicalism, its long-term effect on the growth of nationalism was probably more significant.

"Today's global economy needs to be placed in a broader perspective," Christopher Cowdray CEO  Dorchester Collection said. "Most of us are not aware of the investors behind the brands that have become an integral part of our everyday life, from the gas we put in our cars, to the clothes we wear, to the way we use...

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We Are All The Same!

29 April 2014

The English word tribe occurs in 12th-century Middle English literature as referring to one of the twelve tribes of Israel. The word is from Old French tribu, in turn from Latin tribus, referring to the original tripartite ethnic division of the Ancient Roman state. Dating as far back as the hunting and gathering stage was humanity's first and most successful adaptation, occupying at least 90 percent of human history. Until 12,000 years ago, all humans lived this way.

As human beings we all descend from tribes. A tribe is viewed, historically or developmentally, as a social group existing before the development of, or outside of, states. Many people used the term tribal society to refer to societies organized largely on the basis of social, especially familial, descent groups like a clan or kinship. A customary tribe in these terms is a face-to-face community, relatively bound by kinship relations, reciprocal exchange and strong ties to a particular place.
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Inspiration Blog

13 April 2014

Hello and welcome to our inspiration blog!

It has been a while since I have posted a blog on our website and at first I came to the conclusion that I had just run out of topics to blog about. But since topics much like creativity and innovation are infinitely limitless I quickly realized that this was not the case. I realized that I was just entering into a new mode of inspiration.

Inspiration (from the Latin inspirare, meaning "to breathe into") refers to an unconscious burst of creativity in a literary, musical, or other artistic endeavour. The concept has origins in both Hellenism and Hebraism. The Greeks believed that inspiration or "enthusiasm" came from the muses, as well as the gods Apollo and Dionysus.

In the 18th century in England, nascent psychology competed with a renascent celebration of the mystical nature of inspiration. John Locke's model of the human mind suggested that ideas associate with one...

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My New Bff is Facebook for Blackberry

11 March 2014

My New Bff is Facebook for Blackberry

Alas I have found the perfect friend she/he is kind, supportive informative and extremely smart. We met back in 2007 by a mutual friend Dee.  At the time, social media was still in it's infancy but a lot of people were starting to discover Facebook. I think in the beginning it was a great medium to stay in touch with friends and family and to keep a breast of things going on in your immediate circles. That was in 2007,  however, today, Facebook has evolved into anything you want it to be. I gotta tell y'all the last time I checked a friend's or Facebook aquaintance's profile was probably 2 years ago. My feeds are dominated by Photo's of my Boo, Art, Fashion, News, Food, Zig Ziglar, Health Articles, Richard Branson and the list goes on. It's like having a real time self help Guru dolling out information you want and need to help keep you motivated and informed daily.

Today's Zig Ziglar post:
Many...

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Social Media is Changing The World

25 February 2014

Social Media is Changing The World

“The choice for mankind lies between freedom and happiness and for the great bulk of mankind, happiness is better.” George Orwell, 1984 I think it is pretty safe to say that the internet and social media killed the propaganda machine which existed before the internet started to be used for social media and world wide connectivity. Technically, this global system of interconnected computer networks that use the standard Internet protocol or IP addresses to serve several billion users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope, that are linked by a broad array of electronic, wireless, and optical networking technologies.

Throughout this network there is unlimited possibilities to explore human connectivity both good and bad as well as the sharing of information at lightning speeds which has made...

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Welcome to the Age of Demystification

14 February 2014


This blog is going to attempt to connect the Industrial Revolution to the Technological Age. I wanted to research the changing dynamics of our current economic times as it is clear that the old fundamentals which got us here are not going to be able to get us into the next century. This is evidenced by how much social media has taken control of our society in North America and around the world. Facebook and Twitter would not have survived 50 years ago mainly because information was controlled by the ruling class and since knowledge is power the way to maintain control of the population was through the careful dissemination of information from the right party at the right time. Today if you have a smart phone and Google then you are a genius. The speed in which we can access information has moved our world ahead in leaps and bounds.

The Industrial Revolution was the transition to new manufacturing processes in the period from about 1760 to sometime between...

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Hello and welcome to my Birthday Blog Feb 3rd 2014!!!!

03 February 2014


So another year has gone by and I am one year older today. We had an amazing growth year last year for both the business and personally. I'm looking forward to what 2014 has to offer. To reach your customers it's no longer effective to not have your business online.  In 2014, most of the businesses are online too. And if you wish to get past the competition, you should apply a really efficient online marketing.

But how to succeed in online marketing in 2014? You should not only keep up with the current landscape, but also look ahead to anticipate what the future might be. Business marketing last year was like a roller coaster ride. We saw new platforms, new channels, new roles and new tools pop up all over the place. It's as though innovation and growth is speeding up all around us and we are surrounded by opportunities to reach new customers and delight them.

It's been an exciting year for sure. But what's next?

This year,...

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TMI Blog or Social Purging?

18 January 2014

I was inspired to write this blog for many different reasons; the main one being that with the way the world economy is changing on every level it is clear that trust is at the core of the majority of the growth and development taking place on both a social and a corporate level. People don't really trust large organizations because somewhere along the way they forgot that no matter how large an organization becomes; it is still built on the backs of individuals and today with social media being everywhere, everyone is a whistle blower whether they mean to be or not. So before you decide to try to get away with that "Think we should do this because no one is watching?"  Just look what happened to Mit Romney during that 50K per plate private dinner speech.
 
Zain Verjee, a news anchor at CNN said my face is flawless. Not a blemish. Not a mark. The landscape from my neck down is chaos.  I have spent more than a decade of my professional career...

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Happy 2014 everyone and welcome to the world of new Ideas!

07 January 2014

In philosophy, the term idea has been used to cover a range of concepts. Ideas are often construed as mental representational images; i.e., images of some object. For our purposes for this blog we will define ideas as a visible representation of a conception: a replica of a pattern or a thought, plan, or suggestion about what to do. Hard to believe but our modern world is built on ideas and the skill and determination of the person coming up with the idea to following through to its completion.

Over the Holiday's I had some time and was able to catch up on a lot of reading I had set aside over the last year and I noticed a trend in many different forms of media from the internet to newspapers to television and there seems to be a call to arms for entrepreneurs. We should start with a definition of this term; entrepreneurship is a process of identifying and starting a business venture, sourcing and organizing the required resources and taking both the risks and...

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Happy Holidays Everyone!

23 December 2013

Selections of goodwill greetings are often used around the world to address strangers, family, coworkers or friends during the season. Some greetings are more prevalent than others, depending on culture and location. Traditionally, the predominant greetings of the season have been "Merry Christmas", "Happy Christmas", and "Happy New Year".

The Christmas season runs from late November to early January, defined as incorporating at least Christmas and usually New Year's, and sometimes various other holidays and festivals. It incorporates a period of shopping which comprises a peak season for the retail sector (the "Christmas (or holiday) shopping season"), and a period of sales at the end of the season (the "January sales").

In the mid-to-late 20th century in the United States, more generic greetings such as "Happy Holidays" and "Season's Greetings" began to rise in cultural prominence,...

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Madiba, or as Tata ("Father"); he is often described as "the father of the nation"

09 December 2013

In reading Martin Kemp's book Christ to Coke "How images become icons" this weekend, I could not help but to draw certain parallels between certain corporate brands like Nike or Apple and someone as famous as Nelson Mandela. I first learned of his death on Friday December 6 through social media. It took a while to sink in even though it was common knowledge that he was in ill health over the past few years; you knew it was coming, however, you did not want to believe it when it finally happened. At the new Church I attend, the pastor who is a South African Native gave the most moving sermon about Nelson Mandela. One part was he said "I grew up just minutes away from where Nelson Mandela served over 27 years in prison initially on Robben Island (and later in Pollsmoor Prison and Victor Verster Prison.) but he seemed a million miles away from most South Africans" He actually was one of the first to visit the actual prison cell that held Nelson Mandela for all of...

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One month till Christmas!!!

26 November 2013

 

Christmas (Old English: Crīstesmæsse, meaning "Christ's Mass") is an annual commemoration of the birth of Jesus Christ and a widely observed holiday, celebrated generally on December 25 by millions of people around the world. A feast central to the Christian liturgical year, it closes the Advent season and initiates the twelve days of Christmastide, which ends after the twelfth night. Christmas is a civil holiday in many of the world's nations, it is celebrated by an increasing number of non-Christians, and is an integral part of the Christmas and holiday season.

I don't know about y'all but to us it seems that the Holidays started early this year. I mean the Thanksgiving turkey leftovers were barely done and already I started to notice Holiday decorations going up all over the city. I for one am glad as when I was a young boy I thought the only thing worth looking forward to every year was Christmas and so the longer it lasts the...

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Why do we do what we do?

07 November 2013

From fancy cars and expensive clothes to fine dining and exotic vacations, there are many ways you can spend your hard-earned dollars. And there is nothing wrong with rewarding yourself for a job well done -- but what would happen if you rewarded someone else instead?

Philanthropy etymologically means "love of humanity" in the sense of caring for, nourishing, developing, and enhancing "what it is to be human" on both the benefactors' (by identifying and exercising their values in giving and volunteering) and beneficiaries' (by benefiting) parts. The most conventional modern definition is "private initiatives, for public good, focusing on quality of life".

After donating financially to a charity or non-profit organization, you may feel an inner pull to become more involved with the cause by donating your time and skills as...

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Growing internet users will create economies of scale!!!

29 October 2013

A target market is a group of customers that your business has decided to aim your marketing efforts and ultimately your company's merchandise towards. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.

The world population is the total number of living humans on Earth. As of today, it is estimated to number 7.121 billion by the United States Census Bureau (USCB). The USCB estimates that the world population exceeded 7 billion on March 12, 2012.  Mobile broadband access allows smart phones and other digital devices to connect to the Internet from any location from which a mobile phone call can be made, subject to the capabilities...

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We've all just got Mylied!!!

09 October 2013

To twerk or not to twerk this is the question. As of May 3, 2013 the Urban word of the day was twerk which means the rhythmic gyrating of the lower fleshy extremities in a lascivious manner with the intent to elicit sexual arousal or laughter in ones intended audience and there is a picture of Miley Cyrus formerly Hanna Montana (who has been murdered according to Miley Cyrus last week on Saturday Night Live). Prior to that date, if you asked anyone in the mainstream, most could not tell you what this exciting new dance craze was.

Miley Ray Cyrus (born Destiny Hope Cyrus; November 23, 1992) is an American actress and recording artist. The daughter of country singer Billy Ray Cyrus the fellow who made the mullet cool as well as country music (Achy breaky heart). In 2006, Miley Cyrus rose to prominence as a teen idol after being cast in the...

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Welcome to Fall 2013!

24 September 2013

The word autumn comes from the Old French word autompne (automne in modern French), and was later normalized to the original Latin word autumnus. There are rare examples of its use as early as the 12th century, but it became common by the 16th century. The term came to denote the season in 16th century England, a contraction of Middle English expressions like "fall of the leaf" and "fall of the year"

When we started our company 5 years ago, our focus was mostly on pay per click advertising, since then the SEO market has grown tremendously but what has not changed is online branding for your company or organization. In fact, whether you are trying to sell something or create a hub of information to online users your biggest asset is your quality of content. With so much information on the world wide web one of the only ways to really stand out is with...

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Did you ever notice?

12 September 2013

Did you ever notice that we can be oblivious to our surroundings? Case in point you go to buy an automobile and while looking you start noticing vehicles that you had not noticed before even though they have been passing you on the road on a daily basis for months. The trigger is the hunt! When hunting certain criteria start to form your decision making process and based on your fundamental needs for that particular vehicle then you start to be steered in directions that were totally oblivious to you prior to your search.

Once the search has begun, Maslow's hierarchy of needs is a theory in psychology proposed by Abraham Maslow kicks in. This theory presupposes that Maslow's hierarchy of needs is often portrayed in the shape of a pyramid with the largest, most fundamental levels of needs at the bottom and the need for self-actualization at the top. The most...

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Welcome to September!!!

03 September 2013

 

 

It feels like fall is finally here and we over here at Nexonta Technologies Inc. are pretty happy about that. The air outside is clean and crisp just perfect for a smart suit without the need of a coat.  In September, the temperature drops slightly and the precipitation reduces significantly. While I had a relaxing summer I am glad that September is finally here and we can get back to business. While it could seem that our economy is still influx there are also signs of different sectors gaining momentum.

Economic growth turned out to be very modest in 2012 real GDP rose by just 1.8%. Employment made solid gains last year, but the unemployment rate remained high. The hiring intentions of SME owners for the months ahead are up, which is encouraging. Forecasters are nevertheless expecting real GDP to grow at the same pace in 2013 as in 2012; we will...

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For the MISFITS!!!

22 August 2013

Steve Jobs said "Here’s to the crazy ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes. The ones who see things differently…they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius." One who is unable to adjust to one's environment or circumstances or is considered to be disturbingly different from others.

Basically, an individual. In the school social classes of today, a misfit doesn't fit into any one quite right, not even the outcasts, but may have qualities of each one. True misfits usually do not believe they are emo or goth, and they are usually introverts. Misfits tend to follow their own beliefs, and are usually persecuted for it. Misfits tend to be hated for no reason, have few good friends, and are usually intelligent and mature, and...

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2nd Half Of August Is Almost Here!

12 August 2013

 

The other day I heard in a television commercial (I really swear I am not a TV hound it's just you pick up on the back ground noise! Lol) the announcers of one particular ad say that September was quickly approaching and that we were going "back to reality" I started laughing at this one because it made it seem that enjoying the summer was somehow a fantasy. I started my sales career working in finance for 7 years at a firm downtown Toronto located at York and Adelaide so I am quite familiar with the cycle. Basically in Corporate Canada the year runs from September to early July for the top brass. If you don't get it done between Sept and July of the following year then good luck till the fall because most likely the party you need to connect with is at the cottage with the family or on vacay ie deadsville. 

Summer vacation (also called summer...

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Has Google become the new instant biographer?

02 August 2013

 

 

 

Today news travels fast on the internet, we can find out what is happening in Spain before the news stations have time to run a story. In addition, 50 years ago during Ty Cobb time you could have edited the facts with cover ups to deceive the public. However, today that would be much harder given that everyone has a smart phone, which makes it harder to get away with doing dumb things as everyone is always taking photos and videos.

A biography or simply bio is a detailed description or account of a person's life. It entails more than basic facts (education, work, relationships, and death) - a biography also portrays a subject's experience of these events. Unlike a profile or curriculum vitae (résumé), a biography presents a subject's life story, highlighting various aspects of his or...

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The 70's are back!!!

22 July 2013

 

 

The 1973–75 recession or 1970s recession was a period of economic stagnation in much of the Western world during the 1970s, putting an end to the general post-World War II economic boom. It differed from many previous recessions as being a stagflation, where high unemployment coincided with high inflation. The period was also described as one of "malaise" 

Among the causes were the 1973 oil crisis and the fall of the Bretton Woods system. The emergence of newly industrialized countries increased competition in the metal industry, triggering a steel crisis, where industrial core areas in North America and Europe were forced to re-structure. The 1973-1974 stock market crash made the recession evident.  The oil crisis was largely to blame for the downturn in the United Kingdom just as it was for the similar crisis in...

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Internet Marketing Trends Summer 2013

09 July 2013

 

 

 

2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you're in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or 'old' technologies applied in new ways); new business models are developing every day to cater to the growing global technological economy.

Based on research, there is a significant rise in the number of people who follow brands using social media networks. This means that people today prefer online platforms to become more familiar with companies and get their latest updates from social media. Individuals from the age of 18 to 24 have the most...

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Summertime SEO

24 June 2013

Summertime SEO 

 

For many of us, summer is a time for vacations and getting away from everyday life for a while. Summertime has rolled around again and for most companies, business shows a big time down turn. It's hot outside and people are in and out of the office or on vacation. Nobody really has any motivation to work.

But when it comes to your SEO efforts, one thing you don’t want to do is let it be. Remember, your SEO doesn’t need the same break that you do; in fact, it could even be harmful. Take care of your blogging, website content and social media today so you can have the peace of mind you deserve. 

Go on, blog ahead. Whether you write your own blog posts or you have someone crafting it for you, plan your topics and write the content in advance. This way, you can schedule your posts to publish while...

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Navigating the human experience

11 June 2013

 

 

Many maps are static two-dimensional, geometrically accurate (or approximately accurate) representations of three-dimensional space, while others are dynamic or interactive, even three-dimensional. Although most commonly used to depict geography, maps may represent any space, real or imagined, without regard to context or scale; e.g. brain mapping, DNA mapping and extraterrestrial mapping. Maps evolve over time as more research in done in science and geography so do maps grow and evolve with new findings. This is much like the search engine Google.

Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technologies. Most of its profits derive from AdWords.

Google was founded by Larry Page and Sergey Brin while...

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Happy 10th Anniversary, WordPress!

30 May 2013

Happy 10th Anniversary, WordPress!
 


