8 February 2020

Importance of Buyer Personas

A persona (also user persona, customer persona, buyer personal) is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. For example, if you are designing a growth driven design website your data would be largely based on your buyer personas as well as web analytics.

12 January 2020

The Future is Software as a Service (SaaS)

It would be premature to continue on our blog series detailing the ins and outs of content marketing without first exploring the ins and outs of SaaS or more commonly known as Software as a Service. Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. SaaS is one of three main categories of cloud computing, alongside infrastructure as a service (IaaS) and platform as a service (PaaS).

7 January 2020

Content Analysis and Marketing Blog

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign.

23 December 2019

Promo Video Blog

Today, video is where it's at,  to help capture visitors attention and Promo provides an extremely cost effective way for your team to start experimenting with video promotion in order to attact web traffic. Promo is dedicated to empowering their customers to promote anything with videos.

12 December 2019

Tenth Blog: Now Commerce

Now Commerce Portal QuickBooks Integration

B2B Online Ordering System for businesses using QuickBooks Desktop

Give professional buyers a sophisticated online sales experience, not a shopping cart. Customers can order online 24/7 with full access to custom pricing, inventory and account history.

4 December 2019

Nineth Blog: Volusion e-commerce

It all started in 1999 when Kevin Sproles, then 16 years old, started building custom websites for clients. Talking to customers, and building their dream was a passion from the beginning. Doing it all, from sales to support, to product design, Kevin knew what needed to happen to be able to help more people, and soon the first version of Volusion was born: an all-in-one tool for people to run their business.

27 November 2019

Eighth Blog on e-commerce: Weebly e-commerce

Weebly  is a web hosting service specifically oriented for online shopping, headquartered in San Francisco.

20 November 2019

Seventh Blog on e-commerce: Squarespace

Squarespace is a private American company, based in New York City, that provides software as a service for website building and hosting. Its customers use pre-built website templates and drag and drop elements to create webpages.

12 November 2019

Sixth Blog on e-commerce: Drupal E-commerce

Drupal Commerce is open-source eCommerce software that augments the content management system Drupal. Within the context of a Drupal-based site, Drupal Commerce presents products for purchase; walks customers through the checkout process; keeps track of invoices, receipts, orders, and payments; facilitates shipping and payment; and performs other functions needed by online merchants.

4 November 2019

Fifth Blog on e-commerce: 3d cart

3dcart is a privately held technology company that develops e-commerce software for businesses. The company was founded in 1997 with headquarters in Tamarac, FL. 3dcart develops electronic commerce application for online stores and retail point-of-sale systems.