18 August 2019

Third Instalment of the Video Blog

Step 3: Set the tone
Creating and editing video is not a cumbersome process anymore. But, what matters is the Video Content. Video Content is the basic and important part of your video. Getting a huge number of viewers on your video depends on the video content and is a challenging task. In most cases, if the video is way too long, then you can expect that viewers will consistently drop off.

13 August 2019

This is our second Blog in our 8 week You Tube video series – Choosing a Direction for your video

Today's blog focusses on choosing a direction for your video to be produced, but first there are a few minor but key points that need to be considered before any video shooting begins. First off there are the 3 stages of video production: Pre-production, Production and Post-Production

4 August 2019

This blog is the first instalment of an 8-week Video Online Marketing Series

One of the purposes behind using video in social media is to impact viewers, followers and subscribers. However, it's the followers and subscribers who have the most influence when it comes to expanding the brand. These are the people who are more likely to share engaging content.

28 July 2019

Welcome to the fourth installment of our Blog series on Social media and online marketing

In this blog we will show how the big data companies like YouTube, Facebook, Instagram, Google and others have grown to a larger market capitalization industry than the oil and gas sector.

23 July 2019

Welcome to our 3rd installment of our blog series on the evolution of paid online advertising

In this blog, we will continue covering the early history of online paid marketing and advertising between 2006 up to 2010. In these formative years of online paid advertising, we’ve seen the growth and evolution of this type of marketing which started out as simply online branding for most small and large companies to where we’ve seen companies spending upwards of hundreds of thousands of dollars monthly in order to reach their target audience.

13 July 2019

Part II: Continuation of examining the history of online paid advertising : 1999 – 2002: Advertisers turn to paid search and pay-per-click

1999 - 2002: Advertisers turn to paid search and pay-per-clickBy this time, the web was expanding rapidly and users needed a better way to navigate the terrain. With search engines steadily gaining popularity, advertisers looked to create ads that were more targeted and less loathsome. They turned to sponsored search as the next digital advertising frontier.

6 July 2019

A Brief History of Paid online Advertising Continued

We are continuing our blog series on the history of online marketing and we are sharing some excellent information written by Karla Cook for hubspot.com. Paid advertising is only going to get bigger and bigger and any company or institution who is not taking advantage of this targeted marketing tool are sure to get left behind.

29 June 2019

It’s High school all over again!!! 

The internet in many ways has made our lives a lot like being in high school all over again, while this is a broad statement, we will only be focusing on that part of high school which separates the popular kids from the not so popular kids and the academic over achievers from the middle of the roaders and this will be a six part blog series for the summer focusing on the growth of paid online advertising and the use of Facebook, You Tube, Instagram and Twitter (Branding).  

22 June 2019

Open source

Open source is a term denoting that a product includes permission to use its source code, design documents, or content. It most commonly refers to the open-source model, in which open-source software or other products are released under an open-source licence as part of the open source software movement

29 March 2018

The Rise to Power of Social Media

Social Media shows no sign of slowing down in fact the internet and internet access is growing every year in double digit percentage points and this is transforming the world quite rapidly but it all started with Myspace.