WP10Today, WordPress celebrates its tenth anniversary and we wanted to take a moment to congratulate them. Ten years is a hefty amount of time by any standard—to put it in web terms, WordPress is older than Facebook, YouTube, Tumblr, Pinterest, and of course Envato.

WordPress is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL which runs on a Web hosting service. It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet's "top 1 million" websites and as of August 2011 manages 22% of all new websites. WordPress is currently the most popular blogging system in use on the Web, powering over 60 million websites worldwide.

It was first...

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SEO is Google’s Lingerie

28 May 2013

Our team just finished doing some work on a client who has a lingerie store.  And I realized that SEO does for websites what lingerie does for women. How you might ask? Lingerie for most people is something that women wear under their clothes. Although some women would beg to differ on this point.  Most women feel fully put together when all their whole outfit is put together including their under garments.  Lingerie makes women feel sexy, confident and able to take on the world. It’s like the top secret weapon that helps women get recognized. 

This why SEO is like lingerie for your website.  Let`s look at this a bit closer,  to start by having titles, keywords, meta descriptions and alt tags on your website, it’s all behind the scenes work, but it gives you the confidence in knowing that Google will have...

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To blog or not to blog!!

17 May 2013

 

I asked this question about 3 years ago and the answer was to blog and blog often. Because of all of the reorganizing as well as many changes over the past 2 years we have not been putting out any new blogs for your enjoyment but this is all about to change. We are moved into our new offices and ready to get things going with our blogging and tweeting. while it has been a challenging time we have also grown alot in our craft and in addition have been able to grow our business through some very turbulent waters but the saying still goes "Calm seas do not make a skilled sailor" It is never easy runnung a company especially in tough economic times however if you have a great idea and are willing to work really hard then just "go for it" because win or lose it is an experience that will...

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SEO Tips!

16 May 2013

 

Blog Originally Posted: 13 April 2012

SEO Tips to Compete Locally

Posted on February 29, 2012 by Brickmarketing

How do people find a local business these days? They don’t go looking through the Yellow Pages, that’s for sure. Today, people turn to the Internet to find local products, services, and establishments. Now that more and more people are browsing on mobile devices like smart phones and tablets, the information that they need is right at the tip of their fingers. If someone is in the mood for Chinese food and don’t already have a go-to Chinese restaurant they will simply type “Anytown Chinese food” into a search engine and then choose from one of the results. No matter what industry you are in, if you are operating on a local scale, you need to have a locally optimized website. If you don’t, you will be missing out on a wealth of new business opportunities. Here are 5 local SEO guidelines to...

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Happens to the best of us!

16 May 2013

Original Blog Posted:  15 Apr 2012

 

Keep Control of Your Online Reputation

Posted on March 28, 2012 by Brickmarketing

The online reputation of your business can really make or break you. Consumers are getting smarter and spending more time doing research before deciding to make a purchase or hire a service based business. The majority of this research is conducted online. If a potential client or customer finds positive reviews and information about your business, they will be much more likely to do business with you. On the other hand, if there are any negative sentiments out there about your business prospects may avoid you completely which is why it’s important for every business to control what they can of their online reputation.

The Internet allows people to share their thoughts on just about anything, and it’s largely uncensored. For businesses, this can be somewhat of a scary concept because they no longer have...

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Basic SEO!

16 May 2013

Original Blog Posted: 23 April 2012

Incorporate Videos into Your Content Marketing Strategy

Posted on April 20, 2012 by Brickmarketing

In order to succeed online today, it’s important to create and publish quality content on a regular basis. No matter what industry you are in, the Internet is a competitive place. Nearly all businesses have websites and are trying to get the attention of target audience members, but having a website isn’t enough today. In order to improve the chances of being found online, businesses need to create content that can be found across the web. Each piece of content that is created has the potential to be found in the search engines as long as they are properly optimized.

While many businesses are warming up to the idea of content marketing, they are still limiting themselves. There is so much more to content marketing than starting a blog or creating social media profiles. There are so many more content...

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The importance of SEO

16 May 2013

Original Blog Posted: 2 May 2012

The Importance of SEO

Written by Dallas

 Search Engine Optimization (SEO) is the key tool for the website owners to get more traffic to the website. Optimization of a website is crucial to get traffic and maintain the level over the search engine. The main aim of the search engine optimization is to get more traffic from diverse sources and to get repetitive visitors.

SEO plays a crucial role in online business websites as well as other interactive sites. With regular update of content on website, SEO helps to get more traffic. There are other ways like link exchange and subscribe to RSS Feed that are more crucial parts under SEO work.

Based on the specific keywords SEO...

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The power of SEO!

16 May 2013

Original Blog Posted: 26 Apr 2012 

 

WHY IS SEO SO IMPORTANT?

Many people don’t realize this but SEO (Search Engine Optimization) is the key thing that underpins all successful Internet Marketing campaigns. In fact, one of the biggest factors that determine whether you succeed or fail with an online marketing campaign is the keywords you target.

Why is this? Well, the basis of any Internet Marketing campaign is to get more traffic to your web site so that you can then build your emailing list, which is itself a major key to converting your visitors to happily buying customers of your products and services, and having the correct keywords can give you a very major advantage in this.

Many people don’t realize that keywords should be used not only at your web site but in your blog posts, your on-line articles, videos, links from other sites and yes, even your tweets and Facebook posts, as well as anywhere you appear...

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Why is SEO so important to your website!

16 May 2013

Original Blog Posted:  2 May 2012

 

Importance of SEO to Your Website

 A website is like an investment wherein you spend money on the domain name and hosting as well as exert effort on designing it and filling each page of informative content. And as an investment, you expect a great return in the long run. But how could a website become profitable if you don’t market it?

Search engine optimization (SEO) is the science of making a website rank in search engines such as Google, Yahoo, and Bing. It is the procedure done by marketers to boost their site’s popularity online as well as gather visitors and prospective clients. It is almost like traditional advertising except that it’s done online and a little less hyped.

While it is easy to launch a website, marketing it can get tricky. As of today, there are more than...

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Business Insight and Beyond

16 May 2013

Original Blog Posted: 5 May 2012 

 

By Richard Moore

Whether your company is large or small, you must have a web presence that works for your business. Commanding a powerful presence on the World Wide Web has become a table stake. A company's web design details and web presence has replaced a wide array of communication vehicles. 

Nowadays customers, suppliers, and even potential investors form a first impression from a company's web presence. And it's not just the homepage - a good cover followed by unfriendly navigation, hard to decipher visuals, or simply too many graphic images will ruin a visit to a website. 

Next, you have to be sure that the front end, "the market engine," is tied tightly to all of your company's back-office functions. Everything must work smoothly so that billing, customer care and relationship management, inventory, shipping, and even sales can use your web presence as an integrated...

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What to Look Out For When Hiring an SEO Company

16 May 2013

 Original Blog Posted: 8 May 2012

What to Look Out For When Hiring an SEO Company

There are many companies that will offer you to increase your SEO rankings, and every SEO company will assure you that they are the best. However, and there are a few things to look out for when you are shopping around on the market to hire an SEO company to help increase the rankings of your website:

“We guarantee high rankings.”

When an SEO company guarantees that they can provide the highest rankings of any company around, that is when you need to be a bit skeptical. SEO is not a simple 1,2,3 process and there is no formula to follow to increase your search engine optimisation rankings. There are some tactics used by SEO companies to get your website ranked highly, but they are only effective for a short period of time, and are often referred to as black hat...

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Top 6 Small Business SEO tips for link building!

16 May 2013

 

 

Original Blog Posted: 09 May 2012

By James A. Martin Published on 07-Jun-11

Top 6 Small Business SEO tips for link building!

You've created an awesome website. You've optimized it with the right keywords in the right places. And yet, you're still showing up on page eight of Google search results for your keywords. What are you missing? Links.

Links from other websites pointing to yours, called backlinks, are a vital component of any small business SEO (search engine optimization) effort. To the search engines, a backlink from a trustworthy site to a page on your site is seen as a vote of confidence for your page. The more trusted and authoritative the site linking to yours is, and the more relevant the context of that backlink is to your page's content, the more that backlink will help your page rise in search engine results.

Here are 10 SEO link-building strategies that every small business with a website should...

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Social Media for small business!

16 May 2013

Original Blog Posted:  11 May 2012

 

How To Use Social Media To Promote Your Small Business

You have a small business and you haven’t bought into the social media craze? Guess what? Silence is no longer an option. People are online talking about your company as you read this, whether you like or not.  If you don’t engage in the conversation, you risk losing your customers. But maybe you don’t have a choice as many small airports do in the State of California and across the United States. Many are owned by cities who don’t give them a dime and yet take money whenever they please. Those city managers force their airport managers to jump through hoops and political red tape to be able to promote their facilities. These airport managers have their hands tied in dealing with counties which just recently decided to launch a website, let alone a social media...

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7 Reasons You Need a Facebook Page for Your Business:

16 May 2013

 Original Blog Posted: 18 May 2012

 

There are many social networks competing for time and attention, but Facebook remains king. Adding a Facebook page for your business can be a vital business marketing tool, as well as a way for you to communicate with customers, raise brand awareness, and promote products, sales, and services. It's free to get started on Facebook, and you can get your page up and running in as little as 15 minutes. To really make your page work for promotion and connecting with users, be savvy about posting regularly and follow these best practices.

Top 5 Reasons to Build a Facebook Page

1. It's All About the Branding

Facebook represents a branding opportunity that you just can't pass up. Chances are, whatever you're selling, your customers use Facebook on a weekly or daily basis to connect with peers. By getting your product or service up on Facebook, you get the chance to connect with your fans and potential...

Read More

Google Panda Updates in 2012

16 May 2013

Original Blog Posted:  24 May 2012

 

Google’s Panda Updates in 2012 are Changing the Game for SEO

Internet Marketing,Search Engine Optimization 2 May 2012

 

If you own a commercial website in a competitive market online, it is possible that you noticed some alarming shifts in your site’s search engine ranking position around the end of February and into March of 2012. Similarly, if you are a search marketer, you likely noticed some significant movement in the rankings for some of the sites your manage. The following is a description of some of the major updates that were made to Google’s algorithm over the past 13 months that will likely have a lasting impact on SEO for the foreseeable future.

 

February 2011: Google Launches Panda Algorithm Update

Since February 2011, when Google first introduced it’s new Panda search results ranking algorithm, there have been some very...

Read More

Great content Blog!

16 May 2013

Original Blog Posted:  29 May 2012

 

Why is Fresh and Original Content Important?

If you read through any blog or article about website optimisation, online marketing or Seach Engine rankings you will see time and time again that 'regular updates' or 'fresh content' is mentioned as the key to achieving and maintaining your top ranking position for your business website. But why exactly is this? What are the tips and tricks to use when writing your content? How much content is enough and how much is too much? We thought it was our duty to provide you with a comprehensive guide to the whys and hows of writing fresh, original and quality content for your website and to explode some myths along the way. We will also look at how to get the most out of your website content once it is written.

Fresh Content for Visitors

The key thing to remember when creating your website is your visitors and how you will encourage them to return to your...

Read More

Great article by Gillian Cook

16 May 2013

 Original Blog Posted: 1 June 2012

 

________________________________________

By Gillian Cook on April 17, 2012 in seo with 3 Comments

Last Friday I had the joy of attending Brighton SEO and listening to Philip Sheldrake’s presentation on future visions for SEO. He presented some very interesting stuff on how the World Wide Web as we know it will evolve and how we will make sense of the ever increasing volume of data contained within the web. Our role in SEO is set to change, however SEOs that are adaptable, flexible and willing to work with different types of information and different departments within the organisation will survive.

More People, More Things, More Data

The world’s population is rapidly growing and is set to reach 8 billion people in the next decade. We produce and consume large quantities of resources. The amount of data we produce is extensive; from content and documents on the internet, to...

Read More

Great blog by John Zwissler

16 May 2013

 Original Blog Posted: 1 Jun 2012

Tips for Success in Content Networks:

Small business owners save themselves a great amount of time and money by utilizing the most effective strategies to manage their online advertising campaigns. Business owners with Google Adwords accounts may advertise their goods and services on content networks as well as in general search.

A content network is a network of websites that provide content: text content, video content, and audio content. These sites allow advertisers to show ads next to the content. It is not enough to simply have your advertising show up on pages in the content network. Success in business advertising on content networks depends upon the following techniques.

When creating content network campaigns in your Google Adwords account, always turn off search. By the same token, turn off content networks when you create campaigns for search. Keep content network and search campaigns...

Read More

Great blog by Wil Reynolds!

16 May 2013

Original Blog Posted: 15 June 2012

10,462 entries over 4.5 years – what I have learned tracking my time, and what you can too

Written by Wil Reynolds 8 Comments

 

What is that above? Its not a meme/cat photo. Its data. That’s blood sweat and tears the digital version. It’s 10,462 entries of how I have spent my time at SEER over the last 4.5 years. Let me break down for you how I use this chart to answer 2 simple questions:

Am I working on what I love most?

Am I working on where I am most valuable to SEER?

You can not improve what you do not measure!

We preach it as digital marketers, but do we do it for ourselves?? I do, I want to take you through the last 4 and a half years, day by day, task by task and see if I am living up to the goal of spending more...

Read More

Another great article by John Zwissler

16 May 2013

Original Blog Posted:  22 June 2012

 

Tips for Cleaning Up Your Website Presence

A great website is not static; it is a changing, thriving organism. Don't make the mistake of thinking that, once developed, your web copy, web links, and information architecture need not change. To keep your fans engaged, try taking a user centric approach to your web presence, so that you are always thinking of what information you are conveying to the user and whether it meets the user's information needs.

Setting aside time once or twice a year to evaluate your web presence can be helpful. Think of this like "spring cleaning" for your website. It's time to sweep out the dust and breathe new life into a static site! You may uncover small bugs that affect page performance, lists of resources that you intended to beef up that promise more is coming soon, and outdated images that no longer reflect your business goals or customer needs.

Begin...

Read More

Another Great article by John Zwissler

16 May 2013

 

Original Blog Posted:30 Jun 2012

Scoring Big on Smaller Search Engines

Posted on June 16, 2012 by John Zwissler

More and more, it’s not just Google. Internet searchers do use the mega search engine, to the tune of 62 million searches a day. However, users are turning to alternative search engines, perhaps due to concerns about the privacy of Google searches. Users perform an average of 33 million searches per day on alternative search engines, and these users are actually searching longer than folks looking for a quick Google or Yahoo answer.

If you’re not marketing to the alternative search engine submission and search engine users, which represent a full one-third of searchers at present, you are missing out the chance to market your message and your brand to millions of users per day. It’s not as simple as a submit my website button.

The best time to reach internet searchers is in the middle phase of their...

Read More

Urls for better SEO:

16 May 2013

Original Blog Posted:   05 Jul 2012

 

Search engines like Google scan URLs, title tags, and other tags to glean information about what your website or blog post is really about. What better what to communicate this than by putting keywords into your URLs? If you're not incorporating keywords into your domain name and other URLS in your website, you're missing out on web traffic, bottom line.

Ways to optimize your URL 

Begin by checking your domain name? Is it SEO rich? A yoga studio that has the word "yoga" in its domain will get more hits than one in the same city that has a generic name, and the same goes for hair salons, veterinarians, and other businesses that provide a specific service. If you're just getting started building a website, place a keyword in the domain to get off to a good start.

Of course, not everyone can start fresh with a new domain. If you have a strong presence on an existing domain, modifying...

Read More

Great blog by Jill Whalen

16 May 2013

 Original Blog posted: 16 Jul 2012

 

16 July 2012

 

Search Engine Marketing Issues

 

++Paying for Penalties: Lies That Shady SEO Companies Tell++

 

Ever since Panda and Penguin (Google's major changes to how they rank websites in order to fight web spam) have hit, a lot of companies have lost a large percentage of their website visitors. Bewildered by their sudden misfortune, many of these business owners have turned to me to review their websites and their SEO practices to determine where they went wrong and what they need to do to get back into Google's good graces.

 

While many of them had been doing their own SEO based on what they've picked up through the years, a few have had SEO companies (and I use this term loosely) "helping" them. Sadly, what...

Read More

What are you training for???

16 May 2013

Original Blog Posted: 28 Jul 2012  

 

The Olympic BLOG

26 February 2010

I thought it only fit to write a blog on the Olympics which is a pleasant distraction taking our attentions away from the doldrums of our present day to day life and offering us the opportunity to witness what years of hard work for the worlds top athletes produce in the 7 minutes of pure performance. Watching these games I can’t help but think that in many ways we are like Olympic hopefuls with our podiums being a happy family life, a successful business or a great career, I mean the training is more or less the same we focus and train hard to be the best in our respective fields while dealing with the ins and outs of everyday challenges only to face variables like the speed skater Sven Kramer from the Netherlands who was disqualified from...

Read More

Welcome to September!!!

16 May 2013

 

 

05 September 2012

Image Optimization for SEO:

In order to run a successful website, you need to receive as much targeted traffic as possible. Using search engine optimization techniques is a terrific way to move your website up the search rankings and increase the number of daily visitors to your website. There are many different tips and tricks you can employ when running an SEO campaign. Adding images to your content is one of the better methods you can use to help improve your search engine optimization.

