25 June 2022

Why Digital Marketing is the future?

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.

About 66 percent of marketers expect to see revenue growth in 2022 and beyond. 90 percent of them say that 2020 helped to increase digital engagement, a trend that’s likely to continue moving forward and well into 2022 (one of those consumer habits that’s not likely to change).

Digital marketing doesn’t refer to any one strategy—rather, it’s a broad term encompassing marketing that uses digital technology. Though digital marketing is only as old as smartphones and the internet, today, nearly every business and marketing professional uses at least one digital marketing tactic to target customers in new and interesting ways.

Personalization Becoming More Important
Customers like personalization. Just think of the personalized suggestions you get on Netflix, Amazon or Spotify. They have all been incredibly successful in suggesting products, movies and songs based on their customer’s personalized preferences.

Video Marketing for Better Engagement
Video content marketing has exploded in popularity, and there’s no sign it’s slowing down any time soon. Biteable, a video creation platform, conducted a survey that found that 60% of businesses use video as a marketing tool, 74% say video has a better return on investment than static imagery and 52% say video helps build trust with potential customers.
Facebook, Instagram and LinkedIn all support video content, and are all great channels to experiment with video marketing. Start by repurposing or republishing existing content in the form of a video. Or create a video and then publish the transcription as an article or a podcast. Whatever way you slice it, there are ways to increase your video marketing without putting in too much effort. Get as much mileage as you can out of your content and adapt it to all formats, including video.

According to Google, there are more people are searching for ways to do things from home. For example, since gyms and fitness centres are closed, people have been looking for virtual or live stream workout classes. Other searches may include looking for ways to work from home without distractions, baking tutorials, and other online classes. Searches on these changes may or may not last as the world finds its new normal.

All great marketing campaigns start with identifying your Ideal Buyer Persona. Hubspot’s definition of a buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. It’s essentially a definition of your ideal buyer presented in a way that sounds like it’s talking about a specific person. Read more on buyer personas

Nexonta Technologies Inc.
On to the next level

Elite Digital Agency