17 October 2019

Second blog on the E-commerce website – WooCommerce

WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and free base product.

WooCommerce is used by a number of high-traffic websites such as Small Press Expo. For the 3rd week of September 2015, Trends indicated that WooCommerce ran on 30% of e-commerce sites and millions of active installs. Ecommerce is rapidly growing worldwide and WooCommerce has over 39 million downloads as a plugin and is currently active on more than three million websites and is the most popular eCommerce platform in 2018. WooCommerce has approximately 4% of the top million HTML pages. In 2015, statistics show that the percentage of online stores that utilize WooCommerce through WordPress.org’s plugin is more than 30% of all stores. The current 2019 market share for WooCommerce is 22% of the top 1 million sites using eCommerce technologies.

Since Automattic’s acquisition WooCommerce has kept gaining market share, and has now become one of the leading E-commerce platforms on the Internet.

WooCommerce has attracted significant popularity because the base product, in addition to many extensions and plugins, is free and open-source. In 2018, WooCommerce has near 330 extensions and over 1,000 plugins. In addition, there are thousands of paid add-ons for fixed prices. Many Premium Themes now offer capability with WooCommerce as well as plugins that make a theme framework compatible.

Service Providers
If you’re a service provider, selling online can save you a lot of time, money, and hassle. It can also be more convenient for your clients, who may prefer to book appointments, conduct business, and make payments at the time and location of their choosing. But it can be difficult to figure out the best ways to list your offerings, collect payments from your clients, market to the right audience, and integrate with your existing tools.

WooCommerce provides the solution for all of those concerns with one platform. Even though you may envision online stores selling physical or digital products, there are many companies using WooCommerce to sell services, rent accommodations, and book appointments.

WooCommerce is a great fit for service-based businesses. Continue reading to learn how to sell services with WooCommerce and how to expand the functionality of your store to best reach your clients.

The Benefits of Using WooCommerce to Sell Services
One of the biggest reasons WooCommerce is the best choice for selling your services online is how customizable it is. You can create virtually any design and add endless functionality to your website thanks to the extension library and database of experts. You can ultimately build the perfect, customized solution for your specific audience.

Keep everything in one place. Rather than using several different platforms to manage your business, you can control it all right in your WordPress dashboard. Edit your website content, add posts to your blog, and manage your clients’ payments without switching windows. And, if you also sell physical or digital products, your orders are all shown on the same screen. This could lead to less confusion, fewer mistakes, and an easier and less time-consuming workflow.

Make payments easy for your clients. The easier the payment collection process is for your clients, the easier it will be for them to pay you. With WooCommerce, you can simply send your clients a link to the service they’re purchasing, where they can check out on their computer or on their phone, no matter where they’re located.

Display services more effectively. Display and list your services in a visually-appealing way. You can also make it easy for your clients to filter and search your store so they can find exactly what they’re looking for.

Up-sell and cross sell. Without downloading or installing a single extension, WooCommerce gives you the ability to make suggestions for related services and offer clients upgraded service plans when they’re checking out.

Charge recurring payments. Do you charge monthly for services or put clients on a payment plan? Use WooCommerce with the Subscriptions extension to automatically charge your client’s account. No more chasing after them to pay!

Easily integrate with your existing tools. WooCommerce integrates with dozens of platforms for email marketing, payment processing, accounting, and client management.

Source: https://woocommerce.com/blog/