Increase Time on Site

Recently, search engines have started looking for signals that tell them whether or not people on the Internet find your content useful and interesting. Since search engines are trying to put the most relevant content in front of their users, they are trying to gather as much information as possible about which websites are the best. One signal search engines are paying closer attention to is the...

Read More

The Best Strategies for Email Marketing

16 May 2013

 

 

Know the Difference Between Content Based and Reputation Based Spam Filtering

The last thing that you want is your email message going into the recipients Spam Box never to be reviewed. You need to know how filtering works and get familiar with this filtering before you even consider writing content for your emails or for the subject line. In the past, ISPs would sift through the content and block emails that said "free" or "open". Now, new filters exist that will block emails coming from IP addresses that are already blocked. Your reputation is everything and you should keep this in mind when writing email marketing messages.

Keep Your Content Diverse

It is very tempting to send a single email to your entire subscriber list that discusses one product or service that you offer....

Read More

Great post by Jill Whalen of Search Engine Marketing

16 May 2013

 

 

 

Every site has tons of traffic from keyword phrases where they don't appear to rank highly in Google. This is why I cannot stress enough how futile it is to use rankings as a measure of success. Yet it seems that no matter how many articles I write saying this (most all of them!) or how many times I tell companies that it's a futile exercise, many people just can't be convinced of this. (And many SEO companies are the worst culprits.)

 

You have to remember that every single person (or browser) has their own browsing history that gets recorded by Google. In fact, if you do one search in Google and then do another, Google often mashes them together to try to get a better feel for exactly what you're looking for. You can imagine that no two people do the same two searches in a row, which can make everyone's search results somewhat...

Read More

10 Tips to Improve the Usability of Your eCommerce Site

16 May 2013

 

Original Blog Posted: 11 Oct 2012

 

10 Tips to Improve the Usability of Your eCommerce Site

Of all online business models, eCommerce is experiencing an incredible growth. Small start ups and large brands alike are seizing the opportunity to reach a larger market on the internet than they can locally. The issue for many is that the platforms that power most eCommerce stores are prone to shortfalls in their usability. Poor site usability will diminish profit and compromise the integrity of a site's brand in the eyes of potential customers. There are a number of usability guidelines, but the following ten should be implemented first.

1. Take the Header Test

Many websites communicate who they are and what they sell in the header. This is fine, but it should not be the only way visitors can determine what a site is...

Read More

Holiday Marketing Online!

16 May 2013

 Original Blog Posted: 21 Oct 2012

 

Posted on October 2, 2012 by Steve

With more and more business taking place online, internet based businesses will need to do business more like brick and mortar operations. This means identifying peak business times and focusing their sales and marketing efforts accordingly. As such, the holidays are a time of the year that is especially important. The opportunity to produce a final revenue surge to close the year, while also locking in new and loyal customers is too valuable to ignore. Here are five important tips for holiday marketing online.

Plan Your Promotions Accordingly

Online businesses should have a schedule to coincide with the holidays. Having special promotions can help to attract traffic and set one business apart from the others. It should go without saying that most...

Read More

Happy Holiday's 2012

16 May 2013

We will be launching our new Nexonta Technologies website in January 2013

 

Read More

Happy 2013 everyone!!!

16 May 2013

 

Happy New Year everyone!

 

Have a happy and safe  new year's eve!

 

 

Read More

Hello and welcome to our everything happens for a reason blog!

11 May 2013

Original Blog Posted:04 April 2012

Happy spring everyone and I for one am looking forward to the wonderful warm weather which is heading our way. What started out as a trying week has turned around into a week of positive out looks and excitement about the future.  At times we get lost in our own events and concerns about challenges in our day to day life. But if you look around you will find inspiration in all sorts of different places for example it is important to know that life is not random and everything happens for a reason and it is up to us to find the reasons behind what is happening. We had a lot of problems with a programmer in Montreal over the past few years and this is one of the reasons that we relocated our firm to Toronto. We have been in Toronto for the past year and business is doing very well and perhaps this is why we are hearing from these people...

Read More

SEO Tips!

11 May 2013

 

SEO Tips to Compete Locally

Posted on February 29, 2012 by Brickmarketing

How do people find a local business these days? They don’t go looking through the Yellow Pages, that’s for sure. Today, people turn to the Internet to find local products, services, and establishments. Now that more and more people are browsing on mobile devices like smart phones and tablets, the information that they need is right at the tip of their fingers. If someone is in the mood for Chinese food and don’t already have a go-to Chinese restaurant they will simply type “Anytown Chinese food” into a search engine and then choose from one of the results. No matter what industry you are in, if you are operating on a local scale, you need to have a locally optimized website. If you don’t, you will be missing out on a wealth of new business opportunities. Here are 5 local SEO guidelines to follow:

Conduct National Keyword...

Read More

Happens to the best of us!

11 May 2013

 

Keep Control of Your Online Reputation

Posted on March 28, 2012 by Brickmarketing

The online reputation of your business can really make or break you. Consumers are getting smarter and spending more time doing research before deciding to make a purchase or hire a service based business. The majority of this research is conducted online. If a potential client or customer finds positive reviews and information about your business, they will be much more likely to do business with you. On the other hand, if there are any negative sentiments out there about your business prospects may avoid you completely which is why it’s important for every business to control what they can of their online reputation.

The Internet allows people to share their thoughts on just about anything, and it’s largely uncensored. For businesses, this can be somewhat of a scary concept because they no longer have full control over their brand image. However,...

Read More

Basic SEO!

11 May 2013

 

Incorporate Videos into Your Content Marketing Strategy

Posted on April 20, 2012 by Brickmarketing

In order to succeed online today, it’s important to create and publish quality content on a regular basis. No matter what industry you are in, the Internet is a competitive place. Nearly all businesses have websites and are trying to get the attention of target audience members, but having a website isn’t enough today. In order to improve the chances of being found online, businesses need to create content that can be found across the web. Each piece of content that is created has the potential to be found in the search engines as long as they are properly optimized.

While many businesses are warming up to the idea of content marketing, they are still limiting themselves. There is so much more to content marketing than starting a blog or creating social media profiles. There are so many more content marketing channels available,...

Read More

The importance of SEO

11 May 2013

25 April 2012

The Importance of SEO

Written by Dallas

 Search Engine Optimization (SEO) is the key tool for the website owners to get more traffic to the website. Optimization of a website is crucial to get traffic and maintain the level over the search engine. The main aim of the search engine optimization is to get more traffic from diverse sources and to get repetitive visitors.

SEO plays a crucial role in online business websites as well as other interactive sites. With regular update of content on website, SEO helps to get more traffic. There are other ways like link exchange and subscribe to RSS Feed that are more crucial parts under SEO work.

Based on the specific keywords SEO can generate good traffic and ultimately affect the revenue for e-commerce site. You can see many e-commerce sites which are...

Read More

The power of SEO!

11 May 2013

 

26 April 2012

WHY IS SEO SO IMPORTANT?

Many people don’t realize this but SEO (Search Engine Optimization) is the key thing that underpins all successful Internet Marketing campaigns. In fact, one of the biggest factors that...

Read More

On site SEO/ Off Site SEO

11 May 2013

 

 

30 April 2012

The Two Part SEO Equation

There is two parts to the SEO Equation that you should be aware of:

On Page Optimization

Off Page Optimization

On Page Optimization is making sure that your website pages are optimized properly so that search engines know what your pages are about.

Off Page Optimization is all about getting backlinks to your website from other websites. Backlinks determine how important your website is because search engines perceive backlinks as votes.

The SEO tips below focus on On Page Optimization and should assist the reader in forming a basic understanding of how to create human friendly web pages which are easily understood by the most popular search engines.

Know this. There are thousands of search engines but only two of them will bring you most of the traffic. They are google and yahoo. Another search engine that brings me a little traffic is msn but I do...

Read More

Why is SEO so important to your website!

11 May 2013

 

02 May 2012

Importance of SEO to Your Website

 A website is like an investment wherein you spend money on the domain name and hosting as well as exert effort on designing it and filling each page of informative content. And as an investment, you expect a great return in the long run. But how could a website become profitable if you don’t market it?

Search engine optimization (SEO) is the science of making a website rank in search engines such as Google, Yahoo, and Bing. It is the procedure done by marketers to boost their site’s popularity online as well as gather visitors and prospective clients. It is almost like traditional advertising except that it’s done online and a little less hyped.

While it is easy to launch a website, marketing it can get tricky. As of today, there are more than billions of websites on-line....

Read More

Business Insight and Beyond

11 May 2013

 

 

05 May 2012

The Importance of Web Design, SEO and SEM 

By Richard Moore

 

Whether your company is large or small, you must have a web presence that works for your business. Commanding a powerful presence on the World Wide Web has become a table stake. A company's web design details and web presence has replaced a wide array of communication vehicles. 

Nowadays customers, suppliers, and even potential investors form a first impression from a company's web presence. And it's not just the homepage - a good cover followed by unfriendly navigation, hard to decipher visuals, or simply too many graphic images will ruin a visit to a website. 

Next, you have to be sure that the front end, "the market engine," is tied tightly to all of your company's back-office functions. Everything...

Read More

What to Look Out For When Hiring an SEO Company

11 May 2013

 08 May 2012

There are many companies that will offer you to increase your SEO rankings, and every SEO company will assure you that they are the best. However, and there are a few things to look out for when you are shopping around on the market to hire an SEO company to help increase the rankings of your website:

“We guarantee high rankings.”

When an SEO company guarantees that they can provide the highest rankings of any company around, that is when you need to be a bit skeptical. SEO is not a simple 1,2,3 process and there is no formula to follow to increase your search engine optimisation rankings. There are some tactics used by SEO companies to get your website ranked highly, but they are only effective for a short period of time, and are often referred to as black hat tactics.

This is not...

Read More

Top 6 Small Business SEO tips for link building!

11 May 2013

 

09 May 2012

Top 6 Small Business SEO tips for link building!

You've created an awesome website. You've optimized it with the right keywords in the right places. And yet, you're still showing up on page eight of Google search results for your keywords. What are you missing? Links.

Links from other websites pointing to yours, called backlinks, are a vital component of any small business SEO (search engine optimization) effort. To the search engines, a backlink from a trustworthy site to a page on your site is seen as a vote of confidence for your page. The more trusted and authoritative the site linking to yours is, and the more relevant the context of that backlink is to your page's content, the more that backlink will help your page rise in search engine results.

Here are 10 SEO link-building strategies that every small business with a website should know to improve search engine rankings and Web marketing.

10 Tips to Build...

Read More

Social Media for small business!

11 May 2013

11 May 2012

 

9/19/2011 @ 1:36AM |49,711 views

How To Use Social Media To Promote Your Small Business

 

Image via CrunchBase

You have a small business and you haven’t bought into the social media craze? Guess what? Silence is no longer an option. People are online talking about your company as you read this, whether you like or not.  If you don’t engage in the conversation, you risk losing your customers. But maybe you don’t have a choice as many small airports do in the State of California and across the United States. Many are owned by cities who don’t give them a dime and yet take money whenever they please. Those city managers force their airport managers to jump through hoops and political red tape to be able to promote their facilities. These airport managers have their hands tied in dealing with counties which just recently decided to launch a website,...

Read More

7 Reasons You Need a Facebook Page for Your Business:

11 May 2013

18 May 2012 

 

7 Reasons You Need a Facebook Page for Your Business:

There are many social networks competing for time and attention, but Facebook remains king. Adding a Facebook page for your business can be a vital business marketing tool, as well as a way for you to communicate with customers, raise brand awareness, and promote products, sales, and services. It's free to get started on Facebook, and you can get your page up and running in as little as 15 minutes. To really make your page work for promotion and connecting with users, be savvy about posting regularly and follow these best practices.

Top 5 Reasons to Build a Facebook Page

1. It's All About the Branding

Facebook represents a branding opportunity that you just can't pass up. Chances are, whatever you're selling, your customers use Facebook on a weekly or daily basis to connect with peers. By getting your product or service up on Facebook, you get the chance to...

Read More

Google Panda Updates in 2012

11 May 2013

 

24 May 2012

Google’s Panda Updates in 2012 are Changing the Game for SEO

Internet Marketing,Search Engine Optimization 2 May 2012 | 0 Comments

If you own a commercial website in a competitive market online, it is possible that you noticed some alarming shifts in your site’s search engine ranking position around the end of February and into March of 2012. Similarly, if you are a search marketer, you likely noticed some significant movement in the rankings for some of the sites your manage. The following is a description of some of the major updates that were made to Google’s algorithm over the past 13 months that will likely have a lasting impact on SEO for the foreseeable future.

February 2011: Google Launches Panda Algorithm Update

Since February 2011, when Google first introduced it’s new Panda search results ranking algorithm, there have been some very dramatic shifts in emphasis towards “higher...

Read More

Great content Blog!

11 May 2013

 29 May 2012

Why is Fresh and Original Content Important?

If you read through any blog or article about website optimisation, online marketing or Seach Engine rankings you will see time and time again that 'regular updates' or 'fresh content' is mentioned as the key to achieving and maintaining your top ranking position for your business website. But why exactly is this? What are the tips and tricks to use when writing your content? How much content is enough and how much is too much? We thought it was our duty to provide you with a comprehensive guide to the whys and hows of writing fresh, original and quality content for your website and to explode some myths along the way. We will also look at how to get the most out of your website content once it is written.

Fresh Content for Visitors

The key thing to remember when creating your website is your visitors and how you will encourage them to return to your...

Read More

Great article by Gillian Cook

11 May 2013

 01 Jun 2012

 

Web Evolution and The Future Of SEO – Brighton SEO

________________________________________

By Gillian Cook on April 17, 2012 in seo with 3 Comments

Last Friday I had the joy of attending Brighton SEO and listening to Philip Sheldrake’s presentation on future visions for SEO. He presented some very interesting stuff on how the World Wide Web as we know it will evolve and how we will make sense of the ever increasing volume of data contained within the web. Our role in SEO is set to change, however SEOs that are adaptable, flexible and willing to work with different types of information and different departments within the organisation will survive.

 

More People, More Things, More Data

The world’s population is rapidly growing and is set to reach 8 billion people in the next decade. We produce and consume large quantities of resources. The amount of data we produce is...

Read More

Great blog by John Zwissler

11 May 2013

 

01 June 2012

Tips for Success in Content Networks:

Small business owners save themselves a great amount of time and money by utilizing the most effective strategies to manage their online advertising campaigns. Business owners with Google Adwords accounts may advertise their goods and services on content networks as well as in general search.

A content network is a network of websites that provide content: text content, video content, and audio content. These sites allow advertisers to show ads next to the content. It is not enough to simply have your advertising show up on pages in the content network. Success in business advertising on content networks depends upon the following techniques.

When creating content network campaigns in your Google Adwords account, always turn off search. By the same token, turn off content networks when you create campaigns for search. Keep content network and search campaigns separate.

Create...

Read More

Great blog by Wil Reynolds!

11 May 2013

 

15 June 2012

10,462 entries over 4.5 years – what I have learned tracking my time, and what you can too

 Written by Wil Reynolds 8 Comments < back to blog home

What is that above? Its not a meme/cat photo. Its data. That’s blood sweat and tears the digital version. It’s 10,462 entries of how I have spent my time at SEER over the last 4.5 years. Let me break down for you how I use this chart to answer 2 simple questions:

Am I working on what I love most?

Am I working on where I am most valuable to SEER?

You can not improve what you do not measure!

We preach it as digital marketers, but do we do it for ourselves?? I do, I want to take you through the last 4 and a half years, day by day, task by task and see if I am living up to the goal of spending more time on what I like most about...

Read More

Another great article by John Zwissler

11 May 2013

 

22 June 2012

Tips for Cleaning Up Your Website Presence

A great website is not static; it is a changing, thriving organism. Don't make the mistake of thinking that, once developed, your web copy, web links, and information architecture need not change. To keep your fans engaged, try taking a user centric approach to your web presence, so that you are always thinking of what information you are conveying to the user and whether it meets the user's information needs.

Setting aside time once or twice a year to evaluate your web presence can be helpful. Think of this like "spring cleaning" for your website. It's time to sweep out the dust and breathe new life into a static site! You may uncover small bugs that affect page performance, lists of resources that you intended to beef up that promise more is coming soon, and outdated images that no longer reflect your business goals or customer needs.

Begin by searching for your brand,...

Read More

Great article by John Zwissler

11 May 2013

 

 

30 Jun 2012

Scoring Big on Smaller Search Engines

Posted on June 16, 2012 by John

More and more, it’s not just Google. Internet searchers do use the mega search engine, to the tune of 62 million searches a day. However, users are turning to alternative search engines, perhaps due to concerns about the privacy of Google searches. Users perform an average of 33 million searches per day on alternative search engines, and these users are actually searching longer than folks looking for a quick Google or Yahoo answer.

If you’re not marketing to the alternative search engine submission and search engine users, which represent a full one-third of searchers at present, you are missing out the chance to market your message and your brand to millions of users per day. It’s not as simple as a submit my website button.

