13 August 2019
This is our second Blog in our 8 week You Tube video series – Choosing a Direction for your video
Today’s blog focusses on choosing a direction for your video to be produced, but first there are a few minor but key points that need to be considered before any video shooting begins. First off there are the 3 stages of video production: Pre-production — This is when everything is being planned. Suppose you’re shooting a film, then the pre-production process will include: writing a script, casting, planning costumes, budget, location, etc. Production — This is the time of the action. And the last stage is Post Production which involves editing the video and finalizing it.
Once you have organized for the three stages of your video project it would be smart to consider these 8 points to keep in mind as you go through the making of your video.
Tips for Creating Marketing Videos
1. Tell a Story. Instead of being overtly salesy, an effective video tells a story.
2. Make Sure the Introduction Stands Out.
3. Create a Stimulating Title.
4. Focus on the Mission and Less on the Product.
5. Don’t Be Boring.
6. Get a Little Bit Risqué!
7. Make it Mobile Friendly.
8. Think About SEO.
Now that you have your frame work mapped out then it is time to consider these starting points:
How to Create a Good Video
1. Find a good camera. An 8-megapixel phone camera or better will get the job done well.
2. Pick a good location. Find a place find a place with good lighting.
3. Get a good angle. You should probably place the camera at or above shoulder height.
4. Speak clearly.
5. Be alive!
6. Transfer for editing.
7. Edit on YouTube.
8. Make short clips.
Choose a direction
Now that you have your “why,” it should be a little bit easier to determine what makes sense in terms of direction.
For example, let’s say you’re a new company who wants to create an intro video for the homepage hero on your site; the goal of the video is to introduce the brand and get people to sign up.
In this case, you would likely go with a video that’s more along the lines of “introductory” or “explanatory” in nature. You may even find that a combination of several directions makes sense.
For example, maybe you’re a new company, but you’re up against a lot of competition. Perhaps an “introductory” style video with a “problem/solution” angle would be ideal (showing the “old way” as the problem and the “new way” [meaning your company] as the solution).
To give you some ideas, here’s a list of possible directions you could go in:
• Introductory: tell your audience who you are, explain your mission, etc.
• Explanatory: explain how something works (like your product or a specific feature)
• Problem/solution: show the old way/new way and how your product is the solution
• Narrative: use story elements (like plot, conflict, resolution, etc) to subtly introduce or explain something
• Drive action: get the audience to do something (i.e. — shop now)
• Product-focused: introduce or showcase a specific product or feature
• Testimonial: interviews, quotes, soundbytes, etc, with customers around a specific topic or theme
• Endorsement: use of celebrity or influencer approval / likeness
• Informative: educate your audience about something specific, tutorial-style, etc.
• Entertainment: delight or inspire your audience using story, humor, etc.
Once you have your goal and direction finalized, it’s time to further refine your approach by setting the tone for your video.
Nexonta Technologies Inc
On To The Next Level