14 November 2023

Frequency and Best times to post social media

The frequency of posting on social media and the best times to post can vary based on factors such as the platform you’re using, your target audience, and the type of content you’re sharing. Here are some general guidelines, but keep in mind that these can change over time as algorithms and user behavior evolve:

Frequency of Posting:

1. Facebook:
– 1-2 posts per day is a good starting point. Too many posts in a short time can lead to decreased engagement.

2. Twitter:
– You can tweet more frequently on Twitter compared to other platforms. 3-5 tweets per day is a common recommendation.

3. Instagram:
– 1-3 posts per day can work well on Instagram. Consistency is key, but be mindful not to overwhelm your followers.

4. LinkedIn:
– Posting 2-5 times a week is generally effective for LinkedIn. Focus on professional and industry-related content.

5. Pinterest:
– Pinning 5-30 times a day is common on Pinterest. Consistent pinning over time is more important than posting a large number of pins at once.

Best Times to Post:

1. Facebook:
– Generally, mid-week, Wednesday, and Thursday are considered good days. The best times are often mid-morning (around 9 AM) and mid-afternoon (1 PM to 3 PM).

2.Twitter:
– Weekdays during lunchtime (12 PM to 1 PM) and in the late afternoon (5 PM) are often recommended.

3. Instagram:
– Studies suggest that the best times to post on Instagram are typically during lunchtime (11 AM to 1 PM) and evenings (7 PM to 9 PM).

4. LinkedIn:
– Midweek, especially Tuesday to Thursday, is considered ideal. Posting during business hours, especially in the morning (7 AM to 9 AM) and midday (12 PM), can be effective.

5. Pinterest:
– Saturdays are often considered the best day to post on Pinterest. High-traffic times are during evenings, particularly 8 PM to 11 PM.

However, these are general guidelines, and you should also consider your specific audience’s habits. Use analytics tools provided by each platform to track when your audience is most active and engaged.

Additionally, the type of content you’re sharing and your industry may influence the optimal posting frequency and times. Regularly assess your analytics to refine your posting strategy based on the performance of your content.