The best time to reach internet searchers is in the middle phase of their search. At...

Read More

Urls for better SEO

11 May 2013

 

 

05 Jul 2012

Urls for better SEO:

Search engines like Google scan URLs, title tags, and other tags to glean information about what your website or blog post is really about. What better what to communicate this than by putting keywords into your URLs? If you're not incorporating keywords into your domain name and other URLS in your website, you're missing out on web traffic, bottom line.

Ways to optimize your URL 

Begin by checking your domain name? Is it SEO rich? A yoga studio that has the word "yoga" in its domain will get more hits than one in the same city that has a generic name, and the same goes for hair salons, veterinarians, and other businesses that provide a specific service. If you're just getting started building a website, place a keyword in the domain to get off to a good start.

Of course, not everyone can start fresh with a new domain. If you have a strong presence on an existing...

Read More

Another Great Blog by Jill Whalen!

11 May 2013

 16 July 2012

 Search Engine Marketing Issues

++Paying for Penalties: Lies That Shady SEO Companies Tell++

Ever since Panda and Penguin (Google's major changes to how they rank websites in order to fight web spam) have hit, a lot of companies have lost a large percentage of their website visitors. Bewildered by their sudden misfortune, many of these business owners have turned to me to review their websites and their SEO practices to determine where they went wrong and what they need to do to get back into Google's good graces.

While many of them had been doing their own SEO based on what they've picked up through the years, a few have had SEO companies (and I use this term loosely) "helping" them. Sadly, what some of these companies do worked okay in a pre–Panda-Penguin world, even though it was garbage that...

Read More

What are you training for???

11 May 2013

 28 July 2012

The Olympic BLOG

26 February 2010

I thought it only fit to write a blog on the Olympics which is a pleasant distraction taking our attentions away from the doldrums of our present day to day life and offering us the opportunity to witness what years of hard work for the worlds top athletes produce in the 7 minutes of pure performance. Watching these games I can’t help but think that in many ways we are like Olympic hopefuls with our podiums being a happy family life, a successful business or a great career, I mean the training is more or less the same we focus and train hard to be the best in our respective fields while dealing with the ins and outs of everyday challenges only to face variables like the speed skater Sven Kramer from the Netherlands who was disqualified from winning gold at the Winter Olympics cause of bad...

Read More

Welcome to September!!!

11 May 2013

 

 

05 Sept 2012

Image Optimization for SEO:

In order to run a successful website, you need to receive as much targeted traffic as possible. Using search engine optimization techniques is a terrific way to move your website up the search rankings and increase the number of daily visitors to your website. There are many different tips and tricks you can employ when running an SEO campaign. Adding images to your content is one of the better methods you can use to help improve your search engine optimization.

Increase Time on Site

Recently, search engines have started looking for signals that tell them whether or not people on the Internet find your content useful and interesting. Since search engines are trying to put the most relevant content in front of their users, they are trying to gather as much information as possible about which websites are the best. One signal search engines are paying closer attention to is the time...

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The Best Strategies for Email Marketing

11 May 2013

 26 Sep 2012

The Best Strategies for Email Marketing

If you own a business, you know that traditional marketing can get very expensive over time. Not only do you have to print marketing materials, you also have to invest in customized envelopes, stamps, and even names and addresses. While traditional marketing is still a focus for some business owners, owners who are looking to increase their Return on Investment while they generate a larger book-of-business are shifting their focus to email marketing. Email marketing is far more affordable than direct mail marketing and often offers a greater ROI if you use all of the most successful strategies. Here are some of the best strategies you should consider implementing into your email marketing campaign:

Know the Difference Between Content Based and Reputation Based Spam...

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Great post by Jill Whalen of Search Engine Marketing

11 May 2013

 09 October 2012

Personalized search results go well beyond the location of the searcher and whether they're looking for a local company or not. While someone searching for a local company may certainly be shown pages from websites that offer products or services in their same geographic area, much more goes into the positioning of any given page in the search results.

Every site has tons of traffic from keyword phrases where they don't appear to rank highly in Google. This is why I cannot stress enough how futile it is to use rankings as a measure of success. Yet it seems that no matter how many articles I write saying this (most all of them!) or how many times I tell companies that it's a futile exercise, many people just can't be convinced of this. (And many SEO companies are the worst culprits.)

You have to remember that every single person (or...

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10 Tips to Improve the Usability of Your eCommerce Site

11 May 2013

 11 October 2012

10 Tips to Improve the Usability of Your eCommerce Site

Of all online business models, eCommerce is experiencing an incredible growth. Small start ups and large brands alike are seizing the opportunity to reach a larger market on the internet than they can locally. The issue for many is that the platforms that power most eCommerce stores are prone to shortfalls in their usability. Poor site usability will diminish profit and compromise the integrity of a site's brand in the eyes of potential customers. There are a number of usability guidelines, but the following ten should be implemented first.

1. Take the Header Test

Many websites communicate who they are and what they sell in the header. This is fine, but it should not be the only way visitors can determine what a site is about. The header test, sometimes called...

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Holiday Marketing Online!

11 May 2013

 

 21 October 2012

Five Important Tips for Holiday Marketing Online

Posted on October 2, 2012 by Steve

With more and more business taking place online, internet based businesses will need to do business more like brick and mortar operations. This means identifying peak business times and focusing their sales and marketing efforts accordingly. As such, the holidays are a time of the year that is especially important. The opportunity to produce a final revenue surge to close the year, while also locking in new and loyal customers is too valuable to ignore. Here are five important tips for holiday marketing online.

Plan Your Promotions Accordingly

Online businesses should have a schedule to coincide with the holidays. Having special promotions can help to attract traffic and set one business apart from the others. It...

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Happy Holiday's 2012

11 May 2013

 

 

05 Dec 2012

We will be launching our new Nexonta Technologies Inc website in Jan 2013 

 

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Happy 2013 everyone!!!

11 May 2013

31 Dec 2012

Have a happy and safe New year's eve!

 

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To blog or not to blog!!

11 May 2013

11 May 2013

 

To blog or not to blog

I asked this question about 3 years ago and the answer was to blog and blog often. Because of all of the reorganizing as well as many changes over the past 2 years we have not been putting out any new blogs for your enjoyment but this is all about to change. We are moved into our new offices and ready to get things going with our blogging and tweeting. while it has been a challenging time we have also grown alot in our craft and in addition have been able to grow our business through some very turbulent waters but the saying still goes "Calm seas do not make a skilled sailor" It is never easy runnung a company especially in tough economic times however if you have a great idea and are willing to work really hard then just "go for it" because win or lose it is an experience that will help you to...

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Happy Thanksgiving Day Weekend!

10 May 2013

 

09 October 2010

It is Thanksgiving or Thanksgiving Day, thought that the first Thanksgiving was celebrated to give thanks to God for helping the Pilgrims of Plymouth Colony survive their first brutal winter in New England. The first Thanksgiving feast lasted three days providing enough food for 53 pilgrims and 90 Native Americans. The feast consisted of fowl, venison, fish, lobster, clams, berries, fruit, pumpkin, and squash. William Bradford's note that, "besides waterfowl, there was great store of wild turkeys, of which they took many," probably gave rise to the American tradition of eating turkey at Thanksgiving. The modern Thanksgiving holiday traces its origins from a 1621 celebration at the Plymouth Plantation, where the Plymouth settlers held a harvest feast after a successful growing season. This was continued in...

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www.barmontreal.com Coming Soon!

10 May 2013

14 October 2010

The most spoken language at home in the city of Montreal is French by 56.9% of the population, followed by English at 18.6% as of 2006 census. The official language of Montreal is French as defined by the city's charter. Montreal is the second largest primarily French-speaking city in the world, after Paris. Although a few francophone African cities are bigger in size, notably Kinshasa, and Abidjan, these cities have fewer mother-tongue French speakers. While Montreal is situated right in the center of Canada it derives it's culture and style from various regions of Europe. This makes this City an Ideal destination for people living in North America to experience a bit of guilt free drinking and eating that Montrealers all share. And it also give Europeans who are traveling to North America a feeling of home away from home.

During the period of Prohibition in the United States, Montreal became well known as one of North America's "sin...

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Great Article from MSN

10 May 2013

 

29 October 2010

 

Does the same glass ceiling that affects women's career paths keep sensitive men from succeeding?

 Where can I find financial counselling?

 

Anne Sowden, a Toronto-based image consultant, recently advised a man with the credentials of a senior executive but the presentation skills of a pantywaist. He fidgeted constantly, refused to make eye contact, and when Sowden asked what he felt passionate about, he offered a monotone, barely audible: "I really enjoy working with people."

 

The man was well qualified, but his public image was feeble. "There's a perception out there that in order to get to the C-level — be it CEO, CFO or COO — that you have to be strong...

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Introducing Sexy Sadie!

10 May 2013

 

14 November 2010

 

Sexy Sadie

 

Hello everyone I would like to introduce you to Sexy Sadie! Sexy Sadie came to us as a guide to show what is Hot, Hip, and happening in the beautiful city of Montreal. Sexy Sadie will Tweet, Blog and Review what is going on in Down Town beautiful Montreal. Not only is Sexy Sadie very attractive she also takes the time to discover what our site visitors would find useful in the City. A typical day in the life of Sexy Sadie would be to start her day with a good workout at one of the city's many downtown gym's and then it would be off to a cafe to meet a girl friend for a light breakfast. After that Sexy Sadie starts her day visiting different hidden treasures that only the Montreal elite know about and then she will add them to our hidden treasures section of our website. Then it is off to the office...

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The Final Stretch!

10 May 2013

14 November 2010

 

The Final Stretch!

 

Social network analysis views social relationships in terms of network theory consisting of nodes and ties (also called edges, links, or connections). Nodes are the individual actors within the networks, and ties are the relationships between the actors. The resulting graph-based structures are often very complex. There can be many kinds of ties between the nodes. Research in a number of academic fields has shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.

In its simplest form, a social network is a map of specified ties, such as friendship, between the nodes being studied. The nodes to which an individual is thus connected are the social contacts of that individual. The network can also be...

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Gift Giving Ideas!

10 May 2013

 

30 November 2010

 

Happy Holiday's

 

Christmas or Christmas Day is a holiday observed generally on December 25 to commemorate the birth of Jesus, the central figure of Christianity. The date is not known to be the actual birthday of Jesus, and may have initially been chosen to correspond with either the day exactly nine months after some early Christians believed Jesus had been conceived, the date of the winter solstice on the ancient Roman calendar, or one of various ancient winter festivals. Christmas is central to the Christmas and holiday season, and in Christianity marks the beginning of the larger season of Christmastide, which lasts twelve days.

Although nominally a Christian holiday, Christmas is also widely celebrated by many non-Christians, and many of its popular celebratory customs have pre-Christian or secular...

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Viva Montreal!

10 May 2013

 

04 December 2010

Crescent Street (French: rue Crescent) is a southbound street located in downtown Montreal, Quebec, Canada. Running perpendicular to Saint Catherine Street, Crescent Street descends from Sherbrooke Street south to René-Lévesque Boulevard. Crescent is home to many who visit montreal looking for great restaurants and nightlife. The strip between St Catherines and Sherbrooke boasts many restaurants and bars as well as clubs for those visiting down town Montreal this holiday season.

Crescent Street is a popular attraction for both tourists and locals alike. North of de Maisonneuve Boulevard, one can find many luxury boutiques and art galleries in a Victorian architectural setting. To the south of de Maisonneuve the concentration of nightclubs, bars and restaurants makes Crescent Street one Montreal's most well-known nightlife...

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Happy 2011 Everyone!

10 May 2013

 

03 January 2011

 

The New Year is the day that marks the beginning of a new calendar year, and is the day on which the year count of the specific calendar used is incremented. In many cultures, the event is celebrated in some manner.

 

The New Year of the Gregorian calendar, today in worldwide use, falls on 1 January, continuing the practice of the Roman calendar. There are numerous calendars that remain in regional use that calculate the New Year individually.New Year's Day is observed on January 1, the first day of the year on the modern Gregorian calendar as well as the Julian calendar used in ancient Rome. With most countries using the Gregorian calendar as their main calendar, New Year's Day is the closest thing to being the world's only truly global public holiday, often celebrated with fireworks at the stroke of...

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MLM is Social Marketing!

10 May 2013

 

11 January 2011

Social Media Marketing is it really MLM?

Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a down line of distributors and a hierarchy of multiple levels of compensation. Other terms for MLM include network marketing, direct selling and referral marketing. Although the products and companies are supposed to be marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing, over the past two years we have seen an increase in MLM organizations in fact Network Marketing is considered the new Social Media Marketing. Google and online advertising play a large part in all of this.

Social media marketing is a recent addition...

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Paying It Forward!

10 May 2013

 

16 January 2011

The expression "pay it forward" is used to describe the concept of asking that a good turn be repaid by having it done to others instead. In contract law, typically there are two parties but there is the concept of third party beneficiaries. Pay it forward merely applies this contract law concept so that third party beneficiary be a stranger to the creditor. More specifically, the creditor offers the debtor the option of "paying" the debt forward by lending it to a third person instead of paying it back to the original creditor. Debt and payments can be monetary or by good deeds. In sociology, this concept is called "generalized reciprocity" or "generalized exchange". A related transaction, which starts with a gift instead of a loan, is alternative giving. It is based on the concept that this blog was...

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The Importance Of Leverage In Business

10 May 2013

 

21 January 2011

In finance, leverage is a general term for any technique to multiply gains and losses. Common ways to attain leverage are borrowing money, buying fixed assets and using derivatives ( Derivative, finance, a contract whose value is derived from that of other quantities). A public corporation may leverage its equity by borrowing money. The more it borrows, the less equity capital it needs, so any profits or losses are shared among a smaller base and are proportionately larger as a result. A business entity can leverage its revenue by buying fixed assets. This will increase the proportion of fixed, as opposed to variable, costs, meaning that a change in revenue will result in a larger change in operating income. Hedge funds often leverage their assets by using derivatives. A fund might get any gains or losses on $20 million worth of crude oil by...

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Welcome To Our Health Blog!

10 May 2013

 

25 January 2011

Mens sana in corpore sano (a healthy mind in a healthy body) is a famous Latin quotation, often translated as "A sound mind in a sound body." It is derived from Satire X of the Roman poet Juvenal. In context, the phrase is part of the author's answer to the question of what people should desire in life, the answer consisting of a long list of things: "It is to be prayed that the mind be sound in a sound body. Ask for a brave soul that lacks the fear of death, which places the length of life last among nature's blessings, which is able to bear whatever kind of sufferings, does not know anger, lusts for nothing and believes the hardships and savage labors of Hercules better than the satisfactions, feasts, and feather bed of an Eastern king. I will reveal what you are able to give yourself; For certain, the one footpath of a tranquil...

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Happy Birthday!

10 May 2013

 

03 February 2011

A birthday is a day or anniversary of the particular month and day on which a person was born. Birthdays are celebrated in numerous cultures, often with a gift, party or rite of passage. Although the major religions celebrate the birth of their founders (e.g., Buddha's Birthday), Christmas - which is celebrated widely by Christians and non-Christians alike - is the most prominent example. In contrast, certain religious groups express principled opposition to the very idea of celebrating birthdays. Birthdays mark the passing of a year in a persons life and the beginning of a new year. For many a birthday maybe an unwelcomed event since it marks another year towards growing older but to the wise man it represents that much more knowledge and wisdom with which to go forward with in the coming year. It should also represent a new beginning...

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Get Links!

10 May 2013

 

08 February 2011

Hi Nexonta

We've been overwhelmed with demand for this webinar, so here it is again ...

How do you get your site to the top of the search engine rankings?

Here's what Google has to say:

"Webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages".

Source: Google Webmaster Central

The importance of inbound links can't be overstated. If you want your site's pages to appear at the top of Google's search listings, you must have a plan for attracting inbound links.

Quality reigns

Not all links are created equal. Google tells us that quality is much more important than quantity. In the land of link building, quality reigns supreme. Getting a small number of...

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King Solomon / SEO

10 May 2013

 

09 February 2011

 

King Solomon / SEO

 

The rewards of being truly diligent are a virtue as we probably all know it is human nature to follow the path of least resistance this is true weather we are speaking about business or our individual life circumstance. Diligence in what we do is essential for us to succeed in the game of life since it is only through diligence that we are able to work through the fear and uncertainty when it comes to breaking new ground and taking on a new path and since we all know that change is uncomfortable a healthy dose of diligence can usually help us achieve our goals. Online marketing is the new way that companies and individuals are finding what they are looking for. This practice, while it has been developing for the past 10 years is now becoming standard advertising practice for...

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The Love Blog!

10 May 2013

 

09 February 2011

 

Putting your heart into SEO! Happy Valentines day!

 

Saint Valentine's Day, commonly shortened to Valentine's Day, is an annual commemoration held on February 14 celebrating love and affection between intimate companions. The day is named after one or more early Christian martyrs named Valentine and was established by Pope Gelasius I in 500 AD. It was deleted from the Roman calendar of saints in 1969 by Pope Paul VI, but its religious observance is still permitted. It is traditionally a day on which lovers express their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as "valentines"). The day first became associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished....

