10 April 2010
Is SEO Dead?
Every once in a while, I will hear someone in the industry claim that SEO is dead and something else is going to take its place (usually social networking). While, I do feel that search engine optimization is only a small component in an online marketing strategy, I would have to say that SEO is here for at least the next few years.
7 April 2010
What Is A Node?
A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige
2 April 2010
Fundamentals of a well performing website!
Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet.The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium.
27 March 2010
SEO To Do or Not To Do – Hidden Text or Links
Google views hidden text and links as untrustworthy SEO practice because it presents information to search engines differently than to visitors to your site in hopes of gaining a higher ranking in the Google search results. If your website is found to contain hidden text and links that are deceptive in intent your website may be removed from the Google index, and will not appear in search results pages.
23 March 2010
Google Imitates life
Keep in mind that when Google first came about their mission was to make the world's information accessible to everyone by a click of the mouse and I feel that they have achieved this. With that said Google uses a matrix to determine which companies and organizations online are doing the best job of presenting the most comprehensive and current information possible for it's users.
18 March 2010
Basic Website Traffic Terminology
Page Views: The number of pages viewed is the basis of analytics and site traffic. At best, page views are a rough measurement. They're the building blocks of analytics. Click backs and refreshed pages get double counted, while partial page loads can be counted differently.
16 March 2010
Meta Tags and Meta Description
Meta Title - Title of the website. Should reflect an accurate depiction of your websites contents. This is an important tag and should include your top keywords for your particular category. These keywords should also be reflected in the content of your page.
12 March 2010
In Life as in Business
Twenty years from now you wil be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines, Sail away from the safe Harbour.Catch the trade winds in your sails. Dream. Discover.
5 March 2010
Sand Bagged, Black Hat, White Hat
Search Engine Optimization is an important part of any company's marketing plan today, both small or large, to position your site on Google or Yahoo and MSN. Black hat SEO is taking short cuts in order to achieve a good ranking while White hat SEO is operating by google guidelines.
3 March 2010
Phone System Update
As it turns out, our 1 877 number has been down for the last few days. We never noticed because here in the office when the phone rings it does not specify if it is coming from our toll free or local number. We offer our apologies to any of our clients trying to get through to us these last few days. Our phone provider has assured us that the problem is now fixed and that we can now receive calls once again.