24 May 2017

Is Social Media Making Us All Swag Havers?

24 May 2017

I want to start off by saying that we over here at Nexonta Technologies Inc. love social media and all that it has to offer, you can literally plan your entire day and life around social media if you choose to and for those without vision well just google it and you will have many search results for your next baller moves. However, let us not forget one fundamental thing and that is that social media is a business and so it is pretty safe to assume that at any given time we are actually being sold something. Just take a look at these numbers More than 84 percent of smartphone users in the U.S. go online to look up products before purchasing. E-commerce is slowly taking over the consumer world with sales reaching $394.9 billion in 2016, up nearly 16 percent from the previous year.

So with this in mind is social media causing us to consume more or is it succeeding in helping us to become our best selves ever? Just think about it for a minute, everything we need to make the transformation from average human to The Rock (Duane Johnson) is on our smart phones. We don’t really need to go into the store anymore to buy a new outfit for a social encounter with a honey, there’s an app for that, If we need to brush up on our dating skills, YouTube and if we want to check out the Ex or any competition to figure out where to level up our game, try Facebook,

it’s like being in the FBI but you don’t need top security clearance. Oh and ladies, dude can’t lie anymore because google sees everything.
But seriously though social media is changing the way that we run our lives as every single impulse move you can make you can do it through your smart phone. For example, Pinterest lets the discovery tool shows you related goods based on whatever your camera points at food, clothing, furniture, recipes, and more. If you took a picture of an avocado, the app might give you a guacamole recipe. You can even snap a picture of a shoe and Pinterest Lens will show you similar styles or different outfits to pair them with.

Then there is the Like to Know It app, this Like to Know It apps helps you find out and offers you the chance to buy the look yourself. The app is integrated with Instagram, allowing users to take and upload screenshots of clothing they discover in their feeds. From there, Like to Know It users can make purchases directly from the app. This also speaks to how more users are consuming media on social media. Instagram’s shopable photo tags Instagram has rolled out with a new shopping feature—shoppable tags. In the same way you can tag people, businesses can tag products in their photos.

Instagram has been testing the feature with brands like Kate Spade New York and Warby Parker by adding product information and links to their Instagram posts. To find out more about a product, users press a “tap to view products” button—revealing prices, description, additional photos, and a “shop now” button to for purchase. Because so many people use the platform as a form of online window shopping, Instagram took the next logical step and made it possible to make purchases directly from the App.

With this feature, brands can make better use of Instagram for business. Instead using ads and retail landing pages, brands can use Instagram as a discovery, marketing, and sales tool.
And then there is the MasterPass Facebook Messenger bots MasterCard and Facebook Messenger have joined forces to give you a new kind of consumer experience a world where bots not only look up restaurants for you, but help place your food order. MasterPass is a digital wallet service that lets users complete transactions over Facebook Messenger. And you are able to do all of this from your smart phone. Genius!!! Source Hootsuite