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March Has Arrived!

10 May 2013

 

09 March 2011

And we are off and running! March marks the beginning of the third month of the business cycle for the calendar year and although this year has been off to a relatively slow start it would seem that there are signs of slow growth in the North American economy. One leading indicator is trucking and transport along with construction. Over the past few years we have seen a slow down in these industries however this year there has been definite momentum in regards to building and the moving of goods across the country. We have also seen a spike in the amount of companies turning to online marketing and advertising for their advertising needs, while traditional forms of advertising still play a fairly large roll for companies going after new business the trend towards search marketing is certainly growing as one client said "it is all about the...

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Welcome To Our Future Blog!

10 May 2013

 

14 March 2011

While we cannot predict the future however we can certainly look at trends which are happening right now which might give us an indication as to where future marketing and technological advances are heading. For example with search marketing and the amount of information that search engines are able to pick up and store from our every key stroke it is pretty safe to say that in the not so distant future our searches will be performed for us given the fact that we are creatures of habit it would not be surprising if apps are developed which will notify us on our PDA's of a product or service that we are thinking about at that exact time that the message is sent to us. This is referred to as reverse search which is where the search engines anticipate our next move. While this is not in the immediate future technology is being developed today to do...

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Have A safe Saint Patrick's Day!

10 May 2013

 

21 March 2011

Saint Patrick Latin: Patricius was a Romano-Briton and Christian missionary, who is the most generally recognized patron saint of Ireland or the Apostle of Ireland, although Brigid of Kildare and Colmcille are also formally patron saints.

Two authentic letters from him survive, from which come the only universally accepted details of his life. When he was about 16, he was captured from Britain by Irish raiders and taken as a slave to Ireland, where he lived for six years before escaping and returning to his family. After entering the Church, he returned to Ireland as an ordained bishop in the north and west of the island, but little is known about the places where he worked. By the seventh century, he had come to be revered as the patron saint of Ireland. The dates of Patrick's life cannot be fixed with certainty, but on a widespread...

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Whoot, whoot!

10 May 2013

 

02 April 2011

 

Hello And Welcome to Our Whoot Whoot Blog!

 

This blog attempts to explain the recent developments in modern day colloquialism, to "Whoot" is to cheer about something that has a person excited, it could be anything like the first warm day of the season or getting 100% on that important exam, today Whooting has become very important in our modern culture, if one were to Google Whoot, whoot you would find in the Urban Dictionary "whoot whoot holla! my boy shaq gotz him some mad game up in here, yo!" This I believe is street slang for Shaquille O'neal plays basket ball very well. Today Whooting has become very important almost like a right of passage for example once in a while someone will Whoot at an inappropriate moment like being at a home sporting event and Whooting when the visiting...

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Life is Art Blog!

10 May 2013

 

09 April 2011

 

Science, Art, News, Fashion Blog!

 

Just clicking through the internet today we have noticed a trend that perhaps has been developing for the past few decades or so and this trend has to do with the the fusion of Science, Art, News, and Fashion. Most popular news stories today try to find a link between these four pillars. The cable TV show CSI has done a great job of turning sometimes gory crime seen drama stories into stylish chic Esquire stories which almost put a cool factor in crime on television. Take for instance the recent shooting in Florida with the ex-beauty queen using a pink gun to stop an intruder dead in his tracks. Is this life imitating art?

This blog attempts to show the connection to how these four different yet equally important areas of life are over lapping in many different ways to form...

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Add Me Blog Letter!

10 May 2013

20 April 2011

 

 

A Beginners Guide To Blog Writing – Part 1

 

Posted on March 25, 2011 by admin

Blogging is perfect for anyone that’s interested in sharing their thoughts and interacting with other people over the Internet. If you’re a new blogger and want to get started, here are tips that will guide you along the way.

 

What is a Blog?

The word blog is a contraction of the words "Web" and "log." To all new bloggers, a blog is a website where you write...

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SEO

10 May 2013

 

01 May 2011

Heartfelt SEO

Hmmmmm! Heartfelt and SEO! There are certain fundamentals that are as applicable in relationships as they are in business equally. When it comes to business the essence of any business's existence is profitability within the perimeters of exchanging a service or good with consumers or other businesses in a moral, ethical way in which their business will compliment ours through money, credit, cheques or even barter to a certain extent even today. The keyword to remember is the "exchange" which takes place between two institutions and establishments in a similar way that an exchange takes place between two individuals, friends and or families. Heartfelt is to do the exchange, but doing it with care.

SEO can be summarized as being the bridge...

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Toronto Move!

10 May 2013

 

08 May 2011

Hello And welcome to Our Moving Blog!

It's May and the Summer is just about to start, here at Nexonta Technologies Inc we have operated out of two offices over the past two years with the majority of the sales being handled out of Montreal and most of our operations being handled out of Toronto. While Montreal has been a wonderful City to grow and cultivate the Company it is clear that for Nexonta Technologies Inc to truly become a North American Brand that we must operate from a larger market being Ontario. We are moving and hope to have everything settled in and stream lined by early June we look forward to serving you from our corporate office in Toronto.

Nexonta Technologies Inc

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Welcome to the Elite!

10 May 2013

 

11 May 2011

Elite (occasionally spelled élite) (Latin, eligere - "to elect") refers to an exceptional and/or privileged group that wields considerable power within its sphere of influence. Depending on the context, this power might be physical, spiritual, intellectual and/or financial. Political elite In sociology, an elite is a group of relatively small size, that is dominant within a large society, having a privileged status perceived as being envied by others of a lower line of order. If such an elite wields political power, it almost invariably puts itself in a position of leadership, whether it be expected or volunteered, and often subjects the holders of elite status to pressure to maintain that leadership position as part of status.

Some elite groups speak a language that is not shared by the commonality: in Tsarist Russia and in...

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Welcome to Change Blog!

10 May 2013

 

26 May 2011

Change management is a structured approach to shifting/transitioning individuals, teams, and organizations from a current state to a desired future state. It is an organizational process aimed at empowering employees to accept and embrace changes in their current business environment.In project management, change management refers to a project management process where changes to a project are formally introduced and approved. these are examples of Organizational Change:

                                    Location changes

                                   Missionary changes

                   ...

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Risk Management Blog!

10 May 2013

 

06 June 2011

Risk management is the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events or to maximize the realization of opportunities. Risks can come from uncertainty in financial markets, project failures, legal liabilities or credit risk.

The etymology of "business" relates to the state of being busy either as an individual or society as a whole, doing commercially viable and profitable work. The term "business" has at least three usages, depending on the scope — the singular usage to mean a particular organization; the generalized usage to refer to a particular market sector, "the music business" and compound forms such as agribusiness; and the broadest meaning,...

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Summer is here Blog!

10 May 2013

 

13 June 2011

Summer is the warmest of the four temperate seasons, between spring and autumn. At the summer solstice, the days are longest and the nights are shortest, with day-length decreasing as the season progresses after the solstice. The date of the beginning of summer varies according to climate, culture, and tradition, but when it is summer in the southern hemisphere it is winter in the northern hemisphere, and vice versa.

The Western definition based on equinox to solstice is more frequently used where a temperature lag of up to half a season is common. Summer is the period from the summer solstice to the autumn equinox.Unofficially, the U.S. summer season is commonly regarded as beginning on Memorial Day weekend in May and ending on Labor Day weekend in September. Summer marks the beginning of outdoor patio's, barbecue's, parties and the beach,...

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Great SEO article by Jill Whalen!

10 May 2013

15 June 2011

Search Engine Marketing Issues

++Who Keeps Spreading Silly SEO Stupidity, and Why?++

Not a week goes by where a reader or a client doesn't ask me a question based on some bad SEO advice they heard or read somewhere. Most of the time they don't know it's bad advice. They assume that if they read it in a blog, went to a seminar, listened to a webinar or even discussed it with a company that provides SEO as a service, the advice must be solid. Sometimes (usually if they're a long-term HRA reader ;) they may think it sounds a bit fishy, and smartly ask for my opinion.

While it's true that among SEO industry veterans there can be disagreement about what works and what doesn't, there are some SEO tactics that have been known by all who have even the slightest bit of intelligence to be useless. And yet they still crop up as SEO advice -- all the...

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Happy Sunday! Pre Monday Blog!

10 May 2013

 

26 June 2011

Sail away from the safe harbour...

"Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover." - Mark Twain

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6 Key Elements to Successful Link building!

10 May 2013

 

28 June 2011

Since 1998 links have been the foundation of Google's ranking algorithm. But too many people still don't realize that 90% of what they need to do is to get other sites to link to them. Gareth Davies summarizes Patrick Altoft's recent SES presentation on some basics of link building, including brand v keyword-rich links, competitor analysis, content syndication and replicating competitors' links. Patrick Altoft takes link building very seriously – so seriously, in fact, that at his digital agency, Branded 3, they have a tool that checks every link they've ever built for clients ... every day! Based upon a presentation at this year's London SES, the following article takes Patrick Altoft's principles and suggests six things you...

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6 Key Elements to Successful Link building!

10 May 2013

 

28 June 2011

Since 1998 links have been the foundation of Google's ranking algorithm. But too many people still don't realize that 90% of what they need to do is to get other sites to link to them. Gareth Davies summarizes Patrick Altoft's recent SES presentation on some basics of link building, including brand v keyword-rich links, competitor analysis, content syndication and replicating competitors' links. Patrick Altoft takes link building very seriously – so seriously, in fact, that at his digital agency, Branded 3, they have a tool that checks every link they've ever built for clients ... every day! Based upon a presentation at this year's London SES, the following article takes Patrick Altoft's principles and suggests six things you...

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6 Key Elements to Successful Link building!

10 May 2013

 

28 June 2011

Since 1998 links have been the foundation of Google's ranking algorithm. But too many people still don't realize that 90% of what they need to do is to get other sites to link to them. Gareth Davies summarizes Patrick Altoft's recent SES presentation on some basics of link building, including brand v keyword-rich links, competitor analysis, content syndication and replicating competitors' links. Patrick Altoft takes link building very seriously – so seriously, in fact, that at his digital agency, Branded 3, they have a tool that checks every link they've ever built for clients ... every day! Based upon a presentation at this year's London SES, the following article takes Patrick Altoft's principles and suggests six things you...

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Moving Blog!

10 May 2013

 

30 June 2011 Moving: the process of leaving one dwelling and settling in another. Relocation relating to employess and company departments, www.nexonta.com is moving today into our new corporate location at Yonge and St Clair. Conveniently located in midtown Toronto with many shops and restaurants along with subway access to serve our growing client base! Happy Canada Day! Nexonta Technologies Inc.

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Green Words!

10 May 2013

 

18 July 2011

Long gone are the days where recycling simply applied to paper and plastics. From metals to building materials and even water, recycling has evolved from the straightforward goal of "Reduce, Reuse, Recycle" to the more current purpose that includes renewing, rebuying, rethinking and respecting. The idea of processing and converting used materials to further useable objects has been around since the time of Plato. In those days, people were unable to extensively extract raw materials and create new items. Instead, they reused the old, created the new, and thus did not deal with the aftermaths of extraction. Fast forward to 2011 and extraction of raw materials is at its peak, consequences and impacts of which are being witnessed and suffered by Planet Earth. Not only are raw natural resources extracted, processed, and eventually discarded...

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To tag or not to tag...

10 May 2013

 

02 August 2011

The use of online tags, or essentially virtual Post-It notes, is probably the most crucial aspect of online marketing. To ensure the visibility of your website, preferably on the first few pages of any search engine like Google, Bing, or Yahoo, one must 'tag' their website. Using tags properly will optimize your site for higher traffic and, in turn, greater potential profit. In computer language, this is called Search Engine Optimization (SEO), a service that should not be too costly but bring a great deal of benefits, as long as applied intelligently

.

The effects of tagging websites are quite remarkable and the process is not too complex. Tags should be a few words long, short and to the point, and most importantly, tags should match the key words that...

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Battling Competition

10 May 2013

 

16 August 2011

With smart social media and mass marketing, it is difficult for companies to maintain success in today's busy market. To achieve greatest profit, a company must be most attractive, convincing, and strategic. According Forbes Magazine, Apple Inc. is the most valuable company worldwide for 2011. Contenders to the multi-billion company include Nestle (placed 5th), Microsoft (placed 6th), Wal-Mart (placed 16th), and Coca-Cola (placed 23rd). To be considered as a top company is a great privilege, based merely on numbers. However, the positioning on a list of the top 25 most valuable companies is not everlasting – situations change, money can be lost, and a company could drop to the very bottom of the list.

While all mentioned companies are currently leading the way in terms of value, it does not mean that they were always so successful...

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Getting Ready For Fall and Moving Up

10 May 2013

 

31 August 2011

September is an incredible month. As the summer vacation ends, families come back from holidays, whether abroad or cottage-country, business owners resume full operations, and youth start preparing for the beginning of school. September smells fresh, looks new, and feels refreshed. Everyone is about to begin a year full of ups and downs, twists and turns, all leading to the next summer.

The excitement of new beginnings is sometimes unexplainable – the twinkle in kids' eyes, the eagerness of entrepreneurs – but nonetheless motivating and inspiring. Just as students move up a grade level, business owners must move on to the next level – staying on the same track is not an option, otherwise the business suffers. As people's mentality changes over the summer, the way a business markets itself must change as well. The most recent,...

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Go Blog!

10 May 2013

 

12 September 2011

"the medium is the message" was written by Herbert Marshall McLuhan, (July 21, 1911 – December 31, 1980) was a Canadian educator, philosopher, and scholar, a professor of English literature, a literary critic, a rhetorician, and a communication theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. "To thine own self be true" by "true" William Shakespeare means "loyal to your own best interests." Take care of yourself first, he counsels, and that way you'll be in a position to take care of others. In her New television show on OWN network "Master Class Oprah incourages her viewers to know themselves.

There are so many hints in life that give us directions of how our life...

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Welcome to our Integrity Blog!

10 May 2013

 

04 October 2011

Integrity is a concept of consistency of actions, values, methods, measures, principles, expectations, and outcomes. In ethics, integrity is regarded as the honesty and truthfulness or accuracy of one's actions. Integrity can be regarded as the opposite of hypocrisy, in that it regards internal consistency as a virtue, and suggests that parties holding apparently conflicting values should account for the discrepancy or alter their beliefs.

The word "integrity" stems from the Latin adjective integer (whole, complete).In this context, integrity is the inner sense of "wholeness" deriving from qualities such as honesty and consistency of character. As such, one may judge that others "have integrity" to the extent that they act according to the values, beliefs and principles they claim to hold.

A value...

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Connecting the Dots!

10 May 2013

 

06 October 2011

In light of the passing of Steve Jobs, Founder of Apple Computer I found it only fitting to dedicate our next blog to his monumental contribution to our world. In his address to Stanford University back in 2005 Steve Jobs spoke about the most pivitol points in his life and how he followed his heart and lived a life challenging the status quo. Steve Jobs didn't only give us Apple Computer, ipods, iphones, and ipads these are merely technological gadgets but he gave us a means in which to create a better frame work for the future and connect people from all corners of the world. The impact of of his company's contributions have changed the way we communicate and do business forever. Obviously a visionary Steve taught us to look outside the box as to what can be as opposed to what is.

While on the treadmill this morning listening to the many...

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Street Smart Blog!

10 May 2013

 

12 October 2011

The Street vs University

Hello and welcome to our steet smart blog, for a great many years it has been common practice for parents to push their children to do well in school starting from kindergarten. In fact the pressure is so strong today that many children are encouraged from before kindergarten to start activities which jump start their academic and motor skills so that once in school these children can perform at optimal level. Let me start off by saying that I do not have any children of my own and so I am simply writing this blog as an observer of the parent child dynamic that I see and read about from time to time.

I often hear people with children say "Wow where have the years gone?" "I remember when little Becky was just getting her first tooth and taking her first steps. It seem like only yesterday" I...

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Diet Groupies Coming Soon!

10 May 2013

 

12 October 2011

It is a proven fact that when we eat better and take care of our bodies nutritionally, we feel better about ourselves and have more energy and having more energy we feel like becoming more active which makes us want to exercise and ultimately makes us want to make better choices when it comes to eating. www.dietgroupies.com is a website aimed at providing timely tips and health information available for it's users to learn how to make better healthier choices when it comes to food exercise and supplements. "Baby steps to change"

Your metabolism is related to the number of calories you burn in order to maintain your body weight. Whether you're sleeping, sitting, riding in a car or running, your body is constantly burning calories in order to keep you going. Obviously, some people have higher metabolism than others due to genetic...

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Welcome to our Digging Deep Blog!

10 May 2013

 

13 October 2011

This blog is inspired by Ryan Blair from Visalus Sciences, Thanks Ryan for all you do. The idea of digging deep is a metaphor of going beyond the surface of our day to day life and having the courage ( It ain't courage if you ain't scared--Bounce) to discover our true purpose in this life. I have never met someone who faces their responsibilities in life head on and is unhappy or confused, perhaps stressed or a bit worse for wear but generally these people are growing and somewhat content in their lives.

Nothing is random whether you choose the blue pill or the green one, it doesn't matter, what matters is that you make a choice and follow through on that choice. Life is all about follow through and seeing it to the end. The person who starts things and never finishes them can never grow, as it is only when we finish a chapter in a book that...

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Welcome to our Lunch Blog!

10 May 2013

 

21 October 2011

Welcome to our Lunch Blog,

It has been long said that you are what you eat and so if this is correct then I am a delicious Subway meatball sub on whole wheat bun with lettuce, tomatoes, green peppers, red onions, black olives, hot peppers and cheese and toasted with Mayo and Sub sauce. This is a fine lunch for a Friday afternoon. I have spent the last two years positioning our company in order to grow it over the next 5 to 10 years. And while it has been an educational process, it has also been challenging but the challenges are not what one might expect. It is more the human experience that has caused so many set backs than anything else. We have come through the worse of it but it has been difficult navigating some of the troubled waters over the past two years. However, what we have learned is that there is no point in giving up, calling...

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Changing of the Guard Blog!

10 May 2013

 

25 October 2011

The changing of the guard ceremony conducted in Canada is performed daily during the summer months at Rideau Hall and Parliament Hill in Ottawa by the combined Ceremonial Unit made up of the two Canadian regiments of Foot Guards. There is also a ceremonial Changing of the Guard ceremony during the summer at the Citadelle of Quebec by members of the Royal 22nd Régiment. While, we here at Nexonta Technologies Inc are like Switzerland when it comes to politics (It's good for business). We feel that it is important to acknowledge what is happening in the world around us.

For many years,Corporations have been operating without accountability to the little guy and thus their growth has hurt the local economic community, while we don't believe that it is the corporation's sole responsibility to provide for everyone's financial and...

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Welcome to our Perfect Blog!

10 May 2013

 

08 November 2011

Perfection is, broadly, a state of completeness and flawlessness. The term "perfection" is actually used to designate a range of diverse, if often kindred, concepts. These concepts have historically been addressed in a number of discrete disciplines, notably mathematics, physics, chemistry, ethics, aesthetics, ontology, and theology. The form of the word long fluctuated in various languages. The English language had the alternates, "perfection" and the Biblical "perfectness."

The word "perfection" derives from the Latin "perfectio", and "perfect" from "perfectus." These expressions in turn come from "perficio" - "to finish", "to bring to an end." "Perfectio" thus literally means "a finishing", and "perfect" -...

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Good Reputation vs Character Blog!

10 May 2013

 

15 November 2011

Utilitarianism is an ethical theory holding that the proper course of action is the one that maximizes the overall "happiness", by whatever means necessary. It is thus a form of consequentialism, meaning that the moral worth of an action is determined only by its resulting outcome, and that one can only weigh the morality of an action after knowing all its consequences.

Utilitarianism can be characterized as a quantitative and reductionist approach to ethics. It is a type of naturalism. It can be contrasted with deontological ethics (which do not regard the consequences of an act as a determinant of its moral worth), pragmatic ethics, virtue ethics (which focuses on character) and deontological varieties of libertarianism, as well as with ethical egoism and other varieties of consequentialism. The distinction between act...

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The holiday season has started!

10 May 2013

 

22 November 2011

The holiday season, or simply the holidays is an annual festive period that surrounds Christmas and various other holidays. It is generally considered to run from late February to early second trimester. Its relation to Christmas in official use by schools and governments has resulted in controversy in the western countries. It incorporates a period of shopping which comprises a peak season for the retail sector (the "Christmas shopping season"), and a period of sales at the end of the season (the "January sales"). But this year feels different for so many reasons, for us here at Nexonta Technologies Inc it is a wonderful time of the year as our clients are in wonderful moods and even though we are quite busy with work it was a great move to relocate our company to Toronto.

With a fresh out look and a fresh...

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Blog On People, Blog On!

10 May 2013

 

01 December 2011

A blog (a blend of the term web log) is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.

Although not a must, but most good quality blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.

Many blogs provide commentary on a particular subject; others function as more personal online diaries; yet still others function more as online brand advertising of...

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Welcome to our Goal Setting Blog!

10 May 2013

 

05 December 2011

Goal setting involves establishing specific, measurable, achievable, realistic and time-targeted (S.M.A.R.T ) goals. Work on the theory of goal-setting suggests that it's an effective tool for making progress by ensuring that participants in a group with a common goal are clearly aware of what is expected from them. On a personal level, setting goals helps people work towards their own objectives most commonly with financial or career-based goals. Goal setting features as a major component of personal development.

"Goals provide a sense of direction and purpose" "Goal setting capitalize on the human brain's amazing powers: Our brains are problem-solving, goal-achieving machines and once we chart a course for our goal our mind and bodies will follow. About a year ago an amazing little ball of fire set out on a journey to...

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Welcome To Our New Years Resolution Blog!

10 May 2013

 

14 December 2011

A New Year resolution is a commitment that an individual makes to one or more lasting personal goals, projects, or the reforming of a habit. "You hit a goal, you achieve a goal. You keep a resolution".

This lifestyle change is generally interpreted as advantageous. A New Years Resolution is generally a goal someone sets out to accomplish in the coming year. Some examples include resolutions to donate to the poor more often, to become more assertive, or to become more environmentally responsible. A key element to a New Years Resolution that sets it apart from other resolutions is that it is made in anticipation of the New Year, and new beginnings.

It's well known that New Year's resolutions don't have a high success rate. While many people opt to ditch the annual goal-setting event, about 40 to 45 percent of North...

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Welcome to Our 90 Day Challenge Blog!

10 May 2013

 

21 December 2011

A challenge is a general term referring to things that are imbued with a sense of difficulty and victory. While the concept of a 90 day challenge is quite simple, it's effect is quite amazing. When an individual embarks on a personal challenge rather than just trying to attain a goal through hard work, the task at hand takes on a whole new meaning, all of a sudden that individual is tapping into personal growth, pride, courage and the bragging rights to say "I Told u So". When you change your perspective you change the game. While this 90 challenge is all about personal growth, the challenge is done with others who have similar goals. The main focus of the Visalus 90 day challenge is to promote healthy eating and excercise using meal replacement shakes as well as an elite product line of supplements.

I was introduced to...

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Welcome to Our New Year’s blog 2012

10 May 2013

 

02 January 2012

It is a new year and a new beginning in all of our lives. This blog attempts to draw a correlation between the things that we say and the things that we do. Back in 2008 when the economy bottomed out and the market went sideways on Main St as well as Wall St., it has been a challenging time for many of us. The street has a short memory and we can probably expect slow growth over the next year as we start to look towards the future with hope and anticipation and stop looking back at the past with dread and regret. The human spirit is extremely resilient and it is that same spirit which has carried us through so many devastating times throughout history.

"Don't wait until everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what - Get started now. With...

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Welcome to our start and go Blog!

10 May 2013

 

12 January 2012

Hello all it is time for another blog, really this will be the first one offically for 2012. We are off to a good start so far this year it is exciting to see all of the new projects that are coming up over the next little while. The reason we are calling this blog start and go is because it is a new year and we here at Nexonta Technologies Inc are seeing allot of new companies starting out and needing websites and SEO services. 2012 is expected to have record number of start ups in North America. What this means for the economy is that small business will be leading the growth in the economy over the next few years.

While there is still bad news coming out of Europe it would seem that North Americans are not waiting for world economics to catch up and are taking matters into their own hands. Given the fact that people will always need to eat and...

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Welcome to our Proactive Vs Reactive Blog!

10 May 2013

 

19 January 2012

It has long been said in a quote by Jim Rohn, "We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons." Why is it that we as humans wait until we are suffering from lung cancer to stop smoking or our doctor informs us that we have diabetes before we start to watch what we eat and start to exercise. Or your direct competitor has taken marketing and SEO services with Nexonta Technologies Inc and you are still hoping that someone finds your company in a big printed directory. The person who is proactive always wins the race, this is because they are training well before a race has even been announced.

To be proactive is to be in love with life and ourselves. My business partner and closest friend for the past 16 years recently said to...

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Great Blog by Miki DeHaven

10 May 2013

Beef Up Your Internet Marketing and Your Body At The Same Time!

01 2012 Wednesday

25

By Miki DeHaven in Marketing

In today's health-conscious society, everyone has spent at least a couple minutes of their life thinking about (or purposely ignoring) their diet. Is this meal healthy? How many calories are in this? Does this bacon-wrapped butterball make my butt look fat? The theory and principles behind improving your health and getting better results can also be attributed to what you do or do not contribute to the health and welfare of your website's SEO. Here are a few suggestions on how you can lose weight and improve your rankings at the same time.

1. Have A Measurable Goal

It may seem feasible to stare longingly at the slim thighs of fashion models and think that you can get there someday (if only you...

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Welcome to our We Gen Blog!

10 May 2013

 

31 January 2012

It is evident that the world is changing and change has always traditionally been uncomfortable for the human race. Corporate greed has left a long trail of communal and social disconnect and we are seeing the end of the "Me" generation becoming a distant memory and we are now entering the "We" generation by default as we have no choice but to fix our economic woo's through coming together as a society and helping one another. Long gone are those days of companies going after profit only and not the benefit and economic development of society as a whole.

"Million dollar neighbourhood" is a new social experiment reality tv show on OWN network which follows a community in a suburb as they try to work together for the betterment of the community as a whole in the same way communities functioned 60 years ago,...

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Hello and welcome to our food for thought blog!

10 May 2013

 

16 February 2012

Sometimes in life the most difficult decision one can make is to chart a course for ones self and stick to it through thick and thin. Several years ago my business partner and I decided to start an online diet and fitness company called www.dietgroupies.com (Today it is built around Visalus protein shakes and Sun Warrior for the vegans out there). Several years later, I wonder if it was about finally launching the company or the many crazy experiences leading up to the launch. When it comes to SEO (which stands for search engine optimization for those of you who just read our blogs for the laughs we are actually an online marketing company) the most important thing is to start the process.

I have been speaking with a lot of business owners lately (Well everyday!!) and what I am hearing is that the old way of finding clients is not working,...

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Welcome to our climbing Everest Blog!

10 May 2013

 

23 February 2012

The highest mountain on the earth attracts many well-experienced mountaineers as well as capable climbers willing to hire professional guides. While not posing substantial technical climbing challenges on the standard route, Everest presents dangers such as altitude sickness, weather and wind.

The first British expedition organized and financed by the newly formed Mount Everest Committee came under the leadership of Colonel Charles Howard-Bury, with Harold Raeburn as mountaineering leader, and included George Mallory, Guy Bullock and Edward Oliver Wheeler. It was primarily for mapping and reconnaissance to discover whether a route to the summit could be found from the north side. As the health of Raeburn broke down, Mallory assumed responsibility for most of the exploration to the north and east of the mountain. He wrote to his wife: "We...

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Welcome to our omelette blog!

10 May 2013

 

08 March 2012

The omelette is commonly thought to have originated in the Ancient Near East. Beaten eggs were mixed with chopped herbs, fried until firm, then sliced into wedges. This dish is thought to have travelled to Western Europe via the Middle East and North Africa, with each country adapting the original recipe to produce Italian frittata, Spanish tortilla and the French omelette.

In cuisine, an omelette or omelet is a dish made from beaten eggs quickly cooked with butter or oil in a frying pan, sometimes folded around a filling such as cheese, vegetables, meat (often ham), or some combination of the above. To obtain a fluffy texture, whole eggs or sometimes egg whites only are beaten with a small amount of milk or cream, or even water, the idea being to have "bubbles" of water vapor trapped within the rapidly cooked egg. Some...

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Globe and mail post!

10 May 2013

Why I Am Leaving Goldman Sachs

By GREG SMITH

Published: March 14, 201

TODAY is my last day at Goldman Sachs. After almost 12 years at the firm — first as a summer intern while at Stanford, then in New York for 10 years, and now in London — I believe I have worked here long enough to understand the trajectory of its culture, its people and its identity. And I can honestly say that the environment now is as toxic and destructive as I have ever seen it.

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  • Read All Comments (373) » To put the problem in the simplest terms, the interests of the client continue to be...

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    Welcome to our team spirit Blog!

    10 May 2013

     

    18 March 2012

    A few years ago back in 2008 when we started our operations in the internet marketing business we had, like many other companies experienced a difficult time with the economic fallout from the corporate banking scandals. At that time we had positioned our company in Montreal as there was a growing tech community for startups and larger firms doing business globally and in addition once the market shifted, so did companies attitudes towards the spending of advertising dollars we saw our profit margins decline rapidly and we definitely went through some trying times. It seemed that the market was going towards optimization and that web design was going to be the way of the future and so we decided to re-gig Nexonta Technologies Inc and re launch as a web design and SEO company.

    Over the next few years we saw tremendous growth in the SEO market...

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    Welcome to our hip to be square blog!

    10 May 2013

     

    25 March 2012

    Years ago it was not so cool to drive an electric car or consider yourself a vegetarian let alone to be called a "tree hugger" and want to save the planet. Today things have certainly changed, Steve Jobs has "Rock Star status" amongst the masses and Bill Gates has become a cultural icon. Long gone are the days when if you were considered a techy you would be going to the school dance alone. Things have most definitely changed, in fact it is pretty sexy to be a tech geek today unlike years ago when technology was for those guys with the pocket protectors working on mainframe computers 3 floors below ground level where most people didn't even know they existed, today with technologies affecting every aspect of our everyday existance from the new Olympic uniforms designed for the English Olympians by Stella Mc Cartney to the amazing ...

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    Nexonta version 2.0

    09 May 2013

    15 February 2010

    In recent weeks, the team here at Nexonta has been hard at work putting together a new face for the company. We are excited about the launch of new products that will be hitting the market in the coming weeks. We have also changed our strategy in web marketing to offer our clients the latest in competative search engine optimization products.

    We are also partnering with a new registratation and hosting company to stay competitave in the ever-changing market. Along with our new arrangements will be new added-value services such as access to site stats through AWStats, custom email accounts with your domain, better customer support for hosting and access to faster servers.

    More news on exciting new products to come. Stay posted.

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    To Blog or Not to Blog?

    09 May 2013

    18 February 2010

    Blog, Blog, Blog, Blog, Blog and keep Blogging, it is the new catch phrase when it comes to online marketing and social networking. Too Blog means: a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also: the contents of such a site.

    It is similar to when we were six years old and had allot of opinions but no one really cared well finally Google bots care and they care so much that they want to share our ranting and opinions with the entire online world. In fact, the more we blog the more attention that we call to our companies and our causes online, finally some recognition for our take on our world, I say it is about time and that anyone who has something to say should just start Blogging.

    A blog is a call to action for the Google Bots to come Cache your site to see what is new with you. Just think of it as Press release putting the latest news concerning your...

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    An Age Old Fable

    09 May 2013

    21 February 2010

    I heard this story many years ago as a young lad in my early teens. Although it stuck with me throughout my life it would take many years and experiences for me to understand the full magnitude of the value of this particular fable. As with so many of life fables it is only after years of trial and error does one truly see the brilliance in the simplicity of message.

    Many years ago there was an accomplished, successful businessman. This man had a son and so one day while riding one of their many horses on their farm the son took a really bad fall off of the horse. While he was not seriously injured the trainer felt it serious enough to go and alert the boy's parents to make sure the 15 year old boy was okay.

    Once the father arrived and assessed that there was nothing broken and the boy was in reasonable health. Despite his shaken nerves and spirit his father insisted that he get back up on that horse.

    Now the father loved his son...

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    The Olympic BLOG

    09 May 2013

    26 February 2010

     

    I thought it only fit to write a blog on the Olympics which is a pleasant distraction taking our attentions away from the doldrums of our present day to day life and offering us the opportunity to witness what years of hard work for the worlds top athletes produce in the 7 minutes of pure performance. Watching these games I can't help but think that in many ways we are like Olympic hopefuls with our podiums being a happy family life, a successful business or a great career, I mean the training is more or less the same we focus and train hard to be the best in our respective fields while dealing with the ins and outs of everyday challenges only to face variables like the speed skater Sven Kramer from the Netherlands who was disqualified from winning gold at the Winter Olympics cause of bad advise from his coach. His response "that was an expensive mistake" or the American skier Julia Mancuso whose two split times on her aborted run...

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    Phone System Update

    09 May 2013

    03 March 2010

     

    As it turns out, our 1 877 number has been down for the last few days. We never noticed because here in the office when the phone rings it does not specify if it is coming from our toll free or local number. We offer our apologies to any of our clients trying to get through to us these last few days. Our phone provider has assured us that the problem is now fixed and that we can now receive calls once again.

     

    Thank you all for your understanding and continued support.

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    Sand Bagged, Black Hat, White Hat

    09 May 2013

    05 March 2010

     

    Search Engine Optimization is an important part of any company's marketing plan today, both small or large, to position your site on Google or Yahoo and MSN.

     

    Black hat SEO is taking short cuts in order to achieve a good ranking while White hat SEO is operating by google guidelines. This is why websites have been rated based on the number of inbound links a site has from educational and government websites and from the open project directories D.M.O.Z

    This rating system referred to as ILQ or (Inbound Link Quality), is not easy to manipulate or artificially inflate through purchased links, and it gives a more accurate matrix to evaluate ranking weight search engines give to inbound links, other tools available are key word suggestion tools that aid to help you track down key words which are being searched on google and help you to optimize your website and move your search engine ranking position...

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    In Life as in Business

    09 May 2013

    12 March 2010

     

    Twenty years from now you wil be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines, Sail away from the safe Harbour.Catch the trade winds in your sails. Dream. Discover.

     

    --Mark Twain

    In life as in Business

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    Meta Tags and Meta Description

    09 May 2013

    16 March 2010

     

    Meta Title - Title of the website. Should reflect an accurate depiction of your websites contents. This is an important tag and should include your top keywords for your particular category. These keywords should also be reflected in the content of your page.

     

    Meta Description - A meta tag variable which is used to describe your website. This is an important tag as often the meta description is used in the search engine results page and is what the end user will see when performing searches.

    Meta Keywords A meta tag variable. Key words that are associated with your website should be included in this tags. Avoid keyword stuffing or adding keywords that have no relation to your site as it will be treated as Spam by search engines.

    Meta Industry - "What industry are you: Examples: Accounts, Dentist, Plumber, Wed Designer, Bar, Restaurants they are also called keywords.

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    Basic Website Traffic Terminology

    09 May 2013

    18 March 2010

     

    Page Views: The number of pages viewed is the basis of analytics and site traffic. At best, page views are a rough measurement. They're the building blocks of analytics. Click backs and refreshed pages get double counted, while partial page loads can be counted differently. They need to be factored in to make statistics accurate.

     

    Unique Page Views: A filtered view based on the number of pages a visitor views without the duplication of double visits to various pages. Duplicated visits can be examined with another view for visitor pathing. Whether a unique should be defined as unique to a session or some other time frame is subject to interpretation.

    Frequently Visited Pages: The popularity and number of pages can show what content brings in long tail traffic and other insightful facts.

    Visitors: The start of all in-depth analytics. Visitors are customers and users of your services in whatever capacity they...

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    Google Imitates life

    09 May 2013

    23 March 2010

     

    Like Google like life who are your friends (or Links)

     

    Hello Everyone,

    Many of you have messaged us responding to our blog and I wanted to start by saying thank you for the positive feed back towards our blog! Here at Nexonta, our business is more than just helping small to large companies sell a product or service. We help companies develop and maintain an online culture and corporate identity. There are millions of companies and organization online today and in order to get and stay ahead of the fold and gain maximum exposure on search engines it is essential that each company stands out and puts the best information out there.

    Keep in mind that when Google first came about their mission was to make the world's information accessible to everyone by a click of the mouse and I feel that they have achieved this. With that said Google uses a matrix to determine which companies and organizations online are...

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    SEO To Do or Not To Do - Hidden Text or Links

    09 May 2013

    27 March 2010

     

    Google views hidden text and links as untrustworthy SEO practice because it presents information to search engines differently than to visitors to your site in hopes of gaining a higher ranking in the Google search results. If your website is found to contain hidden text and links that are deceptive in intent your website may be removed from the Google index, and will not appear in search results pages. In order to know if your website is in violation of these practices you should identify anything that is not legible to the human eye. Any text or links placed there for the sole purpose of the Google crawl bot rather than for a visitor to your site looking for a product,service or information. Common deceptive practices are, using white text on a white background while the Google Bot or Crawler can read the content for ranking purposes an individual cannot.

     

    Including text behind an image, this is clearly a move to trick...

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    Fundamentals of a well performing website!

    09 May 2013

    02 April 2010

     

    Fundamentals of a well performing Website

     

    Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet.

     

    The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.

     

    Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along many...

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    What Is A Node?

    09 May 2013

    07 April 2010

    What Is A Node?

    A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige These are the basis that social networking on line environments on the web are designed to build on.Face book, Twitter, Linked in etc provide forums that are based on the nodes structure of human interdependency. In short people with similar professions and interests are more likely to congregate and share information and personal experiences relating to relationships, business or ideas. Because social networking is based on commonality between individuals or organizations there is usually a free exchange of ideals and information which can be easily adopted to the participants if forums. These exchanges are voluntary and so...

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    Is SEO Dead?

    09 May 2013

    10 April 2010

     

    Every once in a while, I will hear someone in the industry claim that SEO is dead and something else is going to take its place (usually social networking). While, I do feel that search engine optimization is only a small component in an online marketing strategy, I would have to say that SEO is here for at least the next few years. It's a popular statement for 'forward thinkers' to claim that Google's days are numbered and that soon, the masses are going to stop searching in the traditional method and start find information on the web using some other form of media. These 'forward thinkers' are also usually self-proclaimed radical thinkers that can see ahead of the markets and know more about media than actual media and marketing experts. Unsurprisingly, these salesmen usually follow up their claims by getting you to invest in their great new idea.

     

    The truth of the matter is, like it or not, Google is going to be around...

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    Theory of Business Relativity

    09 May 2013

    16 April 2010

    In mathematics, computer science, and related subjects, an algorithm is an effective method for solving a problem using a finite sequence of instructions. Algorithms are used for calculation, data processing, and many other fields. each algorithm is a list of well-defined instructions for completing a task. Starting from an initial state, the instructions describe a computation that proceeds through a well-defined series of successive states, eventually terminating in a final ending state. The transition from one state to the next is not necessarily deterministic; some algorithms, known as randomized algorithms, incorporate randomness. Online line search and marketing with Google uses Algorithms in order to platform their search quirey results.

    At Nexonta our team of programmers lead by Sheldon Poon are constantly researching the patterns of the Google algorithm in order to provide some of the best SEO consulting services on the market today. ...

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    Business Networking and the Internet

    09 May 2013

    24 April 2010

    Business networking is a marketing method by which business opportunities are created through networks of like-minded business people. There are several prominent business networking organizations that create models of networking activity that, when followed, allow the business person to build new business relationship and generate business opportunities at the same time. Like the internet companies grow faster when they put themselves out there. On May 5th Nexonta Technologies will be attending a business networking event with other companies throughout the Montreal area.

    Businesses are increasingly using business social networks like Business Book or professional business networking tools like Boardex or LinkedIn as a means of growing their circle of business contacts and promoting themselves online. In general these networking tools allow professionals to build up their circle of business partners they trust. By connecting these business partners...

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    BUINESS ETIQUETTE

    09 May 2013

    04 May 2010

    Etiquette is a code of behavior that delineates expectations for social behavior according to contemporary conventional norms within a society, social class, or group. The French word etiquette, signifying ticket (of admission, etc.) first appeared in English in rules of etiquette encompass most aspects of social interaction in any society, though the term itself is not commonly used. A rule of etiquette may reflect an underlying ethical code, or it may reflect a person's fashion or status. Rules of etiquette are usually unwritten, but aspects of etiquette have been codified from time to time. At Nexonta Technologies we take buisiness etiquette and professional behavior very seriously. The etiquette of business is the set of written and unwritten rules of conduct that make social interactions run more smoothly. Office etiquette in particular applies to coworker interaction, excluding interactions with external contacts such as customers and suppliers. When...

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    A brief History of the Internet and Google

    09 May 2013

    12 May 2010

    The origins of the Internet reach back to the 1960s when the United States funded research projects of its military agencies to build robust, fault-tolerant and distributed computer networks. This research and a period of civilian funding of a new U.S. backbone by the National Science Foundation spawned worldwide participation in the development of new networking technologies and led to the commercialization of an international network in the mid 1990s, and resulted in the following popularization of countless applications in virtually every aspect of modern human life. As of 2009, an estimated quarter of Earth's population uses the services of the Internet. The Internet has no centralized governance in either technological implementation or policies for access and usage; each constituent network sets its own standards.

    Only the overreaching definitions of the two principal name spaces in the Internet, the Internet Protocol address space and the Domain...

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    SEO and The New Economy

    09 May 2013

    20 May 2010

    The New Economy was an evolution of developed countries from an industrial/manufacturing-based wealth producing economy into a service sector asset-based economy , brought about by globalization and currency manipulation by governments and their central banks, following strategic changes influenced by writers such as Kevin Kelly. Some analysts claimed that this change in the economic structure of the United States had created a state of permanent steady growth, low unemployment, and immunity to boom and bust macroeconomic cycles. They believed that the change rendered obsolete many business practices while making others the wave of the future for example Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing...

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    Victoria Day, Seasonal Variations and Daylight savings time!

    09 May 2013

    23 May 2010

    Victoria Day, Seasonal Variations and Daylight savings time!

    Victoria Day (in French: Fête de la Reine), colloquially known as May Long Weekend, May Two-four, May Long, or May Run, is a federal Canadian statutory holiday celebrated on the last Monday before or on 24 May, in honour of both Queen Victoria's birthday and the current reigning Canadian sovereign's official birthday, and is also considered an informal mark of the beginning of the summer season. It has been observed since before Canada was formed, originally falling on the sovereign's actual birthday, and continues to be celebrated in various fashions across the country on the fixed date of the first Monday on or before 24 May. Royal Salutes, or 21-gun salutes, are fired in each provincial capital and in the national capital at noon on Victoria Day to mark the Sovereign's Birthday. However, since the Quiet Revolution in Quebec, the same day was unofficially known in the province as...

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    Google's Page Rank

    09 May 2013

    29 May 2010

    PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).

    The name "PageRank" is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.

    Mathematical PageRanks (out of...

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    Global Wireless Emerging Markets

    09 May 2013

    05 June 2010

    The Information Age, also commonly known as the Computer Age or Information Era, is an idea that the current age will be characterized by the ability of individuals to transfer information freely, and to have instant access to knowledge that would have been difficult or impossible to find previously. The idea is linked to the concept of a Digital Age or Digital Revolution, and carries the ramifications of a shift from traditional industry that the Industrial Revolution brought through industrialization, to an economy based on the manipulation of information. Commonly seen as an outflow from the Space Age, capitalizing on the computer micro miniaturization advances of that effort, with a fuzzy transition spanning from the advent of the personal computer in the late 1970s to the internet reaching a critical mass in the early 1990s, and the adaption of such technology by the public in the two decades after 1990. Since the invention of social media in the 2000s,...

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    GOOD AND BAD SOCIAL NETWORKING

    09 May 2013

    18 June 2010

    GOOD AND BAD SOCIAL NETWORKING

    A man should not strive to eliminate his complexes but to get into accord with them: they are legitimately what directs his conduct in the world.

     

    Sigmund Freud

     

    The original social networks were about describing social relations that were not just dyadic or binary. In the world we influence others and they influence us, usually on many levels at the same time. It is not just one on one. Colds, jokes and many other things travel through networks of people. Networks rapidly become complicated, and how do we know how they are organized, and how do we talk about what we see? Social network analysts are excited by the 6 degree thing because it allows to make guesses about what the human networks are like. Good or Bad.

    The newer community came from the merger of two ideas: collaborative software and networking. Collaborative software is such things as e-mail, this wiki, IM and...

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    GOOGLE and THE ART of WAR STAYING on TOP

    09 May 2013

    19 June 2010

    The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.

    Sun Tzu

    Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.

    Given that competitor analysis is an essential component of corporate strategy, it is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called "informal impressions, conjectures, and intuition gained through the tidbits...

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    Search Marketing as it relates to Conventional advertising

    09 May 2013

    26 June 2010

    Search Marketing as it relates to Conventional advertising

    Conventional marketing dictates and maintains control of messages to cause the greatest persuasion in consumer decisions. Given the proliferation of peer to peer consumer reviews and other social media platforms that enable consumer generated media, marketing agencies can no longer control the skew of that information. Marketers who are creating and participating in online platforms to facilitate conversation are radically trusting the consumer to build the brand based on the experience that is most relevant to them. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer...

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    Nexonta on to the Next Level

    09 May 2013

    26 June 2010

    Pain, suffering, stress, and other difficulties are the admission tickets to the game of life. But, at times, we cannot help suspecting that life would be much more pleasant without the hassles. Is that what you think? Before answering, ponder the following. In a world without hurdles, there are no champions; without suffering, there are no saints; without battles, there are no victories; without rain, no rainbows. Doesn't it appear that a world that includes pain is more rewarding than one that doesn't? Isn't heat necessary to produce gold, pressure and polishing necessary to produce diamonds, and adversity necessary to produce character?

    Here's how Henry Ford expressed the same sentiment: Life is a series of experiences, each one of which makes us bigger, even though sometimes it is hard to realize this. For the world was built to develop character, and we must learn that the setbacks and grieves which we endure help us in our marching...

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    DIY SEO

    09 May 2013

    14 July 2010

    Do it yourself (or DIY) is a term used to describe building, modifying, or repairing of something without the aid of experts or professionals. The phrase "do it yourself" came into common usage in the 1950s in reference to home improvement projects which people might choose to complete independently.

    In recent years, the term DIY has taken on a broader meaning that covers a wide range of skill sets. DIY is associated with the international alternative rock, punk rock, and indie rock music scenes; indymedia networks, pirate radio stations, and the zine community. In this context, DIY is related to the Arts and Crafts movement, in that it offers an alternative to modern consumer culture's emphasis on relying on others to satisfy needs. Our educational system, in its entirety, does nothing to give us any kind of material competence. In other words, we don't learn how to cook, how to make clothes, how to build houses, how to make love, or to do...

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    Copy Writing For Google

    09 May 2013

    15 July 2010

    Search Engine Optimization (SEO) Copy writing is textual composition for web page marketing that emphasizes skillful manipulation of the page's wording to place it among the first results of a user's search list, while still producing readable and persuasive content.

    The text appearing at specific locations, such as in the title tag and the Meta Tag of the page's code, gets special attention during SEO, because search engines compare information found there with other pages to determine relevance. However, SEO copywriters also strive for unique written content on the page, distinguishing it from similar pages competing for placement in the search results. Other factors that determine relevance during a search are the page's Keyword Density, the placement of the keywords, and the number of links to and from the page from other pages.

    While an obvious goal of SEO copy writing is to cause the business's or product's web page to rank highly in a...

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    "Burn The Ships"

    09 May 2013

    16 July 2010

    This phrase "Burn The Ships" comes from a historic conquest of history when, in 1519, Spanish Conquistador Hernando Cortez landed in Mexico on the shores of the Yucatan, ( Though this is only one version of this urban legend it is going to serve our purpose for our blog.) with only one objective…seize the great treasures known to be there, hoarded by the Aztecs. Cortez was committed to his mission and his quest for riches is legendary. Cortez was an excellent motivator, he convinced more than 500 soldiers and 100 sailors to set sail from Spain to Mexico, commanding 11 ships, to take the world's riches treasure. The historic question is "how a small band of Spanish soldiers arrived in a strange country and swiftly brought about the overthrow of a large and powerful empire that was in power for over six centuries?"

    For Cortez, the answer was easy. It was all or nothing! A Complete and Total Commitment. Here's how Cortez got the...

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    SEO where to start!

    09 May 2013

    19 July 2010

    SEO Where to start!

    There are many websites these days that are not setup for the search engines. This is important because if you do not have a website which is optimized and shows up in search engine results, you cannot get traffic to your website without having to buy it and this gets expensive. There are three main areas to search engine marketing: links, your content, as well as your key words. It is also important to analize the competition on the first page of your industry. This is done to see how your website stacks up against the competition along with which companies are in the top ten results and why they are there. As an SEO firm Nexonta Technologies will examine your keywords. This is done to determine competition for keywords and how you can make sure you are receiving as much traffic for various keywords as you can.

    Also it is important to note that when it comes to thorough site analysis a good SEO company will also examine page...

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    Long Tail and Short Tail Keywords

    09 May 2013

    20 July 2010

     

    Long Tail and Short Tail Keywords

     

    Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. The long tail in keyword research is basically an expansion of a core, generic, high volume keyword phrase to include numerous combination's and permutations of the keywords and their associated or relevant phrases. These phrases individually are unlikely to account for a great deal of searches, but when taken as a whole, can provide significant traffic. The long-tail is unlikely ever to exceed searches for a brand name if the brand name is reasonably well established, but the volume of converting traffic these terms can generate by nature of their specificity and relevance is worth investigating.

    Comprehensive long-tail keyword research can be a highly effective strategy, since people making long-tail...

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    Sailing Inspired SEO Blog

    09 May 2013

    23 July 2010

     

    Sailing inspired SEO Blog

     

    Sailing is the art of controlling a boat with large (usually fabric) foils called sails. By changing the rigging, rudder, and sometimes the keel or centre board, a sailor manages the force of the wind on the sails in order to change the direction and speed of a boat. Mastery of the skill requires experience in varying wind and sea conditions, as well as knowledge concerning sailboats themselves.

    While there are still some places in Africa and Asia where sail-powered fishing vessels are used, these craft have become rarer as outboard and modified car engines have become available even in the poorest and most remote areas. In most countries people enjoy sailing as a recreational activity. Recreational sailing or yachting can be divided into racing and cruising. Cruising includes extended trips, short trips within sight of land, and day sailing. Google is like one huge ocean and SEO is the...

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    Why Can't We All Just Get Along?

    09 May 2013

    26 July 2010

    Organizational culture is an idea in the field of Organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization. It has been defined as "the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization." It is very important for any company to have a clearly defined set of guidelines as to how the organization is to run and function on a daily, weekly and monthly basis in order to maintain a constant and steady work flow. While it is difficult to develop a strong culture in the early stages of any young company special attention should be given towards making sure that one exists in order to insure long term growth as well as a cohesive relationship between veteran employees and employees which have been with the...

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    A Blog on Motivation and Getting up Every Morning!

    09 May 2013

    27 July 2010

    Motivation is the activation or energization of goal-orientated behavior. Motivation is said to be intrinsic or extrinsic. The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well. This article refers to human motivation. According to various theories, motivation may be rooted in the basic need to minimize physical pain and maximize pleasure, or it may include specific needs such as eating and resting, or a desired object, hobby, goal, state of being, ideal, or it may be attributed to less-apparent reasons such as altruism, selfishness, morality, or avoiding mortality. Conceptually, motivation should not be confused with either volition or optimism. Motivation is related to, but distinct from, emotion.

    According to Oprah "If you only desire to make money, you can do that. Obviously, everybody in here is going to make money. Everybody in here is going to have a level of...

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    Do I need A SEO friendly Website? Duh!

    09 May 2013

    28 July 2010

    A website (also spelled Web site) is a collection of related web pages, images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL) for example www.nexonta.com , often consisting of only the domain name, or the IP address, and the root path ('/') in an Internet Protocol-based network. A web site is hosted on at least one web server, accessible via a network such as the Internet or a private local area network.

    A web page is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). A web page may incorporate elements from other websites with suitable markup anchors. Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user of the web page content. The user's application, often a web browser, renders the...

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    SEO 101

    09 May 2013

    28 July 2010

    Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a...

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    What's in a Domain?

    09 May 2013

    29 July 2010

    A domain name is an identification label that defines a realm of administrative autonomy, authority, or control on the Internet, based on the Domain Name System (DNS).An important purpose of domain names is to provide easily recognizable and memorizable names to numerically addressed Internet resources. This abstraction allows any resource (e.g., website) to be moved to a different physical location in the address topology of the network, globally or locally in an intranet. Such a move usually requires changing the IP address of a resource and the corresponding translation of this IP address to and from its domain name.

    Domain names are often referred to simply as domains and domain name registrants are frequently referred to as domain owners, although domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use. Domain names are often seen in analogy to real estate in that (1) domain...

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    Words of wisdom!

    09 May 2013

    08 August 2010

     

    WHY MUST WE WALK IN ANOTHER MANS SHOES

     

    TO SIMPLY HAVE COMPASSION FOR THAT MAN?

     

    ...

    "Unless you try to do something beyond what you have already mastered, you will never grow."

    "To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment."

    "To laugh often and much; to win the respect of intelligent people and the affection of children...to leave the world a better place...to know even one life has breathed easier because you have lived. This is to have succeeded."

    "It's not who we are that holds us back, it's who we think we are not."

    "You cannot lead where you do not go"

    "Don't be afraid to give up the good to go for the great."

    Smart People!

    Nexonta Technologies Inc

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    Gossip Blog!

    09 May 2013

    12 August 2010

    Jobless in America shout out! this is a tweet 3 minutes ago by Katie Couric who I follow on twitter one because she is lovely and two because she has back bone and tells it like it is and also Katie has integrity. The small world phenomenon is the hypothesis that the chain of social acquaintances required to connect one arbitrary person to another arbitrary person anywhere in the world is generally short. The concept gave rise to the famous phrase six degrees of separation after a 1967 small world experiment by psychologist Stanley Milgram. In Milgram's experiment, a sample of US individuals were asked to reach a particular target person by passing a message along a chain of acquaintances. The average length of successful chains turned out to be about five intermediaries or six separation steps (the majority of chains in that study actually failed to complete). The methods (and ethics as well) of Milgram's experiment was later questioned by an American...

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    Changing The Way Your Company Does Business!

    09 May 2013

    14 August 2010

    A website (also spelled Web site) officially styled website is a collection of related web pages, images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL), often consisting of only the domain name, or the IP address, and the root path in an Internet Protocol-based network. A web site is hosted on at least one web server, accessible via a network such as the Internet or a private local area network. Today it is extremely important to have a proper website as this is where 85% of businesses and individuals go to find companies and individuals to do business with. Most corporations today are trading in there long time business affiliations for better rates and pricing structures with your competitors. Never has there been more competition and thin lines in industry than today and so when I am speaking with a client and they say that they are not sure if they need a website I say to them well you are fine for...

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    Great Minds Tweet, Follow Some!

    09 May 2013

    18 August 2010

    Twitter is a social networking and micro-blogging service, owned and operated by Twitter Inc., that enables its users to send and read other user's messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers. As of late 2009, users can follow lists of authors instead of following individual authors. All users can send and receive tweets via the Twitter website, compatible external applications (such as, for smart-phones), or by Short Message Service (SMS) available in certain countries. While the service is free, accessing it through SMS may incur phone service provider fees. The website is based out in San Bruno, California near San Francisco (where the website was first based)....

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    SEO 101 AGAIN!!

    09 May 2013

    21 August 2010

     

    SEO 101

     

    This marketing tool is used to imply that the customer is given a little extra information beyond books that include only 100 items. This context as a slang term when referring to "a 101 document" what is usually referred to as a statistical survey or overview of some topic. Well this is a simple step by step guide to those of you who want to retire sailing your respective yachts ( Could be golfing or traveling) but it is essential that you understand the benefit of online marketing and start to seriously allocate funds to online branding as this industry is just in it's infantsy and so those of us who get in early into this practice will benefit from present cost effective online marketing and blogging techniques.

    The first order of business is to get an industry relative domain for example toronto dentist dot com so many clients tell me that they would rather have their company name as their...

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    Blah, Blah, Blah, Blog!

    09 May 2013

    23 August 2010

    Before I start this blog let me be clear! I am a finance major and so I deal in dollars and cents and I have spent the last 3 1/2 years building an internet marketing solutions company www.nexonta.com ( you pick up a few things along the way) and so while I am not a programmer I am able to look after your bottom line when it comes to IT and online advertising ( Which is a huge industry today ) while anyone will tell you however that the internet does not start and end with Google ( Allot of people will be shocked by that last comment ) it is fundamentally important to keep up on other aspects of IT and new trends in OP for you novice that does not mean "Ocean Pacific" it means operating systems and so I felt it important to write a techie blog just to show off my depth to which I study technology applications. Today's lessons will focus on "Cloud Computing" and "Lamp stack" For all you laymen and laywomen out there the first one...

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    Coolest Tweet I found on Twitter!

    09 May 2013

    25 August 2010

    GET UP QUICK

    Success is determined not by how few times you get knocked down, but by how quickly you get back up. In fact, those who achieve the most are those who have the most setbacks. You must make the attempt in order to achieve, and not every attempt is going to yield the intended results. Not by a long shot.

    The setbacks are going to come. No matter what you're working to achieve, there will be obstacles popping up to block your path. There will be disappointments big and small, on a regular basis.

    But you never have to let them get the best of you. Though you won't avoid getting knocked down, you can choose how quickly to get back up. So make the smart choice. Get up quick. Get going again. Get the disappointment behind you, where it belongs.

    Wallowing in anger, resentment, self-pity and despair will only put you further behind. That's not what you want. Let all that negativity go. Remind yourself of your purpose....

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    Third Quarter Here we go!

    09 May 2013

    27 August 2010

    A season is a division of the year, marked by changes in weather, ecology, and hours of daylight.

    Seasons result from the yearly revolution of the Earth around the Sun and the tilt of the Earth's axis relative to the plane of revolution. In temperate and polar regions, the seasons are marked by changes in the intensity of sunlight that reaches the Earth's surface, variations of which may cause animals to go into hibernation or to migrate, and plants to be dormant. Alas the fall is finally here and I for one am very happy since it is my favorite time of the year. While it has been a bit challenging this summer ( Security wise ) things seemed to have calmed down over here at Nexonta Technologies Inc. I also felt it necessary to add a little tidbit about Internet Security.

    It is important that when you have an in house team or contract a third party to design or build any type of hosted application or client administration panel that once the job...

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    Online advertising and Grabbing Their Attention

    09 May 2013

    30 August 2010

    In tweeting you can never do enough online branding. With this form of advertising as long as you are sending the right messages and these messages are, we are a responsible company or organization that can handle all of your needs. Today it is easy to create marketing material and put it out there. The real question is does it work, are you reaching your target market? The truest form of advertising today is search advertising. This is because no one goes onto Google ( Usually anyway ) and types in Hotel Montreal unless they are looking to book a hotel to stay in Montreal and so search is pure. Twenty years ago the Yellow Pages directory was in every home across North America and if we needed a plumber we would simply go to the P's and find "plumbers" Usually the largest add and the one on the first page under "plumbers" got the most business. Today Google search results works much the same way. Once searching for a product or service...

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    So What is an SEO Friendly Website?

    09 May 2013

    07 September 2010

    Hello everyone and welcome to September, what we over here at Nexonta Technologies Inc consider to be the beginning of the business cycle right up until June of 2011 when things start to slow down again for the summer. This blog is to put certain conflicting facts about why it is important to have an SEO friendly website right from the design stage all the way to the site launch. For many years now very good web designers

     

    have been creating beautiful websites which look fantastic once you click onto the website. The only problem here is that they pay little or no attention to the coding on the back of the website or the Meta tags, Header tags or Title tags of each website or how clean the code is. This is how Google identifies your site and where to rank your site in the query results.

     

    So traditionally websites have been acting like an online brochure for companies to direct visitors there so that potential...

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    Everything You Ever Wanted To know About Links! Next Blog!

    09 May 2013

    09 September 2010

     

    Linking Simply Can't Be Ignored

     

    It's a proven fact: link building is absolutely vital to creating a thriving, cash-generating website today.

     

    Why? Because Google and most other search engines reward sites with quality inbound links by placing them higher up in search engine listings - and that means more traffic, more customers and more revenue for your business.

    Better yet, a sound linking strategy is a gift that keeps on giving. Unlike advertising, your links don't simply disappear after a certain period of time. Rather, the links you establish remain there indefinitely and continue to influence your search engine rankings, day after day, month after month!

    The truth is that marketers who turn their backs on link building are destined to spin their wheels in cyberspace,...

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    Google Sandbox How to use it to your advantage!

    09 May 2013

    13 September 2010

    Google will deny that they sandbox new websites. Yet, webmasters and SEO gurus alike have been frustrated to no end by the sandbox effect noted when a new website is launched. Google does acknowledge that there may be something in the algorithm that penalizes new websites and gives them lower rankings until they have proven their value. The reasons for such a filter are many and include keeping people from putting up multiple sites with links to one another when one website is what they need. Whatever the reasons behind ending up there, time spent in the Google Sandbox is still important to success.

    Whether it was a conscious decision on the part of Google owners or not, they have written into the algorithm a set of filters that manage to establish the quality of a website using time-based indicators. These indicators include the age of the web site or domain, the age of different backlinks and inbound links to the site, and other factors. One...

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    Basic Website Construction!

    09 May 2013

    13 September 2010

     

    Where to Use Keywords For Search Engine Optimization (SEO)

     

    Keywords are, simply put, the SEO fuel. All the efforts put in to fine-tune your website for top rankings on Search Engines will not pay-off if the targeted keyword is not right. The key here is to use most relevant and important keywords in different parts of the website. Instead of using all keywords at once, it is advisable to use the keywords in several portions on your website. Higher relevance is given to certain areas of the HTML documents

     

    by various search engines.

     

    Choosing the right keyword is the first and the most critical step of any SEO Campaign.

     

    Following are the Best Practices for how to use your keywords:

    In the TITLE tag – Search results always shows the title tag as your page title. The Title must be short and precise, say 6-12 words. The Keyword can be anywhere...

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    The Importance of Website Structure!

    09 May 2013

    17 September 2010

    Essential SEO: How to optimize your site structure

    Keyword research can do more than find you profitable keywords to target. With Wordtracker's Keywords Tool you can also plan a site structure optimized for search engines. In an extract from his book, Wordtracker Masterclass: Keyword Research, Mark Nunney explains how.

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    Coming Soon How it all ties Together!

    09 May 2013

      

    18 September 2010

    Search Engine Optimization

    Optimisizing your website for the search engines is the next step after successfully completing search engine submissions. Many websites are already indexed but still fail to appear within the top results due to a lack of proper optimization efforts.

    It should be a given that your website appears when searching for your company name. However, these are people who obviously already know about you. The real benefit is when your website appears at the top for generic search terms that describe your products and services.

    There are many different elements that should be considered when optimizing a website for greater search engine exposure, such elements are:

    On Page Optimization

    • Meta Data: Meta data is information that is found within each...

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      The SEO Process!

      09 May 2013

      20 September 2010

       

      Putting It All Together!

       

      So you have found a good industry appropriate domain and picked out a layout that you like for your company's online appearance. The next step is for our technical team to make sure that your Headers are in place, check the length and relevancy of your Title tag, check the length and relevancy of your description meta tag, check the number of keywords and relevancy of your keyword meta tag, Analyze the Robots meta tag directives and check if the search engines are allowed to spider the page, We also have to check each page for the most relevant keywords or key phrases, check how the page may be displayed within search engine results, check links found both external and internal URLs on each page, Check the keywords found in the Anchor tags or links. Check the keywords found in the Anchor tags (links) Check the keywords found in the image Alt attributes check the page Heading and phrase...

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      The Next Blog Cannot Be Missed!

      09 May 2013

       

      22 September 2010

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      This is nice!

      09 May 2013

      24 September 2010

       

      September 24, 2010

       

      To Whom It May Concern:

      I just had to write a letter to both Huey John and Nexonta for the incredible website that your firm created for me. My expectations were surpassed for the speed of which it all took and the cost to create such a magnificant website.

      Again, thank you so much Huey for my new website, I look forward to a successful relationship with you and your firm.

      Sincerely,

      Melanie Lendzion

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      How Search Engines Work!

      09 May 2013

      27 September 2010

      Okay here we go this blog is meant to explain in laymens terms how search engines work in order to let clients looking for SEO services see how and why results can be achieved. Let me also start off by saying that once again SEO is not an exact science and there is Eb and flow in the search algorithm. One day your website is on top of the ranking with proper SEO and the next day you could be in sixth position. So keep in mind just develop a good system and be consistent and you should get the results that you desire. This blog will attempt to address three key points to website SEO and how the algorithm works, The Query Soft ware, The Spider or Crawler, and finally The Indexing Software.

      The query software doesn't actually search the web - instead, it checks through all the records that have been created by its own index software. And those records are made possible by the text, links and URL material the spider software collects stores and...

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      Nexonta Technologies Moving Forward!

      09 May 2013

       

      28 September 2010

      Nexonta Technologies Moving Forward

      A business or company is a legally recognized organization designed to provide goods, services, or both to consumers. Businesses are predominant in capitalist economies, in which most businesses are privately owned and typically formed to earn profit that will increase the wealth of its owners. The owners and operators of private, for-profit businesses have as one of their main objectives the receipt or generation of a financial return in exchange for work and acceptance of risk. Businesses can also be formed not-for-profit or be state-owned. Denis Waitley: The secret to productive goal setting is in establishing clearly defined goals, writing them down and then focusing on them several times a day with words, pictures and emotions as if we've already achieved them.

      Dennis Waitley:

       

      The...

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      Building On A Solid Foundation!

      09 May 2013

      04 October 2010

       

      Building On a Solid Foundation

       

      There is no secret that the internet is growing faster and faster everyday. In two years it will connect different countries and different regions who can do cross border transactions seamlessly with the click of a mouse. Today it is already as easy for us to do business with a supplier in Canada as it is for us to trade with a US company and with these types of market freedoms comes trade regulations. this is why it is important to be familiar with the jurisdiction in which you are doing business with. Since not every City or State practices the same commerce rules it is important for small and medium sized business to find out what are the laws governing to City or State that the vendor or supplier your company chooses to engage operates under. While business is moving fast there is always room for research for those making the decisions on what companies to engage for...

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      Staying The Course!

      09 May 2013

       

      04 October 2010

      Over the past few blogs we have tried to give our clients and readers a good understanding of SEO and online marketing and judging from the response from both clients and readers it would seem that they are understanding how it all comes together. Here at Nexonta Technologies Inc we are consultants and marketers. Marketing is on the rise again following three years of economic down turn and it is the leading spend for allot of companies revenue today. I try to explain to clients that you cannot just create a website and expect to appear on the first page tomorrow. No matter how well optimized your site is and how clean the code is. If fact Google prefers older trusted domains which have been around for a while and have shown some sort of consistence. Google regards these domains as steady companies doing steady business or providing reputable information to it's...

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